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Muhammad Imran Owais Kazmi
                                 •       I am a well rounded telecom marketing professional with senior level
                                         exposure in with MNO/MVNOs, handset, infrastructure and VAS
          F11 Building 62        •       As a telecoms visionary and analyst I have presented at international
        Jebel Ali Gardens                conferences and am a member of TelcoProfessionals and other industry
             Dubai, UAE                  associations
   Ph +971 55 8094119 &          •       I am also GPHR qualified from HRCI, USA
        +44 750 9184690,
                               Employment History

                               Regional Director MENA, Psiloc Middle East
                               Jun 2007 todate, Dubai, UAE
                                        Psiloc is a European (Polish) provider of mobile handsets software, mainly in Symbian operating
                                         system however, with capability in Blackberry/Java, Windows Mobile, Google Android & Apple
                                         OS for iPhone as well
                                              •    Responsibilities
                                                        Marketing management, product planning and business forecasting
                                                        Human resource management, allocation and performance management
                                                        Office and resources general management
                                                        Company representation to clients, regulators and general public
                                                        Market research & feedback to the head office as to which products to develop,
                                                           which clients & areas to target
                                              •    Achievements
                                                        Established Psiloc in operator segment in MENA & AP region like Etisalat, du,
                                                           Warid, Ufone, Mobilink, Spice India, Telenor and others in the region
                                                        Increased and enhanced handset manufacturer (Nokia, SE, Blackberry) and
                                                           distributor relationships for Psiloc
                                                        Innovated new “sync” product to sync phone data to web/email
                                                        Setup presence and office in Dubai Internet City, liaised with regulators
                               Chief Thinking Officer, Synergize Group
                               Sep 2001 todate, Dubai, UAE/Pk
                                        Self owned group of firms active in Telecom, HR, Marketing and Performance Management
                                        Looked after the key activities of training & consulting of a diverse range of government, public
                                         sector, national & multinational clients through with different teams assigned for various projects
                                         relating to HR, training, recruitment, IT & marketing consulting. Experience here included dealing
                                         with overseas work partners & leading brands & manufacturing concerns within the region of
                                         Pakistan, USA & UAE
                                              •    Responsibilities
                                                        Business assistance in HR, Marketing and IT functions
                                                        Defining training, HR & Marketing consulting and IT consulting client
                                                           deliverables, process flow and accountability
                                                                     Strategic needs analysis
                                                                     HR and Training needs analysis
                                                                     Marketing and sales needs analysis
                                                                  Information technology needs analysis
                                                           Resource management and creation and enhancement of work processes to
                                                            achieve client goals
                                                           Creation of strategic alliances and partnerships
                                              •    Achievements
                                                        Established Synergize group in telecom, HR and Marketing strategy markets in
                                                          Asia and MidEast region

       1 | P a g e : Syed, F11 Bldg 62, Gardens, Dubai, UAE, Ph +971 55 8094119 & +44 750 9184690,
                                                    Conducted private and public training workshops on soft skills like management,
                                                     leadership, TQM, BPR, ISO, Benchmarking, customer care, selling and sales
                                                     management for a diverse range of clients
                                                              Worked across almost all possible industries from finance & banking,
                                                               FMCG, pharmaceuticals, governments, NGOs and telcos among a few
                                                              Designed & delivered various training projects in the areas of soft skills
                                                               for clients like Unilever, P&G, Wyeth, ABN Amro Bank, UBL,
                                                               Roche, Merck Marker, Pfizer, Shell, Nokia Middle East etc
                                                              Designed some unique programs to cater specific client needs such as
                                                               „changing mindsets‟. Worked with clients to measure training impact
                                                               to justify the investment
                                                             Established consulting and training alliance with Dubai Quality Group,
                                                     – the premier government owned quality and soft skills
                                                              training provider in UAE
                                                    Handled recruitment and executive search for clients
                                                              Managed recruitment projects for various clients to head hunt the right
                                                               candidates for positions such as national sales manager, head of
                                                               marketing & medical reps. My role was to work with HR specialists &
                                                               taking part in screening, interviewing, assessing & short listing the
                                                               right candidates
                                                    Implemented balanced score card and its self-created enhancement CRSCube
                                            performance management framework coupled with strategy
                                                     creation and fine tuning at a bank and an oil & gas conglomerate
                                                              Project leader to implement balanced score card in Pakistan State Oil
                                                                    o A USD 1 billion company, top player in oil distribution in
                                                                         Pakistan market having 82% share in the black oil market &
                                                                         61% share in the white oil market
                                                                    o This was an excellent opportunity to work on various
                                                                         commercial & strategic aspects of many business units of the
                                                                         oil & gas industry
                                                                    o This was also a great exposure to public sector while working
                                                                         with market leader against multinational giants such as Shell
                                                                         & Caltex
                                                             Project leader to implement balanced score card in National Bank of
                                                              Pakistan (NBP)
                                                                   o The largest bank within the public sector having about 15,000
                                                                        employees & 1200+ branches within Pakistan & overseas
                                                                   o A very challenging task to deal with red tape, old systems &
                                                                        highly departmentalized organization with huge setup &
                                                                        tough expectations
                                                                   o Worked with various levels of strategic business units such as
                                                                        Corporate & Investment Banking, Credit Management,
                                                                        Operations, Risk Management, Audit & Inspection, HR &
                                                                        Admin, Commercial & retail, Treasury, IT & special assets
                                                                   o So far it was the most learning experience at strategic level &
                                                                        project scope dealt with working with senior corporate
                                                                        leaders to define strategies for each business unit for
                                                                        sustainable competitive advantage.
                                                                   o Defined key objectives, key customers & identified KPIs for
                                                                        each business unit
                                                    Prepared business plans and handled advertising ATL/BTL for a major telco
                                                              Project leader to prepare comprehensive business plan for one of the
                                                               telecom hand set distributors in Pakistan (MobileZone)
                                                                    o The business plan was prepared to achieve Nokia distribution
                                                                         ship for the region & included methodical planning for
                                                                         operations, designing ATL & BTL marketing campaigns,

