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									   4 Waves of Computing
                                                        Sun(Java/Solaris)
                                                        Cisco
                                   Microsoft(Dos/Win)
                                                        Oracle
                    DEC(VMS)       Intel
                                                        IBM
                    HP             Compaq
                                                        Microsoft
                    IBM            IBM
                                                        Consumer Electronics
                    Prime          Toshiba
                                                        Brands
                    Wang           Dell
                                                        Telecommunications
                    Data General   NEC
                                                        Brands
                    Prime          Fujitsu
                    Unisys         Acer
     IBM(MVS)       ICL            HP
     Control Data   BULL
     Sperry         Fujitsu
     Burroughs
     ICL
     Amdahl




    1970s           1980s          Mid-1990s                2000+
Disk Centered Microprocessor Open System                           Network
 Computing         Age          Age                                 Age
      Application Centric (Legacy)
                                      Thin
                                     Fat
                                      Clients
                                     Clients
                                         Internet
                                     -- Intranet




App        App   App   App    App

                                          User Mgmt
                                          Security




      NT           Unix      Mainframe
  Portal Centric Computing
                         Portal


SCM        CRM         CM / KM Commerce               APs


      Integration       Application   Messaging &
       Services          Services     Collaboration


                        Security

                    User Management

             新集中式管理時代來臨
       What's Changing?


Applications        Services
Proprietary               Open
Desktop              Device
O/S             Who Cares?
               Net Effect
Users x Devices x Services x Data =
Opportunities
           Waves of the Internet

               An Internet
 An Internet       of        An Internet
of Computers   Things That       of
                 Embed        Things
               Computers
                                    Developer
                             x1

           Payment                              x 106

Locator
                     x 106
            New              User
           Service


Calendar

      Authentication

 Software as a Service                  Shrink Wrap
The Challenge
In the Past 24 Hours
                         330 Million
                      Wireless Internet
                        Subscribers        1.5 Billion
     500 Million                          Cell Phones
    People On-line


                                                $3 Trillion

 $150 Billion
   in B2C
E-Commerce
                      200                            in
                                                Business
                                                Efficiency




                      3
                                          More than 50%
                                          Net Access Via
       5% Global                          Non-PC Devices
      Sales On-line       $3 Trillion
                            in B2B
                         E-Commerce
Crossing Thresholds
                                                  Wireless Market
                                   1,600


                                                   ROW
    Millions of Data Subscribers


                                   1,200           Japan
                                                   Europe
                                                   Americas

                                    800



                                    400



                                      0
                                           1999    2000   2001   2002   2002   2003   2004

Source: Cahners In-Stat Group
An Increasing Number of Web Sites Will Offe
Content for Wireless Devices
Rich Has Personalized His Portal
       with His Interests

            Personal Interests

            jazz music

            fly fishing

            antique clocks
Rich Receives Notification of an
      Upcoming Auction
Rich Forwards Auction Information
           to His Wife
Auction Day - Rich Makes a Bid
Notified That the Bidding Is Now at $200,
     Rich Instant Messages His Wife
Rich’s is the winning bid

     Billing
     Delivery
     Congratulations,
             account?
     Which Address?
     At $225, yours is
     x Personal
       Home
     the winning bid.
       Business
Billing and Delivery Arrangements are
             Automated
User Expectations – Information Utility




               Consolidate
                Customize
               Personalize
           Device Independence
                Interactive
                Integrated
                Service-Point Architecture

   SAN       SAN      NAS        NAS

         Storage Network

                             Web
   DB          App

                                         Internet/
                                          Intranet


Transactions Users Connections
  Directory Security Policy Management


              Platform
IT is Changing...

                Yesterda       Toda        Tomorro
                y              y           w
Investments:    large         Applicatio   Core
                systems       ns           competency
Solutions:       custo         packag        servic
                 m             e             es
Acquisition Model: T&M        Fixed         Subscripti
                              price         on

Availability:     batc        interactiv       4A
                  h           e                s
Labor Supply: Train & grow   compete &        reduc
                             pay              e
Audience:        captiv         Users        custome
                 es                          rs
  Enterprise Top Challenges


                How do I reduce
                    churn?
How do I make
   money?


