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									                         PROGRAM GUIDE FOR



                       (Revised   Spring 2010)


                    Directorate of Distance Education


MBA Program Guide                                       Page No.: 1
   1.   The Program
   2.   Objectives of the Program
   3.   University Recognized Learning Centres
   4.   Program Structure
        4.1 Duration of the Program
        4.2 Medium
        4.3 Credit System
        4.4 Academic Calendar
   5.   Session Schedule
   6.   Program Details
   7.   Counselling Sessions
   8.   Technology Enabled Learning (EduNXT) Portal
   9.   Evaluation System
        9.1 Scheme of Examination
        9.2 Internal Assessment (IA)
 10.    Last date for Submission of Assignments/Project
 11.    University Examination
        11.1 University Question Paper Pattern
        11.2 Minimum Passing Marks
        11.3 Classification of Successful Candidates
        11.4 Carry-Over Provision
 12.    Examination and Result Publication
 13.    General Points
 14.    Model Questions for University Examination
 15.    Assignments
 16.    Project Guidelines for Fourth Semester of MBA Course
        Curriculum Introduction

MBA Program Guide                                              Page No.: 2

1. The Program:
The importance of „management‟ as a professional study can today be
compared with that of obtaining a normal graduate degree in order to be
called educated. It is just short of becoming a compulsion.
Businesses and institutions are growing in complexity and size. They are
cutting across space and time by embracing technology, globalization and
information. Mere operational efficiency is no more sufficient. Managerial
capabilities have become necessary for firms to act on a global platform.
Although there are a large number of institutions offering MBA programs,
many of them just churn out non employable MBAs. A good institute must
incorporate what the industry requires with changing times. The SMU way to
Management degree or diploma is to mould the learning towards this
objective. With this perspective it has introduced several programs which
are geared to meet the industry requirement. These areas are Banking,
Information System, Retail Operations and Healthcare. It is planning to offer
more programs in the field of environment, disaster management, and
The master of business administration (MBA) is an integrated program
designed to provide an advanced program in management for those seeking
managerial positions in industry, commerce and services. The core subjects
are aimed at developing knowledge and skills in fundamental management
disciplines. The program also involves participation in group work with
students from diverse backgrounds and is aimed at improving the decision
making abilities of the participants in management related areas.
2. Objectives of the Program
The program aims at realizing the following objectives:
 To provide a strong theoretical and practical foundation for a managerial
 To imbibe an updated perspective on the changes taking place in the
   corporate sector
 To promote an inquiry based learning

MBA Program Guide                                                 Page No.: 3
   To promote a self learning platform such that the motivation continues
    even after the program is completed
   To equip students with the latest in terms of technology based learning
   To provide the industry with the most employable people at specific
    levels of management
3. University Recognized Learning Centres:
The Learning Centres recognized by SMU are permitted to provide
counselling and tutoring services to SMU students in specific courses of the
University, leading to Bachelor‟s and Master‟s degrees. The Learning
Centres have been equipped with infrastructure and facilities as stipulated
by the University, to support effectively the learning under the distance
mode. The students are advised to contact the Learning Centres for further
4. Program Structure:
4.1 Duration of the Program
The normal duration of the MBA course is two years, comprising four
semesters. However, the student is permitted to take a maximum of four
years to complete the course.
4.2 Medium
The medium of instruction is English.
4.3 Credit System
Credit system is a systematic way of describing an educational course by
attaching credits to its components. Each credit consists of 30 hours of
study. A student must complete 100 credits successfully to be awarded
Master of Business Administration.
4.4 Academic Calendar
Academic Calendar starts from 1st February (spring session) or 1st August
(fall session) and ends on 31st July or 31st January of the subsequent year,
respectively. Admissions are made twice a year - in February (spring
session) and August (fall session). The Semester will end in the following
July for the spring session and, for the fall session, in January in the
subsequent year. For further details, please refer to University notification
on Academic calendar on the Website,

MBA Program Guide                                                 Page No.: 4
5. Session Schedule:
       Session                   Starting date              Closing date
   Spring Session          1 week of February            Last Week of July
     Fall Session          1 week of August            Last week of January

