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                       “We are taking a zero
                tolerance position on piracy and
                 pledging ourselves to a piracy-
                    free lifestyle. Singapore is
               committed to developing a strong
                   knowledge economy where
                innovation is fostered, protected
                          and rewarded.”




                           LIEW WOON YIN
                           Director-General, IPOS


34 COOL TIPS
                                                                                                                                                                           HCPSS
                                                                                                                                                                             IE’
                                                                                                                                                                     THLEASNAGEEIRE
POSTERS


                                                                                                                                                                         I
                                                                                                                                                                      AL                    S H
                                                                                                                                                                                          MEERYW
                                                                                                                                                                                           V        E

                                                                                                            From July 2004, every movie




                                                                                        AT MOVIE THEATRES
                                                                                                            goer got the message that
                                                                                                            “movie piracy is a crime”. This
                                                                                                            was carried in a 45-second
                                                                                                            movie trailer commissioned by
                                                                                                            the Motion Picture Association
                                                                                                            and IPOS, with the support of
                                                                                                            the Motion Picture Distributors
                                                                                                            Association of Singapore
                                                                                                            and the Cinematograph Film
                                                                                                            Exhibitors Association.




            Launch of “Say NO! to Piracy” poster campaign sent to schools all
            over Singapore in conjunction with World IP Day in April 2004.


                                                                                                             PIRACY
                                                                                                                                                     KILLS
                                             ON AIR
 STICKERS




                                                      Adding to the HIP quotient,
                                                                                                                       CREATIVITY.                                                  The movies you watch. The email you can’t live without. The sms you’re
                                                                                                                                                                                    addicted to and the games you play on the net. They all started with an idea,
                                                                                                                                                                                    from someone just like you. To make your life better. Do the right thing.



                                                      Safra Radio Power 98 was
                                                                                                                                                                                    Each time you reject piracy, you encourage creativity. Whose life do you
                                                                                                                                                                                    think that will affect tomorrow? Yours. Be creative. Be original. Be hip.


                                                                                                                   This message is brought to you by the HIP (Honour Intellectual Property) Alliance, an initiative of the Intellectual Property Office of Singapore (IPOS).



                                                      appointed the official HIP radio
                                                                                                                                                                                                                                                                               THE OFFICIAL HIP STATION




                                                      station blasting our message
                                                      to all who will hear.


                                                                                                                Sign up as a HIPFriend and you will stand a chance to win a pair of preview tickets to watch the premiere of “Cellular”.
                                                                                                                             Stay tuned to Power98 for more details. To sign up, simply log on to www.power98.com.sg.




                                                                                                            As a reward for HIPFriends
            About 200,000 stickers were mounted                                                             who pledged to respect IP,
            on CDs, computer software and DVDs to                                                           they were treated to a “HIP
            urge consumers to get the REAL deal.                                                            Movie of the Month”.


                                                                                                                                                                                                                                                     COOL TIPS 35
                                                                                                                                                                                                                                                                                                            HCPSS
                                                                                                                                                                                                                                                                                                              IE’
                                                                                                                                                                                                                                                                                                      THLEASNAGEEIRE
                            Tied up with Universal Music
AT MUSIC STORES




                                                                                                                                                                                                                           ON STAGE
                            on the launch of U2’s album,
                                                                                                                                                                                                                                                                                                          I
                            “How to Dismantle an Atomic
                                                                                                                                                                                                                                                                                                       AL  S H
                                                                                                                                                                                                                                                                                                         MEERYW
                            bomb” and Jacky Cheung’s
                            compilation album with our
                            message featured in all media
                                                                                                                                                                                                                                                                                                          V
                                                                                                                                                                                                                                                                                                          E
                            buy islandwide.




                                                                                                                                                                                                                                                                                              Supported W!LD
                                                                                                                                                                                                                                                                                              RICE’s 2nd annual
                                                                                                                                                                                                                                                                                              holiday season family
                                                                                                                                                                                                                                                                                              show – Aladdin, The
                                                                                                                                                                                                                                                                                              Musical Pantomime that
                                                                                                                                                                                                                                                                                              attracted an audience of
                                                                                                                                                                                                                                                                                              approximately 12,600.



                                                                                                                                                                                                                                                                              The inaugural HIP Award for Outstanding
                                                                                                                                                                                                                                                                              Creativity was given to local band,
AT YOUR FAVOURITE OUTLETS




                                                                                                                                                                                                                           REWARDING CREATIVITY




                                                                                                                                                                                                                                                                              RAFE at Power 98 Battle of the Bands
                                                                                                                                                                                                                                                                              competition in December 2004.




