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Fall 2010                                                                                               Maryland Nonprofits’ Newsletter

                                         Adapt and Survive                                                           In This Issue
                                 By Darryl A. Jones, Sr., President and CEO
                                                                                                                    Feature: Adapt and Survive
                       There is no doubt that we are in the most significant economic downturn since                            1
                       the great depression, and many nonprofits are struggling just to stay alive. With
                       shrinking budgets and expanding responsibilities, nonprofit organizations must
                                                                                                                  News from Maryland Nonprofits
                       consider new ideas, methods, and solutions if they are to survive during these
                       challenging times. Given the new economic reality, Maryland Nonprofits encourages                        3
                       you to explore new ways of thinking and doing, building your organization’s capacity
                       to successfully accomplish your mission—not just today, but also in the months and                 Member News
                       years ahead.
                                                                                                                                4
      While 2010 was a difficult year, some suspect that 2011 will be even worse for nonprofits. Continued
 state budget deficits, rebounding foundation portfolios, donors wary about the economy, and continued
                                                                                                                   Feature: New Energy Efficiency
 high levels of unemployment will make this a difficult year for nonprofits and the people we serve. In            Programs Help Nonprofits Cut
 times like these, transformation is not optional. All of us should be rethinking how we do our work, the             Costs and Save Energy
 structure of our organizations, and how we best serve, compete, and partner in our respective fields. The
 following are a few suggestions for your consideration:                                                                        6
     First, rethink the status quo. Changing times demand that we become innovative and creative, that
                                                                                                                     Highlighting Excellence
 we improve and optimize efficiency. We must re-evaluate and even reinvent the systems, structures, and
 roles that our organizations have been known for. We must be receptive to new ideas, listen to the outside                     8
 world, and make tough decisions when deemed necessary. I believe it was Buddha who said “it is our
 attachment to wanting things to remain the same that is the source of much of our suffering.” Sticking              Feature: We asked You to
 to past routines and doing what is most familiar might also bind us to outdated practices that are not                      Respond
 producing sufficient results. Test new ideas, be willing to experiment, and rethink the status quo.
                                                                                                                               10
      Second, work collaboratively. Successful nonprofits of the future will be adept at seeking and leveraging
 resources and expertise from a wide array of partners—nonprofits and for-profits alike. We need to fully
                                                                                                                             501(c)SI
 understand our core competencies and what we do better than anyone else. After identifying our strengths,
 we should then decide where and with whom we should partner in order to effectively achieve our mission.                      11
 The horrific economy creates limitless opportunities for nonprofits to partner with others in new ways.
 Think outside the box and beyond the usual suspects. Build bridges between your organization and key                  Public Policy Update
 institutions to increase partnership and cooperation. Seek opportunities to work collaboratively.
                                                                                                                               12
      And third, invest in yourself and your people. Successful nonprofit leaders understand the importance
 of strengthening the leadership and management capacity of nonprofit practitioners. If your organization
 is going to promise superior customer service, you are going to have to equip staff with the skills and
 resources to do superior work. The sector is only as strong as its workforce, and talent development                Maryland Nonprofits’
 is key. Skilled leadership will be essential to respond to the complex challenges and opportunities                mission is to strengthen,
 facing current and future nonprofit leaders. Participate in education and training opportunities to build            educate, and engage
 capacity, develop competence, and instill confidence. Invest in yourself and your people!
                                                                                                                    nonprofit organizations
    Finally, I want to assure you that Maryland Nonprofits’ staff and I know that times are not easy. We            so they can successfully
 remain committed to do “whatever it takes to help” during the months and years ahead.
                                                                                                                     achieve their missions.
                                     What Do You Get As a Member?

                  Organizational Development                                                          Operational Support
     n   Full Access to website:                                                  Discounted Products and Services
             • Sample policies and documents on finance, funding, leadership,     n   Background checks from Coeus Global
               health care, strategy, and volunteerism                            n   Copy services from Advance
             • Standards for Excellence® education packets                        n   Energy consulting from APPI
             • Free posts to our Career Center, Consultant Databank,              n   Finance and accounting services from Easy Office
               Community Calendar, Listings, and Special Offers                   n   Hardware and software from Consistent Computer Bargains
     n   The Standards for Excellence® Program                                    n   Recycled ink and toner from Printing Essentials
             • Educational Documents                                              n   News distribution and monitoring from PR Newswire
             • Standards for Excellence® Certification                            n   Office supplies from Office Depot and Staples
     n   Maryland Nonprofits’ Consulting Group—                                   n   Payroll services from ADP
         professional consultants for hire at member discounted rates             n   Web and audio conferencing services from ReadyTalk
     n   Technical Assistance via email or telephone                              n   Free use of Maryland Nonprofits’ B&W copier
     n   Monthly Member Update emails                                             n   Free use of Maryland Nonprofits’ meeting rooms
     n   Sector Connector, quarterly newsletter
     n   Resource Libraries—including online grant research tools:                Insurance and Employee Benefits
         GrantsDirect.com, Pro Platinum and Foundation Center
                                                                                  n   Directors and Officers Liability Insurance
     n   Legal Services
                                                                                  n   Employee Assistance Program from Business Health Services
     n   Annual Conference for nonprofits at member discounted rates
                                                                                  n   Fidelity Bonds
                                                                                  n   Health and Dental Insurance
                                                                                  n   Long Term Disability Insurance
                     Professional Development                                     n   Retirement planning from Mutual of America
                                                                                  n   Term Life Insurance
     n   60+ ongoing Training Seminars at locations across the state on a broad   n   Worker’s Compensation from IWIF
         range of nonprofit management topics for a low member rate
             • Purchase a $500 Training Passport for unlimited access to
               training programs for a year                                               Advocacy and Sector Development
     n   “House Calls” and Customized Training at member discounted rates
     n   Special Programs and Speakers Series—special one- time seminars on       n   Online Legislative Action Center
         timely issues at member discounted rates                                 n   Year-long Advocacy Leaders training program
     n   Leadership Circles                                                       n   Maryland Budget & Tax Policy Institute
     n   Discounted Online Trainings with:                                        n   Annual Legislative Preview at member discounted rates
             • Idealware      • Society for Nonprofit Organizations
             • Mind Edge      • Ed2Go.com




