Docstoc

MEDIA KIT MAY 2011 - Stuff.co.nz

Document Sample
MEDIA KIT MAY 2011 - Stuff.co.nz Powered By Docstoc
					MEDIA KIT JUNE 2011


                    SITE DEMOGRAPHICS
                 *All demographic data sourced from Omniture SiteCatalyst
                       May, 2011 and Nielsen Market Intelligence May, 2011
                 *All channel demographics reflect sections from Stuff.co.nz
WEBSITES
    Stuff.co.nz                          NZ FishingNews                Sunday News
    BusinessDay                          Dominion Post                 Sunday Star Times
    NZX                                  The Press                     Manawatu Standard
    Cuisine                              Waikato Times                 Marlborough Express
    NZ House&Garden                      Nelson Mail                   Southland Times
    RugbyHeaven                          Timaru Herald                 Taranaki Daily News
                                                                       Auckland Stuff
NEWSLETTERS
    Stuff Headlines                     NZ House&Garden                NZX
    Cuisine                             NZ Life&Leisure                RugbyHeaven
    NZ Gardener                         BusinessDay

CHANNELS
    Business                             Entertainment                 News
    Travel                               Lifestyle                     Sport
    Technology
To go directly to the page you want, please click the action button.
 STUFF.CO.NZ
Since September 2008, the number of daily unique browsers on
Stuff.co.nz has grown by 87% to 288,026* unique browsers. Across a
                                                                                              TOTAL
month, Stuff.co.nz now reaches about 3.3 million unique browsers, a
growth of 179% since September 2008. This massive growth in audience                       5,818,818
has also driven a growth in page impressions of 173% in the same
period. In the last twelve months Stuff.co.nz has won six awards,                Total Unique Browsers
including ‘Best News Site’ at the 2010 Qantas Media Awards and 'Site of                      per Month
the Year’ at the NetGuide Web Awards
                                                                                      157,351,732
In such a dynamic and fast-evolving digital landscape Fairfax is
committed to delivering to advertisers’ needs. Stuff.co.nz is designed for      Total Page Impressions
good usability and provides an excellent commercial environment.                             per Month
Stuff.co.nz hosts content from a wide range of credible and vast
resources of Fairfax New Zealand Ltd’s several hundred journalists and
photographers around the country.

Stuff.co.nz covers every aspect of news and information, from breaking
national and international news, through to in-depth features, sports,
                                                                                    DOMESTIC
business, entertainment and technology articles, weather reports, travel
services, movie reviews, rural news...and lots more.                                       3,552,521
Stuff.co.nz is updated regularly throughout the day and night as the news               Domestic Unique
unfolds, creating an engaging and dynamic environment for readers. The                    Browsers per
homepage offers a high profile placement for broad reach campaigns.                               Month

Stuff.co.nz provides premium inventory, simple buying solutions and                   134,188,812
innovative creative offerings.
                                                                                           Domestic Page
                                                                                          Impressions per
                                                                                                   Month
                                                                             Source: Nielsen Market Intelligence
                                                                                                       May 2011
 STUFF.CO.NZ DEMOGRAPHICS
Stuff.co.nz users are an educated audience who use
the internet as an information, research and
                                                                     18%
                                                                                                 Annual Household Income                        TOTAL
                                                                     16%
purchasing tool. Readers are evenly spread across                    14%

the entire country and are likely to access the website              12%
                                                                     10%
                                                                                                                                           5,122,624
from work.                                                           8%
                                                                                                                                 Total Unique Browsers
                                                                     6%
                                                                     4%
                                                                                                                                             per Month
                                                                     2%
                                                                     0%

                                                                           Up to $40k   $40k -     $60k -          $80k -   $100k -
                                                                                                                                      131,115,951
                                                                                                                                            Over
                                                                                                                                      $120k -
                                                                                        $60k        $80k           $100k         Total $250k
                                                                                                                             $120k     Page       $250k
                                                                                                                                                Impressions
                            Gender                                                                                Income                          per Month
        Male                                             42%
        Female                                           58%
                                                                                                 Region of Readers

                                                                                                                                    DOMESTIC
                                                                                                                                   Wellington Region
                                                                                                                                   Auckland Region
                         Age of Readers
                                                                                    3%
                                                                                      2%                                                   3,197,015
                                                                                                                                   Canterbury Region
25%                                                                                                         23%
                                                                                  4%                                               Waikato Region
20%
                                                                                                                                       Domestic Unique
                                                                              4%                                                   Otago Region
                                                                                                                                            Browsers  per
15%
                                                                                                                                                    Region
                                                                                                                                   Manawatu-WanganuiMonth
10%                                                                         5%
                                                                                                                                   Bay of Plenty Region
 5%

 0%
                                                                            5%                                                        110,865,758
                                                                                                                                   Nelson/Marlborough Region
                                                                                                                                   Hawke's Bay Region
      Under 20   20-29      30-39       40-49    50-59     Over 60                                                                         Domestic
                                                                                                                                   Northland Region Page
                                                                             7%
                              Age (years)
                                                                                                             23%
                                                                                                                                         Impressions per
                                                                                                                                   Taranaki Region
                                                                                                                                                   Month
                                                                                                                                   Southland Region
                                                                                        17%                                  Source: Nielsen Market Intelligence
                                                                                                                                   Outside New Zealand
                                                                                                                                                  October 2010
                                                                                                                                   West Coast Region
                                                                                                                                   Gisborne Region
BUSINESSDAY
The business section of Stuff.co.nz, BusinessDay is the
one-stop referral point for a detailed understanding of the
                                                                                                                                                       TOTAL
business environment.
                                                                                                                                                       900,737
BusinessDay features reporting from a specialist Fairfax
business team, as well as leveraging the best of the trans-                                                                               Total Unique Browsers
tasman Fairfax stable.                                                                                                                                per Month

BusinessDay attracts a predominantly professional                                                                                                  4,910,873
audience between 30-59 years old (63%). The majority of
readers earn over $80,000 (49%) and 27% of readers work                                                                                   Total Page Impressions
as a senior government official, professional, business                                                                                                per Month
manager or executive.




