Creating a Nation of Hope for Latino Children
Effecting change on behalf of those who will build the future-our children
2009 Forum Report
BOARD OF DIRECTORS
Santiago Solutions Group
Los Angeles, CA
3/Letter from the Executive Director
Hispanic Ventures 4/Introduction
New York, NY 6/Focus Group Findings
10/A Public Forum
DIRECTORS A Youth Perspective
Frenchie Guajardo Education Roundtable−Creating Great Public
San Antonio, TX Schools
Health Roundtable−Building Healthy
Rita Jaramillo Communities
National Education Association
Washington, DC Closing Luncheon-Investment in the Community
and the American Recovery Reinvestment Act
Deborah Ann Mulligan, MD, FAAP, FACEP
Nova Southeastern University 18/Conclusion
Fort Lauderdale, FL
20/References and Resources
Gloria Rodriguez Public Forum Presentations
ComunicAd, Inc. Web Resources
Policy Recommendation Links
22/La Promesa de Un Futuro Brillante
Arlington, VA 36/About National Latino Children’s Institute
How it began
Henry L. Solano
Partner, Dewey & LeBoeuf LLP NLCI Community Action Initiatives
New York, NY ¡Ay Chispas!
Corazón de mi vida
EMERITUS BOARD MEMBERS
Olga Aros Onda Sana
ORA Worldwide Salsa, Sabor y Salud
Phoenix, AZ Words for the Future
Marco Capalino El Día de los Niños
Safe Auto Los Milagros
Columbus, OH La Promesa de un Futuro Brillante
Mary Dodd Green
Josephine F. Garza
Letter from the Executive Director
On behalf of the National access to opportunities that are making a differ-
Latino Children’s Institute ence in the lives of thousands of Latino children.
(NLCI) I would like to NLCI has long supported and recognized the
thank our partners the Na- work of community-based organizations and
tional Education Associa- their commitment to improving not only their
tion, Office of Minority clients, but also their neighborhoods and towns.
Health, Univision, Ford Since 1997, NLCI staff has learned that the most
Motor Company Fund successful public policies are those that are truly
& Community Services, collaborative partnerships. They engage local
Kraft Foods, Aetna Foundation, Southwest leaders from the first step and remain closely
Airlines and the Century Council. Without their linked to real life needs. NLCI’s work is dedi-
support the forum and report on the forum would cated to increasing alignment between local
not be possible. I welcome you to our First Pub- community actions and the public policies that
lic Forum Report: Creating a Nation of Hope for guide programs by providing technical assis-
Latino Children−Effecting change on behalf of tance and dissemination of best practices that
those who will build the future−Our Children. improve policies and programs for Latino chil-
As we were working to put this forum together, I dren to address the disparities and inequities.
reflected on my life and why I made the choices
I did and how I got to this place—the daughter Additionally, NLCI developed avenues that
of farmworkers. I realized it was because people would increase the young Latino’s visibility.
believed in me causing me to believe in myself. April 30, 2009 marked the 10th Anniversary
There was also hope for a better future. of El Día de los Niños−Celebrating Young
Today, I fear there is the opposite feeling--Latino Americans and was celebrated in over 150 com-
youth in many communities are feeling such a munities with over half a million participating
sense of hopelessness and that no one cares. This throughout the nation on this day and through
is not true in every community but it is the real- the weekend. El Día de los Niños has become an
ity in which many youth are living; and it needs important tool for bringing together community
to be acknowledged and addressed. We need to leaders and families; working side-by-side to be
work with community, including children and open to dialogue and establishing relationships
families, at the grassroots level and see how we as they share ideas about improving life in their
can support the work that will restore our chil- own community for and with their children, as
dren’s hope and optimism, because they have the we have begun to do through this public forum.
answers. NLCI will assist by providing guidance
and tools and advocate on their behalf to create This is a first step as we build an ongoing strat-
safe, healthy communities for Latino children to egy to further the advocacy work that began
flourish. with this forum. Together let us create a nation
During this historic time when our national lead- of hope for our Latino children. ¡Que vivan los
ers are seeking new strategies for addressing the niños!
continuing inequities in health and education
that impede the advancement of Latino children, Sincerely,
through the forum we showcased best practices
by grassroots organizations that successfully Josephine F. Garza
provide effective strategies. They do so by Executive Director
implementing prevention programs and creating
Today, the influence of Latinos on the American landscape is not only seen, but also felt and
heard. Music and food have crossed over and become part of the mainstream. In the largest cities in
the United States, the Latino population continues to grow and outpace other groups. States such as
South Carolina, Virginia, and Nevada, have seen their Hispanic populations grow to such a degree
that social services are strained and cannot keep up with the need. Latinos now constitute 15.1% of
the population and estimates are that by 2050 they will represent 30% of the U.S. population. This
means that young Latinos are one-third of the future of America.
In the past, this phenomenal growth has been fueled by not only immigration, but also higher birth
rates. But that trend has changed and in fact, the Pew Hispanic Center reports that since 2000,
while Hispanics accounted for more than half of the overall population growth in the United States
(50.5%), , births, rather than immigration, accounted for a larger percentage of that growth. Today,
25% of all children younger than five is Hispanic.
But how are the children faring? What does this mean in terms of policies and programs for young
Latinos? Is the situation improving? What do the numbers report?
• Today, 32% of young Latinos live in poverty. If the situation does not improve, by 2050 half of
all Latino children will be living in poverty.
• The U.S. Census Bureau, as of July 2007 found that one out of five Hispanic households fell
below the poverty level; and within today’s economic challenges the probability of this number
increasing is high. October 2009, the U.S. Department of Labor Statistics released a new report
on the unemployment data, stating that Latinos have a 13.1% unemployment rate – nearly 3%
higher than the general population at 10.2%.
• One in five does not have health insurance. Nine out of ten of these children live in working
• Latino children face food insecurity every day. Almost 1 in 5 Latinos experience food insecuri-
ties; and Hispanic households with children are twice as likely as non-Hispanic white house-
holds with children to experience very low food security. Food insecurity has been linked to
negative health outcomes and can have detrimental effects on educational attainment.
• More than one out of two Latino two year olds is not fully immunized.
• 41% of Latino children are obese or overweight which can lead to diabetes, heart disease and
• A Latino born in 2000 has a 51% chance of being diagnosed with diabetes in his/her lifetime.
• Latinos continue to have the lowest graduation rates. Only 55% of Hispanics who enter the 9th
grade complete the twelfth grade with a regular diploma .
• Latino children are underrepresented in early childhood programs.
These problems can seem insurmountable, but there are countless of organizations working
throughout the United States that have found solutions to these problems and work every day to
create a better future for young Latinos. Unfortunately, these organizations’ work is unknown and
because of lack of any press, underfunded.
The National Latino Children’s Institute, along with its partners, the National Education Associa-
tion and the Office of Minority Health held a forum on April 30, 2009, Creating a Nation of Hope
for Latino Children−Effecting change on behalf of those who will build the future−our children.
The purpose of the forum was to identify solutions to working with Latino children and their
families by promoting effective strategies in the areas of education and health that are making a
difference in the lives of thousands of Latino children. Additionally, as billions of dollars are be-
ing distributed to federal, state and local agencies to invest in communities through the American
Recovery Reinvestment Act there are still many questions and few answers; but through this forum
participants had an opportunity to find out what they needed to know to benefit their communities.
The following were examined during the forum:
• The effects of the economy on the Latino population, especially the children and their families;
• The NLCI guiding principles as fundamentals for successful and effective programs serving
Latino children that demonstrate “best practices”.
• A framework for seeking new resources and entering into strategic partnerships to expand
opportunities for La Promesa programs and other community and national partners to support
targeted outcomes around education and health.
1 Fry, Richard. Latino Settlement in the New Centruy. Pew Hispanic Center. Octover, 2008
2 Editorial Projects in Education Research Center. “Graduation Rates (cuilative promotion indices) for studentslby
race and gender 2006” EdCounts database, Http://www.edcounts.org/createtable/step1.php. (accessed October 20,
Focus Group Findings
In 1996, the First National Summit on Young Latinos was held in San Antonio, Texas. The sum-
mit was the culmination of focus groups held around the country on issues affecting young Latinos.
Much was learned from the focus groups, and NLCI’s community action initiatives became the
answers to the findings. While there have been advances in the Latino communities, young Latinos
continue to lag behind.
While the findings from the focus groups have proved invaluable over the years, NLCI staff felt
that it was imperative that new information needed to be gathered. While NLCI has conducted
focus groups whenever new programs or initiatives were conceived, none were focused on specifi-
cally the status of young Latinos. NLCI staff elected to hold focus groups in early 2009, prior to the
public forum, to determine the community’s views on two subjects: health and education and the
impact on Latino children.
This year, NLCI staff, working with its community partners, held focus groups in Miami, Fl; Hous-
ton, TX; Los Angeles, CA; and Chicago, IL. Parents, professionals and youth were included. The
focus groups were open forums where people could speak freely about not only their concerns in
these two areas, but also their dreams. What we found confirmed what we suspected−many young
Latinos are not graduating or receiving the services they need because of the circumstances in
which they live.
“The Economic Impact of the Achievement Gap in America’s
Schools” a summary of findings released by McKinsey and
Company in April 2009 states that “…America’s racial achieve-
ment gap worsens the longer children are in school. Between the
forth and twelfth grades, for example, the gap versus white stu-
dents math scores grows 41% for Latinos and 22% for blacks.”
The McKinsey report also found that “Blacks and Latinos are
overrepresented among low-scoring students and underrepresent-
ed at the top. Across reading and math, less than 3% of black and
Latino children are at the advanced level; by twelfth grade it is less than 1%....This lagging repre-
sentation among top performers matters to economic outcomes, because high achievers tend to be
those who attend the top colleges and reap the highest earnings over their lives.”
Understanding the challenges young Latinos face on a daily basis NLCI staff asked participants of
the focus groups the following questions regarding education:
Do you feel that your schools have prepared you/or the young people in your community for
the future? Why or why not?
Are the resources that help students find opportunities for continued/higher education avail-
able? (ie counselors and information)
What do you think needs to change to insure that young Latinos graduate?
The responses to the education questions were very similar from city to city. They included:
Most classrooms are overcrowded with teachers burdened with too many children. Class-
rooms with a 35 to 1 ration are common in Miami; in Los Angeles, it was reported that teach-
ers could have up to 45 students.
Because of the changes to the system, teachers
are spending the majority of the year “teaching to
the test.” Some teachers’ bonuses or the schools’
ratings are tied to how well the children do on the
test. One former teacher in Miami, Fl., described
teaching the children how to take the test from
September-March, leaving only two months to
cover the curriculum they would need for the next
year. Parents and professionals were very frustrat-
Professionals and parents felt that the educational system did not allow the children to be
children nor did it institute in them a love of learning or any joy whatsoever in the process.
