Second Quarter 2010
His ‘n Hers
In This Issue
From the Chamber of Commerce
Jody Wassmer Second Quarter 2010
President Vol. 7 • Number 2
Greater Owensboro Chamber of Commerce
Higher Ed Challenge 3
It was about two years ago that Cheri Middleton walked into the chamber of Educational attainment in the GRADD
commerce ofice for the irst time. She talked initially with our ofice manager, region compared to Kentucky
Ashley Bradshaw, and explained that she was new to town and was starting a new
business centered on retro candy baskets. Before long, all of the chamber staff Business Owners Wary 3
was intrigued by her captivating style and upbeat nature and crowded around to
Recent poll of small business owners
She told us she was opening her shop in the front of her iancée’s steel shows pessimism
fabrication business on Daviess Street. She told us about having a similar
business in Ohio and how Cheri’s Creations would be the culmination of her On the Move 4
thoughts and skills on how to create a successful venture. By the time Cheri Local business leaders on the move in
walked out of the chamber ofice 30 minutes later, we all looked at each other and the community
knew she would be successful. She had a drive that would somehow work.
Here we are several months later and Cheri and her iancée, Ray, are featured
on the cover of Greater Owensboro Business, and I couldn’t be more pleased.
His ‘n Hers 6
They embody the idea that hard-working people with an idea and enthusiasm can Local entrepreneurs Ray and Cheri
build their dream—and in the middle of economic downturn. Middleton work together on their two
If you think a retro candy basket business is unique, how about a sommelier? very different business ventures
Jena Hunter moved here from Nashville and is doing well as an extensively
trained wine expert. Who says we don’t have variety in Owensboro? We have All in a Day’s Work 10
thriving unique businesses and exciting and positive personalities behind them. Hard word is educational and fun for
They’re excited about Owensboro and we’re excited to have them here.
P.S. – If you’re on Twitter, be sure to follow me @jwassmer.
Show me the Money 12
Recent survey shows small business
owners are having trouble getting their
From the editor
borrowing needs met
Millenial Workers 13
Data shows “Millenials” seek more
Special Publications Editor money and leisure time than previous
Messenger-Inquirer generations of workers
J. Adam Hancock, CPA 14
Last quarter we began a major overhaul of this publication in response to
A young professional shares his
reader requests. This issue builds on those improvements with a new design
thoughts on the community and his
and more local content. And Joy Campbell, who covers the business beat for the
Messenger-Inquirer, is also our new staff writer. employer
The new “On the Move” feature (page 4) has generated the most response.
This section spotlights business owners and executive level managers who are 2010 Census 16
active in the community – earning awards, serving on boards or getting a transfer Tools available to help promote return
or promotion. of Census documents
Submit releases for “On the Move” or any other press releases or story ideas
for this publication to me at email@example.com. Raises or Rebuild? 17
A common dilemma for business
owners in a tight economy
Amber Beg, Chemist 14
On the Cover: A young professional shares her
Ray Middleton, owner of On Time Fab, with his wife Cheri Middleton inside Cheri’s thoughts on the community and his
Creations at 1122 Daviess Street. employer
2 Greater Owensboro Business Second Quarter 2010
Higher ed remains
In the Green River Area Development Dis- dents age 25 and above are college gradu-
trict, 82.2 percent of residents age 25 and ates, compared the state average of 19.7
above have graduated from high school or percent.
earned a GED. This is above the state average Source: US Census Bureau 1990 and
of 81.3 percent. 2000 Census, 2008 American Community
Only 16.6 percent of GRADD area resi- Survey
Small-biz owners A Special Publication of the
remain wary Messenger-Inquirer
Faye D. Murry, Advertising Director
Small-business owners are slightly more
confident that sales will improve, but they
remain hesitant to bring on new workers or Yvette Nelson,
spend more on company improvements.
Advertising Display Manager
Firms with less than 500 staffers employ
about half the countr y's non-government 270.691.7238, firstname.lastname@example.org
workers, according to the Small Business
Administration. How confident they feel
about the economic recovery is crucial to
Beck Glenn, Special Publications Editor
forecasting American job growth. 270.691.7233, email@example.com
The companies polled in Januar y were
slightly more pessimistic than they were dur-
ing the fourth quarter. The Wells Fargo/Gal-
John Shelton, Graphic Designer
lup Small Business Index came in at -16 com-
pared with -15 at the end of last year. But the To Advertise:
measurement of future expectations rose to
13 from 9. A score of zero suggests small
business owners are neutral about their com-
panies; a positive score indicates optimism. Staf Writer
Business owners were slightly more con-
fident that their sales and cash flows will Joy Campbell
improve over the next year. Most still don't
plan on adding to depressed payrolls or Staf Photographer
spending more money on their companies,
however. John Dunham
Nearly a quarter said they planned to
increase investment in their business, but a Contributors
third said they will cut capital spending. The
rest planned no changes. Tali Arbel, Joyce M. Rosenberg
The jobs picture remains glum: two-thirds
said payrolls would stay the same, and only Editorial Board
18 percent said they want to increase jobs.
Thirteen percent of those surveyed plan to Rick Jones
cut jobs. That's following a year during which Livingston Laboratories/
35 percent of those polled said their company Junior Janitorial Services, Inc.
The Wells Fargo/Gallup sur vey tele- Jody Wassmer
phoned 605 small-business owners from Jan. Greater Owensboro
18 to Jan. 22. The margin of sampling error is Chamber of Commerce
plus or minus 4 percentage points.
