Link Popularity Improves Search Engine Ranking

							Link Popularity Improves Search Engine Ranking

Are you interested in bringing more Internet traffic to your business?
If you respond to this email we will provide a free analysis of your
Web site. Since many search engines now use link popularity in their
rankings it is important to get as many links as possible to your site.
Today's newsletter will focus on the growing importance of link
popularity.

WHAT IS LINK POPULARITY?
Link popularity is the total number of Web sites that link to your
site. Many of the major search engines now factor link popularity into
their rankings so increasing the number of links to your site can
improve your search engine rankings.

HOW DOES LINK POPULARITY AFFECT SEARCH ENGINE RANKING?
While link popularity is only a measure of the number of pages linking
to you, it is important because it is used by some search engines to
gauge your Web site's importance or relevance. Google pioneered the
idea of using link popularity to determine a site's ranking. Its
patented PageRank technology rates the "importance" of a given Web page
by measuring the accumulated value of all links to the page. Every link
is a "vote" cast by a Web site for another Web site. Google's PageRank
system uses those votes to determine a page's importance and then
factors that importance into its ranking criteria. Since higher link
popularity is an indicator of an individual page's value, it translates
into higher rankings by Google. Other search engines have also started
incorporating link popularity into their ranking criteria because of
the success of Google's PageRank.

BUILDING LINK POPULARITY
Establishing a link popularity strategy and administering an inbound
link campaign is complex and extremely time consuming. The simple
answer is to hire a professional firm to establish reciprocal link
relationships with related businesses and manage your overall link
popularity efforts.

OUR SEARCH ENGINE OPTIMIZATION PROGRAM
The best way to get noticed by the search engines is to use a
professional search engine placement service like ours. We use
expertise and technological know-how to get top you search engine
placement:

- Our professionally trained technicians help you to choose the 20
keyword phrases that best reflect the main focus of your site.

- We use those keywords to optimize your meta tags and build 200+ HTML
advertising pages designed to conform to the ranking criteria of the
top search engines.

- Since many search engines now use link popularity in their rankings,
we employ link building strategies such as reciprocal link
relationships with related businesses.

- We manually submit your site to Web directories like the Open
Directory Project. (We do not submit to spider-based search engine
because research indicates that these types of search engines give
preference to sites that their spiders find through links.)

- Our online client reporting system puts tracking information at your
fingertips so that you can monitor your site's progress.

- Free customer support is always available for active clients through
our toll free customer support hotline. Active clients can check their
search engine keyword rankings with our online reporting system.

If you are not an active client and would like information on our Power
Click Network, search engine optimization services, or a free keyword
analysis of your Web site please respond to this email and include your
name, phone number, and site URL.

SEARCH ENGINE NEWS FROM AROUND THE WEB

Yahoo May Continue AltaVista Site
http://www.computerweekly.com/articles/article.asp?liArticleID=124182

Search Engines Find Traffic for Shoe Retailer
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=24742

All Search Engines are Biased
http://www.ciol.com/content/news/2003/103081408.asp

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