                                                                                                           effectiveness, so we can better serve our
                    New look!                                                                              members and Maryland’s nonprofit sector.
    This issue of Sector Connector introduces our                                                               This issue of our redesigned Sector Con-
    redesigned logo and look, and continues our                                                            nector focuses on savings opportunities for
    rebranding process for Maryland Nonprofits.                                                            your nonprofit, and this continues to be a ma-
    Starting with our recent Strategic Plan, and         felt it proper to incorporate our distinctive     jor reason why nearly 1,600 nonprofits are
    a revised mission statement, we have steadi-         state flag into the new logo.                     members of Maryland Nonprofits. In this new
    ly changed the look and feel of Maryland                  As part of our rebranding, you can           economy, we all need to find ways to do more
    Nonprofits with the goal of improving your           look forward to a new website that will           with less. Finding ways to save on adminis-
    membership experience with us. As we transi-         feature a user-friendly interface, easy to        trative costs using our discount programs, we
    tion our name from the Maryland Association          use registration for trainings and member-        think, is one great way to do just that.
    of Nonprofit Organizations (aka “MANO”)              ships, more intuitive layouts, while still             As always, if you have any questions or
    to Maryland Nonprofits, we wanted a new              keeping the important resources and ma-           comments, please contact us at 410.727.6367
    logo and through an intensive process, the           terials available to members and the gen-         or cweinrich@mdnonprofits.org.
    board, staff and participating members ap-           eral public to use. We are also updating
    proved this design to the right. We are Mary-        our back-end database and accounting              Thank you!
    land’s state association of nonprofits, so we        systems to improve our own efficiency and         The staff and Board of Maryland Nonprofits


2
                            News from Maryland Nonprofits

                                                                                              Annual Member Meeting
                                                                                              Nov 19th
                                                                                              11:30am
                                                                                              Howard County Conservancy

                                                                                              General Agenda:
                                                                                              Election of new Directors
                               Annual Conference                                              Financial Report
                                                                                              Public Policy Report
      Wednesday, March 2nd, 2011 at the Loews Annapolis Hotel                                 Overview of 2010
                                                                                                 Accomplishments
We’ve moved the date,                          These are questions we must consider in        Plans for the Future
but not our focus!                             order to develop and sustain the leadership    Q&A and Networking
Last year, we focused on engaging the wide     that has contributed and will continue to
                                                                                              Check Maryland Nonprofits emails
array of communities that depend on and        contribute to a successful nonprofit sector.
                                                                                              for more details closer to the date.
support the work that nonprofits do. This
year we turn our focus forward to consider     What to Expect:
who should and will be leading our             • Morning Keynote
organizations tomorrow. Join us for another    • Standards for Excellence Seal Holder
full day of exploring critical issues and        Recognition
                                               • Morning Breakout Sessions: Framing           Space Available Listings
developing strategies for your organization,
                                                 the Issues and Challenges. Topics            & Special Offers now on
your communities, and the sector to
strengthen and diversify our future.             likely to include: Leading a Changing        our website!
                                                 Organization; Diversifying Leadership,
The Basis for Our Theme:                         Cultural Competency and the Under-           If you’re looking for new space,
The rate of change in the nonprofit sector       represented; Passing the Baton, Developing   advertising space for rent, or
continues to accelerate along with much          the Next Generation; and Leading the         seeking, selling, or FREEcycling
of the rest of society. Demographics are         Sector, Improving Advocacy and Nonprofit     office furniture, then please let
shifting, technology’s impact continues to       Influence                                    us help you advertise by posting
change our work, the next generation is        • Lunch                                        on our new page. We are also
clamoring for opportunity, and demands         • Afternoon Keynote                            accepting “special” and “limited
shift daily. This dynamic environment          • Roundtable Discussions                       time” offers from and for members
necessitates a thoughtful and in-depth         • Afternoon Breakout Sessions: Strategies      only. Announcements should be
consideration of the current and future          to Propel Progress. Topics will follow the   sent to Allison Albert (aalbert@
leadership demands within our sector.            morning breakout session, and draw on        mdnonprofit.org) with “Space Ad”
• How comfortable are we leading change?         the afternoon keynote and discussions.       or “Special Offer” in the subject
• Is our leadership representative of the      • Closing                                      line. Visit the web page for more
  diversity of those that we serve?                                                           details.
• Is there a development path for those        Registration:
  underrepresented as well as those who        Members can register for the conference at
  will be leading our organizations in the     our early-bird rate of $139 until November
  future?                                      1, 2010. Member registration rates will
• How can I be working today to build my       increase to $189 on November 1. Non-           Does Your Organization Have
  organization’s leadership for tomorrow?      members can register for $289 - no early-      a Balanced Scorecard? We are
                                               bird discount available. Registration closes   looking for examples. Please
                                               February 15, 2011.                             contact Heather Iliff at hiliff@
                                                                                              mdnonprofit.org or 301.537.9519.




