The Importance Of Online Social Networking Some businesspeople and companies block social networking sites for varied reasons. One reason is that they consider social networking a waste of time. Another reason is that their businesses can become vulnerable to online scams that are widespread these days. Social networking may seem to be a waste of time. Think of Twitter and Facebook and all those people spending unproductive hours posting nonsense statuses in their accounts. The Internet is populated with people who make money through online scams. But these dangers should not be enough reason for your company to stop using online social networking for your business. The benefits you get from the Internet far outweigh the danger of your company falling prey to online con artists. Social networking expands your product’s market. Establishing your company’s name and product online will allow you to reach out to different types of demographics and audiences. But simply maintaining an online presence and setting up a website are not enough. Many companies think that by simply putting out links, more people will come and check their products. It is true people will find your website one way or another, but if they come to check and discover nothing but empty pages there, they will leave and may not visit again. No one wants to visit a website that looks like a ghost town. But it doesn’t mean that spewing out ads and announcements about your product online is the better option. It can even be more annoying than the ghost town website. Don’t forget that social networking is there for people to communicate and interact and not for one company to flood people with their products. People are turned off by websites that advertise themselves like there’s no tomorrow. Post videos to make your website more attractive and articles about the industry where you belong and not just articles that talk about nothing but you and your product. And be interactive. Design your website in such a way that people will find it easy to contact you. The visitors to your site are potential customers and partners. Make them feel at home so they will visit again and recommend you to other people.