So much emphasis is placed on the test that the joy of discovery of learning new skills and
information was lost in the stress of having to pass the test. Teachers explained that even if
the child was doing well in the regular school work (4.0 for example) if they failed the test,
they would fail the year. The teachers felt that this put too much emphasis on something that
was difficult for students without taking into account any of the other work they had accom-
In California, students who have been at the school for at least three months have to take the
test, regardless of the fact that they do not speak, read or write English. Students age out—
if they don’t pass the test by 18, then they are out of school. There is a 51% drop out rate in
Teachers and parents both felt that to assess a child’s knowledge and skills was important as
with testing, but to only use a test to pass or fail a child was not right, because not all children
do well on test and it doesn’t mean they are failures---but with this test it does.
Families spoke of the burden of having to buy supplies for the school, including Kleenex,
copy paper, etc. If a family has more than one or two children, the start-up costs for each
school year can run as high as $150 or more per child. This does not include any uniforms
that they may need.
Young people in Los Angeles spoke of the inadequate number of books, making it difficult to
study. They explained that often there were only enough books for one section, so the books
had to stay in the classroom.
Families in Miami were frustrated because they had to print homework worksheets from
emails. Many of them did not have a printer at home, so needed to go to the library. Because
of the incredible congestion in Miami, it could take an hour or more to get home and to the
library. Most of the libraries’ hours were cut, so they were having difficulty printing the
Services are being cut, and parents who do not understand the system or who cannot navigate
it are at a loss as to how they can help their children. If their child has an individualized learn-
ing plan, the parent must request the services and continue to monitor to ensure the child is
receiving the appropriate services.
Buildings are inadequate and dirty. Garfield High School in Los Angeles has rats in the hall-
Everyone felt that parent involvement was important, but understood that many parents
simply do not have the time. Many work two or three jobs to make ends meet, and the family
demands are greater when there are more children.
Spanish speaking children are still labeled as special education students and placed in back of
When asked if there were resources available for young people to find opportunities for high-
er education participants in Los Angeles, Chicago, and Miami responded that there were few
people to help and that a parent needed to understand the system to be able to navigate and
help their child. Again, budget cuts and overcrowding have severely hampered the school’s
ability to provide adequate resources.
A mother in Houston spoke of a special teacher that noticed her children, and worked dili-
gently to ensure they were placed in gifted classes and helped the family with some of their
All felt that better teacher preparation, as well as hiring teachers that “look” like the students
was important. They also felt that creating a curriculum that allowed children to learn and to
discover the joy in learning, one that taught critical thinking skills, was essential to their suc-
All participants asked for smaller classrooms and innovative teachers.
Remove the obstacles so that children can learn.
In 2007 14.8 million Hispanics were uninsured (32.1%) a decrease from 15.3 million in 2006 and
of this population. Latino children in comparison to white non-Latino children were almost three
times as likely to be uninsured in 2007. Despite the growing numbers, the resources available to
support the Latino community are few, and those for Latino children are even fewer. U.S. Census
data paints a picture of the worst statistics for Latino children—lower educational attainment,
higher teen pregnancy rates and obesity rates, and highest rates of uninsured children, to name a
The Surgeon General’s T-O-D-O-S Report stated that while Latinos have the highest rate of labor
force participation of any population group, they also are the poorest. The report also stated that
one-third of the population is uninsured. This means that Latinos’ access to affordable, available
and portable care is severely limited. Within the Hispanic sub-groups, Mexican-Americans suffer
from higher levels of diabetes, while Puerto Ricans suffer disproportionally higher rates of infant
mortality, HIV/Aids and asthma.
Young Latinos’ numerous health challenges are being addressed by caring professionals in the
communities in which they live, but unfortunately, access, availability to services and cultur-
ally and linguistically appropriate and relevant information are still an issue with which families
must contend. While the majority of Latinos reside in the states and cities which have tradition-
ally been strongholds for the population, other communities are seeing a surge in the population.
These communities are found in Georgia, Ne-
vada, Washington, the Carolinas and Tennessee,
to name a few. These emerging Latino communi-
ties have fewer organizations or the infrastructure
to deal with the influx of a new population that
arrives with so many challenges.
Understanding the challenges young Latinos face
on a daily basis NLCI staff asked participants
of the focus groups the following questions on
What resources are available for creating a healthy community for young Latinos?
What are the barriers? (access to health, safe communities, cost, insurance, etc)
What needs to change?
Responses to the health questions included:
In Chicago, the participants responded that the health promoters were an integral part in not
only providing services, but getting information out to the members of the community.
In all of the communities they explained that while there were parks and other resources,
many times it was too dangerous to walk to the park, etc. Rival gangs have marked off their
territory, and even if it’s a small area, residents are scared to cross into rival territory.
Professionals in Los Angeles felt that there were few resources available and the current eco-
nomic crises had made health care even more of an issue. Parents who lost their jobs could
not qualify for assistance because their “income” was too high; at the same time, deductibles
were also high.
One participant spoke of having dangerously high blood pressure and going to the emergency
room at UCLA, because the other emergency room had closed. She lost her job, and does not
have insurance. She waited 17 hours and never saw a doctor; she was not “sick enough.”
Mental health services were almost non-existent.
There is a “food desert” in many of the communities. There are no grocery stores that can
provide fresh fruit and vegetables to the communities.
The Chicago professionals spoke of the “brown fields” in the neighborhoods, abandoned
toxic waste sites that pollute the neighborhood. One neighborhood in Chicago has the seventh
highest pediatric asthma rate in the nation.
Clients are still distrustful of clinics and other institutions. They fear giving their personal
information because of their immigrant status.
Other barriers to access are the language barrier and lack of transportation.
Participants in Chicago felt that there needed to be more cooperation between clinics and
other organizations serving the populations. They also felt that a greater emphasis on preven-
tative measures was important.
A Public Forum
Given the myriad of challenges that young Latinos face the public forum was designed not to
just look at the demographics but to also showcase solutions through partnerships that are work-
ing effectively with young Latinos and their families to address issues around education and
health. The forum agenda included a youth, a demographer, policy makers, researchers, and
corporate, foundation, national and community partners.
Mark Lopez, Associate Director at the Pew
Mark Lopez reported that between 1980 and 2007, the
Latino population had tripled, and that it was project-
ed to triple again by 2050. He also reported that more
than half of the nation’s 16 million Hispanic children
are now “second generation,” meaning they are the
U.S.-born sons or daughters of at least one foreign-
born parent, typically someone who came to this
country in the immigration wave from Mexico, Cen-
tral America and South America that began around
1980. He also stated that first and second generation
Latino children are less likely than third or higher generation children to be fluent in English and
to have parents who completed high school; and they are more likely to live in poverty, but are
less likely than third or higher generation Latino children to live in single parent households.
Additionally he stated that 60% of all Hispanics are native-born and 40% are foreign–born.
Moreover, since 2000, Hispanic births far outpace immigration. Building on earlier research, the
Pew Hispanic Center estimates that fewer than one-in-ten of all Hispanic children are unauthor-
ized immigrants. However, about one quarter have one or more parent who is an unauthorized
Mr. Lopez also reported that in 1990, 236 counties with 15%+ Hispanics were concentrated
mostly along the border; but by 2007 414 counties with 15%+ Hispanics population concentra-
tions emerged in distant areas away from the border.
The Pew Hispanic Center population projections indicate that the generational composition of
Hispanic children will change yet again between now and 2025. The share of Hispanic children
who are second generation is projected to peak soon, while the share of Hispanic children who
are third generation or higher will begin to rise in the coming decade.
He also stated that Hispanic children now make up one-in-five of all children in the United States
- up from 9% in 1980; this population also represented 60% of all growth between 1990 and
2006. It was also reported that half of all Hispanic students resided in two states−California and
Texas; and that 34% of Hispanic students have parents without a high school diploma.
The top three priorities of greatest concern to Latinos for the Obama administration to address
were gathered from a survey by the Pew Hispanic Center and are: the economy at 57%; educa-
tion at 51%; and health care at 45%. Immigration fell at number six out of seven priorities.
A Youth Perspective
Julia Reynoso, Latin American Youth Cen-
Since its inception, NLCI has always included
youth as an important part of any forum. Young
people bring a unique and current perspective to
any issue. Ms. Reynoso is one of the youth that at-
tends many of the programs at the Latin American
Youth Center, one of NLCI’s La Promesa de un
Futuro Brillante award winner (1997). Ms. Reynosa
spoke of the importance of having a community-
based program such as LAYC that provides support,
fun programming and mentoring for the youth of
the community. She spoke eloquently of the strug-
gles she’s had in containing her anger and how the
programs have helped her in controlling her emotions and moving ahead. Ms. Reynoso is gradu-
ating from high school and going on to college. It is the programs at LAYC that have supported
her in her efforts to complete school.
Education Roundtable−Creating Great Public Schools
A greater percentage of the young Latino population lives in cities, many of these in poverty
stricken neighborhoods with few advantages. Many attend schools with crumbling facilities, out-
of-date textbooks and large class sizes, where teachers struggle through budget cuts and over-
whelming policies to offer them a good education. Latino children are going to school hungry
and ill prepared to face the challenges of a school day. Some struggle to understand English and
are segregated in Special Needs classrooms, while others are “tracked” into lower performing
Many community-based organizations and schools are working hard to change these conditions,
and against great odds, many succeed. Many work with community and government partners to
create safety nets for the children and to ensure that they graduate. This session focused on what
organizations were doing to address the academic needs of Latino children, and identified solu-
tions and best practices. It was obvious that communities need to work together at all levels from
government to corporate partners to community based organizations to be successful.
Rita Jaramillo, NLCI board member and Senior
Liaison at the National Education Association,
(NEA) Minority Community Outreach,
Ms. Jaramillo served as the convener of the education
roundtable. She spoke of the importance of not only teach-
ers and their roles in student’s lives, but also of how com-
munity-based organizations could work with the schools to
create a safe environment where children could learn. Ms.
Jaramillo also highlighted some of the issues that young
Latinos face every day while trying to get to school and the challenges they have once they get
there. She spoke of the importance of having great teachers that are passionate about their work,
about administrators that work for their students, and how everyone can work together to change
the outcome for young Latinos.
Lily Eskelson, Vice President of the National
The mission of the NEA is to advocate for educa-
tion professionals and to unite our members and the
nation; to fulfill the promise of public education and
to prepare every student to succeed in a diverse and
interdependent world. NEA also believes every child
in America, regardless of family income or place of
residence, deserves a quality education. In pursuing
its mission, NEA has determined that they will focus the energy and resources of their 3.2 mil-
lion members on improving the quality of teaching, increasing student achievement and making
schools safer, better places to learn.
