Atef Idris MEFOSA ESCWA SME session 8

Document Sample
Atef Idris MEFOSA ESCWA SME session 8 Powered By Docstoc
              FACILITAION FOR SME’s

On Improving Private Sector Competitiveness in
              the MENA Region

                  Presented by
                 Atef Wafic Idriss

 MEFOSA 2006                                1
Solving Arab Problems Requires Grasping
             New Realities
        You cannot smile at all. You are in Beit Hanoun:The human situation in
             Beit Hanoun village north of Gaza citySunday 5th Nov. 2006

    Those two photos can speak for themselves. A moment of peaceful demonstration and protest has
      turned into a moment of death for two civilian women and injuries for others! Protestors were
     calling upon the Arab leaders and the world community to intervene to stop the Israeli operation.
                                        Just imagine the situation.
    Cooperation & External Relations Department. Agricultural Development Association (PARC)-Gaza

MEFOSA 2006                                                                                        2
Arab Foods in International and Regional Trade
    The MENA Region has good export potential for
     processed food products, they are constrained by
     high trade barriers in many developed countries
       For instance, from January to June 2001, 27% of
        food exports from Egypt, Jordan, Lebanon and
        Syria to the United States were rejected by the
        USFDA due to non-compliance with the U.S.
        safety measures (filth, microbiological
        contamination, greater than permitted levels of
        pesticide residues or food additives) and 58%
        due to labeling problems
 MEFOSA 2006                                              3
  Foodborne Disease in the Middle East
 Limited surveillance information
    Egypt periodic reports on outbreaks; tourist illnesses rarely
 Some outbreaks
    Local, e.g., a cake with Salmonella Typhi in Saudi Arabia;
     botulism in Egypt from uneviscerated fish, US forces with
     locally provided boxed lunches (undetermined agent)
 Specific studies
    School meals in Bahrain

    Echinococcosis in Palestinian Arabs: Christian, Druze and
     Muslims (dogs as a source)
    Microbial counts of seafood in Saudi Arabia
MEFOSA 2006                                                      4
                  Microbial Foodborne Pathogens
  Pathogen               Implicated Foods                        Disease
Bacillus cereus     Rice, vegetables, meat               Mild vomiting and diarrhea
Clostridium         Stews, chili, etc. (anaerobic)       Cramps, diarrhea
Staphylococcus      Meat (ham), dairy, foods, pasta      Vomiting, cramps and
aureus                                                   diarrhea
Salmonella          Eggs, meat, fruit, juices, spices,   Moderate GI symptoms
                    chocolate, etc.
Campylobacter       Chicken, meat                        More severe GI symptoms
                                                         with bloody diarrhea
E. coli O157:H7     Ground beef, juices, sprouts,        Severe colon lining and
                    water, etc.                          kidney damage
Listeria            RTE foods, e.g., deli meats,         GI symptoms, meningitis,
monocytogenes       smoked fish, soft cheese, etc.       death
Clostridium         Improperly canned/bottled food       Paralysis and GI symptoms,
botulinum           (anaerobic)                          death
   MEFOSA 2006                                                                     5
Surveillance Weaknesses in Many Countries
    Outdated food laws, standards and regulations
    No centralized approach or coordination among departments and
     agencies to food control with jurisdictional confusion and overlap
    Lack of adequately trained personnel
    Limited capacity for food control laboratories
    Food industry is familiar with terms like GMPs, GHPs and HACCP
     systems but has not ability or will to do these
    Countries cannot compete effectively in the export market to be in
     compliance with the SPS agreement
    Conflict between public health objectives and facilitation of trade
     and industry development
    Limited opportunities for appropriate scientific inputs in decision-
     making processes
 MEFOSA 2006                                                                6
              MEFOSA’s VISION

     MEFOSA sarl believes that safe food and
  feed are a prerequisite for sustainable
  development, and that the Arab Middle East
  should develop its own food safety
  prerequisites in full recognition with its own
  socio-economic priorities, and in harmony
  with international standards and norms, while
  respecting the culture, family values and
  quality of life throughout the MENA region.
MEFOSA 2006                                        7
 MEFOSA’s Comparative Advantages

MEFOSA Comp. Advantages                    MEFOSA’s Business Values
   Our Professionalism                       Shared Knowledge with
   Number of years of experience in           Stakeholders (personnel,
    this field                                 customers, suppliers, and
   Our Achievements which build on            partners).
    our Good Will, and reputation in          Customer Satisfaction.
    the Food Industry                         Continuous Improvement.
   Our Tailor Made Response to your          Ethical competition with
    Needs.                                     competitors
   Personalized Intervention (we are         Commitment & Loyalty to
    always available to listen to your         Stakeholders.
    objectives, to install a tailor made      Client-focused business with a
    program adapted to your particular         consumer focus.