Second Quarter 2010 Greater Owensboro Business 3
On the Move
Janie Marksberr y advisory services. RiverCities Asset Man- He succeeds Jennifer Rone.
recently obtained her agement, LLC is an afiliate of Riney Han- Other officers for 2010 are vice chair-
license as a real estate cock. man, Jiten Shah, executive director of the
broker and has opened Edna Syra Barnes, Green River Area Development District;
h e r o w n c o m p a n y, CPA, Shareholder and secretary, Tracy Thacker of Edward Jones
Marksber r y Real Director of the Medi- Investments; treasurer, Gregor y C. Long-
Estate LLC. cal/Dental Group with tine, inancial consultant with Wells Fargo
Marksberry has 24 Riney Hancock CPAs, Advisors.
years’ experience in has been reappointed New board members recently elected to
the real estate field. to serve as the national three-year terms are Betty Bowles, Tim
When she was licensed consultant of PKF Gooch and Vicki Stogsdill. Fred May, Mitch
in 1985 as a real estate sales associate, she Nor th America’s Settle, Shah and George Thacker were re-
began a nine-year career in Lexington Healthcare Ser vices elected to second terms on the board.
before returning to Owensboro in 1994. committee for 2010.
Marksberr y obtained her Cer tified Real Both, Moore and Barnes are leaders in Don Penn Moore III of Don Moore
Property Appraisers license after joining their ield, with proven track records pro- Automotive Group in Owensboro has
Marksberry Appraisal with her father, Bill viding ser vices and solutions to clients. been installed as the chairman-elect of the
Marksberry. These leaders are chosen based on their Kentucky Automobile Dealers Associa-
She recently escrowed her cer tified depth of knowledge and experience. tion.
appraiser’s license to concentrate on her PKF Nor th America is a membership
real estate sales and marketing office. In association comprised of 86 independent The Kentucky Federation of Busi-
2006, Marksberry said, she was the irst in accounting and consulting irms in North ness and Professional Women has rec-
the area to offer video tours of homes. America that are dedicated to serving mid- ognized Sherion Manley-Rober ts of
dle market businesses and individual cli- Owensboro as its 2009 Woman of the Year.
Park Regency ents. She is president of Owensboro Busi-
Apartments, a senior Riney Hancock CPAs has been success- ness and Professional Women Inc. and
independent and fully serving the inancial needs of the tri- public information of ficer for Daviess
retirement communi- state area since 1973, and takes great pride County Emergency Management.
ty, has hired Amy M. in helping individual and business clients
Pride as its executive succeed. Riney Hancock offers more than
director. traditional accounting ser vices; they also
Prior to joining provide inancial advisory services for busi-
Park Regency, Pride nesses, wealth and investment management 33rd Annual
was the executive services, personal inancial planning, com-
director for Heritage Place Assisted Living
Center in Owensboro.
prehensive tax planning and consulting, liti-
gation support and valuations and medical/
She graduated from Owensboro Catholic dental practice management consulting.
High School and received her bachelor’s
degree in social work from the University of Sharon D. Cof fman has been named
Kentucky. human resources director for WaxWorks/
Pride ser ves as the secretar y for Girls
Incorporated’s board of trustees, serves on
the Owensboro Catholic Elementary School
Cof fman is a 2008 summa cum laude
bachelor of science graduate of Brescia Uni-
PTO board and is the chair woman of the
Family Life Committee at Immaculate Cath-
versity, where she was a Brescia STARS and
Alpha Chi National Honor Society member.
May 7 & 8, 2010
olic Church. She serves as government affairs chair-
woman of the Owensboro Society for
Gregor y L. Moore, Human Resource Management and serves
CPA, CFP, PFS, CRC, on the Big Rivers Red Cross Board Human
Shareholder and Direc- Resources Committee, Healthy Horizons
tor of Financial Adviso- Steering Committee, United Way Campaign
ry Services with Riney Cabinet and Health & Fitness Classic Lead-
Hancock CPAs, has ership Team.
been reappointed to WaxWorks/VideoWorks is a 60-year-old
ser ve as Chairman of national wholesale distributor of video prod-
PKF North America’s ucts. It is listed as the oldest continuous
Investment Advisor y family-owned enter tainment company in
Ser vices Committee America.
Moore is also an Investment Advisor Jesse Mountjoy of Sullivan, Mountjoy,
Representative with RiverCities Asset Man- Stainback & Miller PSC, has been elected
agement, LLC, a Registered Investment
Advisor, which provides fee-only investment
chairman of the board of directors of the
Green River Area Community Foundation.
4 Greater Owensboro Business Second Quarter 2010
Canteen Ser vice ribbons. The Owensboro Board of Realtors
Co. of Owensboro Eckstein also received the Horizon recently awarded Connie Lou Barnett and
Inc. has announced Award, which is presented for the highest Bill O’Br yan its 2009 Distinguished Ser-
the following organiza- print score for a irst-time entrant. vice Award.
tional changes: Jason and Kate Higdon were also recog- The award recognizes local leaders
Gar y Schroader nized as “Rising Stars” by the president of “whose performance of service and involve-
has been named presi- the Kentucky Professional Photographers ment in political and/or community activi-
dent of the locally Association. ties is extraordinary.”
owned franchise. David Slaughter was named 2009 Real-
Schr oader, a 32- Travis Ray Chaney, a certiied master
tor of the year.
year veteran of the planner and cer tified master coach, was
The award has been presented since
company, will also con- awarded Franchise Consultant of the Year
at the Ameriprise Leadership Conference 1966 to an active member of the
tinue to ser ve as con-
troller of the business. in Phoenix. Owensboro Board of Realtors who has
Keith Sharber has He is a partner at Watson, Chaney and “provided outstanding ser vice to his pro-
been appointed vice Associates, a inancial advisory branch of fession and his community.”
