Business blooms online with Rowan-floral shop partnership

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					                                                                                                                       Spring 2009

                                                Business blooms online with
Incubator grows                                 Rowan-floral shop partnership
with interactive
                                                             hen Colleen Henry needed a virtual presence to complement her new bricks-
                                                             and-mortar floral shop in Glassboro, she turned to students at the Rohrer
marketing agency                                             College of Business.
                                                   She knows competition is stiff for a new establishment, and the economy is weak. “That’s
                                                probably why it’s so important to have the opportunity with Rowan,” Henry said.

         he Rohrer College of Business             The College’s project-based learning classes and its related Center for Innovation &
         Incubator’s newest tenant, led by      Entrepreneurship hone students’ business skills by enabling them to tackle real-world
         a recent Rowan graduate, is setting    projects with area businesses and organizations.
the bar high for future start-ups.                 MIS Assistant Professor Dr. Darren Nicholson oversaw 17 undergraduate students who
   Since moving into the Samuel H. Jones        worked in teams on innovative Web designs for Henry’s store, called Flowers by Design. This
Innovation Center at the South Jersey           spring, team leaders from the two groups that produced the designs she favored worked with
Technology Park at Rowan University in          Henry to finesse the final product. “They (took) the five prototypes and are building the best
January, NoLimit Interactive Media devel-       of breed,” Nicholson said.
oped a year-old, highly successful offshoot        The Web site will allow users to customize their own arrangements. It also will allow
and grew its employee base by more than         Henry to change her site’s features, from pricing to the overall look.
300 percent.                                       “What they’re doing with that Web site — in this day and age you really need that,” said
   The interactive marketing agency began       Henry, who estimated it would have cost her $3,500 if she contracted a firm to handle the design.
less than four years ago, the brainchild of        Henry witnessed the skills that should take the students far in their careers. “I was really
entrepreneurship major and 2008 graduate        impressed and still am by their high level of excellence. It’s a great partnership.”
Stephen Gill. It was in the classroom where        “The thing that employers love is that instead of just learning theory from books and lec-
Gill, who resides in Glassboro, learned of      tures these students are engaging real customers with real problems and real opportunities,”
the incubator project and sought to take his    Nicholson said.
virtual business to the next level.                Erin Donegan, an MIS major from Wharton, noted a prospective employer was indeed
   Now, with 13 employees — the largest         impressed by her project management background from the floral shop collaboration. “The
employee base yet of any incubator en-          interviewer could not believe that an undergraduate program was offering a course with such
deavor — Gill predicted his company will        a rewarding set of challenges and experiences,” she said. “This is what makes Rowan students
outgrow the facility’s current office space     stand out over others.”
within the next few months.
   NoLimit Interactive Media, which previ-      Dr. Darren Nicholson (left) and MIS majors Erin Donegan (second from
ously specialized in performance-based          right) and Marlon Farlow (right) consult with Colleen Henry on updates
                                                to her floral shop’s Web site, which Nicholson’s students designed.
online marketing through pay-per-click
search engine placements, recently expand-
ed its services to the ever-growing social
networking space. Its newest division, called
SocialReach, powers advertising on social
“applications” — anything from games to
causes — that users can subscribe to on
social networking Web sites. The company’s
vision is to become “the” leading social
media advertising network.

                          continued on page 2
Incubator grows with interactive marketing agency
continued from page 1

   As application use has increased, so too has
Gill’s business, which makes his office loca-
tion a prime venue for recruiting locally.
   “I’d love to bring in as much talent as pos-
sible from Rowan,” noted Gill. “We’re inter-
ested in software engineers, Web developers
and Web designers for full-time positions.”
   NoLimit was ready to grow before the Incu-
bator’s doors opened. Now, with expansion on
the horizon, Gill is working with the College of
Business to streamline the process for bringing
new, growing companies into the Tech Park.