MEFOSA 2006                                                                     8
Food Safety Consultancy                       Agribusiness Consultancy
   Food Safety, Food Hygiene, Food                  Agricultural primary production,
    Traceability, as for the new EU                   included horticulture
    directives and laws.                             Forestry
   Food Safety Audits and Training to               Fisheries (maritime and fresh water) and
    national and international food related           aquaculture (incl. health)
    requirements: HACCP, GMP and Food                Land management (land reform, land
    borne Illness.                                    use planning and farm restructuring)
   Good Manufacturing Practices (21 CFR             Rural infrastructure incl. irrigation and
    100).                                             drainage
   HACCP Implementation                             Equipment definition (agriculture
   Sanitation/GMP Audits: Sanitation and             equipment, laboratories...)
    Handling practices. To conduct an                Crop protection and disease control
    independent audit using 21 CFR 110 as a
    guide.                                        Agro Industrial Consultancy
   General EFSA/EU and FDA/USA
                                                   HACCP Built by design
    Compliance Audits: To comply with
    FDA, USDA and EFSA regulations                 Electro-Mechanical Design
    regarding acceptable equipment and
                                                   Electro-Mechanical Maintenance for
    Networking, Communication within
    companies (ERP solutions) and address           Plants
    supply chains sterilization practices.         Plant Process Reengineering,
                                                    Restructuring and Work Flow according
                                                    to International Standards and Food
MEFOSA 2006                                         Safety regulations                  9
 Market Access E-commerce Site

MEFOSA 2006                      10
Market Access E-commerce site               IT Services and Process Control
 The portal allows an access to the           Provide integrated solutions for the
  major food products from different            commercial, industrial companies, and
  Arab and Lebanese geographical                specialized retail.
  indications.                                 Front Office and IT solution provider
 It provides Information Source for the        (networking, backup engines, security
  Lebanese Food Industry.                       engines, disaster backup, advanced
 The portal includes comprehensive e-          servers, and paper less and archiving
  business services which help the portal       solutions.
  members buy, sell, and market more           Back Office & Business Integration ERP
  efficiently with an economical and            consulting provider solution for small to
  efficient way of sourcing and                 medium companies with flexibility in
  transacting business throughout the           licensing (one license for multiple sister
  world.                                        companies) with discounts on
 Food industry portal providing each           implementations on the several
  member with a private marketplace to          locations.
  trade in a secure, neutral e-commerce        Try our leasing program procedure for
  platform.                                     the ERP solution for the medium
                                                companies in addition to yearly
                                                maintenance contract.
                                               HACCP, Traceability and ISO
    MEFOSA 2006                                                                     11
       Trading and Commercial Services

 Investing Consultants in Food Industry and Marketing
 List the consulting services you wish to offer our clients.
 Marketing case studies for several regional
  and international markets.
 Export (foods), Marketing services, Exhibitions services
 Market survey, Open new market
 Private label, Int. Supermarket orders (private & special foods).   12
   MEFOSA 2006
              Technologies we distribute:

MEFOSA 2006                          13
                                              Technologies we distribute:

Food Prevention Systems:
DECAGON Manufacturers of Biophysical Instrumentation
 Water Activity meters
 Thermal properties meters
 Plant research products
 Soil research products
 Soil moisture monitoring
 MEFOSA 2006                                                         14
                  AGRIPOLE : Agro-Economic and
                     Food Safety SME Incubator
   80% delivering of Incubation services with business hosting
    facilities, it will operate as an INCUBATOR CENTRE and
    Business Accelerator

   20% delivering of Business Support Services and Business
    Development Services for SMEs, it will operate as a

    Generating successful companies and accelerating the growth
    and success of entrepreneurial companies by providing them
    with a comprehensive and integrated range of business support
    resources and services, including (incubator space, business
    support services, and clustering and networking opportunities)
    that after “graduating” will leave the program financially viable
    and freestanding”.                                               15
   AGRIPOLE : Agro-Economic and Food Safety
                SME Incubator
AGRIPOLE : Agro-Economic and Food Safety SME Incubator

 MEFOSA 2006                                       16
 AGRIPOLE : Agro-Economic and Food Safety SME Incubator