president, in addition Ameriprise Financial Ser vices Inc. in
to his current duties Owensboro, Ben Hartz of Hartz Construction is
as human resources Chaney finished first out of 135 fran- the new board member from Owensboro
manager. chise consultants in year-over-year revenue on the Kentuckiana Chapter of the Associ-
Sharber has been growth with his group of 41 franchise own- ated Builders and Contractors Inc. board
with Canteen for 23 ers beating the national average by 13 per- of directors for 2010.
years. centage points. He also inished No. 3 in The 14-member board oversees ABC
Keith Sur vant has the overall franchise consultant scorecard Kentuckiana’s inances, strategic planning
been named the com- that measures the key metrics of running a and activities and represents more than
pany’s secretar y, in successful practice. 450 merit shop construction trade compa-
addition to his role as Chaney is also the founder and CEO of nies in Kentucky and southern Indiana.
operations manager. Dynamic Directions, a coaching and con-
Survant is a 22-year sulting irm for inancial advisers.
T h e c o m p a n y, The Greater
owned by Jer r y H. Owensboro Cham-
Haase since 1976, has ber of Commerce
nearly 300 employees with operations in recently added new
Owensboro, Bowling Green, Elizabethtown members to its 23-
and Hopkinsville in Kentucky and Evans- person board of direc-
ville and Vincennes in Indiana. tors.
Jason and Kate Higdon, owners of board members are
Captured Moments Photography, and Mike Beckwith, chief
their digital artist, Beth Eckstein, were rec- financial of ficer of
ognized at the Kentucky Professional Pho- First Security Bank; Levi Reames, owner
tographers Association PhotoProExpo of Comfort Keepers; Ramona Osborne,
Convention in Covington in January. executive director of Ohio Valley Surgical
Kate Higdon was honored with six imag- Specialists; and Charles Kamuf Jr., an
es being accepted for exhibition at the con- attorney with Kamuf, Pace & Kamuf.
vention. Ken Lawson, owner of Thriftway, also
Her “Tiny Papoose” earned a blue ribbon recently joined the board.
and “Check Your Attitude at the Door” Special one-year directors are the Rev.
earned a blue ribbon and received a score in Larry Hostetter, president of Brescia Uni-
the “excellent” category. versity; Stephanie Keelin, development
Jason Higdon also had six images accept- director of the Boulware Mission; Chad
ed for exhibition. Hall, business ser vices oficer at BB&T;
He received three awards – “Captivat- Adam Hancock, supervisor at Riney Han-
ing” received the Senior Court of Honors cock CPAs; Brian Wilbor n, associate
Award; “Mr. Sinatra, Eat Your Heart Out” inancial advisor at Ameriprise Financial;
won the Kodak Gallery Award; and he was John Kazlauskas, Owensboro city com-
named one of the top ive photographers of missioner; Mike Riney, Daviess County
Kentucky. commissioner; and Sim Davenpor t,
Eckstein also had six images accepted regional director of external and legislative
for exhibition. affairs for AT&T.
Three of her images – “What Do You Suzanne Northern Blazar, general man-
Think I Am ... A Piece of Meat?” “Make a ager of distribution of UniFirst, is the chair-
Wish,” and “Burst of Light” earned blue woman of the board of directors in 2010.
Second Quarter 2010 Greater Owensboro Business 5
His ‘n Hers entrepreneurs
Couple making strides in very different businesses
By Joy Campbell
M arried duo Cheri and Ray Middle-
ton each started very different businesses
during the current recession — working out
of the same building at 1122 Daviess St. for 18
Ray Middleton’s On Time Fab, Inc., a metal
fabrication business that he launched in Janu-
ary 2008, grew out of the Daviess Street build-
ing and is now at 3021 Medley Road.
Six months after her husband became a
small business owner, Cheri Middleton
opened Cheri’s Creations, a balloon and gift
basket company that specializes in Retro
Candy Bouquets. And it grew into much of the
space her husband’s business once occupied.
The Middletons are supporting each other
as they carve out very different niches in their
For 18 months, the couple shared a 10x12-
foot ofice. He had his drafting table, desk and
printer, and she had her own desk and printer.
“We really had no real tensions; we get
along well,” Cheri Middleton said.
While the two have very different products
and approached opening their businesses very
differently, they agree on why each has been
able to ride out the recession so far: They are
willing to do what it takes to make their cus-
tomers happy and to have them return.
Providing top notch customer service is a
must when so many people are scrambling to
get pieces of the same pie, they said.
And they nurture the “steady Eddie’s” —
those valuable repeat customers.
“I tell everybody that I don’t know anything
but the recession,” Ray Middleton said. “This
is a competitive business. ... But I’m the king
of persistence. I spend a lot of my time looking
For those who got into business before the
recession “work came to them,” he said. “Now,
they’re inding they have to go out and get it.”
Ray Middleton was born in Lawrence-
burg, Ind., just over the Ohio River from Cin-
cinnati. He stayed in his hometown until 15
years ago when he decided the small town he
loved was being “gobbled up” by Cincinnati.
Ray Middleton guides his product onto a pallet at On
His ancestors were from Kentucky, so he
Time Fab, 3021 Medley Road. Photos by John Dunham decided to send out resumes all over the
Commonwealth — except in Louisville and
6 Greater Owensboro Business Second Quarter 2010
Cheri Middleton inserts candy into
a gift basket in the back of her
shop, Cheri’s Creations. Each item
in the basket is attached to a stick
and arranged by hand.