                                                                                                                                             DOMESTIC
                                                                                                                                                       719,563
                  Annual Household Income                                                          Age of Readers                                Domestic Unique
    20%
    18%
                                                                          25%
                                                                                                                                                   Browsers per
    16%
                                                                                                                                                           Month
    14%                                                                   20%
    12%
    10%
    8%
                                                                          1

                                                                          1
                                                                           5%

                                                                           0%
                                                                                                                                                   4,259,979
    6%
    4%                                                                    5%                                                                       Domestic Page
    2%
                                                                          0%
                                                                                                                                                  Impressions per
    0%
                                                                                Under 20   20-29      30-39     40-49   50-59   Over 60                    Month
          Up to   $40k -   $60k -    $80k -   $100k -   $120k -    Over
          $40k    $60k      $80k     $100k     $120k     $250k    $250k                                Age (years)                         Source: Omniture SiteCatalyst
                                    Income                                                                                                                     May 2011
 RUGBYHEAVEN
Stuff.co.nz’s rugby section RugbyHeaven, was launched in
July 2007, and is a specialist section that caters for the Kiwi
                                                                                                                TOTAL
obsession of rugby.
                                                                                                                537,473
RugbyHeaven covers all aspects of the game, from in-
depth game analysis through to opinion editorial. It gives                                         Total Unique Browsers
die-hard rugby fans and enthusiasts the chance to                                                              per Month
participate in a full multi-media experience.
                                                                                                            3,233,013
With two of New Zealand’s most experienced rugby writers,
Marc Hinton and Duncan Johnstone, behind it,                                                       Total Page Impressions
RugbyHeaven is fast becoming New Zealand’s favorite                                                             per Month
rugby website.

RugbyHeaven attracts over 100,000 domestic unique
browsers per month who are predominantly male between
20-49 years (63%).
                                                                                                      DOMESTIC
                       Region of Readers

                                               Wellington Region                                                381,932
                                               Auckland Region
                                               Canterbury Region                                          Domestic Unique
            4%
                             29%
                                               Waikato Region                                               Browsers per
           3%                                  Otago Region
                                                                                                                    Month
      5%                                       Manawatu-Wanganui Region
                                               Nelson/Marlborough Region
      6%
                                               Bay of Plenty Region                 Gender                  2,096,264
                                               Hawke's Bay Region
       6%                                      Taranaki Region             Male              54%            Domestic Page
                                               Northland Region
                           18%                 Southland Region            Female            46%           Impressions per
                 18%                           Outside New Zealand                                                  Month
                                               West Coast Region
                                                                                                    Source: Omniture SiteCatalyst
                                               Gisborne Region
                                                                                                                        May 2011
NZ FISHING NEWS
NZ Fishing News complements the popular
magazine with up to date fishing news and fishing
                                                                   TOTAL
reports in all areas around New Zealand. Boasting
a contributing team of the country's finest fishing                     7,045
writers, it is an excellent online tool for all
enthusiastic fishing fans, covering all angling       Total Unique Browsers
disciplines from the bottom of the South Island to                per Month
the tip of the North Island and beyond.
                                                                      16,577
                                                      Total Page Impressions
                                                                   per Month




                                                         DOMESTIC
                                                                        4,351
                                                             Domestic Unique
                                                               Browsers per
                                                                       Month

                                                                      11,555
                                                               Domestic Page
                                                              Impressions per
                                                                       Month
                                                       Source: Omniture SiteCatalyst
                                                                           May 2011
NZX.COM
NZX.com is a key daily ingredient for investors; ranging
from high net worth individuals who regularly invest in
                                                                        TOTAL
capital markets, through to casual investors who demand
information at their fingertips.                                        118,262
Its unique position as NZSE’s official online portal means   Total Unique Browsers
NZX.com has very little crossover with other mainstream                  per Month
business websites - hence its appeal stretches beyond
domestic eyeballs, with around 25% of its total audience             1,711,212
being international.
                                                             Total Page Impressions
NZX.com users are affluent, with 51% having household                     per Month
incomes of more than $80,000, and 33% of readers being a
senior government official, professional, business manager
or executive. The site also attracts a more mature male-
skewed audience, with 53% of visitors aged between 30-59
years.                                                          DOMESTIC
                                                                           91,081
                                                                  Domestic Unique
                                                                    Browsers per
                                                                            Month

                                                                     1,454,868
                                                                    Domestic Page
                                                                   Impressions per
                                                                            Month
                                                                   Source: Nielsen Market
                                                                    Intelligence May 2011
CUISINE.CO.NZ
The Cuisine website complements the award winning
Cuisine magazine; the world’s best food magazine as                       TOTAL
awarded at the 2008 Le Cordon Bleu World Food Media
Awards, while Cuisine Wine Country 2009 won Best Drink
Magazine in the world at the 2010 Le Cordon Bleu World
                                                                             26,234
Food Media Awards.                                             Total Unique Browsers
                                                                           per Month
The website, first launched in 2000, is a pioneer in online
recipes and has won many awards and much critical
acclaim.
                                                                          183,100
                                                               Total Page Impressions
Along with an extensive recipe search function, the site                    per Month
provides restaurant reviews, wine information, events,
what’s on, travel, books, and poster downloads.

Cuisine’s dedicated online audience are predominantly
female, affluent and are responsible for the majority of the
household shopping (59%).                                         DOMESTIC
                           Gender                                            19,187
       Male                                           27%
                                                                    Domestic Unique
       Female                                         73%             Browsers per
                  Shopping Contribution                                       Month
    70%
    60%
    50%
                                                                          136,343
    40%
    30%
                                                                      Domestic Page
    20%                                                              Impressions per
    10%                                                                       Month
     0%
                                                                     Source: Nielsen Market
              Majority         Equal           Not                    intelligence May 2011
                                           responsible
NZHOUSEANDGARDEN.CO.NZ
Launched in July 2006, NZ House & Garden website
complements the magazine, and won Website of the Year
                                                                           TOTAL
at the MPA 2007 Magazine Awards.
                                                                              14,629
The website profiles content from the magazine, offers
promotional giveaways for registered members and gives          Total Unique Browsers
readers a space to interact with NZ House & Garden and                      per Month
other site members.
                                                                           168,346
Online, NZ House & Garden attracts a mature* female
household shopper** audience, who demonstrate very high         Total Page Impressions
engagement with the site.                                                    per Month