Ms. Eskelson spoke of the teacher’s role in providing students with a quality education and the
role NEA is playing in this effort to support teachers. Ms. Eskelson is a passionate teacher whose
years of experience have taught her that there is a way to reach every child; that each child can
learn, and that it is the teacher’s responsibility to find the key. She shared stories of her years of
teaching and how each year was unique—fraught with challenges. She ended by encouraging
everyone to become a partner with the schools in their community.
Lori Kaplan, Chief Executive Officer of the
Latin American Youth Center, the mission of
the LAYC Family of Organizations is a network of
youth centers, schools, and social enterprises with a
shared commitment to help youth become successful
and happy young adults. LAYC provided informa-
tion on creating quality experiences for children in
and out of the classroom setting. They offer a myriad
of services to provide for the needs of the hardest to
reach youth and to those needing a place to go to and have fun including:
Health and Wellness--housing, mental health counseling, substance use prevention and treat-
ment, violence prevention
Educational Support--in-school tutoring, homework assistance, college preparation, health
education, charter schools, GED preparation
Workforce Readiness --job skills, work specific literacy and math training, job placement
Ms. Kaplan shared the success of LAYC programs, including higher math and reading scores;
playing youth in jobs; and GED completion rates; and recruiting and training foster parents.
Ms. Kaplan discussed the promotores model they are using to work with a minimum of 275 dis-
connected youth over the next two years to assist them in improving their quality of life. These
disconnected youth have some or all of the following characteristics: homeless or in foster care;
substance abuse or mental health issues; criminal justice involvement; at risk of dropping out of
school; out of school with no diploma or GED; and unemployed or underemployed. This model
is different from case management because the promotores address all the needs and continue
to work with youth even after they complete services or programs for four to six years vs. 6-18
months for case managers. LAYC is a recipient of NLCI’s La Promesa de un Futuro Brillante
Ida R. Eblinger Kelley, Director, Hispanic Outreach
and Communications, U.S. Department of Education
provided information on how participants could access the new
American Recovery and Reinvestment Act funds and explained
how it was up to each state to determine how the money would
be spent. Ms Kelley spoke about the four principles guiding the
distribution and use of the ARRA funds from the U.S. Depart-
ment of Education. The principles are: to spend funds quickly; to
save and create jobs; ensure transparency, reporting and account-
ability; invest one-time funds thoughtfully; and improve student
achievement through school improvement and reform.
She also spoke about addressing four specific areas that evidence shows make a critical contribu-
tion to student results. The four assurances are to: make progress toward rigorous college- and
career-ready standards and high-quality assessments that are valid and reliable for all students,
including English language learners and students with disabilities; establish pre-K-to college and
career data systems that track progress and foster continuous improvement; make improvements
in teacher effectiveness and in the equitable distribution of qualified teachers for all students, par-
ticularly students who are most in need; and provide intensive support and effective interventions
for the lowest-performing schools. Ms. Kelley also spoke about the different ARRA funding and
the time frames and process for distribution.
Health Roundtable−Building Healthy Communities
Access to health care in the United States has reached crisis stage without adequate solutions to
respond to the epidemic. Clinics and hospitals are overcrowded with people who have no medi-
cal home, while using those services as their primary form of health care. One out of five young
Latinos are uninsured, yet roughly two-thirds are eligible for CHIP or Medicaid, according to
their family income qualifications. Red tape and eligibility requirements often discourage fami-
lies from using public health options.
In addition to the growing level of uninsured (34% in 2006), Latino families have been gravely
challenged by not having access to advances in health literacy and education programs that are
culturally and linguistically appropriate or support services that empower families to manage
their preventive care and successfully navigate a complex healthcare system.
Researchers at key universities report that Hispanics born and raised in the United States are in
poorer health than new immigrants, showing higher rates of diabetes, high blood pressure and
high cholesterol. Childhood obesity is approaching crisis proportions; with Latino children hav-
ing the highest rates of obesity/overweight. As previously stated, the majority of young Latinos
live in urban settings, most often in the poorer sections of the city. These are often “food des-
erts’ areas where there are few or no grocery stores. Families shop at convenience stores where
healthy choices are few and far between. There is a higher percentage of fast food places in these
neighborhoods, and the fast, inexpensive food is often the only choice a family has. There are
few parks, and in many cases, the park may be too dangerous for the children, or the walk to
the park is impossible due to gang turf issues. The schools in the poorer sections of the city may
have had their funding cut for physical education programs; and often, the schools contract with
food vendors to provide the lunches.
Cities need community-based organizations that serve a family’s various needs—parenting,
health education, clinics, etc. These organizations more often than not, step in where convention-
al health providers cannot to fill a breach in the continuum of care. It is critical that we expand
access to quality healthcare, increase research and the prevention of chronic diseases, and make
sure these services are provided in a culturally and linguistically appropriate context.
What are the solutions? It’s obvious that all levels need to work together from government to
corporate partners to community based organizations. What models are successful? How does a
partnership work and how can organizations and others access additional funding to embed new
programs into a community? What programs are available that connects with the community to
improve the statistics?
Dr. Deborah Mulligan, MD, FAAP, FACEP, NLCI board mem-
ber and Director of the Institute for Child Health Policy &
Professor of Pediatrics, Nova Southeastern University,
served as the convener of this roundtable that included a diverse group
of stakeholders to showcase different approaches to ensure that young
Latinos had access to health care and to prevention education on de-
veloping healthy lifestyles. As a physician, Dr. Mulligan spoke of the
importance of primary care especially during the early years of a child’s life. She spoke of the
gaps in services, and how community based organizations, in partnership with foundations and
corporations, could change the statistics within a community.
Angela Wiggins, Senior Manager of Community Involvement at Kraft Foods pro-
vided information on how a corporation created a partnership with a national non-profit organiza-
tion, specifically the partnership between Kraft Foods and NLCI to develop the award winning
Salsa, Sabor y Salud program to assist Latino families to create healthy lifestyles for themselves
and their children. The curriculum is completely bilingual and uses Latino culture, traditions
and values to deliver the sessions to the children and adults. NLCI received the 2007 American
Dietetic Association/ADA President’s Circle Award for Best Nutrition Education program for the
Salsa, Sabor y Salud curriculum. Ms. Wiggins explained the process through which the partner-
ship had gone and the success the program had generated during the past six years in making a
difference in the lives of Latino families. To date the program has reached over 26,000 family
members and trained over 350 facilitators from 100 organizations to implement the program.
Kraft Foods has provided support since 2002, investing over $3 million in the program.
Ms. Wiggins spoke of Kraft’s commitment to creating healthy lifestyles by not only investing in
the creation of the program, but in the continued investment in community-based organizations.
NLCI helped Kraft understand that while the creation of the program was the first step, funding
organizations to actually run the program and embedding it in the community was the best way
to achieve success. The program was evaluated by the University of Illinois with funding from
Kraft, and was found to have a 86% success rate.
Miguel Centeno, Vice President of Strategic Business Devel-
opment, NY, Aetna, spoke of the ways in which community-based
organizations could get involved with a corporation and provided exam-
ples of how NY, Aetna has worked to provide health information in the
community. Working through the steps of how to approach a corporation
and how to tailor an initiative to meet the goals of the corporation, Mr.
Centeno provided participants with a new understanding of the process.
He explained that in these times, it was important to always understand
the goals of the corporation and to tailor the message/initiative so that it
was in line with their mission and goals.
Mr. Centeno stated that the Aetna Foundation is currently funding NLCI to expand the Salsa, Sa-
bor y Salud program to additional sites to support healthy lifestyles for Latino families. The grant
funds included pass-through grants for organizations to implement the program and NLCI along
with Aetna developed an RFP process.
Madelyn Rodriguez, Director, Centro Mater in Miami, FL, de-
scribed how they had implemented the Salsa, Sabor y Salud program and
how the program helped to create a healthier community. Ms. Rodriguez
shared information about the impact the program had made on Latino
families and the changes they saw in the families eating habits and in-
crease in physical activities. Ms. Rodriguez is a passionate believer in
the program and has seen firsthand how the families have embraced the
simple concepts. She shared a story from the latest session; a mother had
found out that her 10 year old daughter was diagnosed with diabetes. She followed the steps of
the program and in a month, the daughter had already lost 10 pounds. Another mother explained
how she shared all the Spanish materials with her aunt, keeping the English ones for herself.
Ms. Rodriguez commented on the importance of having materials in both languages and how the
culturally relevant activities made it fun and easy for the families to change their lifestyles. She
also shared photgrapsh of the program in action. Centro Mater served as one of the pilot sites for
the program and has been funded by Kraft Foods from the beginning. It now receives funds from
NLCI through one of the Aetna Foundation pass-through grants.
Vicky Santos, Director of Operations, of the Mexican American Opportunity Foun-
dation in Montebello, CA, described how they had implemented the Salsa, Sabor y Salud pro-
gram and how the program had helped to create a healthier community. MAOF has been imple-
menting the program for over six years now and has reached over 2,000 family members. Ms.
Santos explained that the program went farther than the families that participated; in fact, neigh-
bors and extended family received the information in conversations with the participants. Often,
they would go to the center and request to be included in the next round. The Mexican American
Opportunity Foundation has been funded by Kraft Foods since 2003 to implement the program.
Ms. Santos provided an overview of other programs housed at MAOF and other initiatives in
which they have partnered with NLCI such as Corazón de mi vida. MAOF is a comprehensive
center and works with Latinos pre-school to senior citizens offering a myriad of services. MAOF
is a recipient of NLCI’s La Promesa de un Futuro Brillante award (2003).
Dr. Garth Graham, Deputy Assistant Secretary for Minority
Health, Office of Minority Health, U.S. Department of Health
and Human Services, on how participants could access the new
American Recovery and Reinvestment Act funds and explained how
it was determined that the money would be spent. He reiterated the
importance of community-based organizations and the work that they
did with the Latino community, and that he felt it was important to
invest in organizations providing direct service to the families. He
encouraged the participants to become familiar with the various fund-
ing streams that would soon be available through the ARRA, and to speak with the appropriate
representatives at the state and local levels to access the funds.
Dr. Graham also spoke about the importance of partnerships to be able to send information
quickly to networks in the community, such as the H1N1 pandemic. And that it was important to
invest in organizations providing direct service to the families.
Closing Luncheon−Investment in the Community and the
American Recovery Reinvestment Act
Cecilia Muñoz, Director of Intergovernmental Affairs, The
Ms. Muñoz described some of the steps that were being taken to get the
reinvestment funds out to the states. She also explained how important
it was for each person to be a part of the process and not only request
funding for programs, but understand and follow the dollars as they
were disbursed in their cities and states. She explained that while there
were guidelines, states would have quite a bit of freedom to decide to
which agencies the monies would be disbursed.
