Awareness Raising for Media

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					                    Awareness Raising for Media

                                                  Anja Hartmann, Ignacio Ayerbe Garcia,
                                                  Christian Wernberg-Tougaard, December 2005

ENISA ad hoc Working Group on Awareness Raising
Executive Summary

     The Media target group comprises radio, television, print,
     specialised and online press. It is an important awareness-raising
     target because of the huge influence it wields in society as “4th state
     power”. Very few campaigns to date have targeted this group, which
     tends to adopt a counter-effective, sensationalist attitude to ICT

ENISA ad hoc Working Group on Awareness Raising
Target Audience Description

     We differentiate between mass media such as television, radio and
     newspapers (including their websites) and specialised media such
     as computer magazines and dedicated web sites. Different types of
     media audience should be addressed differently.
Types of journalists working in media organisations:
• Journalists in mass media (politics, economy, society...) addressing
  the broader public
   – Magazines and newspapers (writers)
   – Online media (mostly writers)
   – Radio (reporters specialising in audio media )
   – Television (reporters specialising in audio-visual media )
•    Specialist journalists (computer scientists, scientific journalists),
     addressing the informed citizen
      – Magazines and newspapers (writers)
      – Online media (mostly writers)
      – Radio (reporters specialising in audio media )
      – Television (reporters specialising in audio-visual media )
ENISA ad hoc Working Group on Awareness Raising
Why media is a priority

     Media requires special attention in security awareness because until
     now ICT-security has been a neglected topic in mass media
     (exception: extreme virus attacks):
•    journalists have to be persuaded that ICT-security is a useful and
     important issue in our information society and that their task is to
     report about this important issue
•    media plays an important role in awareness raising and in educating
     the broader public
•    journalists need support and incentive to report much more about
     ICT Security, so that the broad public can be more easily reached
•    media lobbies on public issues and legislation

ENISA ad hoc Working Group on Awareness Raising
Common Objectives

•    Educate media on ICT-security

•    Make media aware of the need for ICT-security due to society’s
     increasing dependency on ICT

•    Ensure that media assumes social responsibility and enforces its
     “Public service” commitments as the “4th state power”

ENISA ad hoc Working Group on Awareness Raising

•    Provide collaterals (articles, information)
•    Buildan (online) meeting point for media in the member states
•    Organize training sessions and creating workshops for journalists
•    Act at the European Union level by, for example, integrating media
     sessions in conferences
•    Give background talks for press in member states (e.g. organized by
     computer associations or national authorities such as BSI)
•    Create a “Best Article Award” sponsored by the private sector on a
     different topic each year. Journalists could send articles to an
     organisation in their member state which would set up a jury to
     discern the best article; these should support awareness raising and
     not create fear, uncertainty and doubt (FUD)!

ENISA ad hoc Working Group on Awareness Raising

      – Knowledge of ICT-security tools and measures to confront specific
        topics such as computer viruses, phishing, e-commerce, online-
        banking, spam, spyware, offensive/dangerous web content
      – Focus on needs of average users, e.g. information about security
        threats, counteractive measures, emerging issues
      – Technological development (biometrics, surveillance etc.) and privacy
        (personal integrity and human rights)
      – Proactive action for auto-protection (of media and citizens) through
        information on threats, countermeasures, etc. : 10 tips on ICT security
      – Reminder of importance of internet security to media – its professional
        dependency on Internet and mobile communication
      – Increasing role of ICT in society – and our dependency on ICT. Focus
        on the socio-economic consequences of insufficient ICT security for
        citizens and companies

    ENISA ad hoc Working Group on Awareness Raising

•    Press associations
•    Press conferences and press releases
•    Specialist magazines for journalists
•    Vocational and in-service training of journalists on ICT security and
     ICT vulnerability issues through public-private partnerships
•    Workshops/conferences:
     • Initiate a pan-European workshop on ICT security awareness
       raising e.g. set up meetings during the German EU presidency
       (in 2007) where journalists from web, newspapers, television etc.
       could meet and discuss topics related to awareness raising on
       ICT security
     • Work through associations and industrial organisations
•    Online: create an ICT-security portal for press through a joint
     government/ industry action

ENISA ad hoc Working Group on Awareness Raising
Barriers / Advantages

      – Information overload
      – Lack of motivation / incentives
      – Focus is currently on FUD instead of on positive results of
        implementing ICT-security.

      – Use of media as a multiplier
      – Use of media to lobby for legislation and change
      – Media can focus public attention on issues of ICT use
      – Commercial firms will have an incentive to invest in increased
        awareness raising if it generates potential “free branding”…

ENISA ad hoc Working Group on Awareness Raising
Benchmarks and Measurements

  Number of training sessions per year/media representatives reached
  per member state; comparison of figures to total number of
  accredited journalists

Social responsibility:
  Number of printed articles on ICT-security (per subject) and
  percentage of population reached

Member States:
  Number of articles published within the European Union on NIS-
  related topics (per country and media type)
  Number of visitors to Member States’ web sites focusing on media
  and NIS
  Number of journalists attending pan-European awareness raising
  workshop on NIS

ENISA ad hoc Working Group on Awareness Raising

 Although no specific awareness raising actions have yet been
 implemented for media, approaches are being developed:

 – European Newspapers Publisher Association ( this is
 a non-profit organization currently representing 3.200 daily, weekly and
   Sunday titles from 21 European countries. More than 91 million copies
   are sold each day and read by over 240 million people. ENPA is
   service-oriented and provides a comprehensive information network
 for its members from which also officials in the European Union and
 the Member States can benefit. ENPA aims to facilitate the exchange
 and transfer of know-how and ideas to its members and related

ENISA ad hoc Working Group on Awareness Raising
 Examples (contd)

– The Federal Agency for Civic Education in Germany (,
  Bundeszentrale für politische Bildung): The work done by the Federal
  Agency for Civic Education (Bundeszentrale für politische Bildung/bpb)
  centres on promoting awareness for democracy and participation in
  politics. It takes up topical and historical subjects by issuing publications,
  by organising seminars, events, study trips, exhibitions and competitions,
  by providing extension training for journalists and by offering films and
  on-line products. The bpb develops, for example, special media
  packages such as the “Journalist reader for RFID”.

– Ecole de Journalisme et de Communication de Marseille MEDI@SIC, Laboratorie de Recherche Sur
  Les Medias, L’Information et la Connaissance (GERSIC EA 3240). The
  consortium, founded by the EU and comprising academics and experts
  from industry (Cegetel, Gem Plus, Sun Microsystems), has put together a
  cycle of 10 videoconferences on ICT for journalists and a masters-level
  professional course on "New technology and Strategic Information"

  ENISA ad hoc Working Group on Awareness Raising

–“The Go Digital Awareness Campaign 2001-2003”, European
 Commission, Directorate-General for Enterprise, Unit E-business and
 ICT Industries and Services

ENISA ad hoc Working Group on Awareness Raising