11 Ways to Monetize Your Web App
Join the Company, Inc
October 4, 2010
• Founded in
1996 by Sir Tim
• Has tried every
along the way
Dr. Berners-Lee generously
donated his screenshot archive
for this presentation.
Factoid: Leo Laporte’s TWIT grosses $20,000 in monthly donations.
#2. Cost Per Click (CPC) Ads
Factoid: Google makes 30% of its total revenue from AdSense.
#3. Cost Per Action (CPA) Ads
Factoid: Netflix spent $24.37 per customer acquisition in Q2 2010.
#4. Cost Per iMpression (CPM) Ads
Factoid: 35% of the US online ad spend is for CPM advertisements.
#5. Pre-Roll Video Advertising
Factoid: Pre-roll is the fastest-growing ad segment, up 48% in Q1 2010.
CPM CPC CPA
Cost per 1000
Cost per click Cost per action
$0.003 per pageview $0.25 per click $150.00 per student
#6. Subscriptions / Freemium
Factoid: W.o.W. boast 11.5m subs, @ $15/mo, with 55% in Asia.
Factoid: Of the $71b PayPal processed in 2009, $2b was digital goods.
#8. Virtual Currency
Factoid: Second Life has $26.5m in virtual currency in circulation.
#9. Mobile Payments
Factoid: In 2009, 4.6 billion people had a cell phone subscription.
#10. Offer Wall
Factoid: SuperRewards’ top user generated $30,000 within 6 months.
#11. Build, then Exploit, a Community
How to monetize your web app?
Indirect Payments Direct Payments
Cost per click Donations
Cost per action Subscriptions
Cost per impression Micropayments
Video pre-roll Mobile payments
Offer wall Virtual currency
download these slides at i sto c k n i n j a . c o m (really)
Apologies to: iStockPhoto, Portman Wills
Ryan Lane, Tim Berners-Lee, firstname.lastname@example.org
and ninjas everywhere. @portman_wills