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Press Release - Think Music

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									Press Release

              Think Music Creates Waves in Music Industry

              PAIYYA IS 50TH ALBUM OF THINK MUSIC

 Music Directors Yuvan Shankar Raja, Thaman, Dharan and James Vasanthan
                Laud Think Music For Their New Initiatives

Chennai, 18th March 2010 : Think Music today announced PAIYYA as their
50th album in film music genre. Music of PAIYYA has been so successful that
music director Yuvan Shankar Raja announced a new track would be added to
the film and the new release would be timed to coincide with the release of the
much-looked forward to movie in Kollywood. Popular music directors Yuvan
Shankar Raja, Thaman, Dharan and James Vasanthan felicitated Think Music at
a conference held to announce this major initiative.

Briefing newsmen, Priya Krishnan, Head – Marketing, Think Music stated that
PAIYYA marks a major milestone in Think Music‟s foray into music. “Think
Music plans presence in all spheres of music … web, radio, tv, ring tones,
downloads etc. PAIYYA and Think Music are available on 50 international
online sites and would soon be creating mobile applications, particularly for
iPhones, for PAIYYA”.

“Our next initiatives include the blockbuster SURA featuring star Vijay,
produced by Sun Pictures and music by Mani Shankar. SURA is also the 50 th
film of Vijay and is expected to be a big success. In BHALE PANDIYA
produced by AGS Productions, Think Music will be supporting the debut of 2
bright young hopes of Kollywood … Director Siddharth and Music Direction
by Devan, who moves in from playback singing to scoring music. MADRASA
PATTINAM produced yet again by AGS Productions features actor Arya and
music by G V Prakash. All these and every other film signed on by Think
Music will receive extensive support and promotion, online and on ground”
Priya declared

She also announced Think Music‟s commitment to promote non-film music in
a big and serious way. “A major initiative in non-film music genre would be
Chandrika Krishnamurthy Tandon, formerly a consultant with McKinsey and
now heading her own financial advisory services firm Tandon Capital
Associates, Inc., besides being associated with New York University. She has
won great kudos for her music as well and Think Music is committed to
supporting her extensively. In non-film music, Think Music would discover
talent, create and promote albums and bring them into the mainstream in field
of music. In the process, this will help the new talent with the much-needed
economic, marketing and visibility support … which stand them in good stead.
Film music however will remain our key priority and focus area” Priya declared.

Swaroop Reddy, Director, Sathyam Cinemas felt that music was the dominant
and inalienable component of entertainment industry and hence a logical
forward move for Sathyam Cinemas. “Entertainment is our business and we
intend to be present in every major component of it. Music is the single largest
component of entertainment industry and hence a very natural extension for
us. New age formats of digital music will be key drivers of revenue, as has been
witnessed in telecom companies earning significant revenues from music
downloads and ringtones. Several music retailers have installed download
kiosks at their various outlets. This clearly confirms our foray into digital music
as the „win-win‟ strategy for our consumers and us” he observed.

ABOUT THINK MUSIC :

THINK MUSIC is the music arm of Sathyam Cinemas and since their
inception a little over two years ago, have helped discover talent such as
Thaman and James Vasanthan for Kollywood. Almost all the major hits of year
2009 have been bought out by Think Music before they hit the silver screens
and it is a reflection of Think Music‟s ability to assess and understand the
consumers‟ psyche. Think Music will support music … film and non-film genre
… assiduously .

About SATHYAM CINEMAS :

Sathyam Cinemas is Chennai‟s hottest entertainment destination for people
from all walks of life, across a wide age group and user profile. Sathyam
Cinemas strives to be at the forefront of media technology and endeavours to
bring new entertainment technology to customers first. The company has a
strong ethos of quality and service and all of the businesses that it operates
ensure world class quality and experience. It operates the largest multi format
gaming facility in India Blur and the concept restaurants, ID and Ecstasy.
Sathyam Cinemas has forayed into the music business with Think Music and
distributes Tamil, Telugu and Malayalam film sound tracks via digital media.
Film distribution is a fast growing vertical of the company. Sathyam Cinemas
has also widened its horizon to producing good quality cinema content.
                  Issued by Erudite PR, Chennai. Ph : 2432 8002 / 4210 9946
(Pls see alternate lead-ins in the next page0
Alternate Lead-ins for the Modified Press Release

   1. Think Music Introduces New Dynamics In Music Industry
   2. Think Music Introduces New Frontiers in Music Industry
   3. Think Music Extends New Frontiers in Music Industry
   4. New Dimensions in Music Industry from Think Music
   5. Positive Influences for Music Industry from Think Music

								
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