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ThE ArT oF FINE JEWELLERY Powered By Docstoc

Solitaire is a regional bi-monthly jewellery and trend consumer
title, appreciated and collected by Asia Pacific’s jewellery and
watch connoisseurs. Featuring insider reporting supplied by a
network of specialist correspondents in over twenty countries,                                                                                                                     THE FINE ART OF JEWELLERY
                                                                                                                                                                                   DEC/ JAN 2010

Solitaire showcases the latest jewellery fashion and watch trends

                                                                                              PARTY PERFECT | KATHERINE HEIGL AND VENICE FILM FESTIVAL | ZOHRAB ISTANBOULIAN
in an easy-to-digest format and a stylish presentation even                                                                                                                                                                                                                                        EXCLUSIVE:
other magazines talk about.                                                                                                                                                        Pulse
                                                                                                                                                                                   Zohrab the                                                                                                      Riches
We reach the affluent clients you need.                                                                                                                                             Lion Heart

                                                                                                                                                                                 Venice Film
                                                                                                                                                                                   and Katherine Heigl

our	rEADErS                                                                                                                                                                      Party
Who readS SoliTaire?
                                                                                                                                                                                  Perfect                                                                                                                                                                                                                                                                                                                                                                                                               Attrape-moi… si tu m’aimes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ring in white gold with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        diamonds, amethyst, fire
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        opal and chrysoprase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        from chaumet, www.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ; Signature
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        lady’s quartz watch in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        18K white gold with an

                                                                                             DEC/ JAN 2010 | Nº45
                                                                                                                                                                                   Divine 9,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        all-diamond case, dial and
                                                                                                                                                                                                                                                                                                    ASIA PACIFIC EDITION                                                                                                                                                                                                                                                                                bracelet, from harry
                                                                                                                                                                                                                                                                                                    AU.AUD15 - BN.BND10 - HK.HKD80
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        winston, www.

                                                                                                                                                                                   Ultra Diamonds
                                                                                                                                                                                                                                                                                                    ID.IDR80,000 - KR.KRW8,000 - MY.MYR20
                                                                                                                                                                                                                                                                                                    NZ.NZD20 - PH.PHP300 - SG.SGD8
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ; Vera
                                                                                                                                                                                                                                                                                                    TW.TWD550 - TH.THB250 - VN.VND150,000                                                                                                                                                                                                                                                               Wang dress from Joyce.

• Asian Professionals and Affluent Consumers                                                                                                                                        and Dream Tiaras                                                                                                                                                                            100 Solitaire Month 2009
                                                                                                                                                                                                                                                                                                                                                                                             Dec/Jan 2010

                                                                                                               Sol45 COVER 181109.indd 1                                                                                                                                                                                11/18/09 12:13 PM

   – Business Owners and Senior Management
                                                                                                                                                                                    f ACETSUPCLOSE                                                                                                                                                                                                                                                                                                                                                                                                                                        f ACETSPU
   – Financially independent personalities                                                                                                                                                                                                                                                                                                                                                                  NOBUHIKO
   – 80/20 female-to-male ratio                                                                                                                                                                                           Golden                                                                                                                                                                                                                                                                                                                      for eight years in Milan. The transfers, also
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      in platinum, are often creatively combined to

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      make a larger design.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Their application is a heady process –

   – Fashion, trend and status-oriented individuals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Nobuhiku must touch and talk to you. He
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      engages your mind to share and delight in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      your discovery of his new take on an old
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      art, or the fantasy it brings to your life. The                                                      1
                                                                                                                                                                                                                          by Kim Lee                                                                                                                                                                                                                                                                                                                  work is intensive. You get his full attention.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         When finished, the seduction of such
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      skin art is complete. The barely-there gold

   – Within the upper 20% of the income pyramid
                                                                                                                                                                                                                           Would you shell out thousands                                                                                                                                                                                                                                                                                              adheres and moves like skin, making the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      creation truly a part of you. The intimate act
                                                                                                                                                                                                                           of dollars to be decorated in gold                                                                                                                                                                                                                                                                                         of fashioning it as
                                                                                                                                                                                                                           only to enjoy it for a few days?                                                                                                                                                                                                                                                                                           you watched, and
                                                                                                                                                                                                                           If it’s the work of NOBUHIKO                                                                                                                                                                                                                                                                                               customising it to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      your desires as much
                                                                                                                                                                                                                           AKATSUKA, some do it gladly.                                                                                                                                                                                                                                                                                               as to the cut of your

• Expatriates in Asia Pacific
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      dress and the curves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      of your body, brings

                                                                                                                                                                                                                                                                                                                                                                                                             MAIN PICTURE - PHOTOGRAPHY: TOSHIYUKI ASADA; STYLING: RYOKO KISHIMOTO; HAIR AND MAKEUP: YASUKO INOMARU; COLOUR DESIGN: ATSUSHI KANABE.
                                                                                                                                                                                                                           Skin is his canvas. On his palette, gold, glitter and                                                                                                                                                                                                                                                                      a bewitchingly                                                                                           2
                                                                                                                                                                                                                           crystals. With these elements, Nobuhiko Akatsuka                                                                                                                                                                                                                                                                           personal aspect to
                                                                                                                                                                                                                           transforms ordinary people into gilded beings,                                                                                                                                                                                                                                                                             nude jewellery that
                                                                                                                                                                                                                           transporting them into private worlds of fantasy.                                                                                                                                                                                                                                                                          no other jewellery

   – Senior Management and Professionals
                                                                                                                                                                                                                              Is ‘nude jewellery’ just an outrageously expensive                                                                                                                                                                                                                                                                      can boast of.
                                                                                                                                                                                                                           indulgence? Yes and no. The sheen of 99% pure gold, a foil                                                                                                                                                                                                                                                                    Nobuhiko’s
                                                                                                                                                                                                                           just thousandths of a millimetre thick, does catch the eye,                                                                                                                                                                                                                                                                version of gilded
                                                                                                                                                                                                                           does trigger a little gasp. Then there’s also the experience                                                                                                                                                                                                                                                               body art was born
                                                                                                                                                                                                                           of wearing ‘skin art’.                                                                                                                                                                                                                                                                                                     as a way of catching
                                                                                                                                                                                                                              It starts when you meet Nobuhiko. His humility is                                                                                                                                                                                                                                                                       the attention of the
                                                                                                                                                                                                                           disarming, as is his amazement of this new and joyful                                                                                                                                                                                                                                                                      American audience

   – 80/20 female-to-male ratio
                                                                                                                                                                                                                           turn of his life. He gently and cheerfully guides you
                                                                                                                                                                                                                           to a choice of design from hundreds of gold transfers
                                                                                                                                                                                                                           he has specially created.
                                                                                                                                                                                                                                     These are a curious melding of knowledge: gold
                                                                                                                                                                                                                                            foil techniques from ancient Japanese gild
                                                                                                                                                                                      (From top)
                                                                                                                                                                                                                                                   work as seen in temples and tradi-
                                                                                                                                                                                      Akatsuka; A                                                     tional lacquer ware; hypoallergenic

   – Substantial disposable income
                                                                                                                                                                                      violin decorated                                                   surgical-grade glue from the
                                                                                                                                                                                      with GOLD NUDE                                                       modern medical industry; and
                                                                                                                                                                                      JEWELLERY.                                                            Nobuhiko’s creative talent,
                                                                                                                                                                                      (Opposite page, clockwise                                             nurtured in crucibles of East
                                                                                                                                                                                      from left) Nude jewellery
                                                                                                                                                                                                                                                            and West – he studied design
                                                                                                                                                                                      on a model’s arm, in
                                                                                                                                                                                      collaboration with hair stylist
                                                                                                                                                                                      YASUKO INOMARU for

• Premier class business travellers in Asia Pacific
                                                                                                                                                                                      Hair Mode; A model wearing
                                                                                                                                                                                      nude jewelley at Tokyo’s
                                                                                                                                                                                      biggest hair styling show,
                                                                                                                                                                                      ‘Omotesando Collections’;
                                                                                                                                                                                      A bride with nude jewellery
                                                                                                                                                                                      on her décolletage.

                                                                                                                                                                                      64 Solitaire Aug/Sep 2009                                                                                                                                                                                                                                                                                                                                                                                             63

• Members of premier private clubs and loyalty
                                                                                                                                                                                                                                                                        ILLUSTRATION: JASON SIEW
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Solitaire Aug /Sep 2009

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             70 Solitaire Aug /Sep 2009
                                                                                                                                                                               SolAugSep09 UPCLOSE Nobu 23Jul09.indd 64                                                                                             7/29/09 3:03 PM
                                                                                                                                                                                                                                                                                                                                            SolAugSep09 UPCLOSE Nobu 23Jul09.indd 63                                                                                                                                                                                                                   7/24/09 12:28 PM

  programmes in Asia Pacific                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          SolAugSep09 PULSE Alphabet 30Jun.indd 70

• International luxury shoppers and tourists to or through                                  • Paid Circulation
  Asia Pacific metropolitan areas
                                                                                                                                                                               – Bookshops and news-stands
• Private customers of regional and international
  jewellery and watch private showcases, social gatherings                                                                                                                     – Worldwide by paid subscription
  and other exclusive events
                                                                                            • Premier Circulation
• Jewellery and watch collectors and professionals
                                                                                                                                                                               – Uplifted onto first-class and business-class compartments
  throughout Asia Pacific
                                                                                                                                                                                 of selected premier airlines and national carriers flying
                                                                                                                                                                                 Asia Pacific routes
                                                                                                                                                                               – First-class and business-class lounges at selected premier
our	AuDIENCE	&	rEACh                                                                                                                                                             Asia Pacific airports
                                                                                                                                                                               – Suites and executive club rooms of exclusive Asia Pacific
Where are our readerS?                                                                                                                                                           hotels and resorts
                                                                                                                                                                               – Members of selected social and loyalty clubs throughout
                                                                                                                                                                                 Asia Pacific
                                                                                                                                                                               – Privileged clients of selected private banking and premier
                                                  Singapore                                                                                                                      credit card organizations
                                                                                            • Event Circulation
                  20.8%                                                          14.6%
                                                                                                                                                                               – Selected international and regional jewellery and watch events,
                                                                                                                                                                                 high profile social gatherings, art exhibitions, etc.
         Outside	Asia
       (Australasia,	Europe,	
    the	Americas,	Middle	East)	

                                                                                            hoW	SolITAIrE	
                        Northern	Asia            Rest	of	
                          (China,	Japan,	                            Indonesia
                          Korea,	Taiwan)	   (Brunei,	Philippines,	    9.6%
                             7.0%                Vietnam)
                                                                                            CAN	hElP	You
                                                                                            • Solitaire is the leading and only established jewellery
                                                                                              and watch consumer magazine in the Asia Pacific region
hoW are We diSTriBuTed?                                                                     • Solitaire is the proven choice for luxury branding and also
                                                                                              significantly increasing sales. Our advertisers prove their
Circulation by category
                                                                                              satisfaction in working with Solitaire by working with us
49.9% Paid Circulation                                                                        continuously over the years
45.9% Premier Circulation                                                                   • Our comprehensive circulation network connects you
4.2% Events Circulation                                                                       instantly to your potential customers in Asia Pacific
                                                                                                                       ADvErTISING	rATES	(All	rATES	IN	hKD)
                                                                              Cygne Blanc ring in white

                                                                                                                        full paGe poSiTion                                                                        raTe per inSerTion
                                                                              gold and diamonds from
                                                                              Dior Joaillerie,
                                                                              Crown earring in white
                                                                              gold and diamonds from
                                                                              louis vuitton,
                                                                              Alexander McQueen dress

                                                                                                                       Regular Position		(second	half	of	magazine)	                                               HKD 40,800
                                                                              from lane crawForD.

                                                                                                                       Preferred Position		(first	half	of	magazine)	
                                                                                                                                                                   	                                              HKD 64,800
                                                                                                                       Prime Position		(first	25%	of	magazine,	guaranteed	right	hand,	facing	editorial	pages)		
                                                                                                                                                                                                              	   HKD 76,800

                                                                                                                        douBle paGe Spread poSiTion                                                               raTe per inSerTion
                                                                                                                       Preferred Double Page Spread Position		(first	half	of	magazine)	
                                                                                                                                                            	                                                     HKD 112,800
                                                                                                                       Prime Double Page Spread Position		(first	25%	of	magazine)	
                                                                                                                                                                                 	                                HKD 130,800

                                                                                                                        preMiuM coVer poSiTion                                                                    raTe per inSerTion
                                                                                 Solitaire Dec/Jan2009
                                                                                  Solitaire Month 2010   101

                                                                                                                       Outside Gate Fold Spread		(z-Fold	Double	Page	only)	
                                                                                                                                                                          	                                       HKD 146,880
ULSE                                                                                                                   Inside Front Cover Spread		(Double	Page	Spread	only)	
                                                                                                                                                                           	                                      HKD 128,280
                                                                                                                       Outside Back Cover	                                                                        HKD 142,800
                   Alphabet                                                                                            Inside Back Cover	                                                                         HKD 70,800
                     SCOOP               Think you know your
                                         ABCs? Let these jewels
                                         spell it out for you in gold,
                                         diamonds and precious
                                         gems, and show you the

                                                                                                                        MarKeT place poSiTion                                                                     raTe per inSerTion
                                         write way to wear them.

      1. CYC pendant in yellow
      gold with letters motif,
                                                                                                                       Half Page Position		(horizontal,	second	half	of	magazine)	
                                                                                                                                                                                	                                 HKD 20,800
      2. ‘G’ and 'B' rings in pink
      gold with mother-of-pearl,
      and white and brown
      diamonds, CRIVELLI,
      3. ‘E’ pendant in gold and
      diamonds, GILORO,

                                                                                                                        Special Buy                                                                               raTe
                                                                                                                       Available as Bound & Loose Inserts, Gate Folds, 	                                          Please	contact
                                                                                                                       Belly Bands, Art Card, etc.	
                                                       4. Masriera Alphabet pendant/
                                                       brooch in yellow gold with
                                                       brilliant-cut diamonds and
                                                       fired enamel, MASRIERA,
                                                       5. La Bague ring with red
                                                       tourmaline and the word ‘La
                                                       Bague’ spelt out on the side
                                                       in white gold and diamonds,
                                                       DIOR JOAILLERIE,

                                                                                                     7/24/09 3:17 PM

                                                                                                                          DISCouNTS	&	INCENTIvES
                                                                                                                          freQuency diScounTS                                         prepayMenT incenTiVeS
                                                                                                                          •	5%	Discount	with	3x	Insertions	               	           •	Additional	3%	discount	for	3	issues	prepayment
                                                                                                                          •	15%	Discount	with	6x	Insertions	              	           •	Additional	8%	discount	for	6	issues	prepayment

                                                                                                                       addiTional charGeS
                                                                                                                       •	 rates	quoted	are	for	presswork	only.	Not	included	are	artwork	modifications,	colour	separations,	stripping	or	
                                                                                                                          other	production	work.
                                                                                                                       •	 If	the	publisher	is	required	to	handle	this	work,	the	advertiser	will	be	charged	at	cost.	Approximate	charges	for	
                                                                                                                          this	additional	work	are:
                                                                                                                          –	layout	modifications	on	electronic	files:	hKD	544	per	hour
                                                                                                                          –	Mechanical	artwork:	between	hKD	3,020	-	hKD	4,833	per	advertisement,	depending	on	design
                                                                                                                          –	Colour	separations	with	mechanical	proof	(if	required	by	advertiser):	between	hKD	785	–	hKD	1,208	
                                                                                                                          	 per	set,	depending	on	size
                                                                                                                       •	 Notice	of	cancellation	must	be	given	at	least	6	weeks	before	material	deadline.	A	levy	of	30%	of	contracted	
                                                                                                                          rate	will	be	imposed	per	cancellation.
                                                                                                                       •	 If	cancellation	is	made	later	than	6	weeks	before	material	deadline,	the	full	contract	price	is	chargeable.

                                                                                                                       EDIPrESSE	SINGAPorE	PTE	lTD
                                                                                                                       211	henderson	road	#07-04
                                                                                                                       Singapore	159552                                              Please	direct	enquiries	to	the	following	email	addresses:
                                                                                                                       T:	 +65	6323	1606
                                                                                                                       F:	 +65	6323	1692
 iSSue                                      BooKinG deadline                      MaTerial deadline                           puBlicaTion
February / March                            25	December	                          05	January	                                 01	February
April / May                                 25	February	                          05	March		                                  01	April
June / July                                 25	April	                             05	May		                                    01	June
August / September                          25	June	                              05	July	                                    01	August
October / November                          25	August	                            05	September	                               01	october
December / January                          25	october	                           05	November	                                01	December

Please	Note:	
Material	deadline	is	for	printer-ready	material	(electronic	files	or	films).	If	material	is	to	be	produced	by	the	publisher,	all	text	and	images	must	arrive	at	
publisher’s	office	latest	by	booking	deadline.	The	publisher	reserves	the	right	to	refuse	all	ad	material	deemed	unsuitable	for	the	publication,	in	particular	
advertisements	showing	retail	prices,	religious	symbols	and	nudity.

STandard ad SizeS                                                                     Technical SpecificaTionS
•	 Maximum	print	area	in	mm,	width	x	height.	Please	refer	to	chart	below:             •	 Printing:	        Sheet-fed	offset	at	175	lines	per	inch
                                                                                      •	 Pre-Press:	       Colour	Separations	with	proofs	
   Double	Page	Spread	Ads                                                                	                 and	Computer-to-Plate	(CTP)	process
     DPS	                     width	x	height                                          •	 Finishing:	       Perfect	binding,	covers	laminated	
     	                        440mm	x	300mm
                                                                                      •	 Paper:	           Cover:	260gsm	glossy	art,	
     	                        (trim	size)
                                                                                      •	 Content:		        115gsm	glossy	art
                                                                                      •	 Trim	Size:	       220mm	width	x	300mm	height
                                                                                      •	 Type	Size:	       185mm	width	x	270mm	height
                                                                                      •	 Film	Size:	       230mm	width	x	310mm	height	(full	page)

                                                                                      MaTerial Supply
   Bleed	Ads
                                                                                      •	 Electronic
     Full	page	               width	x	height
                                                                                          –	If	material	is	supplied	in	electronic	form,	publisher	requires	PDF	or		
     	                        220mm	x	300mm
                                                                                          			TIFF	format	with	crop	marks	all	around	according	to	our	trim	size.
     	                        (trim	size)
                                                                                          –	Electronic	material	supplied	in	zip	or	CD	should	preferably	be	in	PC		
                                                                                          			format.	These	must	have	two	colour	proofs	for	checking	purposes.			
                                                                                          			Publisher	will	match	colours	on	best-effort	basis.
                                                                                          –	If	you	are	sending	electronic	material	via	email,	its	file	size	must	be		
                                                                                          			less	than	8MB.	Please	email	it	to:
                                                                                      •	 Non-Electronic
                                                                                          –	If	advertising	material	is	supplied	in	film	form,	publisher	requires	un-	
   Non-Bleed	Ads                                                                          			retouched	positives,	right-reading,	emulsion	side	down.	Films	must		
                                                                                          			show	registration	marks,	corner	marks	and	colour	indicators	on	each	     	
                                                                                          			film,	corresponding	to	the	trim	size	of	the	publication.
     Half	page	                width	x	height
     	                         205mm	x	140mm                                              –	At	least	two	colour	proofs	plus	one	set	of	progressives	must		
                                                                                          			accompany	films.	Without	complete	colour	proofs,	the	publisher		
                                                                                          			declines	responsibility	for	colour	accuracy.	Publisher	reserves	the		
                                                                                          			right	to	match	spot	or	second	colours	with	process	colours	on		
                                                                                          			a	best-effort	basis.

                                                                                      Please	Note:

•	 Bleed	ads	are	allowed	at	no	extra	cost	to	the	advertiser,	but	for		                All	electronic	and	non-electronic	reproduction	material	and	proofs	should	
   full-page	and	double-page	spread	ads	only.                                         be	sent	by	air-courier	to:	

•	 An	extra	3mm	must	be	allowed	for	cross-gutter	ads.	Publisher	                      EDIPrESSE	Singapore	Pte	ltd
   reserves	the	right	to	trim	up	to	5mm	off	each	edge	of	the	trimmed	
   page	dimensions.	Type	matter	and	illustrative	material	must		                      211	henderson	road	#07-04,	Singapore	159552
   therefore	be	kept	within	these	tolerances.                                         Tel:	+65	6323	1606					Fax:	+65	6323	1692

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