Cynthia Mott by liaoqinmei


									                                         CYNTHIA FODELL MOTT                                                                 1

    EXECUTIVE MANAGEMENT: Strategic Business Development, Client Relations, Marketing

      Strategic Relationship / Business Development  Killer Connector  Recruiting / Retention  Client Experience
    Multi-Channel Marketing Management  CRM Management  P&L Management  Channel Development Market
            Turnaround Management  Proposal/Contracts Development  Segment Analysis  Social Media
   Corporate Identity  Account Management  Strategic Business Planning  Annual Reporting  Team Development
B2B / B2C Operations  Budgeting  Regulatory Compliance  Financial Planning  Cause-related Marketing / Fundraising
           Corporate Communications  Aesthetics  Mentoring Models  Thought Leader  Branding & Identity

Pragmatic executive with distinguished experience leading sales & marketing, multi-channel marketing development, and
business development process engineering for turnaround and high-growth organizations. Repeated success guiding
sizeable, cross-functional teams, launching leading-edge technical solutions, driving record-setting revenues. Exceptional
ability to develop & maintain key corporate relationships and direct the efforts of team personnel to attain stipulated goals /
sales targets. Delivers charismatic and straightforward leadership to the workplace environment.
    Delivers outstanding vertical industry experience, including Hospitality, Financial Services, Mortgage Banking,
     and Real Estate. Honed expertise in best practices in B2B and B2C, online marketing, multi-channel marketing,
     customer Internet trend analysis, recruiting and retention initiatives and wßebsite visibility.
    Combines a solid history of accomplishment in restoring low performing units to high performing; exhibits
     confidence and trust in inspiring teams, and possesses strong professional ethics.

                                             PROFESSIONAL EXPERIENCE

The Houston Club Houston, Texas  July 2009 – Present

The Houston Club is a member-owned private city club--the oldest in the southwestern United States--ranked consistently
among the nation's finest with a unique and distinguished fellowship that spans parts of three centuries. Since the Club's
founding in 1894, members over six generations have included virtually all those leaders and principals who made our city
great--a proud legacy still maintained by Club members today. The premier downtown gathering place for Houston's
business, financial, civic and cultural leaders of today and tomorrow--and throughout its rich history, birthplace of
countless major financial, business and civic advances for its city. The prominent downtown meeting place where
innovative ideas are born and noble deeds are done.

Membership Director
Charged with growing the distinguished membership of The Houston Club, with emphasis on the Young Professional
sector. Implementation of a member referral program that far exceeded personal and stated goals. Relationship building
with key leaders in all verticals, providing guidance in program management involving the recruiting, retention and
conversion of prospective members. Development and presentation of tailored Partnership Preview Membership
Programs to exectives at law firms, business schools and associations such as the Emerging Leaders Group (Houston
Downtown Alliance), the Young Professionals in Energy, the Greater Houston Partnership, the Greater Houston
Convention & Visitors Bureau, The Houston Symphony, The Houston Grand Opera and others, through the planning and
execution of events that brought these groups together to dine, tour, and experience the numerous benefits of affilation
with a business networking / social downtown city club.

Major Contributions:
   Grew the overall membership of THC by 20% 2009, with a 75% increase in the Young Professional demographic
   Dramatically increased the bottom line revenue through new member dues and initiation fees.
   Developed and executed a Community Outreach Program, bringing the City and its new leaders into the Club.
   Oversight of a revamped web site that aligns itself and caters to the targeted demographic.
   Cultivated and developed relationships that made this unprecedented growth possible.
   Established THC as the premier business networking venue through the creation of unique events that enhance and
    enrich the professional and personal lives of the membership, enhancing visibility and reinforcing the Club‟s
    prominence of place in both the history and future of our city.
   Developed and implemented a Mentorship Program.
                                           CYNTHIA FODELL MOTT                                                                       2

   EXECUTIVE MANAGEMENT: Strategic Business Development, Client Relations, Marketing
CFM Professional Services Houston, Texas  2009 – Present

Provider of a full range of contract-based business development and marketing services, including Strategic Alliance
Development & Business Planning, B2B / B2C Operations, Multi-Channel Marketing Management, CRM
Management, Market Segment Analysis & Strategy, High-Level Planning, Turnaround Management, Proposal /
Contracts Development, Corporate Communications, Global Account Management, Implementation and Reporting,
Web site Development, Collateral Creation (POS, direct mail, advertising, catalog, ROP), Copywriting and Editing
(advertising, press releases, social media, business proposals, content development, reportage and editorial),
Budgeting, Regulatory Compliance, Financial Planning, Proposal Production and Presentation, P&L Management,
Cause-Related Marketing, Public Relations.

MBO Partners, Inc. Herndon, Virginia  2006–2008
MBO is a nationally recognized company offering corporate benefits to independent commissioned professionals, including true group
health insurance, 401(k) investment vehicles and practice management solutions.