NoLimit Interactive Media’s Stephen
Gill ‘08 (seated, center), surrounded
by staff, manages the largest venture
yet in the Rohrer College of Business

Professor engages classes, one click at a time

          r. Shifei Chung has two passions                                     affiliated, many of which focus on fraud and
          in teaching: experimenting with                                      identity theft.
          hands-on, Web-based educational                                         She also utilizes WileyPlus, a real-time,
tools and maintaining a practically paperless                                  user-friendly online tool to help students get
classroom. Between the two, this professor                                     fast access to and feedback on their work.
of accounting may well be one of Rowan’s                                       Everything from homework to tests can be
greenest and most technologically savvy                                        graded instantly upon submission.
educators.                                                                        Recently, Chung brought her virtual
   This fall, Chung introduced i>clickers®                                     skills to the American Accounting Asso-
in the classroom. These devices, which                                         ciation Editorial Board, where her charges
resemble those one may find on a trivia                                        include developing and recommending
game show, provide instant polling data                                        changes to the association’s social networking
using audience responses. “I offered to pilot                                  Web site.
test using i>clickers® in my class,” she noted.                                   Her motivation for incorporating technol-
The goal, she said, is to have more classes use                                ogy in the classroom comes from her desire
them in the near future.                                                       to make it more interesting and her acknowl-
   Chung asks students to “click” to record                                    edgement that students may see the course-
their attendance and answer spontaneous                                        work as dry.
questions during her lectures. “Based on                                          She explained, “With my auditing class,
their responses, I know immediately what to                                    for example, you learn how to verify financial
improve upon, and before I did not have this                                   statements. In the beginning, you have to
information,” she explained. “It also keeps
them on their toes. They have to keep think-          “Her motivation for
                                                   incorporating technology
                                                                               introduce a theoretical framework. Students
                                                                               may not see the value in it. I’m trying to
ing. They cannot afford to be passive.”                                        make it more real for them.”
   Chung has used WebCT, a widely used              in the classroom comes        And her use of almost no paper in the
college e-learning system, since the Univer-       from her desire to make     class? That’s a personal mission for the profes-
sity began offering it. Students electronically                                sor, who is known around Bunce Hall to
submit homework, research assignments or
                                                     it more interesting and   collect and reuse tossed-out paper from of-
projects. They also take quizzes and exams           her acknowledgement       fices and computer labs. She’s been paperless
via WebCT. Chung, in turn, provides lecture           that students may see    for some time and has several sources for
notes, presentation slides and videos from                                     recycled paper for the occasional worksheet
YouTube or associations with which she’s           the coursework as dry.
                                                                          ”    or note in class.
Global leader, local                                                      Green business practices
neighbor helps guide                                                      the focus of CoB event
College of Business
                                                                                       ore than 200 members of the local academic and business
                                                                                       communities attended the Rohrer College of Business’