                                                                                                                                     3
                                          News From Our Members
    n  Nonprofit Management Executive Certificate Program                      n   Lace up your running shoes and mark your calendars
    Open House: October 20th, 5:30 to 7:30.                                    for the Casey Cares Green 5K Run on Sunday, November
    The Center for Public and Nonprofit Leadership at Georgetown               14th, 2010 - the first green 5K in Baltimore! You’ll be
    University is hosting its annual Nonprofit Management Executive            running to help a critically ill child. The 3.1 mile run/walk course
    Certificate Open House on October 20th, 2010, from 5:30 to 7:30pm.         begins at Pulse Health and Fitness Club, 14630 York Road in
    The Certificate Program is designed to strengthen the leadership and       Sparks, MD and also includes a 1 mile Family Fun Walk, Jammie
    management capacity of mid-to-senior level staff, board members,           Jog, refreshments, and musical entertainment. Teams and families
    grant-makers and others working with nonprofit or philanthropic            are encouraged to register! Early registration is $25 from now until
    organizations. The Open House will provide prospective students            9/30, $30 from 10/1 to 11/13 and $35 day of the race. Visit www.
    with an opportunity to meet with the Program Director, faculty and         CaseyCaresFoundation.org for more information, to register, and to
    alumni, as well as to receive more information about the certificate.      find out how to green your run. The Casey Cares Foundation is a
    For more information about the Open House or to RSVP for the               501 (c) 3 charity that provides ongoing and uplifting programs with a
    event, please visit our website.                                           special touch to critically ill children and their families throughout
                                                                               Maryland and the Mid-Atlantic region.
    n Volunteer Maryland: Build your skills and strengthen your
    organization! Attend one of four free training and information             n  Planned Parenthood MD: Check their website for Fall 2010
    sessions to find out how a one-year partnership with Volunteer             Trainings.
    Maryland can help your organization in resource development,
    marketing and technology, and evaluation! View our flyer!                  n   Join AFP-Maryland in celebrating National Philanthropy Day
                                                                               on Monday, November 15 at the Hyatt Regency Baltimore from noon
    n Weinberg Foundation: Maryland Small Grants Program                       to 2 pm in partnership with the Maryland Chamber of Commerce
    The Foundation initiated the Maryland Small Grants Program                 and the Baltimore Business Journal. Mary Catherine Bunting will be
    (MSGP) on December 1, 2007 to help eligible nonprofits more eas-           recognized as the AFP-Maryland 2010 Outstanding Philanthropist
    ily and efficiently apply for a grant. The MSGP supports nonprof-          of the Year. 2010 Unsung Heroes awards, 2010 Outstanding Youth
    its seeking general operating support, program support, or certain         Fundraiser awards and Maryland Business Philanthropy awards
    capital requests of up to $50,000 a year for up to two years, or a total   will also be presented. See the informational flyer for this event and
    maximum grant of $100,000. All that is required is a simple, five          register online.
    page proposal. In most cases it takes only 50 days to go from “Our
    application is enclosed” to “Your check is in the mail.”                   n  FREE DONATED PHONE SYSTEM: The phone system is
         Now in its third year, the Maryland Small Grants Program has          Toshiba DKT 2020-SD; there are twelve phones with a couple of
    awarded $11,746,380 to 220 nonprofit organizations across the              extra headsets. For more information click here.
    state. The Maryland Small Grants Program differs from the Founda-
    tion’s standard grantmaking process. There is no deadline for grant        n Jazz for Peace Empowerment Grant Average award between
    requests within the Maryland Small Grants Program and a Letter             $1000 and $60,000 Deadline: Jan. 15, 2011
    of Inquiry (LOI) is not required. To see if your organization falls        The national organization Jazz for Peace Foundation offers
    within the guidelines of the Maryland Small Grants Program, please         empowerment grants to provide world-class, cultural event/
    download the brochure.                                                     fundraiser’s at no cost to the recipients in their own cities or towns
         At the conclusion of two years of MSGP funding, the nonprofit         which raise funds, publicity and awareness and open doors to new
    grantee may apply for a subsequent grant of up to two additional           partnerships and sponsors. For more information click here.
    years of funding which will require a 1:1 match with new non-gov-
    ernment funds.                                                             n The Baltimore County Chamber of Commerce Nonprofit
         The 2011 Maryland Small Grants Program will include all               Committee meets the second Wednesday of every month from 8:30
    Foundation grant making areas: Basic Human Needs & Health;                 am - 9:30 am at the Chamber office in Towson:
    Disabilities; Education, Children, Youth, & Families; Older Adults;              102 West Pennsylvania Avenue, Suite 101
    and Workforce Development.                                                       Towson, MD 21204

                                                                               Call or email Kelly Meltzer with questions - 410.494.8545, or
                                                                               KMeltzer@Kidneymd.org




4
                        1,500 Clients                                                                      "I thoroughly enjoyed the Volunteer
                                                                                                         Maryland program. I have found your
                                                                                                         trainings to be extremely helpful and I
                                         Served by                                                        have definitely relayed the materials,
                                                                                                         teachings, and recommendations from
                                                                                                          your workshops to our organization's

                         175 Volunteers                                                                        leadership." Christie Fuentes,
                                                                                                          Port Towns Community Development
                                                                                                                       Corporation
                              Recruited and Managed by


    1 Volunteer Maryland Coordinator

  91% of partner organizations report that volunteer activities are better
 managed and supervised as a result of a Volunteer Maryland partnership.

Find out how a Volunteer Maryland partnership can help your organization.

                             www.volunteermaryland.org
                                  410-767-6203




Here’s how:
                        1,500 Clients
Want to include an item in the next Sector Connector?                                                "I thoroughly enjoyed login on the homepage,
                                                                                  To view past issues of Sector Connector,the Volunteer
                                                                                                   Maryland program. I have found the
                                                                                  and then click on Members Only. From there, go to your
                                                                                  Sector Connector trainings to be extremely helpful and I
                                                                                                    folder, and Download a document.
Remember that as a member, Served by
                                 you can and should submit                                           have definitely relayed the materials,
fliers, news items, and event notices to sectorconnector@                                            Available
                                                                                  Ad Space Now teachings, and recommendations from
mdnonprofit.org on a rolling basis. It’s a great way to share                     Paid ad space is available in our quarterly Sector Connector news-
                                                                                                     your workshops to our organization's