6. Program Details
 Subject                                                               No. of Internal
         Subject Title               Book id Name of the Books
  Code                                                                 Credits marks
                                      First Semester
        Management Process                    Management process
        and Organizational                    and Organization
 MB0038 Behavior                      B1127                              4       60
                                              Behaviour -
                                              Edition : Spring 2010
 MB0039                               B1128   Communication -            4       60
                                              Edition : Spring 2010
                                              Statistics for
          Statistics for
 MB0040                               B1129   Management -               4       60
                                              Edition : Spring 2010
                                              Financial and
        Financial and
 MB0041 Management                    B1130                              4       60
                                              Accounting -
                                              Edition : Spring 2010
                                              Managerial Economics -
 MB0042 Managerial Economics          B1131                              4       60
                                              Edition : Spring 2010
                                              Human Resource
          Human Resource
 MB0043                               B1132   Management -               4       60
                                              Edition : Spring 2010
                                     Second Semester
                                              Production and
        Production and
 MB0044 Operations                    B1133                              4       60
                                              Management -
                                              Edition : Spring 2010
                                              Financial Management -
 MB0045 Financial Management          B1134                              4       60
                                              Edition : Spring 2010
 MB0046 Marketing Management          B1135   Management -               4       60
                                              Edition : Spring 2010
 MB0047                               B1136   Information System -       4       60
          Information System
                                              Edition : Spring 2010
                                              Operations Research -
 MB0048 Operations Research           B1137                              4       60
                                              Edition : Spring 2010
                                              Project Management -
 MB0049 Project Management            B1138                              4       60
                                              Edition : Spring 2010

MBA Program Guide                                                            Page No.: 5
                                     Third Semester
          Research Methodology Yet to be
 MB0050                                  Research Methodology               4           60
          Legal Aspects of                     Legal Aspects of
 MB0051                                Do                                   4           60
          Business                             Business
          * Project                    –                      –             4
 * The Project work will commence from Third Semester and is expected to be completed
          in Fourth Semester. Evaluation will be conducted in Fourth Semester.
       * The project guidelines are given in Page No. 22 to 31 of this course guide.
                           Third Semester Specialization
              (Four Subjects in each area of Specialization respectively)

          Security Analysis and     Yet to be Security Analysis and
 MF0010                                                                         4        60
          Portfolio Management      finalized Portfolio Management
          Mergers and
 MF0011                                Do      Mergers and Acquisitions         4        60
 MF0012 Taxation Management            Do      Taxation Management              4        60
          Internal Audit and
 MF0013                                Do      Internal Audit and Control       4        60
 MF0014 *Project                       –       –                                –

        Sales, Distribution and               Sales, Distribution and
                                    Yet to be
 MK0010 Supply Chain                          Supply Chain                      4        60
        Management                            Management
 MK0011 Consumer Behavior              Do      Consumer Behavior                4        60
 MK0012 Retail Marketing               Do      Retail Marketing                 4        60
 MK0013 Market Research                Do      Market Research                  4        60
 MK0014 *Project                       –       -                                -
                               Human Resource Management

          Manpower Planning         Yet to be Manpower Planning and
 MU0010                                                                         4        60
          and Resourcing            finalized Resourcing
        Management and                             Management and
 MU0011 Organizational                 Do          Organizational               4        60
        Development                                Development
          Employee Relations                       Employee Relations
 MU0012                                Do                                       4        60
          Management                               Management
 MU0013 HR Audit                       Do          HR Audit                     4        60
 MU0014 *Project                        –                     –                 –

MBA Program Guide                                                                   Page No.: 6
                                   Information Systems

                                    Yet to be
 MI0033 Software Engineering                  Software Engineering      4        60
          Database Management                 Database Management
 MI0034                                Do                               4        60
          Systems (DBMS)                      Systems (DBMS)
 MI0035 Computer Networks              Do     Computer Networks         4        60
          Business Intelligence               Business Intelligence
 MI0036                                Do                               4        60
          and Tools                           and Tools
 MI0037 *Project                       –      –                         –
          Financial Systems and     Yet to be Financial Systems and
 MA0036                                                                 4        60
          Commercial Banking        finalized Commercial Banking
          Banking Related Laws                Banking Related Laws
 MA0037                                Do                               4        60
          and Practices                       and Practices
 MA0038 Banking Operations             Do     Banking Operations        4        60
 MA0039 Retail Banking                 Do     Retail Banking            4        60
 MA0040 *Project                       –                  –             –
                                    Retail Operations