Ms. Muñoz was extremely passionate about ensuring that everyone becomes a part of the process
so that funding is made available in the states for programs that are in need. She explained that
while the federal government could provide the funding, only the collective citizens in each state
could ensure that the money went to where it was most needed, and disbursed in an equitable
manner. She reminisced about her time at the National Council of La Raza, and how important
it was to always be aware of the what was happening and our role in creating change. She ac-
knowledged the important work of NLCI and the commitment of everyone who was there to
make life better for young Latinos.
While the statistics are alarming and the obstacles seem insurmountable, it is important to
remember that there are organizations, corporations and individuals working tirelessly to change
the conditions in which young Latinos live. But there is more to be done. It is important to en-
sure that Latinos and their families have the opportunities to excel and thrive, to learn and live a
healthier life. This can only be done if everyone does their part.
Organizations can work in partnership with not only each other, but also with corporations,
foundations and public entities. Most importantly, they also must work with the families and the
young Latinos to ensure that the programs and policies support the complete and healthy devel-
opment of the children. Families need to be supported to advocate for change in their schools, to
acquire funding, materials, books, and computers so that children can learn in a safe environment.
Teachers need to be supported and provided with the tools they need to teach bilingual children.
Breakfast and lunches can be healthier, and a priority reestablished for physical education.
Cities and municipalities need to make healthier lifestyles a priority by cleaning up parks and
ensuring safe passage to families who want to use them. They can create walking and bicycling
paths, ensure healthier foods are available at city events and provide incentives for businesses to
create healthier lifestyles. Grocery stores should be located in areas where Latinos live; and clin-
ics expanded so that everyone can get the health care they need.
It’s important and it is timely. By 2050, if the conditions do not change, almost half of all young
Latinos will be living in poverty—and that’s one third of the population. The U.S. Census Bureau
estimates that by 2050 the over 65 population will also have tripled . This means that the next 10
years are crucial in changing the current status—not just for the sake of the Hispanic children, but
for the economic well-being of the country. It is time to act. We call on all to join NLCI in creat-
ing a better future for young Latinos.
3 U.S. Census Bureau. “An older and more diverse nation by mid-centruy.” August 14, 2008. http://www.census.gov/
Press-Release/www.releases/achives/population/012496.html (accessed October 28, 2009)
References and Resources
Public Forum Presentations vember 23, 2009 <http://pewhispanic.org/
The following powerpoint presentations can be “Bureau of Labor Statistics”. United States
downloaded from our website at www.nlci.org/ Department of Labor. Nov 23, 2009
forum2009/. <http://www.bls.gov>. “Track the money”.
Recovery.gov. Nov 23, 2009 <http://www.
Kaplan, Lori. “Latin American Youth Center- recovery.gov>.
Maryland Multicultural Youth Centers.” “Centro Mater”. Catholic Health Services.
PowerPoint presentation for NLCI’s: Cre- November 23, 2009 <http://www.catholi-
ating a Nation of Hope for Latino Children chealthservices.org/?id=119&sid=1>.
Forum. Washington DC. April 30, 2009. “Community Involvement”. Kraft Foods.
Kelly, Ida. “American Recovery and Rein- November 23, 2009 <http://www.kraft-
vestment Act K-12 Agenda.” PowerPoint foodscompany.com/About/community-
presentation for NLCI’s: Creating a Na- involvement/community-involvement.
tion of Hope for Latino Children Forum. aspx>.
Washington DC. April 30, 2009. “Department of Education Information Related
Kelly, Ida. “The American Recovery and Re- to the Economic Recovery Act of 2009”.
investment Act: Saving and Creating Jobs U.S. Department of Education . November
and Reforming Education.” PowerPoint 23, 2009 <http://www.ed.gov/policy/gen/
presentation for NLCI’s: Creating a Na- leg/recovery/index.html>.
tion of Hope for Latino Children Forum. “HHS Information Related to the Economic
Washington DC. April 30, 2009. Recovery and Reinvestment Act of 2009”.
Lopez, Mark. “Chronicling Latino’s diverse U.S. Department of Health and Human
experience in a changing America.” Pow- Services. November 23, 2009 <http://
erPoint presentation for NLCI’s: Creat- www.hhs.gov/recovery/>.
ing a Nation of Hope for Latino Children “Mexican American Opportunity Founda-
Forum. Washington DC. April 30, 2009. tion”. Mexican American Opportu-
Rodriguez, Madelyn. “Centro Mater Child nity Foundation. November 23, 2009
Cares Services Inc. Program Presenta- <http://www.catholichealthservices.
tion.” PowerPoint presentation for NL- org/?id=119&sid=1>.
CI’s: Creating a Nation of Hope for Latino “Pew Hispanic Center”. Pew Hispanic Center.
Children Forum. Washington DC. April Nov 23, 2009 <http://pewhispanic.org/>.
30, 2009. “Sharp Growth in Suburban Minority Enroll-
Wiggins, Angela. “Kraft Foods Healthy Life- ment Yields Modest Gains in School Di-
styles for Latino Families.” PowerPoint versity”. Pew Hispanic Center. November
presentation for NLCI’s: Creating a Na- 23, 2009 <http://pewhispanic.org/reports/
tion of Hope for Latino Children Forum. report.php?ReportID=107>.
Washington DC. April 30, 2009. “The Aetna Foundation: Four decades of giv-
ing”. Aetna Foundation. November 23,
Web Resources insurance/aetna-foundation/index.html>.
“The economic impact of the achievement
“A Portrait of Unauthorized Immigrants in the gap in America’s schools”. McKinsey &
United States”. Pew Hispanic Center. No- Company. Nov 23, 2009 <http://www.
tor/our_practices/Education/Knowl- National Association of Bilingual Edu-
edge_Highlights/Economic_impact.aspx>. cators (NABE)-Education
“The Office of Minority Health”. U.S. Depart- National Association of Latino Elected
ment of Health and Human Services. No- and Appointed Officials (NALEO)-Edu-
vember 23, 2009 <http://minorityhealth. cation
“The White House: President Barack Obama”. html
The White House. November 23, 2009
<http://www.whitehouse.gov/>. National Council of La Raza (NCLR)-
“U.S. Department of Education Home Page”. Education
U.S. Department of Education . Novem- http://www.nclr.org/content/topics/detail/499/
ber 23, 2009 <http://www.ed.gov/index.
jhtml>. National Council of La Raza (NCLR)-
Policy Recommendation Links
The National Hispanic Leadership
ASPIRA-Education Agenda 2008 Hispanic Policy Agenda
http://www.aspira.org/manuals/health United States Hiapanic Chamber of
Commerce- Education and Health
Hispanic Association of Colleges and http://www.ushcc.com/in-
Universities (HACU) dex.cfm?fuseaction=page.
HACU’s Legislative Agenda for the 1st Ses- viewPage&pageID=550&nodeID=1
sion of the 111th Congress
http://www.hacu.net/hacu/FY2010_Agenda_ U.S. Dept. of Education
League of United Latin American Citi- White House- Education and Health
zens (LULAC)-Education http://www.whitehouse.gov/
League of United Latin American Citi- http://www.healthreform.gov/
Mexican American Legal Defense &
Educational Fund (MALDEF)-Education
La Promesa de Un Futuro Brillante
The National Latino Children’s Institute has always attempted to
find solutions to the problems young Latinos face each and ev-
ery day. But it is impossible to imagine that a single organization
would have all the answers. That is why NLCI seeks to find the
best programs serving young Latinos and their families by host-
ing the La Promesa de un Futuro Brillante awards to recognize
organizations providing effective programs that work effectively
with young Latinos and their families. To date, 115 programs have
received this award. But what makes a program the best? NLCI
studied the issue and concluded that there were a number of strate-
gies that made a program not only successful in their community,
but that it could be replicated. NLCI created a list of criteria for
“best practices” in working with the Latino community that each
program/organization must meet before being considered for an
award. They include:
directly serves young Latinos through innovative strategies
(Latinos ages 19 years and under)
uses culture and language as assets to improve life for young
Latinos and their families in the United States and its territories
demonstrates an innovative solution to a challenging problem
faced by young Latinos
is replicable and serves as a model for other communities with
has been in existence for at least three years
employs multiple funding strategies
respects the culture, language and spirituality of Latino cultures
provides services with partners or collaborators and governance
and staff that is representative of the population the program
Mariposa Community #800 Areas of Service:
Arizona Health Center, Inc. Los Angeles, CA 90012 Child care
Chicanos Por La
(Let’s Talk Health) Program Contact Clínicas de Salud del
James R. Welden Miriam Gonzalez Pueblo, Inc.
Arizona Migrant and
Chief Executive Officer PH: (213) 785-5906 Yvonne Bell
Seasonal Head Start
1852 N. Mastick Way FAX: (213) 785-5928 Chief Executive Officer
Nogales, AZ 85621 Email: mgonzalez@bien- P.O. Box 1279
venidos.org 900 Main Street
President & CEO
Program Contact Web: www.bienvenidos. Brawley, CA 92228
1112 East Buckeye Rd
PH: (520) 281-1550 org
Phoenix, AZ 85034
Web: www.mariposachc. Program Contact
net Areas of Service: Letticia Ibarra
Child care, Community PH: (760) 344-9951
Areas of Service: development initiatives, FAX: (760) 344-5840
PH: (602) 257-0700
Prevention and treatment Family strengthening Email: firstname.lastname@example.org
FAX: (602) 256-2740
programs programs, Head Start pro- Web: www.cdsdp.org
grams, Health education
and prevention, Nutrition Areas of Service:
Web: www.cplc.org/edu- California programs, Prevention Education, Health edu-
and treatment programs, cation and prevention,
early-head-start.aspx Bay Area Hispano
Safe Communities, Youth Nutrition programs,
Institute for Advance-
programs, Foster Care, Prevention and treat-
Areas of Service: ment, Inc.
Mental Health Services, ment programs, Youth
After-school programs, Beatriz Leyva-Cutler
Monitored Visitation, and programs, Primary and
Education, Head Start Executive Director
2 low/no cost Clinics preventative healthcare
programs, Prevention 1000 Camelia Street
and treatment programs, Berkeley, CA 94710
California Child Care Escuela de la Raza
Resource and Refer- Unida
ral Network Rigoberto Garnica
LULAC Annual Youth Beatriz Leyva-Cutler
El Comienzo Executive Director
Leadership Confer- PH: (510) 525-1463
Patty Siegel 137 N. Broadway
ence FAX: (510) 524-1317
Executive Director P.O. Box 910
Richard Fimbres Email: centrovida1975@
111 New Montgomery Blythe, CA 92225
Street, 7th Floor
Tucson, AZ Web: www.bahiainc.com
San Francisco, CA 94105 Program Contact
Program Contact Areas of Service:
Program Contact PH: (760) 922-2582
Richard Fimbres Education
Domenica M. Benitez FAX: (760) 921-3261
PH: (415) 882-0234
net Bienvenidos Family
FAX: (415) 882-6233 Areas of Service:
Email: domenica@rrnet- After-school programs,
Areas of Service: Ritchie L. Geisel
work.org Child care, Community
Youth programs President & CEO
Web: www.rrnetwork.org development initiatives,
316 West 2nd Street,
Education, Youth pro- Los Cenzontles After-school programs, Email: project_amiga@
grams Mexican Arts Center Community develop- yahoo.com
Eugene Rodriguez ment initiatives, Family Web: www.projectamiga.
