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					                              West Bengal State University

                   Syllabus For Three-Year B. A. General Course

                          Under 1+1+1 System of Examination

                          Journalism And Mass Communication



                                 Distribution of Marks

Journalism And Mass Communication (General) (JORG)              Full Marks-400

Professional Practical Based and Media Lab Oriented Course
Part I                                                            Full Marks-100

Paper-I : Print Journalism                                        Full Marks-100



Part II                                                           Full Marks-200

Paper-II : Media Management, Advertising And Public Relations     Full Marks-100

Paper-III : Indian Constitution, Economy And Press Laws           Full Marks-100

First Half : Indian Constitution, Economy And Press Laws                      50

Second Half : Practical                                                       50



Part-III                                                          Full Marks-100

Paper-IV : Advanced Media Studies                                 Full Marks-100

First Half : Advanced Media Studies                                           70

Second Half : Practical                                                       30
                  Syllabus For Three-Year B. A. General Course

                        Under 1+1+1 System of Examination

                       Journalism And Mass Communication


                                           Part I

Paper-I : Print Journalism                                                   Full Marks-100

   1. Newspaper as recorder of News and Events-as an Organ of Public Opinion-as an
      Instrument of Social Service and as a Promoter of Democracy-Impact of Newspaper on
      Society-Newspaper and Socio-Economic and Cultural Development.

   2. News-Definition-Elements of News Sources-Different types of news.

   3. The Editor-Functions and Responsibilities of an Editor-Editorial Freedom-The Role of
      the Editor in recent perspective.

   4. The News Editor-Sub-Editors-Their Duties and Qualities.

   5. Chief Sub-Editor-Sub-Editors-Their Duties and Qualities.

   6. The Reporter-Duties and Responsibilities of a Reporter-Duties, Responsibilities and
      Qualities of a Chief Reporter-Foreign Correspondent-Special Correspondent-Bureau
      Chief-Duties, Responsibilities and Qualities of a District Correspondent-Crime and Legal
      Reporting-Science and Financial Reporting.

   7. News Writing-Different Structures of News Writing (Inverted Pyramid Structure etc.)-
      Intro-Lead-Language of News Writing-Objectivity-Writing Technique on Society,
      Fashion, Music and the Arts, Education, Employment Opportunities, Health,
      Environment etc.-Financial Reporting.

   8. Editing-Principles of Editing-Copy Testing-Processing Copies-Computer Editing.

   9. Making Headlines of News Stories-Importance-Rules to be followed-Different Types of
      Headlines-Computer Applications.

   10. Page Make Up-Front Page and other Pages-Principles to be followed-Typography-Main
       Type Groups-Recent Changes and Development.

   11. Photo Journalism-Definition-Importance-Duties, Responsibilities and Qualities of a News
       Photographer-How to edit News Photos-Caption Writing-Photo Printing Process-Dark
       Room Processing.
   12. Feature-Definition-Special kind of Writing-Different Types- Important branch of Modern
       Journalism.

   13. Editorial-Importance-Choice of Subjects-Arrangement-Style of Presentation

   14. Column and Columnist-Importance of Column-Different Types-Qualities of a Good
       Columnist.

   15. Proof Reading-Symbols of Proof Reading-Duties and Responsibilities of Proof Readers.

   16. The New Agencies-Their Services-Functions- Importance in today’s Journalism- Styles
       of Agency Reporting-How does differ from Reporting in other Media-Different
       International News Agencies.

   References :-

   1. Reporting Manual – S. Banerjee

   2. Editing Manual – S. Banerjee

   3. News Editing : Theory And Practice – S. Banerjee

   4. Professional Journalism – M. V. Kamath

   5. Professional Journalist – John Hohenberg

   6. News Reporting & Editing –K. M. Srivastava



                                          Part II

Paper-II : Media Management, Advertising And Public Relations               Full Marks-100

   1. Newspaper as a Business Enterprise and its Public Service Role-Indian Experience.

   2. Ownership of Newspapers-Different types in India-Main Features.

   3. Sources of Revenue of Newspapers-Scope in India.

   4. Circulation of Newspapers-Circulation Factors : Social Factor-Economic Factor-
      Technological Factor etc.-Promoting Circulation-Newspaper’s Policy.

   5. Circulation Department-Organization-Functions-Duties and Responsibilities of the
      Circulation Manager-Audit Bureau of Circulation (ABC).
   6. Advertisement Department of Newspaper-Administration of Ad. Deptt.-Advertisement
      Manager-Duties and Responsibilities-Different Types of Advertisement in Newspapers-
      Classified and Display-Newspaper as a Medium of Advertisement.

   7. Advertisement-Definition-Different Types-Classified and Display-Advertisement
      Medium- Different Types-Relative Advantages-Selection Criteria-Ethics of Advertising-
      Market Research- Brand Positioning-Creative Strategy-Market and its Segmentation-
      Sales Promotion.

   8. Advertising        Agency-Structure-Function-Important          Functions-Client-Agency
      Relationship.

   9. Copy Writing-Copy Types-How to prepare-Principles of Writing-Main Features-Copy
      Writer-Qualities, Duties and Responsibilities-Copy for Electronic Media and Print
      Media-Ad. Animation and Video Production.