He had interviews in Bowling Green, Bon-
nieville and Owensboro. His meeting at
Owensboro’s Industrial Mold and Machine
went well, and he decided to take the job.
Cheri Middleton grew up in Springield,
Oh., and had been working as a district man-
ager for a junior clothing company for seven
years with 33 managers reporting to her. She
traveled a lot.
She and her future husband’s paths Owensboro. She opened a store for a compa- the storefront and announced to Ray that she
crossed at The Thirsty Turtle in Lawrence- ny in Madisonville. She moved to Owensboro, wanted to start a gift basket business.
burg. and was driving back and forth to her job. Ray Middleton recalled his reaction.
“My sister and I were eating chicken “When Ray opened his business and it “I said, ‘You’re gonna starve to death, but
wings, and I’m sure he thought we were took off, he needed help,” she said. “So, I go ahead,’” he said. “I pictured crackers and
cute,” she laughed. “He walked over and resigned my position and went to work for cheese and wine. But when I saw what she
asked me out. ... In two weeks, we went out, him.” had in mind, I was impressed.”
and as they say, the rest is history.” After only a few months working in the Cheri and Ray Middleton negotiated the
Cheri Middleton looked for work in former tool and die building, Cheri looked at space they needed for each business.
Second Quarter 2010 Greater Owensboro Business 7
Above: Fabricator Brent Chancellor
makes a bracket. Left: Shop
foreman Steve McComb, owner
Ray Middleton and fabricator
Brent Chancellor at On Time Fab in
Ray Middleton said it didn’t take him long generate more business.
Anatomy of start-ups to realize he could make more money in the Ray and Cheri Middleton make each other
At irst, Ray Middleton worked at his new ofice than in the shop. He spends most of his laugh — another key to their success, they
business part-time while continuing his full time inding and then landing work and get- claim.
time job at Daramic, Inc. He knew it was time ting the materials. He bids most of his jobs. At breakfast one morning, they were
to go full-blast when his employer started “For me, I have to stay lexible,” he said. bemoaning their plight a bit, but that quickly
making changes. “One of the reasons I think I’ve been success- turned into a litany of lighthearted answers
Five months after his start-up, Middleton ful is that I don’t concentrate on one industry to “You Might Be a Small Business If...”
left Daramic and devoted full time to his busi- — doing just mining or manufacturing or “Owning a business is a lot like playing
ness. sheet metal; I do it all.” poker,” Ray Middleton said. “You have so
Daramic restructured and announced last Cheri Middleton wrote a business plan for much in the pot, you have to see the next
fall that it would lay off half the work force at her balloon and gift basket business 20 years card.”
its lead-acid battery separator company in ago, but the timing was never right to imple-
Owensboro by early January of this year. ment it. She knew what she wanted.
The Indiana native said he didn’t have a
business plan; he took a common sense
“I talked to people already in the business
Cheri’s Creations features specialty and
themed baskets for every occasion.
Some of her newer baskets were born
from customer’s requests. Like the Redneck
and to potential customers,” Middleton said.
“I know my competitors; we all get along
Cheri Middleton went to work for her
She has an Owensboro basket, and one
for coffee lovers, and a spa collection. Her
offerings also include specialty buckets and
husband keeping books and doing some
marketing and promotional work for him.
“He’s an amazing businessman,” she said.
“I would listen to him, and he called the same
guy every week. Finally, one day, that guy
mugs and Retro Candy from the 1950s
through the ‘90s.
Her bereavement gifts feature a memory
box and other items arranged in a basket.
She admits it was a bit scary when Ray
said yes.” Middleton moved On Time Fab to Medley
Both had more than a few moments when Road.
they couldn’t understand why they weren’t “He was helping a lot with utilities,” she
getting more customers. said.
“Being in business is terror followed by Ray Middleton leased half of the building
excitement; you hope the terror moments
are less,” Ray Middleton said.
to Bivins Race Cars to add revenue.
In her current space, Cheri Middleton has
Auto • Home • Farm
On Time Fab now has four full-time
employees along with both Middletons.
room for six stations to build her creations,
plus a shipping station and inventory space.
Life • Business • Health
They are discussing launching another She ships all over the country.
part-time business — making specialized Having good, dependable employees like TWO LOCATIONS:
construction tool boxes. Ray is working on her store manager Angie Cox is another key
the prototype. for a small business, Cheri Middleton said. 724 Time Drive Owensboro, KY
“I want to make tool boxes you actually “We are organized so well; we know exact-
work out of,” he said. ly what goes in each basket, unless it’s a cus- 270-691-9100
In the first year, the company doubled tom basket,” she said. “We have pull lists for
what the Middletons set as a goal, and in year each one to tell what to pull from the invento- 3118 Alvey Park Dr. E. • STE. 4
two, it saw 118 percent growth in gross sales ry.”
over the irst year, Cheri Middleton said. The Internet site for Cheri’s Creations —
“The way he’s trending now, it’s looking
good for this year,” she said.
www.cheriscreations.com — launched in
December, and the owner is hoping it will
8 Greater Owensboro Business Second Quarter 2010
Business start-up tips
from the Middletons
• Hire good people and let them know • Don’t expect to have a pay-
when they do a good job. check for a while. It will take from
“A thank-you has to do sometime,” Ray two to five years to draw a pay-
Middleton said. check for yourself, the Middletons
He keeps a refrigerator stocked with his said.
employees’ favorite soft drinks and water and “I’m still looking for ward to
provides sandwich lunches each day. They that,” Cheri Middleton said.
also take “Popsickle” breaks. • Expect to work as hard as
• Provide exceptional customer service. you’ve ever worked. The Middletons are up
It can make the difference in landing a job at 4 a.m. and are at The HealthPark by 5:15
and keeping a customer. a.m. Ray Middleton arrives at his shop by
• Shop for insurance and study it thor- 6:30.
oughly. It will be a huge cost of doing busi- “We leave home when it’s dark, and come
ness. home after dark,” Ray Middleton said.