La Clase Magica Executive Director strengthening programs, org
Caroline Collins 13108 San Pablo Ave. Health education and
Executive Director San Pablo, CA 94805 prevention, Nutrition pro- Areas of Service:
4704 Ramsay Ave grams, Youth programs, After-school programs,
San Diego, CA 92122 Program Contact Financial Literacy and Education, Family
Fabiola Trujillo Case Mangement strengthening programs,
Program Contact PH: (510) 233-8015 Health education and
Caroline Collins FAX: (510) 233-3230 Parent Institute for prevention, Safe Commu-
PH: (619) 861-5823 Email: fabiola@loscenzo- Quality Education- nities, Youth programs
Email: caroline_collins@ ntles.com Santa Ana
casasd.org Web: www.loscenzontles. Juan Dominguez
Web: www.casasd.org com Executive Director
902 N. Grand Ave.,
Family Star, Inc.
Areas of Service: Areas of Service: Suite 200
Ginny Trierweiler, Ph.D.
After-school programs, After-school programs, Santa Ana, CA 92701
Community development Family strengthening pro-
2246 Federal Blvd.
initiatives, Education, grams, Fitness programs, Program Contact
Denver, CO 80211
Youth programs Youth programs Juan Dominguez
PH: (714) 540-9920
La Clinica de la Raza New Economics for Fax: (714) 540-9926
Teens and Tots Women Email: jdominguez@
PH: (303) 477-7828
Program La Posada & piqe.org
FAX: (303) 477-7756
La Promesa Award Win- Mariposa Programs Web: www.piqe.org
ner of 1998 Maggie Cervantes, Ex-
Jane Garcia ecutive Director Areas of Service:
Executive Director Executive Director Education, Family
1515 Fruitvale Avenue 303 South Loma Drive strengthening programs
Oakland, CA 94601 Los Angeles, CA 90017 Project Amiga
Areas of Service:
Para la Salud de Los
Child care, Education,
Program Contact Program Contact Ninos
Ani Sharma Margarita Alvarez Irene E. Portillo
programs, Head Start pro-
PH: (510) 535-4000 Gomez, Director Family Executive Director
grams, Health education
Email: asharma@lacli- Development 2001 Tyler Avenue Suite
and prevention, Nutrition
nica.org PH: (213) 483-2060 203
Web: www.laclinica.org FAX: (213) 483-7848 South El Monte, CA
Email: margarita.alva- 91733
Areas of Service: email@example.com
Health education and pre- Web: www.neweconom- Program Contact
vention, Prevention and icsforwomen.org Veronica Cordova
treatment programs PH: (626) 401-1395
920 A Street
Areas of Service: FAX: (626) 401-3707
Greeley, CO 80631
Program Contact tion and prevention, Safe Health education and Areas of Service:
CJ Archibeque Communities, Youth prevention, Prevention After-school programs,
PH: (970) 350-9548 programs and treatment programs, Health education and
FAX: (970) 346-8486 Safe Communities, Youth prevention, Prevention
Email: charles.archi- CentroNía programs and treatment programs,
firstname.lastname@example.org Beatriz Otero Youth programs
Web: www.greeleygov. President & CEO MANA, A National
com 1420 Columbia Road NW Latina Organization Young Playwrights’
Washington, DC 20009 National Hermanitas Theater
Areas of Service: Program David A. Snider
After-school programs, Program Contact Amy Hinojosa Executive Director
Prevention and treatment Eileen Wasow Vice President of 2437 15th St. NW
programs, Safe Commu- PH: (202) 332-4200 Leadership Initiatives Washington, DC 20009
nities, Youth programs FAX: (202) 745-2562 1146 19th Street NW,
Email: ewasow@centro- Ste. 700 Program Contact
nia.org Washington, DC 20036 Brigitte Pribnow Moore
District of Web: www.centronia.org PH: (202) 387-9173
Columbia Program Contact FAX: (202) 387-9176
Areas of Service: Amy Hinojosa Email: bpribnow@yptdc.
ASPIRA After-school programs, PH: (202) 833-0060 x 14 org
Aspira Parents for Child care, Education, FAX: (202) 496-0588 Web: www.yptdc.org
Education Excellence Family strengthening Web: www.herMANA.
Program (APEX) programs, Nutrition pro- org Areas of Service:
Ronald Blackburn- grams, Youth programs, After-school programs,
Moreno Workforce Development Areas of Service: Education, Youth pro-
President & CEO Youth programs grams, Theater Arts
1444 I Street NW, Latin American Youth Instruction and Perfor-
Suite 800 Center mances
Washington, DC 20005 Lori Kaplan
Program Contact 1419 Columbia Rd., NW
Latin American Com- Florida
John Villamil Washington, DC 20009
Maria Matos Cuban-American
PH: (202) 838-3600 ext.
Executive Director National Council, Inc.
123 Program Contact
403 N. Van Buren Street Guarione M. Diaz
FAX: (202) 835-3613 PH: (202) 319-2225
Wilmington, DE 19805 Executive Director
Email: jvillamil@aspira. FAX: (202) 462-5696
1223 SW 4th Street
org Web: www.layc-dc.org
Program Contact Miami, FL 33135
Carlos de los Ramos
Areas of Service:
PH: 302 655 7338 Program Contact
Areas of Service: After-school programs,
Email: cdlosramos@latin- Sonia Lopez
Community development Community development
center.org PH: (305) 642-3484
initiatives, Education, initiatives, Education,
Web: www.thelatincenter. FAX: (305) 649-0302
Family strengthening Family strengthening pro-
org Email: email@example.com
programs, Health educa- grams, Fitness programs,
Areas of Service: Head Start programs Services, Inc.
Child care, Community Youth Department
development initiatives, Alicia Villarreal
Education, Nutrition pro-
grams, Youth programs 3815 W. Fort Street
Center for the Ad- Ramona A. de Rosales
Detroit, MI 48216
vancement of Hispan- Executive Director
Idaho ics in Science and
1800 Ames Avenue
Engineering Saint Paul, MN 55119
Idaho Hispanic Youth Education
PH: (313) 841-7380
Symposium Charles Vela Program Contact
John Grossenbacher Executive Director Khadijah Ramadan
Executive Director Operations Manager
P.O. Box 1625 Program Contact PH: (651) 778-2940
Areas of Service:
Idaho Falls, ID 83415- PH: (301) 515-3985 FAX: (651) 578-2787
3204 Email: cevsally@com- Email: kramadan@cesar-
education and prevention,
Program Contact Web: www.cesarchavez-
Toni Vandel Areas of Service: school.com
PH: (208) 526-0085 Education, Youth pro-
Small Folks Develop-
FAX: (208) 526-8666 grams Areas of Service:
ment Center, Inc.
Email: Toni.Vandel@inl. Education
Michigan Executive Director
3140 S. Pennsylvania
Centro Latino Avenue
Areas of Service: Ana Perez
269 Summit Drive Lansing, MI 48910
Education Executive Director
Waterford, MI 48328
608 Smith Avenue South
Redlands Christian St. Paul, MN 77075
Program Contact Juanita Castillo
Wendy Standifer PH: (517) 272-0129
Barbara Mainster Program Contact
PH: (248) 858-5320 FAX: (517) 272-0224
Executive Director Ana Perez
FAX: (248) 706-3455 Email: smallfolks@hot-
402 West main Street PH: (651) 293-1748
Email: wstandifer@es- mail.com
Immokalee, FL 34142 Email: discapacitados@
Areas of Service:
Program Contact Web: www.dacfamilycen-
Areas of Service: After-school programs,
Judy Brill ter.org
Health education and Child care, Commu-
PH: (239) 648-3560
prevention, Prevention nity development initia-
FAX: (239) 658-3571 Areas of Service:
and treatment programs, tives, Education, Family
Email: firstname.lastname@example.org Family strengthening pro-
Mental Health Services strengthening programs,
Web: www.rcma.org grams, Health education
for Severe and Persistent- Health education and
and prevention, Advocacy
ly Mentally Ill Adults prevention, Nutrition
Areas of Service:
After-school programs, La Escuelita
Child care, Education, David Albornoz
Executive Director prevention, Safe Commu- Plainfield Bilingual Community development
4137 Bloomington nities, Youth programs Day Care Center initiatives, Education,
Avenue South Eva J. Rosas-Amirault Youth programs
Minneapolis, MN 55407 Executive Director
New Jersey 225 West 2nd Street La Clinica de Familia,
Program Contact Plainfield, NJ 7060 Inc.
David Albornoz Harriet Brandstetter
Day Care Center
PH: (651) 442-0726 Program Contact Chief Executive Officer
Luz N. Horta
Email: dalbornoz@laes- Eva J. Rosas Amirault 1100 South Main Street
cuelita.org PH: (908) 753-3124 Las Cruces, NM 88005
318 N. Main Street
Web: www.laescuelita.org FAX: (908) 753-3123
P. O. Box 187
Web: www.plainfield. Program Contact
Hightstown, NJ 8520
Areas of Service: com/bilingual_day_care. Harriet Brandstetter
After-school programs, htm PH: (575) 526-1105
Community development Email: rapodaca@lcd-
initiatives, Education, Areas of Service: fnm.org
PH: (609) 448-6226
Health education and Child care, Education, Web: www.lcdfnm.org
FAX: (609) 448-6573
prevention, Prevention Family strengthening pro-
and treatment programs, grams, Health education Areas of Service:
Safe Communities, Youth and prevention, Nutrition Health education and pre-
programs programs, Youth pro- vention, Prevention and
grams treatment programs
Areas of Service:
Nevada After-school programs,
New Mexico MESA
Child care New Mexico (Mathematics,
Services, Inc. Bridgeton High Espanola Valley High
Jesse Gutierrez School School
Executive Director Latin American Club Cultural Heritage
3905 Neil Road, Suite # 2 Lynn Williams Videos Project
2808 Central S.E.
Reno, NV 89502 Principal Bruce Hopmeier
111 North West Avenue Principal
Albuquerque, NM 87106
Program Contact Bridgeton, NJ 8302 P.O. Box 3030
Jesse Gutierrez Fairview, NM 87533
PH: (775) 826-1818 Program Contact
Linda Andrews, Deputy
FAX: (775) 826-1819 Miguel Lopez Program Contact
Email: email@example.com. PH: (856) 451-4440 Ellen Kaiper, Teacher
PH: (505) 366-2500
nv.us Email: mlopez@ PH: (505) 753-7357
FAX: (505) 366-2529
Web: www.nhsreno.org bridgeton.k12.nj.us FAX: (505) 753-6177
Web: www.bridgeton. Email: ellen.kaiper@
Areas of Service: k12.nj.us k12espanola.org
After-school programs, Web: www.k12espanola.
