Web Design Upsell Marketing Letter

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					WEB DESIGN FOR MAGAZINE PUBLISHERS
10 Web Page Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors

By now we all know that any webpage on your site is considered a landing page. In fact, most traffic arriving at your site,
especially when coming from the search engines, will not enter through the homepage. So how can you make sure your entire
site is designed to attract, retain and monetize traffic?

We’ve identified 10 web pages templates used by today’s top publishers that are built to attract and convert traffic.
Understanding how to design and optimize each of those pages will increase the chances a visitor will take the action you
desire and not click away.

In this intense, 3-hour session, you will learn how to:
    •    Design and implement a clean and intuitive                                 transaction, such as an email address that will begin
         homepage, often considered the “front door” to all the                     an online relationship.
         website’s offerings.
                                                                              •     Create effective sales letter landing pages, which are
    •    Create a topic page that effectively lists all the related                 used to maximize conversion rates for paid offers.
         articles appearing on other pages within the site.                         These pages often do double duty when reformatted
                                                                                    for use in email and postal direct marketing programs.
    •    Design an article page with the objective of capturing
         the users’ interest in the editorial content, and either             •     Generate upsell landing pages, which are used to
         leading them to a transaction or increasing time spent                     offer the visitor an additional product as part of the
         on your site.                                                              post-transaction process. These pages can deliver
                                                                                    conversion rates as high as 20 to 30 percent,
    •    Compile a tag-index page, an index of user-generated                       depending on the offer.
         or publisher-generated keywords that lists the
         keywords in alphabetical order and links to each                     •     Create access challenge landing pages, which prompt
         individual tag page.                                                       users for a password or require an email sign-up
                                                                                    process.
    •    Create a tag page, which is a directory-like listing of
         articles, images or other online media that have been                •     Design a web page that can help track the success of
         tagged with a particular keyword.                                          your offline marketing campaigns. Priority code
                                                                                    landing pages require users to enter a proprietary
    •    Design a rapid conversion landing page (a “name-                           code in order to qualify for a special discount, or
         squeeze” page) to entice a visitor to enter a low risk                     identify an external media source.

Speaker: Don Nicholas is an Internet Marketing Consultant & Managing Partner of Mequoda Group, LLC. Don Nicholas is
America's top expert on Internet marketing strategy for information marketers. Since 1994, Don and his team have helped
design, launch and optimize dozens of America's most successful Internet marketing systems.

         for:                      Executives responsible for Magazine Websites
         date:                     Wednesday, February 20, 2008
         time:                     9:00 a.m. to 12:00 p.m. (A continental breakfast will be served.)
         place:                    MPA Conference Center, 810 Seventh Avenue, 24th Floor, New York City
                                   (Between 52nd and 53rd Streets)
         fee:                      MPA member companies $225 per person; Nonmember companies $425 per person.
                                   Group discounts available.

Consumer          Professional     Research           Production      Advertising     Digital            Marketing and Management
Marketing         Skills                                              Sales                              Promotion
                                                         MPA CareerTrack 2008 Registration Form
                                                         WEB DESIGN FOR MAGAZINE PUBLISHERS
                                                         MPA Conference Center
                                                         810 Seventh Avenue (bet. 52nd and 53rd St.), 24th Floor
                                                         New York, NY 10019

Three Ways to Register:
               Online www.magazine.org/careertrack
               By Fax (212) 371-3165
               By Mail Magazine Publishers of America
                        810 Seventh Avenue, 24th Floor, New York, NY 10019

Session is 9:00 am to 12:00 pm. Breakfast will be served at 8:30am.
    February 20       WEB DESIGN FOR MAGAZINE PUBLISHERS

Registration fee includes networking breakfast and course materials.
                            SESSION                          GROUP*
     MPA Members            $225 per person                  $195
     Nonmembers             $425 per person                  $395
     *Group                 Two or more must register at the same time and be employed by the same
                            company. Please photocopy this form for each additional registration.

Questions/more information: Call MPA Events at (212) 872-3755 or e-mail mpaevents@magazine.org.
Name/Title

Company Name / Magazine Title

Address

City/State/Zip

E-mail Address/Telephone/Fax

Badge Name (if different than above)
Method of Payment (check one):                         * MPA Members Only                            AMEX (15 digits)
 Check Enclosed                                           Bill Me*                                   MasterCard (16 digits)
(Please make checks payable to: MPA)                                                                 Visa (16 digits)

Credit Card Number                                                           Exp Date                                                       Total Amount

Cardholder Signature

Payment must be received prior to event. Amounts paid to MPA may be deductible as a business expense, but are not deductible as a charitable
contribution, FEIN:13-1087160. Cancellations: Refunds will be given if cancellation is made in writing one week prior to scheduled date. Substitutions will
be accepted at any time with written notification. No refunds for no-shows. MPA reserves the right to change without notice any statement in this
publication concerning, but not limited to, rules, policies, fees, curricula and speakers.                                                           Online




Consumer           Professional        Research           Production         Advertising         Digital            Marketing and Management
Marketing          Skills                                                    Sales                                  Promotion

				
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