“This usually comes as a complete shock • Have a support network. Cheri Middleton’s “redneck” basket
to new business owners,” Ray Middleton “If we didn’t suppor t each other, we includes items like Spam, RC Cola
said. couldn’t make it,” Cheri Middleton said. In and Moon Pies.
• Have a marketing plan. their early days, both were anxious when the
“In my business, it’s advertising,” Cheri phone didn’t ring and customers didn’t walk
Middleton said. “If you think you’re going to in. They encouraged each other. candy to the chamber and introduced herself
open the door and immediately have custom- • Join the chamber of commerce. and her business. She joined and was asked
ers, you will be disappointed.” “The chamber gives me a voice,” Ray Mid- to co-chair the Chamber Ambassadors. She
Cheri Middleton calls herself a shameless dleton said. “I can go to the chamber and say, also was nominated for Entrepreneur of the
self-promoter. ‘This is a problem I’m having in this area,’” Year in her irst year of business.
“I also invest a lot of money to let people The chamber can ask questions within the • Pay attention to the cost of materials
know what we do and how to reach us,” she industry and gather information, he said. and shop for the best price, no matter how
said. Cheri Middleton took tiny buckets of small the item. It adds up.
Second Quarter 2010 Greater Owensboro Business 9
All in a day’s work
Working hard is fun, educational for Owensboro Sommelier
By Joy Campbell
J ena Hunter grew up loving wine.
As a 17-year-old, she traveled to five
countries in Europe and visited some of the
wine regions in France and Germany.
Now a sommelier, the 31-year-old has
moved her business, A Vino Af fair, to
Owensboro from Nashville and is consult-
ing, educating and planning events from
home wine parties to corporate occasions.
“My goal is to be a master sommelier
(MS) and a master of wine (MW) by age
34,” Hunter said. “There are no females
that hold both titles, and only two males on
The world has only 134 master somme-
liers, and only 16 of them are women, she
“It takes longer to study and gain those
cer tifications and titles than it does to
become a surgeon,” Hunter said. “You have
to learn about soil types, geography, geolo-
gy, weather patterns and a lot more.”
The Brentwood, Tenn., native already
has worked and studied and tasted wine on
both coasts and has met world-renowned
winemakers along the way.
She worked at The Federalist in Boston
as events coordinator and running the wine
dinners. The restaurant boasts a 132-page
wine list that includes a $15,000 bottle of
In Boston, Hunter also worked with
Sandy Block, who was the irst MW on the
Her resume includes roles as wine direc-
tor for four restaurants.
She also has worked in New York City
Sommelier Jena Hunter pours red wine for a and “all over the countr y and overseas,”
visitor at the weekly wine tasting at J’s Liquors and she said.
Cheese Shop, 2216 New Hartford Road. Hunter Hunter was the general manager at Res-
hosts the wine tasting every Thursday evening taurant Zola, “arguably the best restaurant
from 4:30 to 7:30. Photos by John Dunham in Nashville,” she said. The owners won
several awards before surprising patrons
with their decision to close the popular din-
ing spot and move to a tropical island to
run a ishing resort.
10 Greater Owensboro Business Second Quarter 2010
“I have gone to hundreds and hundreds Hunter said she “followed her heart” to
of tastings as a patron or as par t of the Owensboro about seven months ago. That
event,” she said. “...Finding a mind-blowing relationship ended, but she is staying and
wine for less than $15 is great; it’s what I building her business.
do for people and what I teach.” “The man upstairs may have another
Since moving from Nashville seven plan for me,” she said. “In a few years, I
months ago, Hunter has been consulting hope to open a wine boutique. The sky’s
for Br yant Distributing and is conducting the limit.”
wine-tastings from 4:30 to 7:30 each Thurs-
day for J’s Liquors and Cheese Shop. Jena Hunter may be found on the Web at
“They’re free and always fun and educa- www.avinoaffair.net
tional,” she said.
She writes her own tasting notes, some-
thing that impresses Bill Armendarez, a J’s
Liquors employee who has worked with
Hunter on the wine tastings.
“I read her wine notes, and just go,
‘Wow’. She brings a lot of expertise and is
doing a great job for us,” Armendarez said.
“She has a great ability to differentiate — a
great nose and a sensitive palate.”
Here’s a sampling of Hunter’s wine
notes included in a recent “Ode to the Zin-
“7Deadly Zins - The name states almost
all you need to know! You will be sinfully
impressed and swept off of your feet at the
same time. Gorgeous bright red berries
and caramel on nose. Palate sings with
dark berries, cocoa, black pepper, orange
rind, and a deep jamminess that you will
love savoring! Food pairings - Bold steaks,
bold spices and bold sauces! Think glori-
ous Ribeye with steamed yams, any boldly
spiced risotto, burgers, hear ty chicken
dishes such as chicken parm.”
J’s began hosting wine tastings in 2003.
Patrons may go online at jsliquors.com
and learn what Hunter will be featuring on
Hunter also is cur rently conducting
events for the Campbell Club and for Gam-
brinus Libation Emporium, which she calls
“just what Owensboro needed.”
