Producing by yaoyufang


									Broadcast Multimedia
Television Production Handbook
Chapter 17

Producing – The business of taking a concept to completion.

Preproduction Planning – From Idea to Script

Note: When it comes to budget and time instead of looking at what you don’t have
concentrate on all the resources and time available to you.

   1. Program Ideas
         a. Brainstorming – Record a session of starting with one idea and building
             from it.
         b. Clustering – Writing down ideas using a flow chart layout.
         c. Organizing ideas – Different individuals researching certain aspects of the
             show idea.
   2. Production Models
         a. Effect-to-cause model – The effect a message will have on an audience
             and the process of causing that effect.
                   i. Helps to streamline production process
         b. Process Message – The effect information will have on an audience by
             watching and listening to media.
         c. Defined Process Message – The intent of the production to cause a certain
         d. Actual Process Message – The effect that is achieved on the audience.
   3. Writing The Program Proposal
         a. A written document that states what is intended. It briefly explains the
             process message and the major aspects of the presentation.
                   i. Program or Series Title – Short & impactful/memorable
                  ii. Objective (Process Message) – The intent of the program
                iii. Target Audience – Age group, ethnic group, sex
                 iv. Show format – length, type (documentary, news, series)
                  v. Show Treatment – Written story
                 vi. Production Method – Where, when, how, single camera, multi-
                vii. Tentative budget – List resources needed
   4. Preparing A Budget
         a. Two Types of budget breakdowns
                   i. Budget by preproduction, production and postproduction
                  ii. Budget by Above The Line & Below The Line costs
         b. Always add 15-20% contingency
   5. Writing The Script
Preproduction Planning – Coordination
Note: Important question to ask, “Can this production happen given the resources”?
Note: Paying attention to detail makes for a good producer.

   1. People
         a. Establish a database of names, addresses, emails and cell numbers
   2. Facilities Request
         a. Form for requesting time, space, resources in the studio and on location
   3. Schedules
         a. Production Schedule – States who is doing what, when and where over the
              course of the production
   4. Permits and Clearances
         a. Parks
         b. Parking
         c. Streets
         d. Police
         e. Principal’s approval – Always send him a email to keep him in the loop of
              what is happening on campus
   5. Publicity and Promotion
         a. Marketing
         b. Posters
         c. Hotcards
         d. Email Campaigns
         e. Social Networks – Facebook, Youtube, Twitter

Line Producer: Host and Watchdog
   1. Line producer – daily production tasks
   2. Taking care of the guest
         a. Transportation
         b. Green Room
         c. Hospitality
   3. Watching the production
         a. Watch for too much downtime
         b. Watch for director obsessing over takes
         c. Watch for lingering set up times

Postproduction Activities
Note: Write thank you notes
   1. Postproduction Editing
   2. Evaluation and Feedback
          a. Previewing of show by a select group of people
          b. If showing an incomplete project always view on the computer project is
               edited on
   3. Recordkeeping
          a. Burn a DVD of project
          b. Save the Quicktime file to server
c. Export the project to Schooltube, Youtube, Livestream
d. Put together a file that contains important information
        i. Program Proposal
       ii. The Budget
     iii. The Time line – including rehearsals, crew calls, etc.
      iv. Facilities Request
       v. List of production personnel
      vi. List of talent
     vii. Talent contracts
    viii. Releases
      ix. Various Permits
       x. Shooting Script

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