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                                                                                               The survey, which is open to all apartment
                                                                                               firms, can be completed online at
                                                                                               survey will be published in partnership with
Intellectual property                                                                          Watson Wyatt Data Services, recognized as
suit filed in Texas                                                                            one of the nation’s leading market data
Ellipse Communications, Inc., based in                                                            The NMHC National Apartment Survey of
Dallas, Texas, filed a lawsuit against Keith                                                   Compensation and Benefits Practices is the
Caven and his company, Snapt, Inc., alleg-                                                     apartment industry’s premier compensation
ing infringement of Ellipse’s trademark                                                        and benefits benchmarking tool and the
“SnaptShot.” Ellipse has promoted its                                                          only source of regional, sub-regional, state
SnaptShot product since at least 2005 and                                                      and metro area market data. The 2008 sur-
filed for registration of the trademark in                                                     vey results, which will cover 65 corporate-
2006. Snapt and Ellipse are direct com-                                                        and property-level positions from top exec-
petitors in the Web development and mar-                                                       utives to leasing consultants, will be pub-
keting segment of the multifamily housing                                                      lished by August. Survey participants can
industry. Suit was filed in October, 2007,                                                     purchase the final two-volume report for
and is pending in the U.S. District Court for                                                  $600, compared to $1,800 for non-partici-
the Northern District of Texas. The suit                                                       pating NMHC and National Apartment
alleges that in January of 2007, Caven,                                                        Association members and $2,700 for non-
then the president of a company called Web      NMHC salary survey                             participating non-members.
Rent Pro, Inc., changed the company name
to Snapt and began marketing services
                                                in full swing                                     The report will cover base salary, total
                                                                                               compensation, salary increase budgets for
under that name and “Snapt Shot” with           The National Multi Housing Council’s           the coming year, and bonus, variable pay,
the launch of a Website in March of 2007.       (NMHC) annual apartment compensation           and long-term incentive programs. Other
Snapt and Caven have denied the allega-         and benefits survey launched March 24.         highlights include: employee turnover;
tions in the suit. Ellipse is represented by       “Firms that complete the survey question-   health care benefits; paid leave, 401(k) and
Ginger Tye and Barbara Emerson of               naire by the May 9 deadline will save sub-     profit-sharing plans, workforce efficiency
Bellinger & DeWolf, LLP.                        stantially on the price of the final report.   ratios, and more.

                          A       D      V      E     R       T     I     S      E      M      E     N      T

Lease up and ship out.
That’s a phrase tha t’s making some companies
and their residents very happy. One of the hottest
ideas in attracting and retaining residents is offering
residents a 5 day/4 night cruise vacation certificate.
AIM, a national marketing and incentives company is
partnering with companies to offer this great program.
Booked on the well-known luxury liners such as
Carnival, these packages are loaded with all the great
offerings like a 4A stateroom, gourmet meals and 24
hour complimentary room service. The best part of the
program is that it’s a $1798 value to the resident, but
only costs the property $169 per certificate. Nominal
expenses for certificate recipients include port charges,
taxes, custom and fulfillment fees.
Companies who have implemented have raved about
the added leases and renewals they’ve seen as well as
huge savings in marketing expenses. This is also an
effective tool for lease ups. It’s a big win for everyone!
To learn more about this program call 866-541-9090 or

14   MULTIHOUSING PROFESSIONAL        MARCH APRIL 2008                                                    WWW.MULTIHOUSINGPRO.COM

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