                                                                                                                                                                                                                                                  Carrier bag from Video Ezy
                                                                                                                                 THE OFFICI
                                                                                                                                           AL HIP STATIO
                                                                                                                                                        N
                                                                                                                                                                                                                                                  sporting the HIP message.
                                                                                                                                                                                                                                                                          AT VIDEO STORES




                                   The movie
                                                s you watch
                                  the games                   . The email
                                              you play on                    you can t
                                 your life                 the net. They                 live witho
                                            bette r. Do                  all started                 ut. The sms
                                Whose life               the right                   with an idea,                   you re addic
                                                                     thing. Each                   from some
                                             do you think
                                                             that will              time you                    one just like ted to and
                                                                       affect tomo             reject pirac                   you. To make
                               Pledge to                                               rrow? Yours           y, you encou
                                           live for real                                            . Be creat             rage creat
                              pair of ticket              today. From                                            ive. Be origin        ivity.
                                              s to the HIP              now till Jan                                            al. Be hip.
                                                            Movie of the              05, sign up
                                                                           month. For             as our HIPFr
                                                                                         more detai             iend and stand
                                                                 website at                          ls, please                  to win a
                                                                              www.power9                         log on to
                                                                                           8.com.sg                        Power 98FM
                            This mess
                                        age is brou
                                                      ght to you
                                                                   by the HIP
                                                                                 (Honour Intel
                                                                                                  lectual Prop
                                                                                                                 erty) Allian
                                                                                                                                ce, an initia
                                                                                                                                                tive of the
                                                                                                                                                              Intellectu
                                                                                                                                                                           al Property
                                                                                                                                                                                         Office of
                                                                                                                                                                                                     Singapore
                                                                                                                                                                                                                 (IPOS).




                            You must have seen and collected some of our ZO
                            cards from your favourite hangouts.


       36 COOL TIPS
                                                                                                                                  IT
                      1 January 2005 – Copyright law changes came into effect making                                          ING ITH
                      wilful copyright infringement that is significant or is carried out for                             E T T T WGHT
                                                                                                                        G IGH I
                      a commercial advantage, a criminal offence. No effort was spared
                      to ensure that the public and especially those in the business                                     R PYR
                      community are educated and ready for the changes.                                                   CO




                                                                                                                                                SAM SEMINARS
                      A series of Software Asset
                      Management (SAM) seminars                     THEY SAY
                      was also conducted jointly by             USING UNLICENSED
                                                                 SOFTWARE COSTS
                      IPOS, the IP Taskforce and the            PEOPLE THEIR JOBS.

                      Business Software Alliance.
                      Response to these seminars                              YES —
                                                                        YOURS TOO — WHEN
                      was overwhelming and more                          YOU GET CAUGHT.

                      sessions had to be planned to
                      accommodate the demand.
                                                            IPOS also launched a series of advertisements to announce the law change and
                                                            the implications for businesses.
   LICENSING PROGRAMME
   BUSINESS SOFTWARE




                          Between October and December 2004, the Business Software
                          Licensing Programme (SLP) was organised by IPOS and the
                          IP Taskforce.
                              The SLP aims to help businesses ensure that they have the
                          right software licenses for their needs.
                              IPOS brought together 10 software companies including
                          Adobe, Autodesk, Macromedia, Microsoft and Symantec to offer
                          up to 40% for a limited period to Singapore businesses, especially
                          for SMEs.




                                                       Real or not?


                                                                                                     IP! BE
                                                       Telling the
                                                       difference.
                      IPOS organised an IP seminar targeted at
                                                                                                 LTTANNA E
RETAILER’S SEMINARS




                      retailers. More than a hundred participants
                      turned up to learn about the copyright law                                O
                                                                                            COODON’ W AB
                                                                                             ANN P
                                                                                            Y U
                      changes and how they impact their business.
                           Cyril Chua, Entertainment Software
                                                                                         IF
                      Alliance commented, “With seminars like this,
                      information can be disseminated swiftly and
                      to a wide audience instantaneously. It reflects                       AW   I      EH
                      that the Singapore Government is proactive and
                      sincere in engaging the retailers, to help them
                      prepare for the new copyright regime.”                                          B    AND
                                                                                                               LIVE
                                                                                                                    FOR
                                                                                                                        REA
                                                                                                                           L.



                                                                                                                                      COOL TIPS 37
    INVENTED SOMETHING? SO WHAT?




                                                                                                 The PATENT
                                                                                                   truth is…
                                                                                                 No protection,
                                                                                                   no rights!

You have an invention that will take the world by storm.
                                                                                             TOP FILERS OF PATENT APPLICATIONS
Without protection, you won’t even raise a whimper. Register
for patent protection! In 2004, the Patent Registry saw a                                                       Top International
                                                                                       Ranking                        Filers                    No
38% increase in the number of patents granted in Singapore;
a jump from 4,340 in 2003 to 5,980 in 2004.                                              1              Silverbrook Research Pty. Ltd.          146
    Shouldn’t you be part of this boom? You can also use
ePatents for online searches and filing transactions. If you                              2       International Business Machines Corporations   143
need to file for protection overseas, you can do so at IPOS
                                                                                         3                ASML Netherlands B.V. NL              119
through the Patent Co-operation Treaty route.

                                                                                                                  Top Local
                                                                                       Ranking                      Filers                      No
Visit www.ipos.gov.sg for more information.
                                                                                         1       Chartered Semiconductor Manufacturing Ltd      105

                                                                                         2       Agency for Science, Technology and Research    67


This public message is brought to you by the Patents Registry, a Department of IPOS.     3             National University of Singapore         44
38 COOL TIPS

				
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posted:9/22/2011
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