“I love teaching about and promoting
wine,” she said. “It’s not just about wine
spirits; it’s about full beverage design and
cost analysis for retailers and more.”
More people are drinking wine now than
“I love teaching about and
ever before, especially young people, she promoting wine. It’s not
Hunter, an only child, calls her mother just about wine spirits; it’s
her best friend and role model. about full beverage design
“She has never held me back,” the ambi-
tious wine savant said. “Wherever I’ve and cost analysis for
been, she thinks it’s another good place to
visit.” retailers and more.”
As a youngster, in addition to her keen
interest in wine, Hunter was an equestrian
— riding the big jumper horses. She
showed and traveled across the Southeast.
“My mom told me then that I chose two
of the most ritzy and most expensive things
to pursue,” she said.
Second Quarter 2010 Greater Owensboro Business 11
Show me the money
S ome 11 percent of the 2,114 small-
business owners surveyed in February
by the National Federation of Indepen-
dent Business said that they couldn’t
get their borrowing needs met, a record
On the flip side, only 27 percent
were able to get the loans they needed,
a record low for the sur vey since it
started in 1983.
The government generally deines
small businesses as those with fewer
than 500 employees. If these companies
can’t borrow, it’s bad for the overall
economy since they employ over half of
all private-sector workers.
It’s Time to Elect Someone
with Real Business Experience
The Judge Executive of our county is called upon by the people
to use good judgment. If elected, I promise to work to provide
an accountable, reliable and responsible government.
I ask for your support.
DAVIESS COUNTY JUDGE EXECUTIVE
Paid for by Al Mattingly
12 Greater Owensboro Business Second Quarter 2010
leisure & money
By Tali Arbel
M illenials want more vacation and
time for themselves away from the job than
young people did 30 years ago, and they also
began, showed that 17- and 18-year-olds val-
ued leisure time away from work even more
than they had two years before, Twenge said.
value compensation more, according to a And other surveys second this finding,
recent study. despite the recession. College students in
That may be setting them up for intense summer 2009 said they valued job security
disappointments in today’s labor market. more than in previous years, but they also
Those born starting in the early 1980s put continued to say work-life balance was impor-
a bigger emphasis on time away from work tant, according to a survey by Universum, a
than previous generations. They’re slightly human resources consultancy.
less likely to say that work should be “a very
central part” of one’s life, and tend to value a
job more for salary and advancement oppor-
tunities rather than as a source of friends or
an avenue to learn new skills.
Gen Y, the youngest generation in Ameri-
can workplaces, may see time off as neces-
sary because of how hard they saw their par-
ents work, said San Diego State University
psychology professor Jean Twenge. She has
a study analyzing generational differences in
attitudes toward work in an upcoming issue
of the Journal of Management.
But as unemployment has grown for
young people, their expectations for money,
job promotion and leisure time are encoun- Weekly with...
tering workplace reality. In today’s world, that
means tepid growth in salaries and beneits,
Jena Hunter, Sommelier
and heavy competition for positions. Thursdays 4:30-7:30 pm
The Conference Board, a private research
group, said in January that job satisfaction for
and Bill Armendarez
those under 25 was at a record low in 2009. Saturdays 4:00-7:00 pm
“High expectations are colliding with real-
ity and leading to a lot of disappointment and
dissatisfaction,” said Twenge.
In her study, Twenge culled data from
high school seniors taking the annual “Moni-
toring the Future” survey in 1976, 1991 and
2006. About 15,000 seniors nationwide take
the survey each spring.
The 2008 report, from after the recession 2216 New Hartford Rd.
Second Quarter 2010 Greater Owensboro Business 13
Civic and Volunteer
Kentucky State Parks Foundation Board
Greater Owensboro Chamber of Commerce
Chamber Young Professionals
Finance Chair and Past Chair
Friday After 5 Co-Chair
Graduate of Owensboro Catholic High
Bachelor of Science in Accounting,
Kentucky Wesleyan College
Certiied Public Accountant,
Kentucky State Board of Accountancy
American Institute of Certiied Public
Kentucky Society of Certiied Public
KYCPA Accounting Career Opportunities
How long have you ser ved in
your current position?
My designation as Supervisor began July
1, 2009, but I have been in the Audit and
Assurance Services Division since January
A young person in your
profession could live and
work practically anywhere.
Why do you choose to live
and work in the greater
First and foremost, my family. One thing
I have learned in life is that through every-
thing, your family will always be with you
and I value every minute that I can be with
Secondly, why not? If you think about it
we really have the best of both worlds here
J. ADAM HANCOCK, CPA in Owensboro. We are less than two hours
from two major metropolitan areas, an easy
drive to experience a “big city” if you will,
Age: 28 and within 500 miles of basically ever y
major city and destination in the mid to East-
Supervisor in the Audit and Assurance ern United States. Although we are this
Services Division close, Owensboro has maintained its status
Riney Hancock CPAs PSC as a great place to raise a family, and consid-
ering I recently married my lovely wife
Hometown: Owensboro, Ky. Daile, it is something that drives me to stay
As a young professional, it is nice to see
progress in Owensboro and the recent wave
of development and enthusiasm for our city
has been inspiring. Progress is something
my generation craves and it seems
Owensboro is headed in the right direction.