    How do I add new
     services quickly?
 These Are the Critical Questions
That You Should Ask to Make Your
       Net service a Success

 •   How many?
 •   How much?
 •   How often?
 •   How big?
The Net Effect Vision

  Reinvent
                           Reinvent
      the
                           the Data
 Applications/
                            Center
   Services
                 The
              Net Effect

   Reinvent                Reinvent
     the                   the Client
   Network
    Market Evolving from ISP to iDC
                    Business Services
                         (IBSP)
           Hosting Services                      Service Delivery &
                (ASP)          Service           Management
 Managed Services
                                                 Web hosting,
 (MSP or ASP-enablers)     Application           App Management
                                                DB backup/restore,
Co-location Services     OS, Databases,     etc.Monitoring, Security,
                                                Storage solutions
       (iDC)
                           Servers and           ping, power, pipes
                            Network
               Building, Power, Bandwidth        Facilities-centric



     iDC: Internet Data Center   MSPs: Managed Service
     ASP: Application SP            Provider
                                 IBSP: Internet Business SP
Today’s iDC - Tomorrow’s
IT?                                              Biometric
                                                 Access and Exit Seismically-braced
                                                 Sensors                     Server
                                Continuous Video                             Racks
                                Surveillance
                                                                                      UPS Backup
            Electronic Motion                                                          Generators
                     Sensors



                                                                                           Redundant HVAC
                                                                                           Controlled
                                                                                           Environment




                                                                     Gas-based Fire
                                                                     Suppression System
 Security
 Breach
 Alarms                                        Server
                                             Operations
            On-Premises Security             Monitoring
                Officers
  Portal Centric Computing
                         Portal



SCM        CRM         CM / KM Commerce               APs


      Integration       Application   Messaging &
       Services          Services     Collaboration



                        Security

                    User Management
  Portal Centric Computing
                         Portal



SCM        CRM         CM / KM Commerce               APs


      Integration       Application   Messaging &
       Services          Services     Collaboration



                        Security

                    User Management
 Unified User Management

                     如果他們同
CRM                  在一起該多
                       好
  客戶
  資料
                …
                ….
                ….   …         SCM
                     ….         供應商
                     ….
           …                     資料
           ….
           ….


      人事
      組織
                          AP使用者資料
  Portal Centric Computing
                         Portal



SCM        CRM         CM / KM Commerce               APs


      Integration       Application   Messaging &
       Services          Services     Collaboration



                        Security

                    User Management
      The Application Integration Mess

Partners   Customers   Internal Users   Suppliers
           The Solution to the Mess

Partners     Customers           Internal Users     Suppliers



               Enterprise Application Integration
                      P2P Service Era


                                          Adapt interaction
                      Presentation Tier   to a variety of
Hosts enterprise-
accessible business                       devices
                       Business Tier
                         Services
objects                                   Provides for diverse
                       Integration Tier   communication with
                                          back-end resources
                                                    Intranet
  Java Technology make it possible


• Write Once,
  Run AnywhereTM
• Object-oriented
• Dynamic
• Secure
Java 2 Platform
      J2EE platform execution model

              Server-Side     Server-Side      Enterprise
              Presentation   Business Logic   Information
                                                Systems
                Web              EJB
Browser
                container        container
  HTML           Servlet           EJB
                                                 DB

 Applet
                                   EJB
                                                ERP

Application
                   JSP             EJB

Java App                                        CICS
              Java Leads the Way...
New Application Development by Language
Percent (%)
 100

 75

 50

 25

  0

 -25     Java continues
           to eclipse other
 -50       development
           environments
 -75
       Java   EJB   VB   CC++   PB   Small Cobol        PL/I
                                     Talk
                                       Source: Soundview Technology Group
         XML & Java Marriage
                                      Portable
                                        Data
      Portable                  XML
       C ode      Java


                   HTTP/ SMTP



                    Ubiquitous
                  Communications
           XML = structured data for the web
Gartner group says “XML plus HTTP equals Digital Dialton
Net Service Ready
Platform
                Unix
           Problem: “Server Sprawl”
Each Application = at least 2-4 new servers


              •   Production
              •   Development
              •   Training
              •   Testing
              •   Failover
                                            Domains & Resource Sharing
                                               No More Configuring for the Peak
                                                                 Configuring resources the
                                                                        old way!
Resources - Servers, Storage, network,etc




                                                           Contingency
                                              Borrow
                                             resources
                                            on the fly!!
                                                               Configuring resources the
                                                                      new way!




                                                                                           Time
         TPC-C Benchmark“Lab-Only”

            Limitations
                         TPC-C     Real World
                         Benchmark Application
Transaction Complexity Low              High
Adhoc Componets        None             High
I/O Access             Med/Small        High


Impact of...             Impact of...   Impact of...
CPU Frequency            High           Medium
CPU Cache                High           Medium
Interconnect Bandwidth   Medium         High
Network Bandwidth        Medium         High
Partitioning Workload    High           Depends
           Open   Storage Strategy
                              Management
                                Station




  Server
                                           Sun     HP        IBM

Server
             Server
             Server                               Switch
                                                   Switch
                                                 Network
                                                  Network




                                           Sun              Other
    DAS                   NAS
 Direct Attach        Network Attached           SAN
                          Storage           Storage Area
    Storage                                   Network
  Sun ONE: The Vision
Making Web Services
       Smart
  Sun ONE: The Vision
Making Web Services
       Smart
                                  Sun ONE
                    Smart Web Services Fabric