Education, Family Areas of Service: org
Areas of Service:
strengthening programs, Youth programs
Health education and Areas of Service:
Education, Youth pro- Sesame Workshop tives, Education, Family PH: (503) 570-1110
grams, Pre-college; Plaza Sesamo strengthening programs, FAX: (503) 682-9426
STEM enrichment Gary E. Knell Health education and Email: donalda.dodson@
President & CEO prevention, Nutrition OCDC.net
School on Wheels One Lincoln Plaza programs, Safe Commu- Web: www.ocdc.net
High School New York, NY 10023 nities, Youth programs,
Felipe Perea Advocacy Areas of Service:
Principal Program Contact Child care, Head Start
129 Hartline Road SW Dr. Jeanette Betancourt programs, Nutrition pro-
Albuquerque, NM 87105 PH: (212) 875-6449
Program Contact court@sesameworkshop.
PH: (505) 247-0489 org
Health Department Puerto Rico
La Clinica de Buena
FAX: (405) 248-5180 Web: www.sesamework-
Salud Centro Sor Isolina
Email: firstname.lastname@example.org shop.org
Sandra Holden Ferre, Inc.
Clinic Supervisor José Luis Díaz Cotto,
schoolonwheels/index. Areas of Service:
6736 NE Killingsworth Ph.D.
html Education, Youth pro-
St., Ste. 100 Executive Director
Portland, OR 97218 PO Box 7313
Areas of Service:
Ponce, PR 732
Education, Youth pro-
Ohio Program Contact
Sandra Holden Program Contact
Ohio Hispanic PH: (503) 988-2991 José Luis Díaz Cotto,
New York Coalition FAX: (503) 988-3998 PhD
Promotores de Salud PH: (787) 842-0000 ext
Grand Street Josue Vicente Areas of Service: 251
Settlement, Inc. Executive Director Family strengthening Email: csifponce.maria@
Girls’ and Young 6161 Busch Blvd., programs, Fitness pro- yahoo.com
Women’s Initiative Suite 311 grams, Health education Web: www.csifpr.org
Margarita Rosa, Esq. Columbus, OH 43229 and prevention, Nutrition
Executive Director programs, Prevention and Areas of Service:
80 Pitt Street Program Contact treatment programs After-school programs,
New York, NY 10002 Josue Vicente Child care, Education,
PH: (614) 840-9934 Oregon Child Devel- Family strengthening pro-
Program Contact FAX: (614) 840-9935 opment Coalition grams, Health education
Allen G. Payne Email: josue@ohiohis- Migrant and Seasonal and prevention, Youth
PH: (202) 674-1740 paniccoalition.org Head Start program programs, Prevention
Email: apayne@grand- Web: www.ohiohispanic- Donalda Dodson programs
street.org coalition.org Executive Director
Web: www.grandstreet. 9140 SW Pioneer Ct Estancia Corazón,
org Areas of Service: Wilsonville, OR 97070 Inc.
After-school programs, Ivonne Santiago
Areas of Service: Child care, Commu- Program Contact Executive Director
Youth Programs nity development initia- Donalda Dodson P.O. Box 3309
Mayaguez, PR 00681 Program Contact tx.schoolwebpages.com/ nity development initia-
Program Contact Melinda Wheatley cesarchavez tives, Education, Family
Ivonne Santiago PH: (512) 236-6100 strengthening programs,
PH: (787) 831-5095 Web: www.americany- Areas of Service: Health education and
Web: www.estancia.org outhworks.org Education prevention, Nutrition
Areas of Service: Areas of Service: El Jardin Elementary
Child care, Commu- After-school programs, La Promesa Award Win- Family Service Center
nity development initia- Community development ner of 1996 Ensuenos del Futuro
tives, Education, Family initiatives, Education, Esmeralda G. Tamez Nyla K. Woods
strengthening programs, Health education and pre- Principal Executive Director
Health education and vention, Youth programs 6911 Boca Chica Blvd. 3815 Montrose Blvd.,
prevention Brownsville, TX 78521 Suite 200
AVANCE, Inc Houston, TX 77006
Sylvia G. Garcia Program Contact
Rhode Island President & CEO Esmeralda G. Tamez Program Contact
118 N. Medina PH: (956) 831-6000 Alfredo Tijerina, V.P. of
Latino Dollars for
San Antonio, TX 78207 Email: email@example.com School-Based Services
Scholars of Rhode
Web: www.bisd.us/eljar- PH: (713) 861-4849
Program Contact din/ FAX: (713) 861-4021
Mercedes Perez de Colon, Email: atijerina@family-
Chief Program Officer Areas of Service: services.org
P.O. Box 6764
PH: (210) 270-4630 Education Web: www.familyser-
Providence, RI 2940
FAX: (210) 270-4639 vices.org
Email: mcolon.nat@ El Paso Children’s
avance.org Day Care Associa- Areas of Service:
Web: www.avance.org tion, Inc. Education, Family
PH: (401) 415-5706
Meliza W. Cox strengthening programs,
Areas of Service: Executive Director Prevention and treatment
Education, Family 510 S. Oregon St. programs, Youth pro-
strengthening programs, El Paso, TX 79901 grams
Head Start programs
Areas of Service:
Program Contact Intercultural Develop-
César Chávez Maliza W. Cox ment Research Asso-
Academy PH: (915) 533-7016 ciation
Craig Lahrman FAX: (915) 532-0790 Coca-Cola Vaued
Texas Principal Email: malizacox@aol. Youth
American Youth- 7814 Alameda com Dr. María “Cuca” Rob-
Works El Paso, TX 79915 Web: www.elpasochil- ledo Montecel
Melinda Wheatley drensdaycare.com Executive Director
Chief Executive Officer Program Contact 5815 Callaghan Road,
(Acting) Craig Lahrman Areas of Service: Suite 101
216 E. 4th Street PH: (915) 434-9600 After-school programs, San Antonio, TX 78228
Austin, TX 78701 Web: http://ysleta. Child care, Commu-
Program Contact communityaction.com Areas of Service: Southmost Elemen-
Dr. Linda Cantu Web: www.communityac- Education, Family tary School
PH: (210) 444-1710 tion.com strengthening programs, Jimmy R. Haynes
FAX: (210) 444-1714 Head Start programs, Executive Director
Email: firstname.lastname@example.org Areas of Service: Health education and 5245 Southmost Rd.
Web: www.idra.org/Coca- Child care, Education, prevention, Nutrition Brownsville, TX 78521
Cola_Valued_Youth_Pro- Family strengthening programs
gram.html programs, Head Start pro- Program Contact
grams, Health education San Antonio Educa- Jimmy R. Haynes
Areas of Service: and prevention, tion Partnership PH: (956) 548-8870
Education Ms. Judy K. McCormick FAX: (956) 554-4245
Kyle Family Learning Executive Director Email: email@example.com
James Bowie Elemen- and Career Center 206 San Pedro Avenue Web: www.bisd.us/south-
tary Dr. Maria E. de Ferris Suite 200 most/
Estudiantina Infantil Founder San Antonio, TX 78205
Rosario Coplea 303 Jackson Hill Areas of Service:
Principal Houston, TX 77007 Program Contact After-school programs,
811 Bowie Ms. Judy K. McCormick Education, Family
Box 2514 Program Contact PH: (210) 229-9900 strengthening programs,
Alamo, TX 78516 Stephanie Garcia FAX: (210) 229-9901 Fitness programs, Health
PH: (281) 200-9216 Email: jmccormick@ education and prevention,
Program Contact FAX: (281) 200-9170 saedpartnership.org Youth programs
Criola Elizondo Web: www.saedpartner-
PH: (956) 354-2680 Areas of Service: ship.org Texas Migrant Coun-
Email: cselizondo@psja. Health education and pre- Areas of Service: cil, Inc. - CCMS
k12.tx.us vention, Prevention and Education Mary G. Capello
Web: www.psja.bowie. treatment, Counseling and Executive Director
schoolfusion.us Behavior Management San Antonio Public 5215 McPherson Rd.
Library Children’s Laredo, TX 78041
Areas of Service: Neighbors in Need of Services Department
Education Services (Ninos), Inc. Ramiro Salazar Program Contact
Manuela Rendon Executive Director Mary G. Capello
K.I.N.D.E.R. Clinic Executive Director 600 Soledad St PH: (946) 722-5174
Jon Engel 402 W. Robertson San Antonio, TX 78205 FAX: (956) 725-0907
Adult Ed. Director P.O. Box 187 Email: Mary.capello@
PO Box 1238 (Mailing San Benito, TX 78586 Program Contact mail.tmccentral.org
Address) Viki Ash Web: www.tmccentral.org
Kyle, TX 78640 Program Contact PH: (210) 207-2620
Esperanza Gonzales, Dis- Web: www.sanantonio. Areas of Service:
Program Contact abilities Coordinator gov/library Child care, Commu-
Rosa Guadarrama PH: (956) 399-9944 nity development initia-
PH: (512) 268-2719 Email: esperanza.gonza- Areas of Service: tives, Education, Family
FAX: (512) 268-1950 firstname.lastname@example.org Education, Youth pro- strengthening programs,
Email: rguadarrama@ Web: www.ninosinc.org grams Head Start programs,
Health education and PH: (956) 631-1273 P.O. Box 190 programs, Head Start pro-
prevention, Nutrition FAX: (956) 631-7866 Toppenish, WA 98948 grams, Health education
programs, Prevention and Email: heather@vamoss- and prevention
treatment programs, Safe cholars.org Program Contact
Communities, Youth pro- Web: www.vamosschol- Lisa Campbell-John,
grams, Work Force, Legal ars.org PH: (509) 865-6175 ext.
Areas of Service: FAX: (509) 865-4337
University of Texas at Higher Education - Schol- Email: email@example.com
San Antonio arships and Mentoring Web: www.yvfwc.com
San Antonio Prefresh- assistance to recipients
man Engineering Areas of Service:
Program Family strengthening pro-
Dr. Raul “Rudy” A.
Utah grams, Spanish-Language
Reyna Parenting Education
Centro de la Familia
Executive Director Program designed spe-
501 W. Durango Blvd cifically for families of
San Antonio, TX 78207 Hispanic/Latino ethnicity
3780 S. West Temple
Dr. Raul “Rudy” A.
Salt Lake City, UT 84115 Wisconsin
Program Contact La Causa, Inc.
PH: (210) 458-2060
PH: (801) 521-4473 Early Childhood
FAX: (210) 458-2061
FAX: (801) 521-6242 Services & P.E.A.C.E.