Developing Markets                        Legal Framework Modernization

Objective 1. Facilitating Marco           Objective 4. Developing food safety,
   Economic Initiatives: Great Arab         rural, social and environmental
   Free Trade Area (GAFTA), Euro-           initiatives & Laws projects
   Mediterranean Association
   (EUROMED), US (Free Zones) and
   WTO accession, in order to help the
   penetration of Lebanese SMEs’          Objective 5.Developing Food Standard
   services and manufactured products       Norms & Accreditation Policies;
   in international markets                 Assuming the conformity of the
Objective 2.Linking Companies With          production to Lebanese Food Laws
   local & international food service       and Regulations, EFSA (European
   and catering Cies                        Food safety Authority), FDA (BioT),
                                            WTO-WHO (Codex) and FAO
Objective 3. Training and developing        Initiatives
   Marketing and labeling tools such as
   PDO (Protected Designation of
   Origin), Lebanese “Terroir”…etc.
  MEFOSA 2006                                                                    17
 AGRIPOLE : Agro-Economic and Food Safety SME Incubator
Knowledge, R&D,                        Improving Production
Objective 6. Establishing of           Objective 8 Development of Technical and
  knowledge and information data          Scientific Human Resources in
  base about Agro Industrial              Agriculture, Food Processing and
  initiatives and integrating SMEs        Related Sectors and provision of a well
  into the information society and        educated, well trained, and a well
  economy                                 maintained work force supporting the
                                          Agro-Economy and Agro-Tourist
                                       Objective 9 Generating an Integrated
Objective 7: Reinforcing new product      Financial Development Plan for SMEs.
  development concepts and culture     Objective 10 Improvement and upgrading of
                                          the quality of the Lebanese food
                                          products to meet the local and export
                                          market standards & specifications

                                       Objective 11 Reinforcing linkages between
                                          agriculture & industry
  MEFOSA 2006                                                                18

Ten years of continued              2006 is the school
deliberations on market             year startup in spite of
driven vocational
education in Lebanon                Israeli aggression!
  MEFOSA 2006                                          19
       The Lebanese Association of Food Scientists
               and Technologists (LAoFST)

was established in Beirut, Lebanon in 1996 to satisfy
the need of the increasing number of Food Scientists and
 Technologists for our association of their own focused on
 their interests. It is non political, non-profit association.
      The main aim of The Lebanese Association of Food
 Scientists and Technologists is to enhance the conditions of
 the food industry by the sound application of the sciences
 and technologies and by spreading knowledge concerning
 the technology of food processing.
   MEFOSA 2006                                               20
Symposium involving Mid-East and N. Africa highlighting the region’s Food
  Science, Food Safety and Food Industry drivers/concerns with speakers from
  the different areas of MENA (Middle East North Africa) region.
MEFOSA 2006                                                               21
    Lebanese Association for Geographic Appellation (LAGA)
         Geographical Indications Conclusions and Recommendations
     The elaboration of a Legal Framework for Quality Labels
     The creation of an Organism for Protected Designations. It
    may be an Institute or a National Council. The National
    Institute of Geographic Appellations
     The institution is supposed to be able to provide instruments and
    education to the Agro- Food producers and to watch their work and to
    protect the Designations of Origin in the inside and outside of markets
     Setting up, as soon as possible, a mechanism for surveying
    the existing geographical indications and exploring the
    available potential
     The creation of supervisory mechanisms for geographical
    indications (such as an ad hoc commission and/ or a
    provisional delegation to qualified bodies, etc.) may be created
    at the same time as the Institute or National council of
    designations.                                                      22
.    MEFOSA 2006
        MEFOSA and the Lebanese Association
        for Marketing & Advertising (LAMA)
       LAMA Mission Statement:
 Is established in Lebanon in 1995
 Is a non profit organization and shall not deal with any political issues
 Advertising Industry in Lebanon is witnessing a downturn
 Advertisers were left on the sidelines because of the lack of a formal
  Association to streamline their prerogatives to defend their legitimate causes.
 LAMA was created to fill this gap. In 1996, a general assembly was elected
  from affiliated members who represented around 60 % of total advertising
  spend in Lebanon.
 The Association is created to improve the Marketing and Advertising
  industry according to the Advertisers interests and concerns.
Much more information at :

MEFOSA 2006                                                                     23
        The Top 40 Arab Brands

MEFOSA 2006                      24

MEFOSA 2006                              25
                        AUB / MSU& MEFOSA

American University of Beirut jointly with Michigan State University have ratified an
   MoU with MEFOSA’s facilitation aiming to create a Food Safety Institute which
   highlights on all food safety issues in the MENA region.
This institute was established in conjunction with the Faculty of Agricultural and Food
   Sciences at AUB and the National Food Safety and Toxicology Center (NFSTC) at
Recently Dr. Ewen Todd Director of NFSTC was invited to give a lecture stressing on
   worldwide food safety issues (LAoFST organized this event) at AUB and Chamber
   of Commerce, Industry and Agriculture at Beirut (CCIAB) on 16 – 17 May 2006.
For more information visit :