14 Greater Owensboro Business Second Quarter 2010
What is your opinion of the it would have to be a great one. Loyalty is She has specialized in marketing for an
something Riney Hancock values — we accounting irm and she is bright, motivated,
downtown Owensboro have had clients since our inception in 1973. and an extremely friendly person who will be
development project? What are My point is that our reputation as a trusted an absolute A plus addition to the firm. I
your friends saying about it? CPA firm, not a prime location, normally would not say that the trend is for irms to
This is a tough question to answer drives our business. However, looking for hire marketing directors, and if anything,
because it has been such a debated and pas- more business is always something for many larger accounting irms are downsiz-
sionate topic, but the majority of my friends which we strive, so if we saw a move as an ing. The economy has affected the account-
and colleagues, myself included, see this as opportunity, we would. ing world just like any other business, but
a giant leap for ward for Owensboro. As I this sometimes beneits regional irms such
said before, our generation wants change, Riney Hancock & Co., PSC, as ours because of our lower fees.
wants new things for our community, and
the redevelopment project is a great oppor-
has recently become Riney
Hancock CPAs. What is What are some of your
tunity for our community to move forward.
It is great for Owensboro to realize that in behind the name change? company's biggest challenges
order to attract and keep individuals, as well Basically, it is to distinguish our company right now?
as businesses, this is the type of progress as an accounting firm. When you look at The economy poses a challenge to any
we must make happen. Now more than ever, Riney, Hancock & Co., PSC it is hard to tell business at this point; however, it can be an
we need to support our city, support our what it is we do. Riney Hancock CPAs lets oppor tunity for a firm such as ours to
county, and realize that we have such a great those unfamiliar with our company know enhance its value in the eyes of our clients
thing here and we need to feed it with that we are a group of Cer tified Public by offering innovative solutions and ideas to
improvements that will beneit Owensboro Accountants. I must say, it is much more help curb the struggles from a down econo-
in the long run. “Indecision and delays are modern and deinitely catchier. my. Also, considering that our irm started in
the parents of failure.” – George Canning. 1973 and has experienced substantial growth
through the years, obvious challenges would
Riney Hancock recently hired be succession planning and maintaining our
Do you ever see Riney their ﬁrst full-time marketing client base. Having a plan in place for those
Hancock moving to a director, is that a trend in the who are approaching retirement is essential
downtown location as that world of CPA ﬁrms? for any business and is especially important
area becomes more active? As I said before, when an opportunity to an accounting irm’s longevity. It is neces-
If the right opportunity came along it comes along you must seize it. Our market- sar y to attract and retain new clientele in
would be possible, but considering that we ing director, Jeana Sorrells, came to us from order to sustain the company’s success and
have been in this same location since 1976, a large accounting irm based in Nashville. move forward into the future.
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Second Quarter 2010 Greater Owensboro Business 15
Complete count committees:
key to a successful 2010 census
E very 10 years, as mandated by the
U.S. Constitution, our nation conducts a
census — an effort to count every person
living in the United States. This multibil- specific to
lion-dollar operation requires years of their communi-
planning and more than a half million ties to supple-
temporary workers. ment what the
The key to this endeavor is having Census Bureau
every household ill out and mail back a was already doing
completed census form. Participation is through paid
critical, as the results determine how Con- adver tising and
gress is apportioned and how more than partnership efforts.
$400 billion in federal funds are distribut- As a result, these
ed annually to state, local and tribal areas. committees helped
One way to help ensure that everyone inform local residents
is counted is to form Complete Count — including those his-
Committees in communities, municipali- torically hard to reach
ties, cities, counties, states, and tribal gov- populations— of the
ernments across the country. impor tance of respond-
Complete Count Committees are vol- ing to the census. In part
unteer teams consisting of community because of these efforts,
leaders, faith-based groups, schools, busi- the response rate for Cen-
nesses, media outlets and others who sus 2000 increased for the
work together to make sure entire com- irst time in 30 years and the
munities are counted. undercount of those histori-
“We want the 2010 Census to be the cally missed during a decenni-
most accurate yet, and we are again call- al census was reduced. tory of the United States, dat-
ing upon Complete Count Committees to In short, the Complete Count ing back to the irst census in 1790.
help us achieve that goal,” said Dr. Robert Committees, when combined
Groves, director of the U.S. Census The 2010 Census will ask just name, gen-
with the Census Bureau’s paid advertis-
Bureau. “To ensure an accurate count and ing and par tnership program, made a der, age, race, ethnicity, relationship and
distribution of funds for schools, roads huge improvement in the quality and whether the head of household owns or
and elderly services, the support of local accuracy of Census 2000. In 2010, we rents their home. The census form will
Complete Count Committees is vital.” need even more of these committees to take only about 10 minutes on average to
A variety of state, county, municipal, help educate and inform our increasingly complete, and answers are protected by
tribal and community-based organizations diverse nation. law and strictly conidential.
formed 11,800 Complete Count Commit- The 2010 Census will have one of the For more information visit the Census
tees during Census 2000. These commit- shortest census questionnaires in the his- Bureau’s Web site at census.gov.
16 Greater Owensboro Business Second Quarter 2010
Raises or rebuild?
A business owner’s dilemma
By Joyce M. Rosenberg
B usiness is starting to creep upward at
some small companies. And employees who
have gone without raises or had their salaries
tomers that will result in a higher level of reve-
nue,” employees are likely to accept the boss’
decision, said Rick Gibbs, a senior human
cut over the past two years are hoping that resources specialist with Administaff, a Hous-
more money coming in will lead to a raise in ton-based company that provides HR outsourc-
the near future. ing.