*87% are over 30 years of age
** 64% are female household shoppers

                                 Gender                            DOMESTIC
           Male                                           19%
           Female                                         81%
                                                                              11,711
                         Shopping Contribution
              70%                                                    Domestic Unique
              60%
                                                                       Browsers per
                                                                               Month
              50%

              40%
                                                                           136,343
              30%
                                                                       Domestic Page
              20%
                                                                      Impressions per
              10%                                                              Month
               0%                                                     Source: Nielsen Market
                      Majority     Equal        Not                    Intelligence May 2011
                                            responsible
DOMPOST.CO.NZ
The Dominion Post is the voice of New Zealand’s capital. It
reflects the needs of a dynamic economic, cultural and
                                                                                          TOTAL
social community.
                                                                                          374,265
This website complements the daily newspaper and
includes a combination of news, current events and special                   Total Unique Browsers
feature sections.                                                                        per Month

59% of The Dominion Post’s online audience are aged                                   2,529,689
between 20-49 years. The site attracts senior government
officials, professionals, business executives/owners or                      Total Page Impressions
technical/skilled workers, and 62% of readers have a                                      per Month
household income of over $60,000.
                              Age of Readers

       25%

       20%
                                                                                DOMESTIC
       15%

       10%

        5%
                                                                                          276,086
        0%                                                                          Domestic Unique
              Under 20    20-29     30-39      40-49   50-59    Over 60               Browsers per
                                     Age (years)
                                                                                              Month
                         Annual Household Income
        25%

        20%
                                                                                      2,068,976
        15%                                                                           Domestic Page
        10%                                                                          Impressions per
         5%
                                                                                              Month
         0%
                 Up to    $40k -   $60k -   $80k - $100k - $120k -    Over    Source: Omniture SiteCatalyst
                 $40k     $60k      $80k    $100k $120k $250k        $250k                        May 2011
                                            Income
 PRESS.CO.NZ
Press.co.nz complements its daily newspaper The Press,
extending the strongest South Island media brand into the                                      TOTAL
digital space. It is the Mainland's multimedia resource for
breaking news, sport, business, entertainment and                                              358,580
technology
                                                                                  Total Unique Browsers
58% of The Press’ online readers have household incomes                                       per Month
over $60,000 and 59% are aged between 20 and 49 years.
                                                                                           3,725,186
                                                                                  Total Page Impressions
                                                                                               per Month

                                  Age of Readers
       25%

       20%

       1

       1
        5%

        0%
                                                                                     DOMESTIC
        5%

        0%
              Under 20      20-29       30-39     40-49     50-59     Over 60
                                                                                               248,204
                                         Age (years)
                                                                                         Domestic Unique
                                                                                           Browsers per
                         Annual Household Income                                                   Month
      18%
      16%

      14%

      12%
                                                                                           2,782,809
      10%

       8%                                                                                  Domestic Page
       6%

       4%
                                                                                          Impressions per
       2%                                                                                          Month
       0%

            Up to $40k   $40k -     $60k -   $80k -   $100k -   $120k -    Over
                         $60k        $80k    $100k     $120k     $250k    $250k    Source: Omniture SiteCatalyst
                                             Income                                                    May 2011
WAIKATOTIMES.CO.NZ
The Waikato Times website accompanies the third largest
daily newspaper in the North Island.                                                                TOTAL
Renowned for spirited editorial as well as its warm,                                                145,308
practical and down to earth approach, the newspaper
connects with the hearts and minds of the Waikato. The                                 Total Unique Browsers
Waikato Times website extends these same appealing                                                 per Month
attributes online, and is fast growing a loyal audience of its
own.                                                                                                902,846
Online, the Waikato Times has over 70,000 domestic                                     Total Page Impressions
unique browsers per month and 62% are between the ages                                              per Month
of 20-49 years.
                      Age of Readers
       25%

       20%

       1

       1
        5%

        0%
                                                                                          DOMESTIC
                                                                                                    111,834
       5%

       0%
              Under 20      20-29      30-39       40-49        50-59     Over 60
                                        Age (years)
                                                                                              Domestic Unique
                                                                                                Browsers per
                          Annual Household Income
                                                                                                        Month

                                                                                                    766,990
       18%

       16%

       14%

       12%
                                                                                                Domestic Page
       10%

       8%
                                                                                               Impressions per
       6%                                                                                               Month
       4%
       2%

       0%                                                                               Source: Omniture SiteCatalyst
             Up to $40k   $40k -    $60k -      $80k -     $100k -   $120k -   Over                         May 2011
                          $60k       $80k       $100k       $120k     $250k    $250k
                                               Income
NELSONMAIL.CO.NZ
The Nelson Mail has served the Nelson region with a daily
newspaper continuously since 1866 and is one of New                                                      TOTAL
Zealand's oldest and most respected regional newspapers.
                                                                                                         102,004
The Nelson Mail prides itself on its local newsgathering, along
with business and sports coverage, features and various                                     Total Unique Browsers
activity panels which is reflected on the website.                                                      per Month

67% of The Nelson Mail’s online readers are aged between 30-                                             772,598
59 years and 56% of users have a household income of over
$60,000.                                                                                    Total Page Impressions
                                                                                                         per Month

                                       Age of Readers
       25%


       20%


           15%                                                                                 DOMESTIC
           10%


           5%
                                                                                                            74,728
           0%
                 Under 20      20-29      30-39      40-49      50-59     Over 60                  Domestic Unique
                                           Age (years)
                                                                                                     Browsers per
                               Annual Household Income                                                       Month
     18%
     16%
     14%
     12%                                                                                                 635,514
     10%
      8%
                                                                                                     Domestic Page
      6%
      4%                                                                                            Impressions per
      2%
      0%
                                                                                                             Month
            Up to $40k      $40k -     $60k -     $80k -     $100k -    $120k -     Over
                            $60k        $80k      $100k       $120k      $250k      $250k
                                                  Income                                     Source: Omniture SiteCatalyst
                                                                                                                 May 2011
TIMARUHERALD.CO.NZ
The Timaru Herald website complements the strong market
position of the daily Timaru Herald newspaper in South                                          TOTAL
Canterbury.
                                                                                                   69,038
The site is the region’s number one multimedia resource for
news, sport, business, entertainment, farming and, most                            Total Unique Browsers
importantly, local community news and photos. The                                              per Month
website extends these same appealing attributes online,
and is fast growing a loyal audience of its own.                                                400,737
57% of The Timaru Herald’s online readers are aged                                 Total Page Impressions
between 20-49 years and 53% have a household income of                                          per Month
$60,000 and over.
                                   Age of Readers
       25%