       dward B. Cloues II, CEO of K-Tron International, Inc., said                     Principles for Responsible Management Education
       “Rowan has become the preeminent school in South Jersey.”          (PRME) Conference in April.
       That’s a testament to Cloues’ work on the Rohrer College              The inaugural event fostered a dialog of sustainable business
of Business’ advisory board for the last nine years. And it’s also an     practices between researchers and Delaware Valley businesses and
accolade from the head of a flourishing global company that just          corporations. Academic panelists from area business schools as well
happens to be headquartered in nearby Pitman.                             as Rowan’s College of Engineering detailed research on how sustain-
                                                                          ability is impacting curricula in business and science.
                                                                             Guest speakers conveyed their organizational challenges pertain-
                                                                          ing to three aspects of sustainability: economic, environmental and
                                                                          social. And keynote panelists outlined their companies’ corporate
                                                                          responsibility strategies.
                                                                             Robert Draeger, director of environmental, health and safety (EHS)
                                                                          at Bristol-Myers Squibb, said his company will continue attaining its
                                                                          sustainability goals despite the current state of the economy.
                                                                             “Even in an economic downturn, it’s not wise to throw sustainability
                                                                          out the window, because it’s tied very closely to business,” Draeger noted.
                                                                             Robert Friedman, senior director of EHS at Siemens, added his
                                                                          company’s corporate citizenship is tied to the bottom line. “We want
                                                                          to generate an economic force to say, ‘This is not optional, this is the
Ed Cloues, head of K-Tron International, Inc., in Pitman,
has aided the College of Business in an advisory role                     new way to do business,’” he said.
for nine years.                                                              Dawn Rittenhouse, director of sustainable development at DuPont,
                                                                          discussed extending the company’s sustainability goals to include
   K-Tron International is a NASDAQ-listed company (symbol                suppliers and customers. And Beth Rosemond, assistant director of
KTII) and was ranked number 13 on Forbes Magazine’s 2008 list of          corporate social responsibility at Ernst & Young, described the global
the 200 Best Small Companies. The company is the worldwide leader         internal transformation underway at the Big Four accounting firm.
in providing the plastics, food and pharmaceutical industries with           The Rohrer College of Business is one of more than 200 global
material-handling solutions that focus on feeding raw materials into      academic institutions to join the PRME initiative, a framework to
a manufacturing process. For example, K-Tron’s equipment combines         guide business schools in implementing corporate citizenship and
bran flakes, raisins and vitamin additives into bran and raisin cereal.   sustainability into curricula and research.
   “K-Tron is a global business, and one of the ways I connect with          “It is vital that we establish a forum where companies, non-profits
the South Jersey community, where we are based but do little busi-        and academics can exchange ideas, share best practices and collabo-
ness, is by being involved with this advisory board,” Cloues said.        rate on achieving goals and implementing strategies as we all move
He defined the group’s role as a sounding board to provide the dean       toward sustainable economies and societies,” said Dr. Dilip Mirchan-
with feedback from a regional business perspective on issues affect-      dani, professor of management and the event’s faculty coordinator.
ing the College of Business.                                              “Our PRME conference got us off to a terrific start, and we will
   He counts helping the College attain AACSB International (As-          build this into a significant annual event.”
sociation to Advance Collegiate Schools of Business) accreditation
as one of the board’s biggest accomplishments. “It was a huge step        Beth Rosemond of Ernst & Young (center) details her
forward for the business school,” he said.                                company’s plan to reduce each employee’s environmental
   Under Dean Niranjan Pati’s leadership, Cloues said the board will      footprint at the PRME conference.
expand its review of the college’s curriculum and fundraising strate-
gies. His vision for the board includes its members working with
faculty to “refine and strengthen the curriculum to be relevant to
today’s ever-changing business world and to build a closer relation-
ship with businesses in South Jersey.”
   Cloues sees himself bringing a global perspective and a penchant
for working effectively with people of all types to his roles at both
Rowan and K-Tron.
   “I try to encourage a certain skill set but more importantly than
that an ability to think, identify a problem and figure out a solution.
Most of your business life will not be about your knowledge of facts,
it will be about how to process and act upon information. It’s how
you think about things, how you communicate and present yourself
and your ideas. That’s what you need in order to succeed,” he said.
                                                     major American corporation.                     ucation), we hosted an inaugural conference
                                                  •	 	 bout	professor	Dr.	Shifei	Chung,	who	         to propagate “sustainability” in academic and
                                                     impacts the intellectual lives of our stu-      corporate settings. We also held a business
                                                     dents every day.                                plan competition, entrepreneurship lecture
                                                  •	 	 nd	about	advisory	board	member	Ed-            series, elevator pitch competition and more.
                                                     ward B. Cloues, II, chairman and CEO               My note would not be complete without
                                                     of K-Tron International.                        a request for your support as we build our
                                                     In this issue you’ll also get a more in-depth   reputation nationally. As you know, to con-
                                                  look at the project-based learning efforts we      tinue to educate some of the best business
                                                  undertake. Faculty members like Dr. Dar-           minds in our region we need to guarantee
     Message from                                 ren Nicholson take real projects from area
                                                  businesses, engage our students to complete
                                                                                                     they have the tools they need to succeed and
                                                                                                     a building worthy of their education. I hope
       the Dean                                   them in their classes and pass on their rec-       you will consider the opportunity to help
                                                  ommendations to the businesses.                    our students and faculty pursue a business
Dear Friends and Alumni:                             You’ll also learn more about our expanding      education of the 21st century.
   This marks our fifth year of AACSB (As-        work with entrepreneurs. The Rohrer Col-              I invite you to enjoy the many important
sociation to Advance Collegiate Schools of        lege of Business Incubator at the South Jersey     and interesting stories in this Rohrer Review
Business) International accreditation — the       Technology Park has been listed by NJBiz as        and learn how the William G. Rohrer Col-
gold standard in business education. How-         one of the top 13 incubators in New Jersey.        lege of Business continues on its progress
ever, we have been in the business of business    That is especially significant as the Incubator    towards greatness. As always, your support is
education since 1972 and have produced            broke onto the list within three months of its     critical to our success
more than 8,000 alumni. Throughout those          existence. One of the reasons for our success
years, first-class professors have taught our     is that our students not only learn from our       Cordially,
students. And leaders in business and indus-      outstanding faculty about various aspects of
try have donated their time and support to        entrepreneurship, but they also get ideas to
help build our College to what it is today.       pursue their passion to be entrepreneurs.
   You’ll read about some of those people in         This newsletter also mentions many events
this issue of the Rohrer Review:                  the Rohrer College of Business held this           Niranjan Pati, Ph.D.
•	 	 bout	alumnus	Brian	O’Malley,	president	
   A                                              spring. As a founding member of PRME               Dean and Professor of
   and CEO of Domino Foods, who heads a           (Principles for Responsible Management Ed-         Operations Management