Web: www.cdlfu.org Training Academy
George A. Torres
Areas of Service: President & CEO
Education, Head start P.O. Box 04188
Areas of Service:
programs Milwaukee, WI 53204
Valley Alliance of Washington Wendy Bahr
Mentors for Oppor-
Vice President for Early
tunities and Scholar- Yakima Valley Farm
Education and Family
ships Workers Clinic - Ya-
Heather Margain- kima
Executive Director Parenting Education
PO BOX 6882 Program
McAllen, TX 78520 Carlos Olivares
Areas of Service:
Program Contact Community Health Ser-
Heather Margain-Marti- vices Dept., 518
Child care, Education,
nez West First Avenue,
American Indians and Alaska Natives, Asian
Americans, Blacks/African Americans, His-
panics/Latinos, Native Hawaiians, and other
Pacific Islanders. OMH and its regional staff
The National Education Association (NEA), also work closely with State offices of minor-
the nation’s largest professional employee ity and multicultural health.
organization, is committed to advancing the
cause of public education. NEA’s 3.2 million
members work at every level of education- Univision is the leading Span-
from pre-school to university graduate pro- ish-language media company
grams. NEA has affiliate organizations in in the United States. Univi-
every state and in more than 14,000 communi- sion has consistently proven
ties across the United States. Our mission is itself as a leader and innovator
to advocate for education professionals and to in the broadcast industry. In
unite our members and the nation to fulfill the 1961, the first Spanish-language UHF station
promise of public education to prepare every in the U.S. was started in San Antonio, Texas
student to succeed in a diverse and interdepen- to serve the local Hispanic community. This
dent world. station, KWEX, was part of Univision’s prede-
cessor, Spanish International Network (SIN),
NEA believes every child in America, regard- and today is a Univision owned and operated
less of family income or place of residence, station. In 1970, Univision became the first
deserves a quality education. In pursuing its U.S. network to provide live coverage of the
mission, NEA has determined that we will fo- World Cup soccer championship and six years
cus the energy and resources of our 3.2 million later, Univision made history once again when
members on improving the quality of teaching, it became the first U.S. broadcast television
increasing student achievement and making network to link its affiliates via satellite. In
schools safer, better places to learn. 1979, the Galavisión network was launched as
the first Spanish-language cable network in the
The mission of the Office of U.S. In 1981, Univision also became the first
Minority Health (OMH) is company in the U.S. authorized to receive pro-
to improve and protect the gramming from a foreign country via satellite.
health of racial and ethnic Univision has supported NLCI from the begin-
minority populations through ning providing expertise, funding and resourc-
the development of health policies and pro- es to further the organization’s mission.
grams that will eliminate health disparities.
OMH has developed cultural competencies to Operations include:
make health care more accessible to all.
Univision Network - The leading Spanish-
OMH was established in 1986 by the U.S. language broadcast television network, reach-
Department of Health and Human Services ing 97% of all U.S. Hispanic television house-
(HHS). It advises the Secretary and the Office holds.
of Public Health and Science (OPHS) on pub-
lic health program activities affecting TeleFutura Network - A general-interest
Spanish-language broadcast television net-
work, which was launched in 2002 and now
reaches 89% of U.S. Hispanic Households.
Galavisión - The leading Spanish-language
cable television network, reaching 8 million
Ford Motor Company Fund and Community
U.S. Hispanic cable households.
Services is a community relations and philan-
Univision and TeleFutura Television thropic non-profit funded by Ford Motor Com-
Groups - The Univision Television Group is pany. Celebrating its 60th anniversary in 2009,
the owner and operator of 19 full-power and 8 Ford Fund supports initiatives and institutions
low-power Univision Network. The TeleFutura that foster and promote innovation in educa-
Television Group is the owner and operator of tion, greater automotive safety and American
18 full-power and 13 low-power TeleFutura heritage and diversity. National programs
Network stations. The Univision Television include Ford Partnership for Advanced Stud-
Group is also the owner and operator of 3 full- ies (Ford PAS), which provides 21st century
power stations in Puerto Rico, and the owner skills-based curriculum to more than 40,000
of 1 full-power station in Bakersfield and 2 high school students; and Ford Driving Skills
low-power stations in Sacramento. for Life, which has taught safe driving skills to
more than 337,000 young drivers. In addition,
Univision Radio - The largest Spanish-lan- the Ford Volunteer Corps, established in 2005,
guage radio broadcaster in the United States, enlists the help of thousands of Ford employ-
which owns and/or programs 70 radio stations ees and retirees who volunteer their time to
in 16 of the top 25 United States Hispanic mar- continue Ford’s legacy of community service
kets and 5 stations in Puerto Rico. worldwide. For more information about pro-
Univision Interactive Media - Univision grams made possible by Ford Motor Company
Interactive Media, is the digital division of Fund and Community Services, please visit
Univision Communications Inc., the premier www.community.ford.com, www.volunteer.
Spanish-language media company in the ford.com or www.abrighterfuture.ford.com.
United States. Univision Communications Inc.
owns and operates Univision Online, Inc., the
premier Spanish-language Internet destination
in the U.S., located at www.univision.com, As one of the world’s largest food companies,
and Univision Móvil, delivering the industry’s Kraft is focused on fighting hunger and pro-
most comprehensive Spanish-language suite of moting healthy lifestyles around the world.
mobile offerings, including in-show wireless And to help us make the biggest impact pos-
integrations, mobile video, SMS and Premium sible, we’re teaming up with leading non-profit
SMS programs, mobile portals, mobile adver- organizations that specialize in these areas.
tising and an extensive downloadable content
Kraft gives nearly $100 million in food, cash
donations and volunteer support annually to
hundreds of non-profit organizations to help us
address these pressing needs in communities
worldwide. And when disaster strikes, we also
send food, donate money and volunteer our
time to help those who need it the most.
As we look for ways to give back globally, we
also help out in our own backyards. Around the
world, our employees generously give back by
donating their time, talent, food and funds to Aetna is dedicated to helping people achieve
make their neighborhoods a better place. We’re health and financial security by providing easy
proud to share with you some of the many ways access to safe, cost-effective, high-quality
Kraft’s great people and brands help make a health care and protecting their finances against
difference in the communities where we live health-related risks. Building on our 156-year
and work. heritage, Aetna will be a leader cooperating
As one of the world’s largest food companies, with doctors and hospitals, employers, patients,
Kraft is focused on fighting hunger and promot- public officials and others to build a stronger,
ing healthy lifestyles around the world. And to more effective health care system.
help us make the biggest impact possible, we’re Aetna’s focus on corporate responsibility is
teaming up with leading non-profit organiza- evident in everything we do, from adherence
tions that specialize in these areas. to strict ethical guidelines and corporate gover-
Kraft gives nearly $100 million in food, cash nance standards to longstanding support of the
donations and volunteer support annually to communities where we do business. We have
hundreds of non-profit organizations to help us a clear track record for social responsibility
address these pressing needs in communities that starts with our member-focused mission
worldwide. And when disaster strikes, we also statement and set of values and culminates in
send food, donate money and volunteer our responsible business policies and practices. It
time to help those who need it the most. is a record that speaks directly to the priorities
of many firms today that want and expect to do
As we look for ways to give back globally, we business with socially responsible companies.
also help out in our own backyards. Around the
world, our employees generously give back by Nothing speaks to our commitment to respon-
donating their time, talent, food and funds to sible leadership more visibly and resolutely
make their neighborhoods a better place. We’re than the activities of our independent charitable
proud to share with you some of the many ways and philanthropic arm, the Aetna Foundation.
Kraft’s great people and brands help make a Founded in 1972, the Foundation helps build
difference in the communities where we live healthy communities by promoting volunteer-
and work. ism, forming partnerships and funding initia-
tives that improve the quality of life where our
Kraft Foods has been a partner with NLCI since employees and customers work and live.
2003, when Kraft Foods approached NLCI
about the possibility of creating a program to In 2008, Aetna and the Aetna Foundation
address the obesity issue in the Latino com- contributed $25.5 million in grants and spon-
munity. Kraft Foods has contributed over $5 sorships, with more than $5.7 million directed
million to support Salsa, Sabor y Salud by sup- to help address racial and ethnic disparities in
porting NLCI and providing grants to commu- health care. The Foundation’s giving focuses on
nity-based organizations. health, diversity, and employee community in-
volvement. Since 2003, employees have logged
1.6 million hours of community service.
Aetna has joined Kraft Foods to expand Salsa, operates over 500 Boeing 737 aircraft in 66
Sabor y Salud into new communities. cities. Southwest has among the lowest cost
structures in the domestic airline industry
and consistently offers the lowest and sim-
plest fares. Southwest also has one of the best
overall Customer Service records. LUV is our
Founded in 1991 and funded by distillers, we stock exchange symbol, selected to represent
are a national, independent, not-for-profit orga- our home at Dallas Love Field, as well as the
nization headquartered in Arlington, Virginia, theme of our Employee and Customer relation-
chaired by the Honorable Susan Molinari. An ships.
independent National Advisory Board com-
prised of distinguished leaders in education, Southwest Airlines gives back to the com-
medicine, government, business, and other rel- munities we serve through a program titled
evant disciplines assists us in the development Share the Spirit. Southwest Airlines is rooted
of programs and policies. in the idea that giving back keeps our Com-
pany thriving. While we’ve been “Sharing the
Since our inception, alcohol-related traffic Spirit” for our nearly 38-year history, it be-
fatalities have decreased by 18%, and 30-day came a formal program in 2006.
alcohol consumption among 8th graders, 10th
graders, 12th graders, and college students has Making our communities a better place to live
declined by 37%, 33%, 20%, and 11% respec- and work is the goal of the Share the Spirit
tively since 1991. While we cannot lay claim program.
to all the progress, our contributions continue As part of the program, Southwest Airlines
to make a strong impact in the fight against supports communities through Employee
drunk driving and in delaying the onset of volunteerism, community outreach, charitable
alcohol consumption by America’s youth. contributions, and corporate social responsibil-
We believe that collective action brings about ity.
lasting change. We work with all members In 2008, Southwest Airlines Employees
of the community – law enforcement, public reached out to individuals, families, and entire
officials, educators, parents, and students – in communities to provide help where it was
our fight against drunk driving and underage needed. Southwest Airlines Employees report-
drinking. ed more than 20,490 volunteer hours during
2008. Southwest Airlines Employees conduct-
Southwest Airlines ed more than 80 Share the Spirit events sys-
Co. (“Southwest”) temwide. These Employee volunteerism events
is a major domestic ranged from planting trees to feeding the less
airline that provides fortunate to cleaning up communities.
primarily shorthaul, high-frequency, point-to-
point, low-fare service. Southwest was incor-
porated in Texas and commenced Customer
Service on June 18, 1971 with three Boeing
737 aircraft serving three Texas cities - Dallas,
Houston, and San Antonio. Today Southwest
About National Latino Children’s Institute
The National Latino Children’s Institute (NLCI) was founded in 1997 as a national non-profit
organization whose primary focus is Hispanic children birth – 18 years of age. NLCI is the only
national organization that concentrates exclusively on young Latinos. Its mission is to focus the
nation’s attention on issues and challenges facing young Latinos and to assist communities in
finding solutions. NLCI carries out its mission by working with community organizations and
national partners. Our history and expertise in working with the Latino community, as well as the
staff’s commitment and strong relationships with organizations across the country makes NLCI
ideally suited to create and implement strategies that eliminate barriers to building healthy com-
munities for young Latinos.