2 | P a g e : Syed, F11 Bldg 62, Gardens, Dubai, UAE, Ph +971 55 8094119 & +44 750 9184690,
                                                                         commercial feasibility, & sales forecast & setting up multiple
                                                                         channels of resellers nationwide
                                                                     o This earned the distributorship & successful launch of
                                                                         MobileZone in 2002 & at the moment it‟s the largest mobile
                                                                         phone seller in Pakistan having distributorship for Nokia,
                                                                         Sony Ericsson, HTC, Motorola & Samsung.
                                                                     o MobileZone later expanded in the regions of Afghanistan &
                                                                         Bangladesh. I have worked personally for launching multiple
                                                                         brands working with telecom operators & handset
                                                    Ran an IT business with web and software product development, and leveraged
                                                     it into advertising
                                                              Managed team of web developers & software programmers to design
                                                               systems & programs for different industries. This included developing
                                                                    o Sales analysis & motivation system for pharmaceutical
                                                                    o Designing a doctor portal for a hospital in the USA
                                                                    o Designing websites for various clients based in APAC, USA
                                                                       & UK
                                                                    o My role was dealing with customers & understanding system
                                                                       requirements & later translating the same for the team of
                                                                       developers, managing deadlines & delivering final product to
                                                                       the customers.
                        Chief Marketing Officer, CommGlobal Inc
                        Jan 2007 to June 2007, Dubai, UAE
                                 Managed multiple partners & brands under the umbrella of Commglobal in this dynamic role of
                                  marketing representative. Commglobal had prestigious telecom brands such as SAF Tehnika,
                                  Eogogics, Airspan among a few
                                       •    Responsibilities
                                                 Marketing and sales management, planning and forecasting
                                                 Managed multiple cross cultural and cross functional teams to achieve client
                                       •    Achievements
                                                 Responsible to manage all internal delivery & business development related
                                                   affairs for a 50 million Euro market capitalization company SAF Tehnika with
                                                   an annual turnover of 13 million+ Euros
                                                 In charge for managing relationship with all major telecom operators in countries
                                                   such as Pakistan, Afghanistan, Qatar, Iran, Kuwait & Oman for data
                                                   transmission/e learning companies such as Eogogics & AirSpan
                                                 Set up cellular network/radio stations for one of the leading telecom operator in
                                                   Afghanistan contributing towards the Afghanistan re-building project while
                                                   working with multiple agencies from various countries
                        Nokia Academy (IHS Dubai)
                        Jun 2004 to Jan 2007, Dubai, UAE/Pk
                                 Independently carried out training sessions on new Nokia products including marketing, sales
                                  training, customer care training modules, hands-on training sessions on new products, technology
                                  training programs.
                                       •    Responsibilities
                                                 Training needs analysis
                                                 Content creation, customization and management
                                                 Resources, delivery process and time management
                                                 Nokia image management
                                       •    Achievements
                                                 Helped make Nokia training programs more interactive while at the same time
                                                    handled large crowds of even 200+ people with ease & was considered a role
                                                    model for other trainers