                         175 Volunteers
your news with other like-minded nonprofit leaders! All material                                         leadership." to over 13,000 nonprofit lead-
                                                                                  letter, which is emailed in PDF formChristie Fuentes,
must be pre-approved by a member of our staff.                                    ers.
                                                                                                     Port Towns Community Development
                                                                                  Download our Rate Sheet and Order Form here
                                                                                                                  Corporation
How your news will be included:                                                   For more information contact aalbert@mdnonprofit.org.
Member Update Emails include news and links from our mem-
                          Recruited and Managed by
bers. As usual, email content to share with other sector leaders to
sectorconnector@mdnonprofit.org. Due date for submitting items to
                                                                                     Support Maryland’s Nonprofit Sector! Give a tax-deduct-
    1 Volunteer Maryland Coordinatorgift online by clicking here.
the monthly Update Email is the 25th of each month (e.g. January
25 for the February email).       ible
                                                                                     Disclosure: The Maryland Association of Nonprofit Organizations is a 501 (c)(3)
 Quarterly Sector Connector Member Newsletter includes                organization with 166 organizational and 400 associate members from every county
 feature articles, in depth FAQs and is distributed via email in PDF  in the state. Maryland Nonprofits conducts training programs and provides techni-
                                    report that volunteer activities
    91% of partner organizationsto PDF fliers, or news and event are better
 form. Members can submit links                                       cal assistance on nonprofit management subjects; offers participation in cooperative
  managed and supervised as a result of a by December 10 for
 blurbs to sectorconnector@mdnonprofit.org Volunteer Maryland partnership.
                                                                      buying programs; promotes opportunities for information sharing and networking
 Winter issue, March 10 for Spring issue, June 10 for Summer issue,   and represents the interests of its members and the nonprofit sector before the General
                                                                      Assembly,
 and out how a Volunteer Maryland partnership can help your organization.Congress, and local governments. A copy of our current financial state-
Find September 10 for Fall issue.
 All questions or comments should be addressed to:                    ment is available upon request by calling our office. Documents submitted to the
 sectorconnector@mdnonprofit.org                                      State of Maryland under the Maryland Charitable Solicitations Act are available
                           www.volunteermaryland.org                                 from the Secretary of State, State House, Annapolis, MD 21401 for the cost of copying
                                      410-767-6203                                   and mailing.




                                                                                                                                                                             5
                                                       Feature Article

              New Energy Efficiency Programs Help Nonprofits Cut Costs and Save Energy
                                                                  By William Wolf


    Under the EmPOWER Maryland Act, the                                                              Pepco’s C&I Energy Savings Program
    state is calling for residences, businesses,                                                     Website: www.Pepco.com/business or call
    and commercial properties to reduce                                                              866.353.5798
    energy demand and consumption by fifteen
    percent per capita by the year 2015.                                                             Delmarva Power Maryland’s C&I
    Maryland’s electric companies offer options                                                      Energy Savings Program
    to help your nonprofit lower energy costs,                                                       Website: www.Delmarva.com/business or
    manage your finances more effectively, and                                                       call 866.353.5799
    meet the EmPOWER Maryland’s goals by
    conserving energy.                                                                               SMECO’s Business Solutions Program
           For example, Baltimore Gas and                                                            Website: www.smeco.coop/save/business/
    Electric’s (BGE) Smart Energy Savers                                                             index.php or call 888.440.3311
    ProgramSM offers energy efficiency programs
    to help nonprofits in BGE’s service territory                                                    Allegheny’s Watt Watchers Program
    reduce energy use, save money, and help         upgrades are also available. Incentives          Website: www.alleghenypower.com/
    the environment. Two different programs         cover up to 50 percent of the cost for           Bus2Bus/Bus2BusMd.asp or call
    that offer financial incentives are available   retrofit projects and up to 75 percent of the    877.928.8928
    for projects that include retrofitting          incremental cost for new construction and
    inefficient equipment, replacing end-of-        replacement of end-of-life equipment.
    life equipment, remodeling and performing               Currently, the Baltimore City Office     William Wolf is the Manager of I&C
    major renovations, and constructing new         of Sustainability is offering financial grants   Conservation Programs at Baltimore
    facilities.                                     in Baltimore City for lighting upgrades that     Gas & Electric Co. He can be reached at
           First, for BGE customers with            could help cover the remaining project costs.    william.j.wolf@bge.com
    monthly electric billing demands of 60kW        More information about those grants can be
    or less (Rate Schedule G and GS, which          found at www.baltimoresustainability.org.
    you can find on your bill), BGE’s Small         For nonprofits located outside Baltimore,
    Business Lighting Solutions Program             please check your local jurisdiction to see if
    provides a comprehensive lighting               they have similar financial grants available.
    replacement program tailored to help small      Also, visit http://energy.maryland.gov/
    businesses and nonprofits use energy more       incentives/business/ for more programs             Maryland     Nonprofits’   members
    efficiently. The program is easy-to-use         and incentives available to Maryland
                                                    businesses and nonprofits.                         with their own electricity meter
    with an assigned contractor performing
    the audit and completing the work with no               With so many options and financial         are also encouraged to look at
    complicated forms to complete. Financial        incentives to choose from, there’s never           our Member Service with APPI,
    incentives for this program can cover up to     been a better time to embrace energy
                                                                                                       which can reduce your costs even
    80 percent of the total cost of most projects   efficiency. For more information about these
    including materials, labor and recycling.       programs, and other opportunities from             further, purchase “green” power, or
           Second, BGE offers Energy Solutions      BGE, please visit www.BGESmartEnergy.              stabilize your energy costs. For more
    for Business, which invites nonprofits and      com or call 877.685.7377.
                                                                                                       information on the APPI program,
    other organizations to choose from a variety            BGE isn’t alone, however, in offering
    of efficiency upgrades such as lighting         incentive programs to local nonprofits.            contact Jane Seagraves, Maryland
    and lighting controls, heating and cooling      Nonprofits that are customers of other             Nonprofits’ representative at APPI
    systems, and commercial refrigeration and       utilities should ask them about specific
                                                                                                       at 410.749.5507 or jseagraves@
    kitchen equipment. Additionally, custom         programs and incentives available to
    measures that go beyond the traditional         nonprofits:                                        appienergy.com.