VP, Sales & Marketing
Leadership of relations building with key leaders in real estate, insurance and financial services sectors, providing
excellence in program management, proposal development & negotiation, employee management, and account
development. Deliver and feature program to executives while mentoring sales professionals and leading 8 reports.
Represent MBO at international events as the „GAMA LAMP Conference‟ (insurance and financial services industry yearly
conference), annual conventions and broker conferences. Propel and coordinate the „Genworth Financial NCAC
Conference‟, „Million Dollar Round Table‟, and numerous other key industry-related events.

Major Contributions:
   Triggered 3-fold returns to division by optimizing and growing relations with key industry players resulting in $10M in
    new business.
   Built a new segment of MBO – Commissioned Professionals Division.
   Managed the P&L of a business segment.
   Designed & managed innovative marketing & sales programs.
   Cultivated and developed goals in accordance with business and promotional objectives, by assessing needs and
    making strategic policy decisions.

RE/MAX OF TEXAS, Houston, Texas  1998–2006
An independently owned <franchisor> region with a network of 6000 agents and 300 offices throughout the state.

Director, Marketing & Business Development (2000–2006)
Spearheaded, controlled, and directed company visibility by aligning marketing department operations and
optimizing recruitment campaigns regionally. Coordinated and managed 6 marketing budgets in the Texas region
(Houston, Dallas, Tarrant County, Austin, San Antonio and Vanguard). Managed multiple business plans, providing
excellence in strategic decision making, policy development, and employee relations. Mentored, supervised, and led
the marketing team on the content, design and implementation of all ad campaigns for the region meticulously
integrating various sources including streaming video, rich media, print, radio, newspaper, trade publications,
billboards, and etc.
Facilitated branding campaigns, compliance, graphics standards, and budget control and adherence. Strategically
designed and drove recruiting and retention initiatives including processes and systems of accountability to assist
membership. Devised an innovative and unique new agent orientation program, “PowerStart,” enhancing employee
performance and boosting retention and loyalty.

Major Contributions:
   Negotiated strategic business alliances, developed / maintained sponsorships, and expanded products and services
    to the RE/MAX of Texas membership propelling revenue and returns.
                                         CYNTHIA FODELL MOTT                                                                3

    EXECUTIVE MANAGEMENT: Strategic Business Development, Client Relations, Marketing
    Spearheaded and created recruiting / retention initiatives, PowerStart initiation classes, continuing education events,
     annual statewide Conventions and Broker / Owner Meetings with the goal of growing the RE/MAX of Texas network
     (6000 Associates strong).
    Supported Regional Directors in expanding market share / revenue through the delivery of sales & marketing
     presentations to prospective franchisees, including mergers & acquisitions.
    Facilitated the growth & professional development of the Marketing & Executive teams in providing coaching /
     mentoring programs, in addition to implementing accountability initiatives / regular performance reviews.
    Developed business plans forecasting sales targets aimed at expansion / growth in market share of the region with
     oversight role in the management of all activities required to meet these goals.
    Collaborated on projects with Carat Fusion to overhaul and re-institute regional website ensuring that the key-word
     name ranking consistently placed site in the top 3 spots in a Google search; subsequently generated 10-fold hits.
    Delivered specialist skills in market expansion, recruiting and retention, as well as planning and executing campaigns
     for branding and sales process in a deadline-driven environment.
    Managed investment in industry conferences including design/deployment of collateral to increase new business
     opportunities and enhance company visibility.
    Managed the Marketing Department in charge of the scripting / production of the Annual State-wide Convention, Fun
     Night & Awards Gala; secured keynote speakers, planned topics for break-out sessions, secured presenters &
    Led RE/MAX of Texas to win the globally contested „Region of the Year 2003‟ award. Awarded 1st place in network
     from RE/MAX International for “Best Newsletter” (58-page magazine) network-wide.
    Served on the Board of Directors for the largest hot-air balloon festival in Texas, the RE/MAX Ballunar Liftoff Festival;
     negotiated the name-in-title sponsorship and engaged numerous major sponsors to underwrite the event.
    Oversight role in cause marketing efforts and fundraising events for the Children‟s Miracle Network®, the Susan G,
     Komen Race for the Cure and Happy Hill Farm Academy/Home charitable organizations.

Communications Manager (1998–2000)
  Excelled in the development and management of outbound media to support franchise sales and agent services in a
   high-pressure environment.
  Meticulously authored, edited, and submitted press releases for the RE/MAX of Texas Reporter (quarterly company
   magazine); also wrote executive speeches for the CEO.


                            Bachelor of Arts, English; Creative Writing - summa cum laude
                                        University of St Thomas, Houston, Texas

                                            Mortgage Loan Officer – 14 years

                                  IDS American Express – Financial Advisor – 2 years
                                          Securities Licenses: Series 2, 3, 6, 7

                                            PROFESSIONAL AFFILIATIONS

            Greater Houston Women‟s Chamber of Commerce  Association for Women in Communications
                      Greater Houston Partnership  Women 2.0  eMarketing Association Network
       Business Network International  Business Development Institute (BDI)  American Marketing Association
       Business / Market Development  Central Asia Institute  InHouston  Texas Young Professionals (TYP)
    Pennies for Peace  Professional Marketing Network  eMarketing Association Network  National Association of
             Professional Women  Houston Young Professionals Endeavor (HYPE)  Be An UPSTANDER

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