Creativity

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					Creative Thinking

Creativity Techniques
• • • •

Brainstorming Nominal Grouping Delphi Technique Lotus Blossom

Rules to Creative Thinking


No Criticism  Quantity, not Quality  Piggyback Ideas  The Wilder the Better  Quickness  Objectivity  Be Critical  Criticize/Attack Ideas, not People

Brainstorming
• •
• • •

Lateral thinking process approach to problem-solving. Goals of brainstorming:
Break down problem Come up with solutions No criticism of ideas. Judgment and analysis at this stage will stunt idea generation

Brainstorming Process
•
•

Appoint someone to write down the ideas.
Use a flip chart.

• •

Define the problem
 Lay out any criteria to be met

• •

Keep the session focused on the problem Do not tolerate criticisms of ideas. Welcome creativity. Encourage enthusiasm, positive attitudes.

Process Continued…
• • • Welcome creativity. Encourage enthusiasm, positive attitudes. Ensure no train of thought is followed for too long. Encourage the use of ideas to create new ideas.
 Use a brainstorming tree or map

Mind Mapping
• •
• •

A non-linear problem-solving method How to mind-map
Write the title of the subject in a circle in the center of your map (paper). For major subject subheadings, draw lines outside from this circle.
 Use a different color marker to help distinguish them.

•

If you have another level of information belonging to the subheadings, draw these and link them, accordingly.
 Use a different color marker to help distinguish them.

•

For individual facts or ideas, draw lines out from the appropriate heading line and label them.

Example Mind Map
Solution 1 Solution 2 Solution 3 Solution 1 Solution 2 Solution 3

Subject

DON’T FORGET TO: • Define problem • List contingencies • List resources • Brainstorm ideas • List assumptions

Rules while Brainstorming
•
• • • •

Establish Rules
Promote quantity of ideas (regardless of how far fetched they are) Allow no criticism or evaluation of ideas as they are generated. Allow only one idea at a time from each person. Encourage idea-building.

Nominal Group Technique
 Individuals

develop ideas  Ideas are listed and reviewed openly  All discuss, clarify and evaluate ideas  Individuals vote or rank order ideas  Ideas are polled and preferences emerge  Decision or choice is made

Delphi Technique
are generated in “rounds”  The technique
 Round


 Ideas

1

Participants are surveyed  Collect and compile all responses  All participants see everyone’s responses
 Round


2 rounds until consensus is achieved

Steps repeated from Round 1

 Repeat

Lotus Blossom (a/k/a MY Method)
• • •
•

Developed by Yasu Matsummura (MY) Technique based upon the lotus blossom flower. 8 Central Ideas
The core

•

Ideas, solutions, applications, etc. stemming out from these Central Ideas.

Group Creativity Techniques
F

C F C G B D E A H
A

G

Lotus
Blossom
B

D

E

H

Group Creativity Techniques
6-3-5 Method


6 participants  3 ideas  5 minutes Each participant (6?) writes 3 ideas in 5 minutes on a sheet of paper, then passes the sheet to the participant on his/her right. Repeat until original sheet returns.

Group Creativity Techniques
Nominal Group Technique  Group members write ideas on separate 3x5 cards (as many as possible in time allotted)  Members in turn post cards on board  Authors give brief explanations, answer questions; no sales pitches allowed!  Participants vote in secret on 1-5 basis

Other Problem Solving Techniques
 Role-Playing

team members act out needs and/or expectations of functional group members  Helps to catch mistakes early
 Storyboarding
 Visual

 All

representation of steps needed to bring ideas to fruition  Enables audience to “see” the idea (vision) and its logical progression

That’s all for now Guys…………….


				
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