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                                                 An Ethics & Accountability Program for the Nonprofit Sector




                                                              What’s In a Mission?
                                            By Heather Iliff, Director, Maryland Nonprofits Consulting Group


                     My mentor in nonprofit                 If your organization’s                             may be compelling to funders or other
                     management,            Peter                                                              visitors to your website, the most important
                     Brinckerhoff, has two rules.       mission statement is unclear                           audience for a strong mission statement is
                     The first rule is, “mission,          or outdated, it may be                              your own organization. Board, staff and
                     mission, mission.” The                                                                    volunteers should all understand how their
                                                         difficult to use the mission
                     second rule for nonprofits                                                                role contributes directly to achieving the
                     is, “no money, no mission.”          as a guiding force in the                            organization’s mission.
    Brinckerhoff put the rules in that order for           organization. A strong                                     The Standards for Excellence: An
    a reason: your mission should guide all                                                                    Ethics and Accountability Code for the
    decisions of the organization – always               mission statement should                              Nonprofit Sector® calls for boards to revisit
    striving toward “More Mission, Better                   clearly state what an                              their mission statement every 3-5 years. I
    Mission, More Efficient Mission, or More                                                                   find some boards groan out loud when they
                                                           organization does and
    Effective Mission.”        In my work with                                                                 hear they have to do this – memories of long
    nonprofit boards, I often find that more                       for whom.                                   meetings arguing over one or two words seem
    attention is paid to the second rule than the                                                              to be lurking in the backs of many people’s
    first rule.    Most boards review their                                                                    minds. It doesn’t have to and shouldn’t
    financials at every meeting, but few boards        work. Most consultants try to help groups               be that way. Revisiting your mission
    regularly review the organization’s progress       develop mission statements that are short,              should be inclusive and empowering. It
    on its mission. “Your mission is your most         compelling and memorable. If you are able               should engage board members and staff
    valuable asset,” says Brinckerhoff. “It is         to achieve this, your mission statement can             in thinking about and expressing the true
    more valuable than your building, your             become like a mantra in your organization:              purpose of the organization. Yes, the words
    board, your volunteers or your staff. It’s the     it can fit on your business cards, and                  are important, but it’s recommended and
    reason your staff, board and volunteers            people can easily memorize it and repeat                absolutely possible to keep the large-group
    show up! Protect your mission, and use it          it to outside groups. And, board and staff              “wordsmithing” monster at bay. For more
    all the time.”                                     can more easily remind each other of the                information on how to do this, contact
           If your organization’s mission              mission during decision-making processes.               Heather Iliff, hiliff@mdnonprofit.org.
    statement is unclear or outdated, it               Having said that, some organizations have                      At Maryland Nonprofits, our mission
    may be difficult to use the mission as             good reason to have a more lengthy and                  is to strengthen, educate and engage
    a guiding force in the organization. A             descriptive mission statement. The style of             nonprofit organizations so they can
    strong mission statement should clearly            your mission statement is up to you.                    successfully achieve their missions.
    state what an organization does and for                   What I believe is important is                   We are honored to be associated with
    whom.       Mission statements may also            that the board, staff and volunteers have               all of the great missions of our nonprofit
    include why an organization exists, or the         full understanding of and commitment                    members!
    difference it aims to make in the world.           to the mission, and that the substance                         For a list of sample mission
    Some mission statements also include               of the mission statement is true to the                 statements from our strategic planning
    how or where an organization does its              organization’s actual work. While a mission             clients, click here.




8
                                          Highlighting Excellence

Deadlines for Standards for                      adhere to The Standards for Excellence:            from the Maryland Nonprofits website, can
Excellence Certification Program                 An Ethics and Accountability Code for the          be picked up in either of our offices, or can
for 2011                                         Nonprofit Sector. For more information about       be mailed to you at your convenience. Over
Set your organization apart!                     the Standards for Excellence program and           the last several months, we have been
Earn the Seal of Excellence!                     to request an application package to earn          pleased to release updated versions of
Mark Your Calendars for the next                 the Seal of Excellence, please visit www.          several of the educational resource packets,
Standards for Excellence certification 2011      marylandnonprofits.org.                            including:
Application Deadlines:
                                                                                                    • Board Composition (August 2010)
Feb. 11, 2011
                                                                                                    • Personnel Policies and Employee
April 8, 2011                                    Standards for Excellence Educational
                                                 Resources Available Free of Charge                   Orientation (July 2010)
July 3, 2011
                                                 to Members                                         • Financial Planning and Monitoring
                                                 Maryland Nonprofits has developed 23                 (May 2010)
About the Standards for Excellence®              educational resource packets that are              • Legal Requirements (May 2010)
voluntary certification program                  intended to assist individual organizations        • Fundraising Costs (January 2010)
The Standards for Excellence® program            as they implement specific responsibilities        • Conduct of the Board (January 2010)
is designed to promote excellence and            in our Standards for Excellence: An Ethics
integrity in nonprofit organizations.            and Accountability Code for the Nonprofit          For a full list of educational resource packets
Maryland Nonprofits offers a voluntary, peer-    Sector. These materials are available to           available through Maryland Nonprofits
review, certification program for nonprofit      all Maryland Nonprofits members free of            members, please visit our website.
organizations that demonstrate that they         charge. The packets can be downloaded