3 | P a g e : Syed, F11 Bldg 62, Gardens, Dubai, UAE, Ph +971 55 8094119 & +44 750 9184690,
                                                    Enhanced the training delivery by upgrading the training procedures
                                                    Developed & delivered programs on soft skills like leadership, communication,
                                                     interpersonal skills, management, development program etc
                                                    Developed & created training programs on technical skills like hands-on training
                                                    Analyzed & provided advice on the training & management methods
                                                    Conducted assessment & proposed suggestions on training environment,
                                                     methods, systems & procedures.
                        Axiom Telecom, Nokia Distributors
                        Sep 1999 to Aug 2001
                                 I was assigned to set up one of UAE‟s largest telecom operations in Pakistan which is a major
                                  Nokia distributor. Project scope included launching Nokia in Pakistan, setting up Nokia concept
                                  store & service centre, hiring a team for running front & back end operations, designing marketing
                                  campaign, establishing network of resellers & channels of handset import
                                       •    Responsibilities
                                                 Setup business and 24 hour service outlet
                                                 Resources, delivery process and time management
                                                 Government relations and representation in front of the highest possible levels
                                                 Repair centre staff management
                                                 Nokia image management
                                       •    Achievements
                                                 Launched Nokia concept store & 24 hour service centre, while working with
                                                   resellers across different regions of Pakistan
                                                             Established a Nokia repair and service centre in Pakistan first, and
                                                              todate only, 24 hour sales and service centre
                                                    Created marketing campaigns for Nokia in Pakistan, launched the Nokia 3310
                                                     and launched SMS in Pakistan alongside Mobilink, the biggest GSM operator
                                                    Worked with telecom operators to team up for various marketing associations &
                                                     co – branding
                                                    A major contribution was to work with the Government of Pakistan
                                                              Worked with ministries & regulatory agencies to alter policies for the
                                                               import of handsets for overall smoothing of operations vide SRO
                                                               391/2001 which was issued by the Central Board of Revenue after my
                                                               extensive efforts to curb the black market of mobile phones by
                                                               applying transparency in the system through taxing telcos on behalf of
                                                               the smaller & more corrupt handsets providers
                                                              This led to acclaim & respect in the government sectors for a gross
                                                               inflow of more than USD 1 billion to the public fund due to this
                                                               initiative alone
                                                              Worked alongside all key government Ministers in Finance, Telecom
                                                               & Investments on the project, have letters from the Government to the
                                                               effect of my involvement
                                                              Had the indirect support of the then President of Pakistan, General
                                                               Pervez Musharaf in the task through pushing my ideas & memos to the
                                                               right people in the system
                        Knoll Pharmaceuticals (then BASF now Abbott Labs)
                        Sep 1996 to Apr 1999
                                 I worked more as an internal consultant than an employee, given the power, authority and
                                  responsibilities given at a major German pharmaceutical. Trained medial reps & further worked
                                  towards designing culture change programs for middle & senior level managers, handled
                                  distribution and IT roles and was involved in marketing management and business modeling.
                                       •    Responsibilities
                                                 Training needs analysis
                                                 Content creation, customization and management
                                                 Resources, delivery process and time management
                                                 Marketing services requirements assessment and delivery

4 | P a g e : Syed, F11 Bldg 62, Gardens, Dubai, UAE, Ph +971 55 8094119 & +44 750 9184690,
                                                    Marketing management and business modeling
                                                    Product distribution process fine tuning
                                       •    Achievements
                                                 Trained medical reps to target their communication towards doctors (target
                                                   market) in a more focused & professional manner
                                                 Worked hard to instill soft skills such as time management, effective
                                                   communication, running successful meetings & planning visits/calls for doctors
                                                 Developed small tools such as induction kits, literature guides & call planners for
                                                   medial reps, proved to be very effective in heavy literature led pharmaceutical
                                                 Helped reorganize the company‟s sales operation to business units
                                                 Created & implemented motivation & recognition scheme from self edited
                                                   Newsletter to national conferences to recognize star performers
                                                 In short worked more as an internal consultant than an employee, was used in
                                                   many places by the management, hence encouraged to start my consulting &
                                                   training business, Synergie Consultants
                                                 Exercised conflict resolution skills to handle conflicts & devising bonus/sales
                                                   commission system for the sales team
                        Mobilink GSM (ex Motorola)
                        Jun 1994 to Jun 1996
                                 Worked in this position for Mobilink (started as a GSM operator with 70% equity stake by
                                  Motorola USA). I initially worked as in direct sales when the company and cellular industry was in
                                  its infancy stages, giving me an orientation of telecom industry and a complete knowledge of
                                  market dynamics. I was promoted to the head office looking after marketing research, international
                                  roaming and marketing management
                                       •    Responsibilities
                                                 Training needs analysis
                                                 Content creation, customization and management
                                                 Resources, delivery process and time management
                                                 Marketing services requirements assessment and delivery
                                                 Marketing management and business modeling
                                                 Product distribution process fine tuning
                                       •    Achievements
                                                 Sold mobile phones (considered a high –end luxury item) through corporate
                                                    sales and personal selling for individual sales
                                                 Developed proposals for corporate sales for volume sales of handsets and
                                                 Took part in planning marketing strategies for mobile phone and franchise
                                                 Handled GSM MoU in Dublin, Ireland, (the overall regulatory body of GSM) to
                                                    initiate international roaming agreements with Mobilink.
                                                 Conducted training on sales and customer care, communication and negotiation
                                                    skills for new hires, this led me to get a job offer from one of our famous trainers
                                                    KZR associates (their owner Kamran Rizvi is now settled in Canada) which
                                                    made me realize my potential as a trainer and hence led me to switch my career
                                                    path from marketing to training.
                        Pakistan Tobacco Company (subsidiary of BAT, UK)
                        May 93 to Jan 94
                                 Worked as an Area Manager for Pakistan Tobacco (a wholly owned subsidiary of British-American
                                  Tobacco, Uk based tobacco giant) and looked after below-the-line activities for important territory.
                                  Contribution & achievements
                                       •    Responsibilities
                                                 Man and resource management
                                                 Had a team of 8 Territory reps whom I led to achieve BTL merchandising and
                                                    sales promotion objectives

5 | P a g e : Syed, F11 Bldg 62, Gardens, Dubai, UAE, Ph +971 55 8094119 & +44 750 9184690,
                                                      Organize sports activities like cricket, golf and local events
                                                      Organize BTL sales promotions and film shows to increase product usage
                                       •    Achievements
                                                 Designed and delivered BTL marketing campaigns for various towns and
                                                 Arranged company sponsored sports activities like golf tournaments,
                                                   international cricket matches or local games
                                                 Looked after branding and advertising activities through merchandising and
                                                   retail management
                                                 Travelled extensively within rural areas to collect marketing intelligence for
                                                   competing brands and getting familiar with the whole manufacturing process.
                                                   This involved visiting tobacco fields and factories and various distribution


                                       MBA (Bi- majors in marketing and finance) from the Institute of Business Development
                                       (IBA), Karachi, Pakistan in 1992
                                       BBA from the Institute of Business Development (IBA), Karachi, Pakistan in 1991

                          Profile and Value

                                  Human Capital Development
                                                  Branded as „people person‟, inspired, motivated and influenced young and seasoned
                                                  professionals from cross functional teams. Identified as a catalyst in change management
                                                  process through open communication and culture change initiatives. Takes pride in developing
                                                  people through training, coaching, counseling and training and considers it the biggest
                                                  contribution towards commercial success of the organization
                                  Strategic Planning
                                                  Being a visionary, worked on long term goals and applied strategic planning models such as
                                                  balanced scorecard to define and map strategies of specific business units while aligning it to
                                                  the overall mission and vision of an organization. Expert in corporate benchmarking strategies
                                                  to determine organizational effectiveness and profitability in long run. Gifted with „out of the
                                                  box‟ thinking bringing innovative approaches and operational creativity at work
                                  Operational Excellence
                                                  Successfully launched several startup companies in different geographic regions while
                                                  complying with legal, infrastructural and procedural requirements considering the regional
                                                  policies and laws. Established corporate offices in consistence with global branding and
                                                  corporate guidelines. Consistently performed in high level operation initiatives such as
                                                  turnaround management, organization restructuring, infrastructure design etc
                                  Strong Result Orientation
                                                  Strong believer of „thoughts become things‟, a „go –getter‟ with strong perseverance couple
                                                  with self motivation and drive for excellence. Accepted challenge of establishing new improved
                                                  systems and changing policies and procedures to get desired outcomes. Proven track record of
                                                  influencing law makers to bring a change in system.
                                  Budget and Finance
                                                  Expert in business modeling to balance cost and revenues and reduced/eliminated unnecessary
                                  Personal, extracurricular & interests
                                                  Pakistani National: Born 5th August 1970 at Karachi, Pakistan
                                                  Games: Cricket, Golf, Football, regular Gym activities
                                                  Blogs/Sites: – –
                                                  Passion: Animal lover, world peace, happy workplace and go-green activist


                                       References are available on request.

6 | P a g e : Syed, F11 Bldg 62, Gardens, Dubai, UAE, Ph +971 55 8094119 & +44 750 9184690,

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