   MEFOSA 2006                                                                     26
Institute of Family Business – School of Business
    ( LAU) organized many events & seminars at       Institute for Social, Religious & Civil
    LAU to discuss issues of concern.                    Society Studies – ISORCS at Notre
Recent event opening of LAU’s program on                 Dame University at Louaize – Lebanon
    “Communication and Conflict in the Family            organized many events and launched
    Business” between 15 – 18 March 2006 at              educational courses. Recent courses was
    LAU.                                                 under the title of “How to star an NGO”
Others relations were made with LAU’s Center             under the supervision of the NGO
    for Strategic Development (CSD) which                Management Program at LAU –
    MEFOSA is a member in this center where              Louaize on 9 June 2005.
    our team attended several courses in the
    center emphasizing on auditing, business,        In the same aspect there was the event of
    management, sales, networking, and others            conference launching of NGO Degree
    which help in strengthening the basic steps of       Program at NDU on 24 May 2006. The
    any new enterprise and helps in general              courses and seminars stress on
    knowledge and feedback. Recently CSD                 organizing for concerned people who
    published its newsletter which we share with         might be engaged in the social, religious
    it as well.                                          and civil sectors and wish to strengthen
For further information on LAU :                         their feedback and vision.
                                                     Visit NDU website at :

    MEFOSA 2006                                                                              27
 United Nations Economic & Social Commission for Western
                      Asia (ESCWA)
MEFOSA participated in the : “Regional Seminar on Sustainable Development &
   Competitiveness of the Agro-food Sector” at the United Nations House at Beirut,
   Lebanon, between 1 – 2 December 2005 and in the:
Seminar “Arab – Palestinian Roundtable on Agricultural & Agro-Industrial
   Development in the Gaza Strip” on 3 December 2005.
Strengthening Small & Medium Enterprises SME towards more productivity and
   challenging aspects.
Environmental Standards & competitiveness of key economic sectors.
More information at:

   MEFOSA 2006                                                                  28
               Projects Supported by the European
                     Commission in Lebanon
 EU  Industrial Modernization Project (ELCIM)
 EU Quality Project (Food Quality Committee)
 Strengthening Quality Management, Capabilities
  and Infrastructure in Lebanon (QUALEB )
 Project No. EuropeAid/119802/D/SV/LB/4800/3
                 (ADP Project)

 MEFOSA 2006                                        29
                        MEFOSA and Global Compact
A W Idriss participated in the review of the UN/ GC initiative
and we support its principales.
   The Global Compact’s ten principles in the areas of human rights, labor, the
   environment and anti-corruption enjoy universal consensus and are derived from:
 The Universal Declaration of Human Rights
 The International Labor Organization's Declaration on Fundamental Principles and Rights at
 The Rio Declaration on Environment and Development
 The United Nations Convention Against Corruption

The Global Compact asks companies to embrace, support and enact, within their sphere
   of influence, a set of core values in the areas of human rights, labor standards, the
   environment, and anti-corruption.
For more information go to :

    MEFOSA 2006                                                                            30
MEFOSA and World Health Organization
               (WHO - EMRO)

MEFOSA participated in the expert meeting for the MENA initiative for
 the regions Validation of Food Safety
Recent event attended by Mr. Atef Idriss was the seminar “Regional
   Consultative Meeting on Food Safety Legislation” in Cairo between 26 – 28
   June 2005 as a “WHO Temporary Adviser”.
For additional information about WHO visit it’s web site at:

   MEFOSA 2006                                                          31

  MEFOSA 2006                                  32

 MEFOSA 2006                                 33
             THE BEST MENA FIT

MEFOSA 2006                             34
        Our Associations and Partners


MEFOSA 2006                              35
PS: We recommend for further reading:
                “A Modest Proposal”
                     By   Jonathan Swift
“Hunger, poverty, overpopulation – society’s ills have
  changed little since 1729 when renowned satirist and
  author of Gulliver’s Travels, Jonathan Swift, posited
  a novel solution to Ireland’s pressing problems: use
  children as food! Radical, fascinating and as
  relevant as the day it was written.” Bük at :

  MEFOSA 2006                                      36
              Contact Details
   Phone               00961 1 34 31 41
                       00961 3 32 99 66
   FA X                00961 1 73 99 86

   Address     126 Sourati St., Lions Bldg # 301
               Hamra, Beirut 1103-2120, Lebanon

MEFOSA 2006                                        37

Shared By: