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2010 CENSUS The Importance of an Accurate Count.ppt

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					   The Road to the
    2010 CENSUS:
What Mayors Need to Know

      Census Task Force Meeting
      U.S. Conference of Mayors
            Providence, RI
                  June 15, 2009
                      Presented by
            Terri Ann Lowenthal, Consultant
      Funders Census Initiative; The Census Project
      OVERVIEW OF REMARKS

• Why is an accurate census important?

• Who is missed in the census?

• 2010 census milestones

• Challenges to achieving an accurate count in 2010

• What Mayors can do to help




                                                      2
   Why is an accurate census important?
• Fair political representation
   – Congressional apportionment & redistricting
   – Electoral college
   – State and municipal legislative bodies


• Allocation of $400 billion annually in federal program
  funds, based in whole or in part on Census Bureau
  data (Fiscal Year 2007)
   – Brookings Institution analysis of federal funds distributed based on Census
     Bureau statistics, as well as state-level distributions, are posted on Census
     Project web site
   – County-level distributions, FY2008 update, and state distributions by
     program area, available Summer 2009


• Informed planning and policy development
                                                                                     3
 Who is missed in the census?
• People of color
• Low income populations/renters
• Highly mobile people
• Immigrants and people with limited English
  proficiency
• People living in complex households
• Adults without a high school diploma
• Young children
• Unemployed people
                                               4
 2010 Census Operational Milestones
• Spring 2009: Address canvassing
• Summer 2009: Validate „group quarters‟ list
• Fall 2009: Open remaining Local Census Offices
  (LCOs)
• Fall 2009: Start recruiting census takers
• Late Fall 2009: Begin educational phase of
  Communications Campaign
• January 2010: Launch paid media campaign
  (awareness phase)

                                                   5
     Operational Milestones (con’t.)
• Late January 2010: Start census in remote and rural
  locations (continues through March)
• March 2010: Pre-census letter, followed by mailed
  census forms and “thank-you/reminder postcard”
• Late March 2010: Transitory location count
• Paid media campaign: Motivational phase
• April 1, 2010: CENSUS DAY
• April - June 2010: Door-to-door visits to unresponsive
  housing units
                                                        6
Operational Milestones (con‟t.)
• Late summer - Fall 2010: Follow-up and coverage
  improvement operations
• December 31, 2010: Deadline for reporting state
  population totals to President
• April 1, 2011: Deadline for reporting detailed
  population counts to state governments for
  redistricting
• 2010 - 2011: Census „accuracy check‟ follow-up
  survey
• 2012: Census Bureau publishes “coverage” estimates
  (undercounts, overcounts, components of error)
                                                   7
Challenges to Achieving an Accurate
          Count in 2010
• Increasing diversity of population; growth in
  immigrant population; calls for boycott
• Post-9/11 and “Internet age” concerns about data
  confidentiality
• Displacement related to economic downturn
• Changes to 2010 census plan late in the process
• Lack of complete testing of key systems and
  operations
• Leadership vacuum at critical time

                                                     8
               Get Involved!
• Become a 2010 Census Partner
• Establish a Complete Count Committee
• Locate Questionnaire Assistance Centers and “Be
  Counted” sites in high-traffic city service centers
• Host community meetings & events to promote
  census participation
• Help recruit census workers
• Distribute census promotional materials at municipal
  sites; include census message on municipal mailings;
  launch your own promotional campaign
• Carry the message to your constituents
                                                         9
                   Stay informed!
• Free Census News Briefs (e-mail TerriAnn2K@aol.com)
• Join the Census Project (www.thecensusproject.org)
• Nonprofit Voter Engagement Network 2010 census project
   (www.nonprofitvote.org/Census-2010)
• Leadership Conference on Civil Rights 2010 Census Public
  Education Campaign (www.civilrights.org/census/)
• U.S. Census Bureau      (www.census.gov)

• Regional Census Offices      (www.census.gov/field/www/)


• 2010 Census Jobs (http://2010.census.gov/2010censusjobs/)

• Brookings Institution (www.brookings.edu/metro.aspx)

                                                              10
 For further information:

   Terri Ann Lowenthal
Legislative & Policy Consultant
 e-mail: TerriAnn2K@aol.com
    Phone: 203-353-4364




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