AOL Time Warner Presentation - AOL Time Warner America Online.ppt

							AOL Time Warner
 America Online




      Shellie Byrum
       Lilla Cortese
   Elizabeth Hansbury
        Sarah Stein
• Media & Communication           • Entertainment & Networks

  – America Online                  – Home Box Office
  – AOL Time Warner Book            – New Line Cinema
    Group                           – Turner Broadcasting System
  – AOL Time Warner Interactive       Inc.
    Video                           – Warner Bros.
  – Time Inc.                       – Warner Music Group
  – Time Warner Cable
              America Online
•   Founded in 1985
•   Merged with Time Warner Jan. 11, 2001
•   # 1 Internet Service Provider in the world
•   85 million customers
•   Operates in 17 countries and 8 language
•   Accounts for 60% of Internet audience in
    U.S.
    AOL Services
•   AOL Instant Messenger
• ICQ
• MapQuest
• Netscape
• AOL Moviefone
• Spinner
• Winamp
• Digital City, Inc.
           Major Competitors
                                    2%
                              2%
•   MSN               2.30%
•   United Online
                    3.10%
•   Earthlink                            17.80%
•   SBC/Prodigy     3.20%


                            5.20%         AOL
                                          MSN
                                          United Online
                                          EarthLink
                                          SBC/Prodigy
                                          CompuServe
                                          RoadRunner
                 Reputation
• Strengths                • Weaknesses
  – Worldwide                – Customer Satisfaction
  – Brand Management         – Investor Satisfaction
  – Accessible and User-
    Friendly Services
  – Innovative
  – Broad-based
                    Threats
• Microsoft
  – MSN 8 rivals AOL’s 8.0
• AOL Time Warner might drop AOL from
  company name
• Possibility of split between AOL and Time
  Warner
             Opportunities
• Rebuilding top management
• Expanding AOL Broadband high-speed Internet
  access
• Expanding AOL Anywhere
• Closing the Digital Divide
• Improve customer satisfaction and retention
          Recommendation
• Goal
  – To restore confidence in management

• Objective
  – To reach a position where two-thirds of AOL
    Time Warner’s top 1,000 shareholders
    embrace the company’s strategy for growth
    by December 2004
            Recommendation
• Strategy
  – Promote shareholders’ awareness of current
    events about AOL Time Warner and its
    strategy for growth

• Tactics
  – Listserv e-mail
  – Bi-monthly newsletters
  – Investors only section of Web site
            Recommendation
• Strategy
  – Incorporate feedback from investors into the
    growth plan


• Tactics
  – Annual dinner meetings
  – Qualitative questionnaire
  – Direct connection to board members