       20%

       15%                                                                            DOMESTIC
       10%

        5%                                                                                         47,819
        0%
              Under 20     20-29     30-39     40-49    50-59    Over 60                  Domestic Unique
                                      Age (years)
                                                                                            Browsers per
     25%                 Annual Household Income                                                    Month
     20%


      15%
                                                                                                299,203
      10%                                                                                   Domestic Page
      5%                                                                                   Impressions per
      0%
                                                                                                    Month
            Up to $40k   $40k -     $60k -   $80k -    $100k -   $120k -   Over
                         $60k        $80k    $100k      $120k     $250k    $250k
                                                                                    Source: Omniture SiteCatalyst
                                             Income
                                                                                                        May 2011
SUNDAYNEWS.CO.NZ
The Sunday News website is the online accompaniment for
the Sunday News tabloid; a spirited, straight-forward and                                      TOTAL
friendly read, stacked with news, entertainment and sport.
                                                                                                  33,463
59% of the Sunday News’ online audience are aged
between 30–59 years and 49% earn between $60,000 –                                Total Unique Browsers
$250,000.                                                                                     per Month


       30%
                                  Age of Readers
                                                                                               118,377
       25%
                                                                                  Total Page Impressions
       20%                                                                                     per Month
       15%

       10%

        5%

        0%
              Under 20      20-29       30-39     40-49     50-59    Over 60
                                         Age (years)
                                                                                     DOMESTIC
                         Annual Household Income
      25%
                                                                                                  23,148
      20%                                                                                Domestic Unique
      15%                                                                                  Browsers per
      10%
                                                                                                   Month
       5%


      0%
                                                                                                  92,371
            Up to $40k   $40k -     $60k -   $80k -   $100k -   $120k -   Over
                         $60k        $80k    $100k     $120k     $250k    $250k
                                                                                           Domestic Page
                                             Income                                       Impressions per
                                                                                                   Month

                                                                                   Source: Omniture SiteCatalyst
                                                                                                       May 2011
SSTLIVE.CO.NZ
SST Live is the online gateway for New Zealand’s number
one national newspaper the Sunday Star-Times, delivering                                                     TOTAL
connection, inspiration and influence to Kiwis every
Sunday.                                                                                                      300,538
The Sunday Star-Times is a reader’s paper, with in-depth                                        Total Unique Browsers
stories and articles that gets to the core of issues, perfect                                               per Month
for the Sunday reader. SST Live extends these successful
elements online.                                                                                             627,212
63% of SST Live’s online audience are aged between 30-                                          Total Page Impressions
59 years, and 59% of readers have a household income of                                                      per Month
over $60,000.
                                      Age of Readers
            30%

            25%

            20%                                                                                    DOMESTIC
            15%

            10%

            5%
                                                                                                                91,454
            0%
                  Under 20       20-29       30-39     40-49       50-59      Over 60
                                                                                                       Domestic Unique
                                              Age (years)                                                Browsers per
      20%                 Annual Household Income                                                                Month
      18%
      16%
      14%
      12%
                                                                                                             368,132
      10%
       8%                                                                                                Domestic Page
       6%
       4%
                                                                                                        Impressions per
       2%                                                                                                        Month
       0%

             Up to $40k      $40k -      $60k -    $80k -      $100k -     $120k -      Over
                             $60k         $80k     $100k        $120k       $250k       $250k
                                                                                                 Source: Omniture SiteCatalyst
                                                  Income
                                                                                                                     May 2011
MANAWATUSTANDARD.CO.NZ
The award winning Manawatu Standard has delivered the
best in local, national and international news for more than                                TOTAL
128 years.
                                                                                            105,361
Based in Palmerston North, the Manawatu Standard
operates a multi-media newsroom with a one-stop website,                       Total Unique Browsers
a must for readers wanting to stay in touch with news,                                     per Month
views and events as they happen.
                                                                                            562,047
The Manawatu Standard’s online readers are
predominantly female and 53% of Manawatu Standard’s                            Total Page Impressions
online readers earn between $60,000 and $250,000.                                           per Month

                                 Age of Readers
      25%

      20%



                                                                                  DOMESTIC
      15%

      10%

       5%

       0%
             Under 20    20-29     30-39     40-49   50-59   Over 60
                                                                                               81,079
                                    Age (years)
                                                                                      Domestic Unique
                                                                                        Browsers per
                        Annual Household Income
                                                                                                Month
       18%
       16%
       14%
       12%
                                                                                            473,983
       10%

       8%                                                                               Domestic Page
       6%
       4%
                                                                                       Impressions per
       2%                                                                                       Month
       0%

              Up to     $40k -    $60k -    $80k - $100k - $120k -      Over
              $40k      $60k       $80k     $100k $120k $250k          $250k    Source: Omniture SiteCatalyst
                                           Income
                                                                                                    May 2011
MARLEXPRESS.CO.NZ
The Marlborough Express is Marlborough’s local daily
newspaper with a versatile online publication. Since 1866,                                     TOTAL
this paper has played a major part in its community, with a
strong focus on local news and sport.                                                             76,060
Marlborough is New Zealand’s premier wine region, and                             Total Unique Browsers
the Express plays a critical role in this industry, profiling                                 per Month
and reporting on issues that are important to the viticulture
industry.                                                                                      430,759
The Marlborough Express online readers are                                        Total Page Impressions
predominantly female and 62% of the Marlborough                                                per Month
Express’ online readers are aged between 30-59 years.
                                  Age of Readers
     25%

     20%

     15%
                                                                                     DOMESTIC
     10%

     5%                                                                                           52,678
     0%
            Under 20     20-29     30-39     40-49    50-59     Over 60
                                                                                         Domestic Unique
                                    Age (years)                                            Browsers per
                         Annual Household Income                                                   Month
      16%

      14%

      12%

      10%
                                                                                               338,551
      8%
                                                                                           Domestic Page
      6%

      4%
                                                                                          Impressions per
      2%                                                                                           Month
      0%

            Up to $40k   $40k -     $60k -   $80k -   $100k -   $120k -    Over
                         $60k        $80k    $100k     $120k     $250k    $250k    Source: Omniture SiteCatalyst
                                             Income                                                    May 2011
SOUTHLANDTIMES.CO.NZ
The Southland Times has played a major role in the life of
the province since its first edition was published in 1862.                                        TOTAL
The Southland Times is broad website that allows                                                   143,598
Southlanders to get their local up-to-date news at the push
of a button.                                                                          Total Unique Browsers
                                                                                                  per Month
The Southland Times’ online readers are predominantly
female and 63% of Southland Times’ online readers are                                              745,846
aged between 30-59 years.
                                                                                      Total Page Impressions
                                                                                                   per Month
     25%                         Age of Readers
     20%

     15%

     10%

      5%

      0%
                                                                                         DOMESTIC
            Under 20      20-29       30-39     40-49       50-59       Over 60
                                       Age (years)
                                                                                                      78,084
                                                                                             Domestic Unique
                        Annual Household Income
                                                                                               Browsers per
     18%                                                                                               Month
     16%
     14%
     12%
     10%
                                                                                                   523,744
     8%

     6%
                                                                                               Domestic Page
     4%                                                                                       Impressions per
     2%
     0%
                                                                                                       Month
           Up to $40k   $40k -     $60k -    $80k -     $100k -     $120k -    Over
                        $60k        $80k     $100k       $120k       $250k    $250k
                                                                                       Source: Omniture SiteCatalyst
                                            Income
                                                                                                           May 2011
DAILYNEWS.CO.NZ
The Taranaki Daily News website is the number one source
for local news and information in Taranaki.                                                 TOTAL
Local news is enhanced with video snippets, sound bites,                                       98,147
slide shows and picture galleries. Readers can also delve
into specialist sections such as features, gardening, food                     Total Unique Browsers
and farming.                                                                               per Month

57% of The Taranaki Daily News’ online audience are 20-
49 years of age. 60% of readers have a household income
                                                                                            735,722
over $60,000, and 29% of readers have a household                              Total Page Impressions
income in excess of $100,000.                                                               per Month
                            Age of Readers
    25%

    20%

     15%

     10%                                                                          DOMESTIC
     5%

     0%
            Under 20    20-29    30-39          40-49     50-59      Over 60
                                                                                               67,925
                                     Age (years)
                                                                                      Domestic Unique
                       Annual Household Income                                          Browsers per
   18%
   16%
                                                                                                Month
   14%
   12%
   10%                                                                                      548,187
    8%
    6%                                                                                  Domestic Page
    4%

    2%
                                                                                       Impressions per
    0%                                                                                          Month
           Up to   $40k -   $60k -     $80k -      $100k - $120k -     Over
           $40k    $60k      $80k      $100k        $120k $250k       $250k
                                                                                Source: Omniture SiteCatalyst
                                      Income
                                                                                                    May 2011
AUCKLAND STUFF
Auckland Stuff is dedicated to Auckland news, bringing
together an online resource for Auckland local news.                                         TOTAL
This website complements the suburban newspapers                                             111,468
including Auckland City Harbour News, Central Leader,
East & Bays Courier, Eastern Courier, Manukau Courier,                          Total Unique Browsers
North Harbour News, North Shore Times, Nor-west News,                                       per Month
Papakura Courier, Rodney Times, Western Leader, and
Waiheke Marketplace, and includes a combination of news,
current events and special feature sections.
                                                                                             249,982
                                                                                Total Page Impressions
                                                                                             per Month
                              Age of Readers

     25%

     20%

         15%

         10%

         5%
                                                                                   DOMESTIC
         0%
               Under 20    20-29    30-39        40-49
                                        Age (years)
                                                           50-59    Over 60                     83,504
                                                                                       Domestic Unique
                                                                                         Browsers per
                          Annual Household Income
   25%                                                                                           Month
   20%


   15%

   10%
                                                                                             202,322
    5%                                                                                   Domestic Page
    0%
                                                                                        Impressions per
           Up to     $40k -    $60k -      $80k -     $100k - $120k -   Over                     Month
           $40k      $60k       $80k       $100k       $120k   $250k    $250k
                                          Income                                 Source: Omniture SiteCatalyst
                                                                                                     May 2011
STUFF HEADLINES NEWSLETTER
Stuff.co.nz has a dedicated newsletter that is sent
directly to subscribers’ inboxes on a regular basis,     SUBSCRIBERS
with subscribers choosing how often they receive their
newsletter.
                                                               13,212
The newsletter provides readers with the choice of
headlines from Stuff.co.nz’s top stories, technology,
cartoons, sport, opinion, business, entertainment,
motoring, travel and rural news.                            FREQUENCY
The Stuff.co.nz Headlines newsletter is sent to 15,034    Daily or Weekly
people with a range of advertising options, including
Skyscraper and Banner positions.
                                                         *Subscribers Choice


                                                              INSERTION
                                                                   Week


                                                          PLACEMENTS
                                                            Skyscraper
                                                            Advertorial
CUISINE NEWSLETTER
Cuisine’s fortnightly newsletter provides readers an
update from the award winning Cuisine magazine.          SUBSCRIBERS
Cuisine’s dedicated online audience are
                                                               19,416
predominantly female, affluent and are responsible for
the majority of the household shopping (61%).


                                                          FREQUENCY
                                                            Fortnightly


                                                            INSERTION
                                                              Fortnight


                                                         PLACEMENTS
                                                           Skyscraper
                                                           Advertorial
NZ GARDNER NEWSLETTER
The New Zealand Gardener has a dedicated
newsletter that accompanies the New Zealand               SUBSCRIBERS
Gardener magazine.
                                                                23,000
This versatile newsletter provides readers with insight
into what is happening with Lynda Hallinan, editor of
NZ Gardener magazine and the rest of the NZ
Gardener team as well as week-by-week instruction
on how to sow, grow, harvest and preserve their own        FREQUENCY
food.
                                                               Weekly
The newsletter is sent out weekly with a range of
advertising options including Skyscraper, Banner and
Advertorial positions.

The unique open rate for the newsletter is consistently      INSERTION
over 50% compared to industry average of 22%. Re-
open rate is also over 50% indicating readers are                 Week
opening the email multiple times and forwarding it on.




                                                          PLACEMENTS
                                                            Skyscraper
                                                               Banner
                                                            Advertorial
NZ HOUSE & GARDEN NEWSLETTER
NZ House & Garden has a dedicated newsletter that
accompanies the New Zealand House and Garden
                                                         SUBSCRIBERS
magazine.                                                      16,786
It is an insightful newsletter providing House &
Garden fans with a preview of the monthly magazine
and offers readers the opportunity to click through to
the NZ House & Garden website.
                                                          FREQUENCY
The NZ House & Garden newsletter is sent every
month with a range of advertising options including           Monthly
Banner, Skyscraper and Advertorial positions.



                                                            INSERTION
                                                                Month


                                                         PLACEMENTS
                                                              Banner
                                                           Advertorial
                                                           Skyscraper
NZ LIFE & LEISURE NEWSLETTER
NZ Life & Leisure has a dedicated newsletter that is
sent direct to subscribers’ inboxes on a monthly basis.
                                                          SUBSCRIBERS
The newsletter provides Life & Leisure fans with an
                                                                 4,500
insight into what is in store for the magazine.

The NZ Life & Leisure Newsletter is sent out monthly
with a range of advertising options including a Banner
and an Advertorial position.                               FREQUENCY
                                                               Monthly


                                                             INSERTION
                                                                 Month


                                                          PLACEMENTS
                                                               Banner
                                                            Advertorial
BUSINESSDAY NEWSLETTER
BusinessDay has a personalised newsletter that is
sent directly to subscribers’ inboxes on a daily basis.
                                                          SUBSCRIBERS
The newsletter accompanies the BusinessDay
                                                                 4,547
website and provides readers with daily business
news.

The BusinessDay newsletter is sent daily with a range
of advertising options including Skyscraper or             FREQUENCY
Sponsorship positions.
                                                          Daily Monday-
                                                                 Friday


                                                             INSERTION
                                                                  Week


                                                          PLACEMENTS
                                                            Skyscraper
                                                            Advertorial
NZX NEWSLETTER
NZX has a personalised newsletter that is sent
directly to subscribers’ inboxes twice a day.
                                                         SUBSCRIBERS
The NZX newsletter is sent with a range of advertising
                                                               16,929
options including Skyscraper or Sponsorship
positions.


                                                          FREQUENCY
                                                            Twice Daily
                                                         Monday- Friday


                                                            INSERTION
                                                                 Week


                                                         PLACEMENTS
                                                           Skyscraper
                                                                                                                                                                               NEWS

The News channel is made up of Stuff.co.nz’s
National News and World News sections. The content
                                                                                                   The News channel online readers are predominantly
                                                                                                   female - 58% are between the ages of 30-59 years,
                                                                                                                                                                                    TOTAL
is vast and up to date from New Zealand and around                                                 and 55% of readers have a household income of
the world.                                                                                         between $60,000 and $250,000.                                              25,619,514
                                                                                                                                                                         Total Page Impressions
              Annual Household Income                                                                                 Age of Readers                                                  per Month

18%
                                                                                                                                                                                 Stuff National
                                                                                           60
16%
14%
                                                                                                                                                                                     1,871,175
                                                                                           50
12%
                                                                                           40
10%
8%                                                                                         30
                                                                                                                                                                                    Stuff World
6%
4%
                                                                                           20                                                                                         1,140,149
2%
0%
                                                                                           10                                                                            Total Unique Browsers
      Up to $40k $40k - $60k $60k - $80k    $80k -   $100k -      $120k -   Over $250k
                                                                                               0                                                                                     per Month
                                            $100k     $120k        $250k                           Under 20   20-29     30-39         40-49        50-59   Over 60
                                           Income
                                                                                                                          Age (years)
                                                                                                                                                                          DOMESTIC
                                                               Region of Readers
                                                                                                                                                                              22,016,961
                                                                                                                       Wellington Region
                                                                                                                                                                     Domestic Page Impressions
                                                                                                                       Auckland Region                                               per Month
                                                                 3%                                                    Canterbury Region
                                                               4%                        26%
                                                                                                                       Waikato Region
                                                                                                                                                                                 Stuff National
                                                        4%                                                             Otago Region
                                                                                                                       Manawatu-Wanganui Region                                      1,406,730
                                                      5%                                                               Nelson/Marlborough Region
                                                                                                                       Bay of Plenty Region
                                                      5%
                                                                                                                       Hawke's Bay Region
                                                                                                                                                                                    Stuff World
                                                                                                                       Taranaki Region                                                  792,855
                                                        7%                                 22%                         Northland Region                              Domestic Unique Browsers
                                                                                                                       Southland Region
                                                                                                                                                                                    per Month
                                                                                                                       Outside New Zealand
                                                                      18%
                                                                                                                       West Coast Region                                Source: Omniture SiteCatalyst
                                                                                                                       Gisborne Region                                                      May 2011
                                                                                                                                                                   TRAVEL

The Travel channel is made up of Travel news from
New Zealand, Australia, Pacific Islands and around
                                                                                    The Travel channel online readers are predominantly
                                                                                    female, 63% are between the ages of 20-49 years
                                                                                                                                                                             TOTAL
the world.                                                                          and 58% of readers have a household income of
                                                                                    between $60,000 and $250,000.                                                            961,617
                                                                                                                                                                  Total Page Impressions
                      Age of Readers                                                                   Annual Household Income                                                 per Month

 25%
                                                                                  20%
                                                                                  18%                                                                                        371,228
                                                                                  16%
 20%
                                                                                  14%                                                                             Total Unique Browsers
 15%                                                                              12%                                                                                         Per Month
                                                                                  10%
 10%                                                                              8%
                                                                                  6%
  5%                                                                              4%
                                                                                  2%
  0%
                                                                                  0%
       Under 20   20-29   30-39     40-49
                           Age (years)
                                                    50-59      Over 60                  Up to $40k   $40k -
                                                                                                     $60k
                                                                                                                   $60k -
                                                                                                                    $80k
                                                                                                                            $80k -
                                                                                                                            $100k
                                                                                                                                     $100k -
                                                                                                                                      $120k
                                                                                                                                               $120k -
                                                                                                                                                $250k
                                                                                                                                                         Over
                                                                                                                                                         $250k
                                                                                                                                                                   DOMESTIC
                                                                     Region of Readers                                      Income

                                                                                                                                                                             769,993
                                                                                               Wellington Region                                                         Domestic Page
                                                        3%                                     Auckland Region
                                                                                                                                                                  Impressions per Month
                                                   4%                                          Canterbury Region
                                                                            29%
                                                                                               Waikato Region
                                              3%
                                                                                               Otago Region                                                                  283,211
                                          5%
                                                                                               Manaw atu-Wanganui Region                                                Domestic Unique
                                                                                               Nelson/Marlborough Region                                             Browsers Per Month
                                         5%                                                    Bay of Plenty Region
                                                                                               Haw ke's Bay Region                                               Source: Omniture SiteCatalyst
                                          6%                                                   Taranaki Region                                                                       May 2011
                                                                                               Northland Region
                                                                                               Southland Region
                                                                           19%                 West Coast Region
                                                         18%
                                                                                               Outside New Zealand
                                                                                               Gisborne Region
                                                                                                                                               TECHNOLOGY

Stuff.co.nz’s Technology channel has content from a
wide range of topics from Cybersecurity to Social
                                                                                          The Technology channel online readers are
                                                                                          predominantly male, 67% are between the ages of
                                                                                                                                                                        TOTAL
Media; Gadgets, Games and some great Technology                                           20-49 years and 57% of readers have a household
blogs.                                                                                    income of between $60,000 and $250,000.                                   2,065,311
                                                                                                                                                         Total Page Impressions per
                                                                                                           Age of Readers                                                    Month
                     Annual Household Income
 20%
 18%
 16%
                                                                                         25%
                                                                                                                                                                        614,615
 14%                                                                                     20%
 12%                                                                                                                                                      Total Unique Browsers Per
                                                                                         15%
 10%                                                                                                                                                                         Month
 8%
                                                                                         10%
 6%
 4%                                                                                      5%
 2%
 0%                                                                                      0%
       Up to $40k   $40k -   $60k -   $80k -   $100k -    $120k -     Over                     Under 20   20-29    30-39       40-49   50-59   Over 60
                    $60k      $80k    $100k     $120k      $250k      $250k
                                      Income
                                                                                                                    Age (years)
                                                                                                                                                              DOMESTIC
                                                                              Region of Readers
                                                                                                           Wellington Region
                                                                                                                                                                    1,725,468
                                                                                                           Auckland Region                               Domestic Page Impressions
                                                                3%                                         Canterbury Region                                             per Month
                                                           4%
                                                                                         28%
                                                         4%
                                                                                                           Waikato Region
                                                                                                           Otago Region
                                                                                                                                                                        440,655
                                                    5%                                                     Manawatu-Wanganui Region
                                                                                                                                                         Domestic Unique Browsers
                                                                                                           Nelson/Marlborough Region
                                                                                                                                                                        Per Month
                                                   5%                                                      Bay of Plenty Region                            Source: Omniture Site Catalyst
                                                                                                           Hawke's Bay Region                                                  May 2011
                                                     6%                                                    Taranaki Region
                                                                                                           Northland Region

                                                                                        18%                Southland Region
                                                                    19%                                    West Coast Region
                                                                                                           Outside New Zealand
                                                                                                           Gisborne Region
                                                                                                                                      ENTERTAINMENT

Stuff.co.nz’s Entertainment channel covers celebrity                                        The Entertainment channel online readers are
                                                                                            predominantly female, 63% are between the ages of
                                                                                                                                                                        TOTAL
gossip, music news, TV, books, arts and film news.
                                                                                            20-49 years and 56% of readers have a household
                                                                                            income of between $60,000 and $250,000.                                 5,876,896
                                                                                                                                                         Total Page Impressions per
               Annual Household Income                                                                        Age of Readers                                                 Month

 20%
                                                                                          25%
 18%
 16%
 14%
                                                                                          20%
                                                                                                                                                                    1,103,967
 12%
                                                                                           15%                                                            Total Unique Browsers Per
 10%
                                                                                                                                                                             Month
  8%
                                                                                           10%
  6%
  4%
                                                                                           5%
  2%
  0%                                                                                       0%
       Up to $40k   $40k -   $60k -   $80k -   $100k -   $120k -        Over
                                                                                                 Under 20   20-29   30-39     40-49    50-59   Over 60
                    $60k      $80k    $100k     $120k     $250k         $250k
                                      Income
                                                                                                                     Age (years)
                                                                                                                                                              DOMESTIC
                                                                                Region of Readers
                                                                                                                        Wellington Region
                                                                                                                                                                    4,845,853
                                                                                                                        Auckland Region                  Domestic Page Impressions
                                                                                3%                                      Canterbury Region                                per Month
                                                                         4%
                                                                                                    28%                 Waikato Region
                                                                    3%
                                                                                                                        Otago Region                                    706,285
                                                               5%                                                       Manawatu-Wanganui Region
                                                                                                                                                         Domestic Unique Browsers
                                                                                                                        Nelson/Marlborough Region
                                                                                                                                                                        Per Month
                                                              5%                                                        Bay of Plenty Region
                                                                                                                        Hawke's Bay Region                  Source: Omniture SiteCatalyst
                                                                   6%                                                                                                           May 2011
                                                                                                                        Taranaki Region
                                                                                                                        Northland Region
                                                                                                  20%                   Southland Region
                                                                                18%                                     Outside New Zealand
                                                                                                                        West Coast Region
                                                                                                                        Gisborne Region
                                                                                                                                                    LIFE & STYLE

      Stuff.co.nz’s Lifestyle channel is a key content                                  The Lifestyle channel online readers are                                        TOTAL
      category, which covers Horoscopes, CuteStuff, Food                                predominantly female (60%), 62% are between the
      & Wine, Fashion, Beauty and Wellbeing.                                            ages of 20-49 years and 56% of readers have a
                                                                                        household income of between $60,000 and $250,000.                           4,445,698
                                                                                                                                                         Total Page Impressions per
                                                                                                               Age of Readers                                                Month
                Annual Household Income
20%


                                                                                                                                                                        839,052
18%
                                                                                      25%
16%

14%                                                                                   20%
12%                                                                                                                                                       Total Unique Browsers Per
10%
                                                                                      15%                                                                                    Month
8%                                                                                    10%
6%

4%                                                                                     5%

2%
                                                                                       0%
0%
                                                                                            Under 20   20-29     30-39     40-49       50-59   Over 60
       Up to
       $40k
               $40k -
               $60k
                        $60k -
                         $80k
                                 $80k -
                                 $100k
                                          $100k -
                                           $120k
                                                    $120k -
                                                     $250k
                                                                Over
                                                               $250k
                                                                                                                  Age (years)
                                                                                                                                                              DOMESTIC
                                 Income                                      Region of Readers

                                                                                                                                                                    3,752,373
                                                                                                                   Wellington Region
                                                                                                                                                         Domestic Page Impressions
                                                                                                                   Auckland Region                                       per Month
                                                                        3%                                         Canterbury Region
                                                                   3%                          27%                 Waikato Region
                                                               4%                                                  Otago Region                                         586,782
                                                              6%                                                   Manawatu-Wanganui Region              Domestic Unique Browsers
                                                                                                                   Nelson/Marlborough Region                            Per Month
                                                              5%                                                   Bay of Plenty Region
                                                                                                                   Hawke's Bay Region                       Source: Omniture SiteCatalyst
                                                                                                                   Taranaki Region                                              May 2011
                                                              6%
                                                                                                                   Northland Region
                                                                                              19%                  Southland Region
                                                                             19%                                   West Coast Region
                                                                                                                   Outside New Zealand
                                                                                                                   Gisborne Region
                                                                                                                                                                   SPORT

      Stuff.co.nz’s Sport channel is a key content category,                                  The Sport channel online readers are equal gender,                          TOTAL
      which covers an array of sports news including                                          62% are between the ages of 30-59 years and 58% of
      Cricket, Football, Golf, Basketball, Motorsport,                                        readers have a household income of between
      Netball, Tennis, Racing and lots more.                                                  $60,000 and $250,000.                                                   7,536,265
                                                                                                                                                           Total Page Impressions per
                                                                                                                Age of Readers                                                 Month
                   Annual Household Income
20%
18%
16%
                                                                                       25%
                                                                                                                                                                          907,468
14%                                                                                    20%
12%
                                                                                                                                                            Total Unique Browsers Per
10%                                                                                    15%                                                                                     Month
8%
                                                                                       10%
6%
4%
                                                                                       5%
2%
0%                                                                                     0%
      Up to $40k   $40k -   $60k -   $80k -   $100k -   $120k -         Over                 Under 20   20-29     30-39       40-49      50-59   Over 60
                   $60k      $80k    $100k
                                     Income
                                               $120k     $250k         $250k
                                                                                                                   Age (years)                                  DOMESTIC
                                                                               Region of Readers

                                                                                                                          Wellington Region
                                                                                                                                                                      5,383,498
                                                                                                                          Auckland Region                  Domestic Page Impressions
                                                                         3%                                               Canterbury Region                                per Month
                                                                   4%                            26%
                                                                                                                          Waikato Region
                                                                  4%                                                      Otago Region                                    594,784
                                                                                                                          Manawatu-Wanganui Region         Domestic Unique Browsers
                                                            6%                                                            Nelson/Marlborough Region                       Per Month
                                                                                                                          Bay of Plenty Region
                                                           5%                                                             Hawke's Bay Region                  Source: Omniture SiteCatalyst
                                                                                                                                                                                  May 2011
                                                                                                                          Taranaki Region
                                                                  7%                                                      Northland Region
                                                                                                  18%
                                                                                                                          Southland Region
                                                                                18%                                       Outside New Zealand
                                                                                                                          West Coast Region
                                                                                                                          Gisborne Region
                                                                                                                                                              BUSINESS

      Stuff.co.nz’s Business channel is a key content                                            The Business channel online readers are
                                                                                                 predominantly male, 63% are between the ages of
                                                                                                                                                                             TOTAL
      category, which covers Industry news, Farming news,
      Market Data, Money, Small Business and gives you                                           30-59 years and 39% of readers have a household
      access to some great Business tools.                                                       income in excess of $100,000.                                           4,910,873
                                                                                                                                                              Total Page Impressions per
                    Annual Household Income                                                                     Age of Readers                                                    Month
20%
18%                                                                                  25%
16%
14%
                                                                                     20%                                                                                     900,737
12%
                                                                                     15%
10%                                                                                                                                                            Total Unique Browsers Per
8%
                                                                                     10%                                                                                          Month
6%
4%                                                                                   5%
2%
0%                                                                                   0%
      Up to $40k   $40k -   $60k -   $80k -     $100k -       $120k -     Over              Under 20       20-29          30-39     40-49   50-59   Over 60
                   $60k      $80k    $100k       $120k         $250k      $250k
                                                                                                                           Age (years)
                                     Income
                                                                                                                                                                   DOMESTIC
                                                                        Region of Readers
                                                                                                                                                                         4,259,979
                                                                                                       Wellington Region                                      Domestic Page Impressions
                                                                                                       Auckland Region
                                                   3%
                                                                                                                                                                              per Month
                                                                                                       Canterbury Region
                                              4%
                                                                              26%                      Waikato Region
                                           4%                                                          Otago Region                                                          719,563
                                       5%                                                              Manawatu-Wanganui Region                               Domestic Unique Browsers
                                                                                                       Bay of Plenty Region
                                                                                                                                                                             Per Month
                                      5%                                                               Nelson/Marlborough Region
                                                                                                       Hawke's Bay Region
                                                                                                                                                                 Source: Omniture SiteCatalyst
                                                                                                       Taranaki Region
                                         7%                                                                                                                                          May 2011
                                                                                                       Northland Region
                                                                             20%
                                                                                                       Southland Region
                                                        18%                                            Outside New Zealand
                                                                                                       West Coast Region
                                                                                                       Gisborne Region
                                                 CONTACT DETAILS


For all advertising enquiries and bookings please contact our
advertising team:
Auckland 09 970 4000
Wellington 04 496 9850

advertising@stuff.co.nz


www.stuff.co.nz/advertising

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:4
posted:9/23/2011
language:English
pages:37