Introduction What do you need to build an Ecommerce Site.ppt by censhunay


									Introduction: What do you need
 to build an E-commerce Site?
         M A El-Affendi
What are E-commerce Systems?
• A Special type of WEB application that
  makes it possible to perform business
  transactions on the Internet.
• Many types: B2C, B2B, G2C, C2C
• A fast growing area: billions of dollars are
  now invested in building e-bus systems.
•   Vision and Motivation
•   A digital certificate.
•   A domain name.
•   Merchant account.
•   A private server or a hosting site.
       Software Development
• You need to build the site and test it on your
  local machine.
• For this purpose you need a local WEB
  server (For this course we will use IIS 5 or
• Visual Studio.Net.
• SQL database server.
            Visual Studio.Net
•   Full support of ASP.NET.
•   Many Languages.
•   Visually Building your WEB pages.
•   The Codebehind concept.
•   Creating and accessing databases.
•   Use F5 to test your site.
Toolbox   Server controls      Solution

Server     SQL server (MSDE)
        WEB Business Models
• Business models the on the Web include:
  –   The Storefront Model
  –   The Auction Model
  –   The Portal Model
  –   The Name-Your-Price Model
  –   The Comparison Pricing Model
  –   The Demand Sensitive Pricing model
  –   The B2B Exchange Model
• An e-business can be defined as a company that
  has an online presence.

• E-commerce businesses allow customers to sell,
  trade, barter over the Web

• The company’s policy, operations, technology and
  ideology define its business model
              Storefront Model
• Storefront model enables merchants to sell
  products on the Web
   – transaction processing, security, online payment,
     information storage

• E-commerce allows companies to conduct
  business 24-by-7, all day everyday, worldwide

• An e-commerce storefront should include
   – online catalog of products, order processing,
     secure payment, timely order fulfillment.
     Shopping Cart Technology
• Shopping Cart
   – An order-processing technology allows customers to
     accumulate lists of items they wish to buy as they
     continue to shop.
• The shopping cart is supported by
   – the product catalog, merchant server, database
• Many companies combine a number of purchasing
  methods to give their customers a wide array of
         Online Shopping Malls
• Online Mall
   – A collection of online retailers that offer their products
     and services on a single site.
• In an online mall, consumers can use the mall’s
  shopping cart technology to purchase items from
  many stores in a single transaction.
• Online malls act as shopping portals directing
  traffic to the leading shopping retailers for a
  specific product.
• Online malls offer speed and added convenience
  to a customers shopping experience.
             Auction Model
• Online auction sites act as forums through
  which Internet users can log-on and assume
  the role of either bidder or seller.
• Sellers post items they wish to sell and wait
  for buyers to bid.
• Auction sites collect a commission on every
  successful auction.
                  Portal Model
• Portal sites give visitors the chance to find almost
  everything they are looking for in one place.
• horizontal portals
   – portals that aggregate information on a broad range of
   – Yahoo!, AltaVista, Google
• vertical portals
   – portals that offer more specific information within a
     single area of interest.
   – WebMD, IMDB, FirstGov
      Dynamic Pricing Models
• The Web has changed the way products are priced
  and purchased
• Comparison pricing model
  – Comparison pricing Web sites use shopping bot
    technology to find the lowest price for a given item
• Demand-sensitive pricing model
  – Group buying reduces price as volume sales increase
• Name-your-price model
  – Name-your-price for products and services.
       Dynamic Pricing Models
• Bartering Model
   – Individuals and business trade unneeded items for items
     they desire.
• Rebate Model
   – Sites offer rebates on product at leading online retailers
     in return for commission or advertising revenues.
   – eBates
• Free offering model
   – Free products and services generate high traffic
   – Freemerchant, Start Sampling,
             B2B Exchanges
• B2B exchanges
  – businesses buy, sell, auction, barter, distribute
    and ship products and services online
• B2B e-commerce
  – buying, selling, partnering, bartering or trading
    conducted between two or more businesses
         Online Trading Models
• Online trading empowers the average investor to
  handle their own investments
• Trading sites offer
   –   Research
   –   Investments analysis
   –   Stock history
   –   Simple buying and selling
• Online Trading sites include:
   – E*TRADE
   – Ameritrade
   – CharlesSchwab
          Recruiting on the Web
• Resume tutorials, cover letter help, and free job
  searching available on the Web
• Employers can find new employees from a global
  pool of applicants
• Earn rewards for referring new hires to recruiters
• Examples:
           Online News Services
• Internet and Web offer a 24-by-7 news source
• It is important to check the information source as
  rumors are often passed online
• Independent and freelance content creators
  compete with large scale industry players
   –   Drudge Report
        Online Travel Services
• Customers now have the power to bypass a travel
• Discounts and low fares available online
• Name-your-price for tickets, hotels and car rentals
• “Last minute” fares often lower online
• Examples:
   – Travelocity
           Online Entertainment
• The Web is a form of entertainment
• Interactive television will use the Internet to offer
  interactivity to the world
• MP3 and file-transfer technology threaten
  copyright law
• Examples:
   –   IMDB
   –   Ain’t It Cool News
      Online Automotive Sites
• Consumers access automobile information
  empowering them to make an informed buying
• Dealers use the Web to showcase vehicles
• Online auto auctions give buyers more options
• Examples:
            Selling Brainpower
• Unused patents and trademarks can be sold online
• Outsourcing
   – Hiring outside contractors or companies to complete
     projects and offer consulting.
• Contractors can find projects to match their needs
  on the Web
• Examples:
   – Hellobrain
   – Question Exchange
              Education Online
• E-learning is changing the way people learn.
• Web-based training and education give the world
  access to continuing education form their home
• Many colleges and universities offer distance
  learning and degree programs online
• Examples:
   –   Click2learn
   –   Saba
   –   Smartforce
   Click-and-Mortar Businesses
• Brick-and-mortar
   – Companies that operate solely offline with traditional
     business practices
• Click-and-mortar
   – Companies operating with both an online and offline
• Click and mortar companies have brand
  recognition, and an established customer base
• Examples:

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