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Sugar industry is sweet for Rowan
grad, head of Domino Foods

“   didn’t know I was going to be president         “Your customer changes. Our brands
    of a company some day,” admitted             have been around for more than 100
    Brian O’Malley, a 1981 College of            years, and during that time period you
Business graduate.                               have to connect with new consumers,” he
   Yet, the president and CEO of Domino          explained. “Our latest challenge is how to
Foods, Inc. has fond memories of those           connect with Generation Y consumers.
whom he met and learned from during his          Fortunately, people are getting back into the
undergraduate years at Rowan who he feels        habit of home baking, a renewed interest in
helped shape his successful business career.     making their dinners and desserts at home.”
   Soon after graduating summa cum laude            O’Malley’s days at the College of Busi-
from Rowan, O’Malley began working for           ness left him with more than a few indelible
Amstar Corporation, the former parent of         impressions that still impact his role in busi-
Domino. He was promoted to president             ness today.
and CEO of Domino Foods, Inc. in 2001.              “The dean of the business school at the        Brian O’Malley ’81 leads the largest
In this role, O’Malley oversees the larg-        time, Mr. Leo Beebe, talked about profes-         marketer of refined sugar in the U.S.,
est marketer of refined sugar in the U.S.,       sionalism and handling yourself in a profes-      Domino Foods, Inc.
and he recently expanded North American          sional way,” he noted. “The little things
operations by adding sugar enterprises in        still stick with me, like reading the Wall        got to interface with people who were in the
Canada and Mexico in 2007.                       Street Journal.”                                  ‘real world’ at the time.”
   The company sells through five channels:         He added, “I also remember the faculty            O’Malley, who resides in Middletown,
grocery, industrial, food service, specialty     were good, and as I went through the              provides an experiential look into running
and export. But O’Malley said the com-           program, I felt I was being prepared to be        a global brand through summer internships
pany’s well-known brand name among               successful. They encouraged taking night          at Domino Foods’ corporate home base in
consumers provides one of Domino Foods’          classes because there were students in            Iselin and said he would welcome Rowan
greatest challenges.                             (them) who worked during the day, so we           students into his internship program.