                                     Standards for Excellence® Member Spotlight
                                        The American Red Cross of Central Maryland
   With hurricanes coming and going, it’s a great time to remember
   our colleagues at the Central Maryland Chapter of the American
   Red Cross. They have shown their commitment to their mission
   by applying for and receiving the Seal of Excellence certification
   from Maryland Nonprofits. The process involved a thorough
   application including the full details of their organization and
   a strict peer review process. At the end of that process, the
   American Red Cross of Central Maryland was awarded their Seal
   to signify their highest achievement of ethics, accountability, and
   organization.
        Linnea Anderson, Director of Public Relations and
   Marketing, described how the Standards of Excellence “gives a         helped people prevent, prepare for, and respond to emergencies.
   guidepost for how to do business ethically,” and “helps us focus      Their work includes, assisting victims of disaster, preparing
   on our mission.” Their organization showcases their Seal of           Maryland residents and organizations for disaster, providing
   Excellence on their website, on letters to donors and volunteers,     safe blood and blood products to local hospitals, reconnecting
   and in press releases to the public. Anderson explains that the       families torn by international war and other calamities, providing
   Standards help them communicate their mission and purpose to          emergency communication to members of the military and
   the public and key stakeholders. “We point to the Standards of        their families, and training Maryland residents and workers in
   Excellence as a good job, and are very proud of our certification.”   lifesaving, health, and safety skills. You can visit their website at:
        For over 100 years, the Central Maryland Chapter of the          http://www.redcross-cmd.org/
   American Red Cross has provided relief to victims of disasters and




                                                                                                                                                      9
                                                          Feature Article
                            We asked you to respond.                          You did.       Here’s our response.
                                                       By Craig Weinrich, Director of Membership

                      In May, I sent a lengthy member survey by email           “[Maryland Nonprofits] is the go-to organization for the
                      to our nonprofit member organizations to gauge            best information and technical assistance.”
                      how Maryland Nonprofits is doing in serving your
                      needs. We collected 664 responses from over 400           Not knowing who at Maryland Nonprofits to contact for technical
                      organizations (some organizations had more than           assistance questions was another concern. So, we’ve updated our
                      one staff person respond, and one third did not           Staff Directory webpage to include a short bio of each staff member
                      give their organization’s name), which represents         as well as their contact information and their expertise. Even if you
                      nearly a quarter of our membership. This was the          are unsure who to contact, never hesitate to call 800.273.6367 or
     highest response rate in the past 5 years! Thank you! Although I           email us, we’ll get you to someone who does know the answer within
     cannot personally address each and every comment, I assure you             a business day.
     that all comments were heard, are being taken seriously, and where
     possible, incorporated into our programs and services.                     “Thank you for sending this survey. It shows an organization
          The majority of you are satisfied or even enthusiastic about your     ready and willing to change.”
     membership, but we still need to work on some things. There were
     some negative comments, but I appreciate them, as we can address           Speaking on behalf of Darryl Jones, CEO, and the rest of Maryland
     those areas with which some members expressed dissatisfaction.             Nonprofits’ staff, we are anxious to serve you in order to strengthen,
                                                                                educate, and engage Maryland’s entire nonprofit sector so you can
     “Still not considered a statewide organization”                            successfully achieve your mission.
     A frequent suggestion for improving the value of membership was
                                                                                If you have any other questions or comments, please call us at
     to host more trainings outside our offices in Baltimore and Silver
                                                                                800.273.6367 or email us. We will get you an answer within one
     Spring. I do hope to bring more programs and trainings to different
                                                                                business day.
     areas of the state. However, here’s where you can again help: let
     me know of local spaces that are free or low-cost for nonprofits, so
     we can provide less expensive training in your area. Also, talk to
     your colleagues, funders, and supporters about the need for ongoing
     professional development for you, your staff, and your colleagues.
     We hope to partner with them to develop programs that meet your
     needs in your area.

     “I applaud [Maryland Nonprofits’] efforts to re-examine
     its programming and to better understand its client’s
     experiences with and perceptions of the organization.”


                                                                                                            An Accounting Firm That Helps You 
     By far the most consistent comment was about not knowing of all

                                                                                                                      Help Others… 
     the programs and services we have available to you as members. To

                                                                                                                              
     address this we have:

                                                                                     Sharing help with others can be the most important thing 
     n Created a Member Benefit Guide.


                                                                                     anyone can do. Here at WABC, we have the knowledge and 
     n Scheduled quarterly free webinars on “Maximizing Your Member

                                                                                             expertise to help you do what you do best!! 
                                                                                                                    
        Benefits.” The next one will be held in January, 2011.

                                                                                     Weil, Akman, Baylin & Coleman, P.A., can assist you in your 
     n Highlighted our member benefits in this issue of the Sector


                                                                                      world of Not‐For‐Profit through our accounting, auditing, 
        Connector. We calculated that a member can SAVE at least 3

                                                                                                      and consulting  services. 
        times the cost of their dues (approximately $12,000 +) if

                                                                                                                    
        they use our group-buying discount programs, and that doesn’t

                                                                                        Feel free to contact Andy Garrett to discuss all your       
        include our insurance programs or the free resources available

                                                                                                          accounting needs. 
                                                                                                                    
        to you!


                                                                                           410.561.4411 or andy.garrett@wabccpas.com  




10
Question:                           Help! I have an employee just returning from maternity leave. She mentioned to me today that she
believes that a new federal law gives her protections for expressing breast milk at work. We’ve never heard of this before. Is this true? We
want to do the right thing, but need some advice.

From,
An HR Manager who wants to do the right thing




Response:
                                                                         the size, financial resources, nature, and structure of the employer’s
                                   Yes! Your employee is correct.        business. You must consider all your employees when determining
Section 4207 of the Patient Protection and Affordable Care Act (also     the difficulty imposed by this provision.
known as Health Care Reform) provides for “Reasonable Break
Times for Nursing Mothers.” There are some particulars about             Is there anything else I should know?
exactly what employers are covered and how the subject is handled        Since many of the terms of this provision are still undefined or very
so you’ll want to take a close look at the new statute. Here are the     ambiguous, the Wage and Hour Division of the US Department of
specifics:                                                               Labor will issue addition guidelines on this provision in the near
                                                                         future. This law will not preempt any State law that provides greater
How does the new law affect me?                                          protections.
Employers are now required to provide employees, who are nursing
mothers, break time for them to express breast milk.                     Sincerely Yours,
n As frequently as needed, and in whatever variance is necessary         Maryland Nonprofits Nonprofit CSI Team
   for each mother.
n Through one year after the child’s birth.
n These breaks are not required to be paid.                              Additional Resources
n Only for “non-exempt” employees.                                       n Full text of the provision

Employers are also required to provide a place for these nursing
                                                                         n   Wage and Hour Division homepage
mothers to express breast milk.
n Not a bathroom.                                                        n   Official Fact Sheet #73: Break Time for Nursing Mothers under
n Must be shielded from view.                                                the FLSA
n Must be free from intrusion by co-workers and the public.
n Can be temporary.                                                      n   US Breastfeeding Committee FAQ on this issue
If not a dedicated space, then it must be available to these mothers
when needed.
                                                                         Find more 501(c)SI archived articles here
Are all employers covered by this law?
No. If your organization has fewer than 50 employees and if this
provision would cause you “undue hardship,” then you are not
required to comply with this law. “Undue hardship “is determined
by looking at the difficulty or expense of compliance in comparison to




                                                                                                                                                  11
                                                       Public PolicyUpdate

                                                                      Policy Alert
     The Nonprofit Sector and Community                 decisions that have measurable impacts in           to convene and replace the current
     Solutions Act (H.R. 5533) would strengthen         communities.                                        inconsistent and often conflicting federal
     America’s communities by making the                                                                    policymaking relating to nonprofits with
     federal government a more productive               What the Bill Would Do                              a more coordinated process to achieve
                                                        The Nonprofit Sector and Community
     partner with nonprofit organizations by                                                                better outcomes in addressing federal
                                                        Solutions Act has three key components:
     establishing 1) better communication                                                                   priorities on national and community
     with the federal government, 2) better             n   U.S. Council: Creates a bi-partisan,            challenges.
     coordination within government, and 3)                 16-member U.S. Council on Nonprofit
     enhanced data collection.                                                                          n   Data Collection and Research: Charges
                                                            Organizations and Community Solutions           a single, existing federal agency with
     Why It Matters to Nonprofits                           to consider the relationship between            the responsibility of coordinating data
     The charitable nonprofit sector is a                   government and nonprofits, and make             collection on nonprofits. The agency
     significant contributor to the U.S. economy.           recommendations       on    efficiencies,       would develop metrics on performance
     In 2008, nonprofits employed over 13.5                 contracting issues, research needs, and         and streamline reporting requirements
     million individuals, making up around                  improving community-based impact.               to better inform Congress on the impact
     10 percent of the U.S. workforce earning               Council Members would be appointed              of nonprofit organizations. Also creates
     almost $540 billion in wages annually.                 by the President and Congressional              a small ($5 million) federal matching
     Governments at all levels work in                      leaders. The Council would host an              grant program to promote research on
     partnership with nonprofits to improve lives           annual summit to inform Congress and            improving data collection, enhancing the
     in every community in America. Despite                 the public on solutions and progress.           effectiveness of nonprofit organizations,
     the importance of the nonprofit sector to the                                                          and building the capacity of nonprofits
                                                        n   Interagency Working Group: Establishes
     U.S. economy and to the success of many                                                                for greater performance.
                                                            an Interagency Working Group on
     federal, state and local policy initiatives, no
                                                            Nonprofit Organizations and the Federal
     federal agency or congressional committee
                                                            Government to provide the means for         What Nonprofits Can Do
     has responsibility for evaluating, building
                                                            Cabinet Secretaries, key White House        Sign up to show your support for the
     or maintaining the capacity of the nonprofit
                                                            officials, and the heads of critical        legislation.
     sector, and government does not collect
                                                            agencies that interact with nonprofits,
     the data necessary to make sound policy
                                                            such as the IRS and Census Bureau,



                         National Study Documents Severe Impact of Contracting Issues on
                                   Government Services Delivered by Nonprofits

     On October 7, the Center on Nonprofits                 The National Study of Nonprofit-            its members. The Urban Institute’s study
     and Philanthropy of the Urban Institute            Government Contracting is a challenge and       provides even stronger evidence of the
     released the National Study of Nonprofit-          a call to action for all levels of government   problems that Task Force was created to
     Government Contracting jointly with the            and for the nonprofit community, to work        address.
     National Council of Nonprofits. This study         together and identify, modernize, correct           Conducted jointly with the National
     found that government funded human                 and reform outdated, inefficient and            Council of Nonprofits, the Urban Institute
     services across the country are significantly      inappropriate contracting practices that        study brings to national attention that
     impacted by underfunding, late payments,           impede or threaten the delivery of vital        these problems exist across the country
     and inefficient or unnecessary paperwork           services to people and communities.             in the delivery of vital services to citizens
     or complexity. The study includes                      For Maryland, this study reinforces         and communities, and threaten the crucial
     comparative results for all 50 states and the      the importance of Task Force to Study           partnership between government and
     District of Columbia. The National Council         the Procurement of Health, Education            nonprofit service providers.
     of Nonprofits produced a companion report,         and Social Services by State Agencies,              This report also shows the impact of
     released at the same time, describing              already created by the General Assembly         the national recession on organizations
     specific contracting issues.                       at the request of Maryland Nonprofits and       providing human services in Maryland and


