Food Truck
Document Sample


For Immediate Release
September 16, 2011
**** MEDIA ALERT/CALENDAR LISTING ****
CHEF’S A-GO-GO FOOD TRUCK TOUR IS ROLLING INTO SANTA MONICA
National food truck tour showcases Macy’s Culinary Council Chef Cat Cora
WHAT: Macy’s first-ever food truck tour will feature Chef Cat Cora on board at the Santa
Monica stop, cooking her signature recipes and dishing them out for free with
a qualifying Santa Monica Food lot purchase! Yes, you heard that right.
If delicious food and celebrity chefs weren’t enough to get you to “go-go”,
visit the food truck tour when it rolls into your town. Fans that “like” Macy’s on
Facebook (www.facebook/macys), or follow Macy’s on Twitter
(@macys amd @macysevents) and the Macy’s Culinary Council on twitter
(@CulinaryCouncil) and tweet using the hashtag #macyschefs will receive a
special gift at each food truck stop, while supplies last.
While the chef's dishes are free with purchase from a participating food truck
vendor, guests can support a good cause by donating to Feeding America®,
the nation's largest domestic hunger relief organization. For every $1 donated,
Feeding America can help provide seven meals to those in need on behalf of
local food banks.
WHO: Chef Cat Cora, which launched Macy’s exclusive CCQ (Cat Cora’s Que), at
Macy’s new Signature Kitchen Restaurant in California’s South Coast Plaza, has
authored two cookbooks, Cat Cora’s Kitchen and Cooking from the Hip: Fast,
Easy, Phenomenal Meals.
Both on- and off-screen, Chef Cat Cora is recognized in the culinary and
philanthropic community, she was bestowed with the prestigious Bon Appétit
Magazine Teacher of the Year Award; and, is president and founder of Chef’s
for Humanity, an organization that was founded in response to the 2004
Tsunami disaster.
WHEN: Tuesday, September 20, 2011 – 5:30 p.m.
WHERE: SoCalMFVA Santa Monica Food Lot
2612 Main Street, Santa Monica
ATTENTION NEWS & PHOTO DESKS: Please contact Ana Lydia Ochoa-Monaco at (310)
598-5735, macys@padma-media-marketing.com -OR- Martha Gil de Montes at (626) 755-
9534, Martha.gildemontes@macys.com to request interviews and/or photo opportunities.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to
customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and
Guam. Macy's stores and macys.com offer distinctive assortments including the most desired
family of exclusive and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well
as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building
on a 150-year tradition, Macy's helps strengthen communities by supporting local and national
charities that make a difference in the lives of our customers.
For Macy’s media materials, images and contacts, please visit our online pressroom at
www.macys.com/pressroom. For additional information @ Macy’s Culinary Council: Visit
http://www1.macys.com/campaign/social?campaign_id=59&channel_id=1
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