                                                          assembly
                           Applications/Smart Web
                                  Services
                               Policy/Process
creation

           Tools




                                                                            deployment
                                                               Any Device
                    Services     Services      Services
                   Integratio    Container     Delivery
                       n

                                  Platform
      Smart Web Services
 Smart Policy                              Smart Process
                Service Creation and AssemblyebXML, XAML
 LDAP, PKI, OASIS,
    AuthXML

       Service
       Delivery          Web Services            Service
                                               Integration
   HTML, XHTML,
     XML, XSLT,                               SQL, JDBC,
                           Service
   WAP, VoiceXML,                              XML, XSLT,
                          Container
    UDDI, SOAP,                              JMS, RMI , JCA,
    XMLP, WSDL,          J2EE, J2SE,         SOAP, ebXML,
      ebXML                  J2ME,               XMLP
                        MIDP, Java Card
                       Identity & Policy
Smart Delivery Kerberos, PKI, OASIS Security
            LDAP,
XML, HTML,XHTML,
  VoiceXML,WML,        Service Platform
 SSL, SOAP, XSLT,                  Smart    Management
  ebXML, UDDI, ...                    SNMP, CIM, DMTF, JMX
Sun ONE Product Portfolio
                                                             Open Environment
    Metroworks, Oracle, Rational, Sybase, WebGain
                                                             Applications/Smart Web Servers
       Borland, Espial, KL Group, Macromedia,


                                                              CommerceOne, Oracle, Ariba, I2, Broadvision

                                                                         Policy/Process
                                                     ATG, Ariba, Bowstreet, CommerceOne, Mercator, NEON, Tibco,
                                                     webMethods, CA, Netegrity, EnTrust, Novell, PeerLogic, Veritas

                                                     Services                Services                  Services
Tools




                                                                                                                       Any Device
                                                    Integration              Container                 Delivery
                                                     ASPs, ATG,                   BEA,                 BEA, Oracle,
                                                     Broadvision,                Oracle,                 Sybase,
                                                    Digital Harbor,          SilverStream,              IONA, IBI,
                                                       Oracle,                   IONA,                  PeerLogic,
                                                        Seven                Persistance,               Mercator,
                                                      Mountains,                Apache                 Critical Path
                                                    Yahoo, Telcos
                                                                              Platform
                                                                Nokia, Ericsson, Insignia, Motorola, Palm
    e-Business 2.0 = Outward
       Facing Enterprises
• Connections anytime and anywhere
• Remote users are the most important users
• The competition is just a click away



    The Network is the Business!
         e-Business 2.0 =
       User-aware Networks
• Mass customization of applications and
  services
• Shift from managing to automating
• Security is inherent in the solution


    The Network is Personal!!
   Are today’s enterprise
networks and applications up
    to the challenge of
      e-Business 2.0?


      No!!!
              Knowledge Management
• Provide
  highly-available
  applications and
  systems by:
                         People
   – Improving
      PEOPLE skills
                                     40%   40%
   – Deploying
      improved
                         Processes
      PROCESSES                        20%
   – Providing
      PRODUCTS
      with the highest   Products
      availability
 The Net Effect Model
The Best of Both Worlds
                  Reduce point Multiple points
       Single point Single Cost of
        of system Management of system
                     of system
       management management management

                     Reduce Cost of  Under-utilized
                    Efficient resource replicated
     Efficient resource             and
          utilization Ownership
                        utilization   resources

                                   Component
     Increased Service Levels
     Centralized service
                 Centralized service
      levelmanagement management
                  level            management


                Reduce Cost ofIncremental
                    Incremental
     Lumpy acquisition
                     acquisition acquisition
         model Provisioning
                                   model
                        model
                 Reduce Cost of environment
       Proprietary
                            Open
               Open environment
       environment
                 Implementation
                 Do IT Yourself
               Organizational Issues
• Consider industry position, corporate culture,
  resources and skills
• For strong industry position
    – Centralize .com group
    – Take existing business online
• For lagging industry position
    – Spin-off .com group
    – New business models and markets
• Resolve conflicts
Source: Forester Research Group - 1/2000
     Do IT with Outsourcing
       Service Providers
• New generation of SP
 – Internet, network, commerce,
   applications
• Benefits
 – Access to leading-edge technology
   and applications
 – Lower costs & risk
 – Higher business value
 – Accountability
    What To Do Next ?
Determine which areas of your IT
infrastructure are mission-critical.
Define your company’s IT core
competencies.
Assess how you could extend your
offerings over the Internet.
Determine which services you could
outsource.
Get help: Consult with Sun about which
services providers will best meet your
needs.
                     Summary
• Change is a constant
• Change is an opportunity
• Disparate technology slows your response to
  change
• Three keys for managing change from an IT
  perspective include:
   – Application integration
   – Process automation
   – Adoption of standards
• Separation of process logic from application
  technology is key

								
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