12
                                               Public PolicyUpdate
across the country. Many of the serious         Working with Maryland’s task force to             Please follow the Maryland Budget and
contracting problems identified, such as        address these issues and strengthen the       Tax Policy Institute’s web site and alerts for
late payments and inadequate funding,           nonprofit community’s partnership with        current budget information.
can be traced to the recession’s devastating    the state is a major priority for Maryland        According to usually reliable sources,
impact on state resources.                      Nonprofits in the coming year. If you         the budget season ‘kick-off’ event, the
    Maryland’s ‘rankings’ reported in the       have had issues with the state, or a county   year’s first meeting of the legislature’s
study fall at or just below the national        procurement situation, please contact us.     Spending Affordability Committee in
average in the overall severity of the                                                        Annapolis, is now scheduled for the
five highlighted problem areas. But the         Maryland’s Ongoing Crisis in                  afternoon of Wednesday November10. The
                                                Serving Citizen’s Needs
rankings from “1” to “51” distort the fact                                                    briefing provided by legislative staff at this
                                                While Maryland’s revenue ‘freefall’
that in almost every state these problems                                                     meeting is a thorough overview of the state’s
                                                appears to have bottomed out, the most
are significant and are hurting people in                                                     economy and fiscal outlook, the projected
                                                recent projections still predict a billion
need of our help.                                                                             cost of current programs for the next year,
                                                dollar plus shortfall for the next budget
    By showing that the same or similar                                                       and state expenditures and employment.
                                                year – even though many programs’ normal
challenges exist across the country, the                                                      Particularly for newer advocates, this
                                                funding levels for next year were already
study also creates opportunities to share                                                     a valuable opportunity – and for many
                                                cut or capped by legislation this year.
information, ideas and innovative solutions                                                   experienced lobbyists attendance is an
                                                Maryland Nonprofits continues to urge the
among the states and levels of government                                                     annual ritual.
                                                adoption of reasonable revenue measures
that share these problems.                                                                        For more information contact Henry
                                                to help balance the additional budget cuts
    We appreciate the work of the Urban                                                       Bogdan, Director of Public Policy, at
                                                to important programs and services that
Institute and the National Council of                                                         hbogdan@mdnonprofit.org
                                                will be required next year.
Nonprofits to produce this important study.




    From Eastern to Western Maryland, tax-exempt organizations rely on
    us to help them comply with GAAP standards and enhance their internal controls.


                                Honesty.                        More than 600 nonprofits trust
                                Trust.                          GRF’s expertise to strengthen accounting
                                Independence.                   systems and provide financial guidance.

                                                                Benefit from our up-to-date insights on
                                                                financial issues affecting your nonprofit.


                                                                           Gelman, RosenbeRG & FReedman
                                                                                 Certified PubliC ACCountAnts
           Visit www.grfcpa.com or
             call (301) 951-9090.                               Amy Boland, CPA                         James Larson, CPA
                                                                aboland@grfcpa.com                      jlarson@grfcpa.com
     Halt, Buzas & Powell (HB&P) is proud of our dedication to the not-for-profit community.
     Join us for our next nonprofit semi-annual symposia as our professionals and other
     industry experts gather to present information beneficial to the growth and prosperity
     of your nonprofit organization.

                     Nonprofit Finance & Technology Symposia                                   Is your accounting firm the right fit?
                      Alexandria, VA – October 21                                             Do you feel like you’re swimming in the wrong space when working with your
                      Baltimore, MD – October 19                                              CPA? Finding the right fit is everything when it comes to your financial needs. At
                                                                                               DeLeon & Stang, we are dedicated to providing clients with flexible and cost effective
          Attendance is FREE. Register today at www.cpas4you.com                               solutions. Our clients experience the best of both worlds – the personalized attention
                                                                                               and responsive service of a local firm, as well as the resources, knowledge and breadth
     Founded in 1969 HB&P is a full-service Washington DC area CPA firm. We are
                                                                                               of services you would expect from a larger accounting firm. Through our strong work
     people-oriented problem solvers, totally committed to and invested in our clients.        ethic and commitment to high quality, professional service, we can help you lead the
                                                                                               way to future success.

                                                                        .                      For more information about our firm and services, please call us at (301) 948-9825 or
                                                                                               visit our website at www.deleonandstang.com.


     99 Canal Center Plaza, Suite 230, Alexandria, VA 22314 • 703.836.1350
        1525 Pointer Ridge Place, Suite 303, Bowie MD 20716 • 301.218.8950
                                www.cpas4you.com




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           • On-line web registration services                                                                                     410-516-3962
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14
                                   Maryland Nonprofits Staff



Darryl A. Jones. Sr.                 Patricia L. Hales, CPA          Branden McLeod
President and CEO                    Director, Finance, Human        Associate Director, Maryland
443.438.2316                         Resources, and Administration   Budget and Tax Policy Institute
                                     443.438.2325                    443.438.2345
Allison K. Albert
Manager, Marketing and               Melissa Harton                  Padraic McSherry Morton, Esq.
Member Benefits                      Manager of Administrative       Legal Services
443.438.2346                         Services                        443.438.2331
                                     443.438.2344
Caryn Anthony                                                        Justin Pollock
Senior Consultant                    Heather Iliff                   Managing Director,
443.438.2328                         Director, Maryland Nonprofits   Education and Programs
                                     Consulting Group                443.438.2330
Neil Bergsman
                                     301-537-9519
Director of the Maryland                                             Reine Savdie
Budget and Tax Policy Institute      Margo Johnson                   Administrative Associate
443.438.2317                         Program Associate,              443.438.2310
                                     Standards for Excellence
Henry Bogdan                                                         Grace Shinn
                                     443.438.2323
Managing Director of                                                 Training and Development
Public Policy and Public Affairs     Angineeki Jones                 Associate
443.438.2318                         Training and Certification      443.438.2320
                                     Manager, Standards for
Patti Carter                                                         Craig Weinrich
                                     Excellence
Human Resources and                                                  Managing Director
                                     443.438.2337
Accounting Associate                                                 of Membership
443.438.2333                         Ellen Knight                    443.438.2312
                                     Office Manager
Dawn Edwards                                                         Mara Winters
                                     443.438.2327
Managing Director of                                                 Director of Special Projects
Development                          Amy Coates Madsen               443.438.2336
443.438.2321                         Program Director,
                                     Standards for Excellence
                                     443.438.2314




                      190 W. Ostend Street, Suite 201, Baltimore, MD 21230
                410.727.6367 or 800.273.6367 Fax 410.727.1914 or 877.565.0942
                       8720 Georgia Avenue, Suite 303, Silver Spring, MD 20910
                         301.565.0505 or 800.273.6367 Fax 301.565.0606
                                    www.marylandnonprofits.org


                                                                                                       15

								
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