   10. Public Relations-Definition-Publics in P.R.-Importance of P.R.-P.R.O.-Qualities and
       Duties-P.R. for Public Sector-P.R. For Private Sector-P.R. Tools-Press Release-Press
       Conference-Press Rejoinder-Corporate P.R.

   11. House Journal-Planning, Data Collection-Editing Principles, Production and Distribution-
       P.R. as Management Function-P.R. Institutions-P.R. and Technology.

   References :-

   1. Newspapers Organisation And Management – H. L. Williams

   2. Newspaper Circulation – J. S. Davenport

   3. Advertising Made Simple – Frank Jefkins

   4. Creative Advertising – H. M. Hopner

   5. Practical Public Relations – Sam Black

   6. Applied Public Relations – K. R. Balan



Paper-III : Indian Constitution, Economy And Press Laws                       Full Marks-100

First Half : Indian Constitution, Economy And Press Laws                                    50

   1. Indian Constitution-Main Features-Fundamental Rights- President of India-Powers and
      Position-Prime Minister of India-Powers and Position-Chief Minister-Powers and
       Position-Governor-Powers and Position-Parliament-Supreme Court and High Courts-
       Local Governments-Indian Foreign Policy.

   2. National Economic Policy-New Trends- Industrial Policy-New Trends-Finance
      Commission and its functions-Five Year Plans-Their Objectives-Economic Policy and its
      impact on society.

   3. Press Laws-Defamation-Contempt of Court-Parliamentary Privileges-Article 19(1)(A)
      and Freedom of the Press-Copy Right Act-Official Secrets Act-Working Journalist’s Act
      etc.

   4. Ethics of Journalism-Freedom and Responsibility of the Press-Press Council of India-
      Objective and Guidelines-Media Council of India.

Second Half : Practical                                                                    50

First Part (Written)                                                                       30

   1. Writing News Reports-Headlines-Lead and Intro.

   2. Writing Short Feature.

   3. Editorial Writing.

   4. Film and Book Review.

Second Part (Computer)                                                                     10

       1. Page Make Up and Design-Preparing a dummy for a front-page daily using a page-
          making software.

       2. Writing Intro with Headlines.

Third Part (Viva-Voce)                                                                     10

Viva Voce on Media related Issues.

References :-

   1. Introduction to the Constitution of India – D. D. Basu

   2. Press Laws – N. K. Bhattacharyya

   3. Indian Economics – K. Sundaram

   4. Laws of the Press to India – D. D. Basu
                                           Part-III

Paper-IV : Advanced Media Studies                                             Full Marks-100

First Half : Advanced Media Studies                                                         70

   1. Communication-Definition-scope and Function.

   2. Mass Communication-Definition, Scope and Functions-Theories and Models.

   3. Mass Media-Definition-Different Types-Functions-Recent Trends-Impact of New
      Technologies-Film and Video.

   4. Specialization in Reporting-Science, Political, Administration, Crime, Fashion, Financial
      and Agriculture Journalism-Sports Journalism-Coverage of Environment-Human Interest.

   5. Interpretative and Investigative Reporting-Importance and Scope-Basic Qualities-
      Planning and Style.

   6. Press Conference and Interview-How to handle an important Source of News-Needs for
      Preparation- How to conduct-Different Types of Interview.

   7. Women and Mass Media-Women’s Page-Women’s Magazine-Scope in India.

   8. Radio-Development of Radio Broadcasting in India-Recent Trends in Radio Journalism-
      Radio and Society-Elements of Radio News-Difference in Reporting and Presentation
      between Radio and Television.

   9. Television as a Mass Medium-Development of TV in India-Recent Trends-Cable TV and
      Satellite Channels-TV as News Medium and Entertainment Medium-Autonomy of Indian
      Broadcasting-Impact of TV on Print Media- Differences in News Reporting and
      Presentation between Radio and TV.

   10. Making of Front Page of a Daily Newspaper.

   11. Review-Style and Presentation-Techniques-Film Review-Book Review- Cassette
       Review-Radio and Television Review.

Second Half : Practical                                                                     30

First Part (Written)                                                                        10

   1. Investigative Reporting.

   2. Headline and Intro Writing.

   3. Preparation of Audio-Visual Copy.
Second Part (Computer)                                                                    10

   1. Writing Ad Copy by Computer Application-Display and Classified.

   2. Front Page Layout in Computer.

Third Part (Project)                                                                      5

   1. Preparation of a Practical Exercise Book containing Newspaper Clippings, Headline
      Arrangements, Page Layout, Preparation of Audio-Visual Copy.

Fourth Part (Viva-Voce)                                                                   5

Viva Voce on Media related Issues.

References :-

   1. Reports of the First and Second Press Commission

   2. Mass Communication Theory – Stanley J. Baren and Dennis K. Davis

   3. Radio and Television – K. M. Srivastava

   4. Interpretative Reporting – Curties D. Mac Douvall

   5. Modern News Reporting – Cari Warren

   6. Modern Journalism – C. G. Miller

   7. Professional Journalism – M. V. Kamath

   8. Editing and Design – Harold Evans

   9. Journalists Handbook – M. V. Kamath

				
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