Lecture percolates for future entrepreneurs

           afé founder and owner Alisa           “Best of Delaware” nod for 15 years run-          budget three times as much as the intended
           Morkides provided a candid ac-        ning. The chain also enjoys a passionate,         one” to a branch she had to close for poor
           count of the successes and missteps   caffeinated fan base, which Morkides credit-      sales, though it fit all the criteria in her
she has experienced in business at this          ed for successful word-of-mouth marketing.        business model. Despite the setbacks,
spring’s Rohrer Entrepreneurial Lecture          “Being one of the first coffeehouses started a    Morkides revealed she is proud to have let
Series, funded by the William G. Rohrer          buzz. A lot of it was organic,” she noted.        go of her initial fears to achieve her business
Charitable Foundation.                              Morkides also divulged her business            dream. “I now choose to live my life instead
   Morkides told the audience of business        misfires, from an “underfunded, original          of watching it from the sidelines,” she said.
students and faculty about the shift her
                                                 Alisa Morkides, M.B.A., founder of the regional coffeehouse chain Brew
career took once she launched Brew Ha
                                                 Ha Ha!, was the College’s featured Rohrer Entrepreneurial Lecture Series
Ha!, a regional coffee chain. With a B.A. in     speaker this spring.
chemistry and an M.B.A., Morkides spent
more than a decade in science and manage-
ment roles, none of which left her truly
   But a fateful trip to Italy in the early
1990s propelled Morkides to build a busi-
ness with “a coffee concept that was differ-
ent from the West Coast coffee chains,” she
explained. The theme? Great espresso and
great service in a warm, inviting atmo-
sphere, according to Morkides, who opened
her first Brew Ha Ha! café in Greenville,
Pa., in 1993.
   Today, with 11 locations in Delaware and
Pennsylvania, Brew Ha Ha! has received a
CoB gains IT advantage                                                                                   The Rohrer Review
                                                                                                         Volume 4, Issue 2, Spring 2009

through alliance program                                                                                 Dr. Niranjan Pati
                                                                                                         Margaret Van Brunt
                                                                                                                                   Assistant Dean
                                                                                                         Dr. Daniel McFarland      MBA Director

                                                                                                         Patricia Quigley          Editor
         he Rohrer College of Business has tapped into the information technology-driven power           Christina Lynn            Writer/
                                                                                                                                   Project Manager
         of a global business software leader to bring cutting-edge technology to all areas of study.
         The College has partnered with SAP®, the world’s largest business applications software         Traci Belli               Designer
provider, through its University Alliances Program. As a member institution, the College will            Craig Terry               Photographer
now have have access to the Germany-based company’s software, faculty training and professional
                                                                                                         The Rohrer Review is published twice a
development resources.                                                                                   year by the Rohrer College of Business to
   About 75,000 companies worldwide use SAP software, including organizations with ties to               highlight the achievements of its faculty,
the greater Philadelphia area. The University Alliances Program’s goal is to work with educators         staff, students and alumni. We welcome
                                                                                                         comments and suggestions. Send corre-
to bring SAP technologies to the classroom, empowering students to excel in software applications
                                                                                                         spondence to:
used in many of today’s industries.                                                                           Rohrer College of Business
   Dr. Niranjan Pati, dean of the Rohrer College of Business, credited MIS Assistant Professor Dr.            c/o Editor – The Rohrer Review
Darren Nicholson with developing the alliance proposal. Pati, who has guided the College’s transition         Rowan University
                                                                                                              201 Mullica Hill Rd.
into the SAP program, said he viewed this venture as beneficial to both students and area employers.
                                                                                                              Glassboro, NJ 08028-1701
   “This alliance brings a tremendous opportunity for our students to know the workings of a
reputable enterprise solution software. And prospective employers will get the benefit of hiring well-   Contact:
rounded graduates who are ready to hit the ground running to enhance their competitive standings.           (856) 256-4025
It is a win-win proposition for our students and the organizations that will hire them,” said Pati.         (856) 256-4439 (fax)
   The dean also saw the program’s potential for business research. “Faculty members will also
gain by both teaching with SAP software and developing research agenda embracing enterprise              Postmaster: Send address changes to:
resource planning topics,” he added.                                                                        Rohrer College of Business
   The program also will provide curriculum development resources to faculty members, helping               c/o Editor – Rohrer Review
                                                                                                            Rowan University
them integrate SAP software into the curricula. It won’t be long before students in accounting,
                                                                                                            201 Mullica Hill Rd.
marketing, operations and information systems classes are introduced first-hand to the technolo-            Glassboro, NJ 08028-1701
gies offered through the SAP alliance.

                                                                                                                                Non-Profit Org.
                                                                                                                                 U.S. Postage
       Rohrer College of Business                                                                                                Bellmawr, NJ
       201 Mullica Hill Road                                                                                                     Permit #1047
       Glassboro, NJ 08028

       Jeremy Smith ’08 captured the top prize at the
       College’s Business Plan Competition held this
       spring. Smith pitched his product idea for a con-
       venient gourmet sauce that helps make it easier to
       prepare crab cakes and won $5,000 to support his
       culinary enterprise.

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