Likewise, a new employee who can bring You may not be able to give staffers more
But owners who need to rebuild their busi- money right now, but there are other beneits
nesses may not be able to give those raises. in more business will help generate income
that can fund those raises. that won’t cost as much. And maybe they’ll
They may need to put the revenue toward cost the company nothing.
equipment purchases they’ve had to put off. Gibbs also suggested telling staffers, “we
need to get additional business before we Mallo noted that some staffers would rath-
Or they may need to travel to more trade er have time than money. So creating a lex-
shows to prospect for new customers. loosen up the budget on salaries.” In that way,
the boss is letting workers know that raises time policy or allowing them to telecommute
It’s not an easy decision, especially in a on some days is likely to be well received.
company whose employees have sacriiced for are still a priority, and that as business contin-
ues to pick up, they’ll be rewarded. He also said that improving beneits like
the good of the company. health insurance will also be appreciated. “It’s
Human resources consultants advised own- Don Mallo, a vice president at Extensis, a
Woodbridge, N.J.-based company that pro- another way of showing concern for the
ers during the recession to be open with employees,” he said.
employees about business and the challenges vides HR outsourcing, recommends that own-
that their companies face. It’s no different ers also explain what other steps the company
now, when employees are hoping for raises took before making the wage freeze. For
that may not be forthcoming. example, what other expenses were cut.
HR professionals say owners need to be Owners should try to give employees some
sensitive to the fact that employees who have lead time before announcing that there won’t
gone without raises are likely to feel some be any raises. So if you usually give raises in
resentment if they see money going toward April, “don’t do it in the second week in
equipment or a new hire. So before an owner March,” Mallo said, explaining that staffers
invests thousands of dollars in, say, a new need time, ideally two or three months, to pre-
server, he or she needs to let the staff know pare inancially for a salary freeze.
that raises won’t be forthcoming. And, an And if your company has several locations,
owner needs to explain to employees that they hold a conference call so everyone gets the
stand to ultimately beneit from the purchase. news at once. The last thing you want is to
“If they can tie getting the ser ver to cause hard feelings because some staffers
increased productivity or ability to serve cus- didn’t get the news directly from you irst.
3525 Frederica, Owensboro (Next to Sun Tan City)
Phone: 270-683-1515 Fax: 270-689-1638
Email: firstname.lastname@example.org www.psevansville.com
Second Quarter 2010 Greater Owensboro Business 17
Young Civic and Volunteer
Century Aluminum Wellness Committee
Bachelor of Science, Biology and Chemistry,
Western Kentucky University
How long have you ser ved in
your current position?
A young person in your
profession could live and
work practically anywhere.
Why do you choose to live
and work in the greater
I choose to live and work in the greater
Owensboro area for many reasons. For one,
I am very close to my family and it is so nice
to be back home. I have two sisters that are
my best friends and I love being able to
spend more time with them. One of the
things I love most about Owensboro as a
city is that we are a close knit community,
where people are friendly and we have our
own unique culture. Although we are a
growing community, Owensboro still has
that “small town” feel. It is also nice to live
in Owensboro and have a career in my ield
What is your opinion of the
redevelopment project in
downtown Owensboro? What
are your friends saying about
I fully support the downtown redevelop-
ment project. We are a river city and should
AMBER BEG take advantage of the oppor tunities that
exist downtown and on the riverfront. There
are so many positive aspects to the project,
Age: 29 including the oppor tunity to attract new
business, provide leisure activities and
Metallurgical/Spectrochemical Supervisor entertainment and encourage the communi-
Century Aluminum of Kentucky (Hawesville) ty to come together. My friends have mixed
emotions on the project as some support it
Hometown: Owensboro, Ky. and some are a little skeptical as I think that
is normal for any change. However, I am
excited to see the end result and I am coni-
dent that more opinions will be in favor of
the change once it is complete.
18 Greater Owensboro Business Second Quarter 2010
As a member of the ﬁrst
Emerge Owensboro class,
what have you gained from
the experience so far?
Emerge Owensboro has been a wonder-
ful experience for me. The class has exposed
me to various components of our communi-
ty, from education to community ser vice
It has been a ver y eye-opening experi- What are some
ence as well because I have not only been of Centur y
educated on the positive developments in
Owensboro, but also the challenges we face.
I have met so many wonderful people, biggest challenges
including the Emerge Owensboro adminis- right now?
trators, fellow classmates and class speakers As with any industr y in
from various businesses and organizations the present day, Century Alu-
throughout the city. It has been a very posi- minum has been impacted by
tive experience and I would recommend this the economic crisis. Power costs
program to anyone! are also a big challenge down the
road, with possible increases in
What does a chemist do at an the upcoming year. We also have a
large population of employees who are
aluminum smelter? What at retirement age and have had many years
does your typical work day of experience and knowledge. Therefore, it
is crucial to recruit new, knowledgeable tal-
include? ent to this area in the years to come.
As a Chemist at Century Aluminum, I am
responsible for performing various analyses
with precision and accurately repor ting
Analyses are very important for eficient
operation of the plant as certain materials
and elements must be within a cer tain
We not only test materials and elements
that are responsible for the actual process of
producing molten metal, but also the alumi-
num end product for purity. Environmental
testing is also performed on groundwater
and air to ensure a safe environment not
only within the plant, but also in the sur-
How does membership in the • Lighting Fixtures • Lamps • Ceiling Fans
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beneﬁt Centur y Aluminum? • And Much More
Membership in the Kentucky Aluminum
Network (KAN) provides necessary support
Your Local Lighting & Plumbing Partner
to promote the long term sustainability of
Century Aluminum as well as other alumi-
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core issues and challenges and communicat-
ing those with elected oficials are all com-
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Second Quarter 2010 Greater Owensboro Business 19
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20 Greater Owensboro Business Second Quarter 2010