As “cultural translators”, our programs are designed to assist with the communication between
the general population and the Latino community. We share our knowledge of what works in the
Latino community with government, corporations, foundations and non-Hispanic organizations.
NLCI is the nation’s voice for championing the hopes, aspirations, dreams, and policy agendas
for young Latinos. This is accomplished by:
documenting Latino children’s issues and bringing them to the forefront of the nation’s atten-
tion through public education campaigns that value Latino children;
identifying, recognizing, and promoting community initiatives, projects, programs, and poli-
cies that make a positive difference in the lives of Latino children—and highlighting best
practices in local communities;
organizing, mobilizing, and developing the assets and strengths of Latino families and youth
to create communities of opportunity and hope for Latino children; and
implementing the principles of the National Latino Children’s Agenda in many cities and
towns through a coalition-building initiative that creates public/private partnerships, col-
laborative efforts among children’s organizations and Latino groups, and open dialogue with
decision-makers about policy that is needed.
How it began
NLCI was founded in 1997 in response to the forecast growth in the Latino population, coupled
with the dismal status facing Hispanic children. While there were organizations that championed
children and others that supported Hispanics, there wasn’t a single organization dedicated to the
needs of young Latinos. In fact, it was a response to the creation of the North American Free
Trade Agreement and the lack of child-centered input to a national document developed by the
leading Hispanic organizations. National leaders recognized that there wasn’t a children’s con-
stituency represented in the NAFTA Latino Summit, although children represented the largest
population group along the U.S.–Mexico border.
Hispanic organizations worried about workers and other issues, but children were not a part
of any document or agreement. Additionally, discussions with other advocates highlighted the
vacuum in which policies and programming for young Latinos existed. They were present, but
Action needed to be taken. A meeting was convened in Washington, D.C. in September 1994
to draft a national Latino children’s agenda—a statement of what needed to change for young
Latinos. As a result, representatives of 46 regional and national organizations gathered to create
the Agenda so that, in the future, everyone would be able to represent Latino children’s inter-
ests. The principles encompass elements from every aspect of Latino children’s lives−including
health, environment, economic and educational conditions−and seek to promote initiatives and
programs that create policies and services respectful of Latino values, traditions and language.
After two intensive days of work, Tipper Gore presented the Agenda at a breakfast. The Agenda,
is guided by a set of principles and a mission aimed at supporting the healthy and prosperous
development of Latino children in the U.S. Since then over 150 national organizations and hun-
dreds of individuals have endorsed the Agenda, and many cities and groups use it as a guide to
assure that children’s interests are represented. The Institute continues to implement the Agenda
by working with community and national partners to create initiatives and programs that build
After the creation of the agenda, a series of focus groups on the status of young Latinos were
conducted in large and small cities across the U.S. The ethnographic information generated,
provided the framework for the First National Summit on Young Latinos held in 1996. From that
summit, it became clear that there was a need for a new organization that would focus solely on
young Latinos, and this led to the establishment of the National Latino Children’s Institute in
1997. Since then, NLCI has been creating targeted strategies, programs and initiatives to support
Latino communities nationwide. It works with a diverse network of over 200 regional and local
community based organizations in developing and implementing community action Initiatives to
support Latino children across the United States and Puerto Rico.
NLCI Community Action Initiatives
Building stronger communities so that each child has what they need to succeed requires not
only an understanding of the existing conditions, but the ability to create unique programs and
build alliances with diverse members of the community—government, community-based organi-
zations, religious and other leaders, etc. NLCI has a twelve-year proven track-record in bringing
people together to work on specific issues and helping to create a better future for all children.
NLCI has identified the best strategies for working with the Latino community and partners with
community organizations throughout the U.S. and Puerto Rico to test ideas and implement new
programs. The community programs are frequently chosen from winners of the La Promesa de
un Futuro Brillante Awards, a recognition of exemplary work in the Latino community.
In order to find what works in the Latino community NLCI conducts focus groups and public
forums to gather information about policies and programs affecting young Latinos. The resulting
research enriches other bodies of knowledge with anecdotes grounded in real-life experiences.
This approach offers exceptional insight into the cultural issues of the Latino community and
creates ownership and buy-in among the participants.
Our commitment to working with the community to develop new programs, its partnership with
La Promesa programs, the alliances it has built around the country, and the coalitions of El Día
de los Niños committees provide a sound base for ensuring that all new initiatives can be inte-
grated into any community.
¡Ay Chispas! conveys the importance of fire safety to children and their
families. The program, developed in partnership with Nationwide Insur-
ance, highlights the messages that fires are preventable; everyone has to
know what to do in case of fire; and everyone can learn what to do. Inter-
active materials—including an exhibit, storybooks, games, bilingual checklists, and a community
organizer’s handbook—help families learn what to do to prevent fires in the home. With support
from Nationwide Insurance we have distributed over 50,000 informational packets since 2003
through conferences and special events.
Corazón de mi vida
Utilizing the cultural strengths of the Latino community as the foundation for
passenger restraint education, Corazón de mi vida’s bilingual materials remind
everyone of the most important reason to make restraint use a lifetime habit—
they love their children! The program was funded in partnership with the Nation-
al Highway Traffic Safety Administration, Nationwide Insurance, and the Ford Motor Company
Fund and Community Services; through these partnerships to date we have reached over 1.4 mil-
lion people through PSA campaigns, Spanish language talk shows, press events, conferences, car
seat installations, parenting classes and training bilingual certified child passenger safety techni-
cians in over 30 cities.
HIV/AIDS epidemic is a serious threat to the Latino community and yet
discussions of sex and sexuality and other risky behaviors are often not
part of the conversation in a Hispanic home. In fact, in October 2008, the
CDC reported that although Latinos comprise 15% of the US population,
they accounted for 17% of all new HIV infections occurring in the United
States in 2006. During the same year, the rate of new HIV infections among Hispanics/Latinos
was three times that of whites. In 2005, HIV/AIDS was the fourth leading cause of death among
Hispanic/Latino men and women aged 35–44. Yet many young people do not get the information
Through a cooperative agreement with the Office of Minority Health (U.S. Department of Health
and Human Services) NLCI developed Onda Sana, a program that uses cultural values and novel
strategies to help young Latinos create a “healthy wave” in their community. Onda Sana is a pro-
gram that focuses on getting the word out to young Latinos about high-risk behaviors and pro-
vides them with the tools to make healthy choices. It uses cultural messages to help Latino youth
and parents discuss “taboo topics” including sex and sexuality, substance abuse and other behav-
iors that put youth at risk. By providing information and talking about these topics—something
that many Latinos find difficult to discuss—Onda Sana helps Latino ages 9-15 make informed
choices and develop strong communication with their family and friends.
Salsa, Sabor y Salud
NLCI’s award-winning program Salsa, Sabor y Salud helps Latino families make
healthy lifestyle choices for eating and for leading active lifestyles. The bilingual
program is designed in-culture using Latino traditions and values as the foundation
for conveying nutrition and physical fitness information. Families learn to make
healthy food choices, enjoy being physically active and understand that small steps
lead to success. It is currently funded by Kraft Foods and the Aetna Foundation.
Since 2003 over 375 facilitators have been trained reaching over 26,000 family
members in 15 states and Puerto Rico.
In 2008, Aetna Foundation joined NLCI and Kraft expand Salsa Sabor y Salud Program in eight
additional communities, and endowed NLCI with the ability to provide implementation pass-
Words for the Future
The program provides Latino families and caregivers with strategies and
skills to help children develop during the early years. The program’s underly-
ing premise is that a child learns from every experience and interaction, and
as first teachers, parents have a unique opportunity to shape their children’s
future by providing them with meaningful interactions. This program was
developed with a grant from the Meadows Foundation and the Richard Robinson and Helen Ben-
ham Trust. Over 1,000 have been distributed to date reaching over 25,000 families. Fifty radio
PSAs were developed and ran four times in one year reaching over 1 million listeners.
El Día de los Niños
El Día de los Niños, Celebrating Young Americans is a gift from the Latino
community to all children. It underscores the tremendous value children have
in a community’s life. Over 100 cities in 34 states work with young people to
create parades, book festivals, health fairs, and other special events to promote
the well-being of children. Mayors and other leaders join in the celebration
by passing resolutions and making public commitments to children. Anyone
can celebrate the holiday; however, official sites receive materials and techni-
cal assistance from the Institute and become a part of a national network. Over
375,000 participate annually in the celebration. In 2009, NLCI celebrated the 10th anniversary of
El Día de los Niños.
The milagros exhibit is a cultural vehicle designed to provide a forum for the voices of children.
The word “milagros,” or miracle, represents an ancient tradition of hanging small photos, sym-
bols, and supplications in the churches of Latin America. Children design and create artistic mes-
sages about their wishes, dreams, or hopes. Over 15,000 children’s messages have been received
since 1996 and are exhibited at conferences, meetings, press events and other special events;
more milagros are added each year.
La Promesa de un Futuro Brillante
Beginning in 1996, NLCI has selected outstanding community-based programs
as exemplary models of “what works” in the Latino community. Nominated by
local elected officials, board members, and community leaders, the La Promesa
Programs prove that negative statistics can be turned around when appropriate
strategies are used for outreach and services. One hundred and fifteen organizations in the United
States and Puerto Rico have been selected for this distinction. To highlight their work, a year-
book describing their programs is published and distributed to policymakers and foundations.
These programs often serve as pilot sites for NLCI’s community initiatives as well as speakers at
national events, conferences and seminars. They know what works, and NLCI is proud to pro-
mote them as experts.
NLCI was founded in 1997 as a national non-profit organization; and is the only national Latino organization
whose primary focus is Hispanic children birth-18. NLCI’s mission is to focus the nation’s attention on
issues and challenges facing young Latinos and to assist communities in finding solutions. NLCI carries out
its mission by working with community organizations and national partners. Our history and expertise in
working with the Latino community, as well as the staff’s commitment and strong relationships with organi-
zations across the country, makes NLCI ideally suited to create and implement strategies that eliminate bar-
riers to building healthy communities for young Latinos.
1115 So. Saint Mary’s St.
San Antonio, TX 78210