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					            Destination Marketing Organizations

What is a DMO?
     DMO (Destination Marketing Organization)
      A not-for-profit organization representing a specific
        destination and helping its long-term economic
        development through its travel and tourism

         Funded by – transient room taxes, government
          budget allocations, private memberships, or a
          combination of all three.
DMOs are Valuable to a Meeting
Planner Because They:

   Assist with meeting preparation
   Encourage visiting of local attractions
   Offer unbiased information about services
    and facilities
   Serve as a one-stop shop for local tourist
   Generally do not charge for their services
DMOs can:

   Provide access to a range of services and packages
   Help locate meeting space
   Check hotel availability
   Arrange for site inspections
   Link planners with suppliers
      Motor coach companies

      Caterers

      Off-site entertainment venues
Misconceptions about DMOs
 The following are not true of DMOs:
    DMOs only book hotel rooms and
     convention space.
    DMOs work only with large groups.
    DMOs own and/or run convention centers.
    Planners must pay DMOs for their services.
Advantages of using DMOs
   They assist planners in all areas of planning.
   They provide planners with detailed
   They establish room blocks at hotels.
   They market the destination to attendees.
   They act as a liaison between planner and
    the community.
   They help develop companion programs.
    Possible Members of a DMO

   Hotels
   Restaurants
   Local Attractions
   Convention Centers
   Other Vendors
Activities of DMOs

   Site Review Process
    Determines if a site or location can accommodate a
     meeting’s requirements. The DMO sales manager
     can help gather information about meeting dates,
     the specifications of preferred facilities, the
     number of available hotel rooms and meeting
     rooms, and the logistics of moving the meeting
     facilities in and out.
Activities of DMOs
   The “Leads” Process
       The DMO sales manager circulates meeting specifications
        to facilities and lodging entities that can accommodate the
        needs. The lead sheet can also set specific parameters for
        the meeting that limit which sites are invited.
       The DMO sales manager will then work closely with the
        meeting planner to decide which facilities and vendors to
        use. The DMO also may be the planner’s representative in
        the site city for conforming to codes and regulations.
The Convention Lead Sheet Can Contain:

   Name of the primary contact for the group
   Total number of room nights anticipated
   Dates of the meeting
   Decision date
   Total anticipated attendance
   Meeting space requirements
   Occupancy pattern of the meeting
General Services that DMOs Provide
   Offer unbiased information about services
    and facilities
   Serve as a vast information database
   Act as a liaison between planner and
   Help organize special activities and after
    hours events
   Provide hotel room counts and meeting space
Specific Services that DMOs Provide
   Help with meeting facility availability.
   Function as a transportation network –
    shuttle service, ground transportation.
   Provide information on local events, activities,
    sights, restaurants, and tours.
   Provide housing services and reservations for
   Serve as a liaison to local government
More Specific Services that DMOs Provide

   Can provide access to special venues
   Assist in the creation of collateral material
   Assist with on-site logistics and registration
   Can develop spouse tours and pre- and post-
    meeting events
   Provide local speakers
   Help secure auxiliary services such as
    catering, security, etc.
Destination Marketing Association International

    The world’s largest resource for official DMOs.
    Mission is to enhance the professionalism,
     effectiveness, and images of DMOs.
    Founded in 1914, originally called the Conventions
     and Visitor’s Bureau (CVB).
    Serves over 1,300 professionals from more than
     600 DMOs in more than 25 countries.
    Offers comprehensive year-round
     education programs.
    Publishes a weekly electronic newsletter.
    Sponsors DMO-focused research studies
     through its foundation.
    Actively promotes DMOs worldwide.
    Links DMOs directly to consumers and
     meeting planners.
DMAI’s Meeting Information
Network (MINT)
   The premier conventions and meetings online
   Houses information on over 34,000 meetings
    from 17,000 organizations
   Over 150 DMOs report detailed meeting
    history information on events held in their
   Provides critical marketing and sales direction
    to DMOs and the convention industry
   DMAI’s official online travel portal
   Links consumers and meeting professionals
    directly to DMOs and Tourist Boards
   Contains official information for 1,200+
   Includes information on hotels, conference
    hotels, convention centers, attractions, and
    DMAI’s Online RFP
   RFP = Request for Proposal
   Meeting professionals can send their meeting
    specifications around the world.
   Organizations can seek professional assistance
    in planning a meeting.
Destinations Showcase
   One-day exhibition and conference by DMAI.
   Meeting planners can meet face-to-face with
    representatives of destinations around the
   Attendees can attend education sessions,
    network, explore destinations, and “shop”
    with RFPs.
DMAI Professional Development Offerings
   Annual Convention
   Destination Management and Marketing
    Institute (DMMI)
   CEO Forum
   Global Executive Forum
   COO/CFO Forum
   Sales Academy (Parts I & II and Online)
   Shirtsleeve Sessions
DMAI’s Certified Destination Management
Executive Program (CDME)

   CDME (Certified Destination
    Management Executive)
   PDM Certificate (Professional
    Destination Management)
   DMAP (Destination Marketing
    Accreditation Program)
DMAI Foundation
   Sponsors and publishes research and
    resources; for example:
       DMO Compensation and Benefits Survey
       DMO Organizational and Financial Profile
       Convention Spending Research Program
DMAI Resource Center
Online center that houses valuable information
 for DMO professionals:
        Brand information
        Research statistics
        Links to events
        Glossaries of industry terms
        Survey results
        Sample documents
DMAI Foundation
    Created in 1993 to enhance and complement the
     DMAI and the industry through research,
     education, vision, and development of resources
     and partnerships.
    Classified as a charitable organization by the IRS.
    Run by the Board of Trustees, made up of
     members of the DMAI and representatives from
     related industry organizations.
To Sum Up:
   DMOs have been an integral part of the
    meetings and convention industry for over
    100 years.
   DMOs have gone from being destination
    marketers to destination managers, becoming
    involved in every aspect of their destinations
    and therefore enriching the experience for
    meeting attendees and visitors.

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