        Warehousing and                       Warehousing and
                                    Yet to be
 ML0010 Supply Chain                          Supply Chain              4        60
        Management                            Management
          Buying and                          Buying and
 ML0011                                Do                               4        60
          Merchandising                       Merchandising
 ML0012 Store Operations               Do     Store Operations          4        60
 ML0013 Retail IT Management           Do     Retail IT Management      4        60
 ML0014 *Project                       –                  –             –
                               Total Quality Management

          Foundations of quality    Yet to be Foundations of quality
 QM0010                                                                 4        60
          management                finalized management
        Principles and                        Principles and
 QM0011 philosophies of quality        Do     philosophies of quality   4        60
        management                            management
        Statistical process                   Statistical process
 QM0012 control and process            Do     control and process       4        60
        capability                            capability
          Quality management                  Quality management
 QM0013                                Do                               4        60
          tools                               tools
 QM0014 *Project                       –                  –             –

MBA Program Guide                                                           Page No.: 7
                                    Operations Management
                                      Yet to be
 OM0010 Operation Management                    Operation Management      4        60
          Enterprise Resource                   Enterprise Resource
 OM0011                                  Do                               4        60
          Planning                              Planning
          Supply chain                          Supply chain
 OM0012                                  Do                               4        60
          Management                            Management
        Advanced production                     Advanced production
 OM0013 and operations                   Do     and operations            4        60
        management                              management
 OM0014 *Project                          –                  –            –
                                     Project management
          Introduction to project     Yet to be Introduction to project
 PM0010                                                                   4        60
          management                  finalized management
          Project planning and                  Project planning and
 PM0011                                  do                               4        60
          scheduling                            scheduling
          Project financing and                 Project financing and
 PM0012                                  do                               4        60
          budgeting                             budgeting
          Managing human                        Managing human
 PM0013                                  do                               4        60
          resources in projects                 resources in projects
 PM0014 *Project                          –                  –            –
                            Healthcare Services Management
                                      Yet to be
 MH0051 Health Administration                   Health Administration     4        60
        Hospital Organization,                  Hospital Organization,
 MH0052 Operations and                   do     Operations and            4        60
        Planning                                Planning
        Hospital & Healthcare                   Hospital & Healthcare
 MH0053 Information                      do     Information               4        60
        Management                              Management
        Finance, Economics                      Finance, Economics
        and Materials                           and Materials
 MH0054                                  do                               4        60
        Management in                           Management in
        Healthcare Services                     Healthcare Services
 MH0055 *Project                          –                  –            –
                                       Fourth Semester
          Strategic Management        Yet to be Strategic Management
 MB0052                                                                   4        60
          and Business Policy         finalized and Business Policy
          International Business                International Business
 MB0053                                  do                               4        60
          Management                            Management
          * Project                       –                  –            4
 * The Project work will commence from Third Semester and is expected to be completed
          in Fourth Semester. Evaluation will be conducted in Fourth Semester.

MBA Program Guide                                                             Page No.: 8
                          Fourth Semester Specialization
             (Four Subjects in each area of Specialization respectively)
          International Financial    Yet to be International Financial
 MF0015                                                                    4        60
          Management                 finalized Management
 MF0016 Treasury Management             do       Treasury Management       4        60
        Merchant Banking and                     Merchant Banking and
 MF0017                                 do                                 4        60
        Financial Services                       Financial Services
          Insurance and Risk                     Insurance and Risk
 MF0018                                 do                                 4        60
          Management                             Management
 MF0014 *Project                         -                     –           4
        Services Marketing and           Services Marketing and
                               Yet to be
 MK0015 Customer Relationship            Customer Relationship             4        60
        Management                       Management
        Advertising                              Advertising
 MK0016 Management and Sales            do       Management and Sales      4        60
        Promotion                                Promotion
 MK0017 e-Marketing                     do       e-Marketing               4        60
 MK0018 International Marketing         do       International Marketing   4        60
 MK0014 *Project                        –                      –           4
                             Human Resource Management
                                     Yet to be
 MU0015 Compensation Benefits                  Compensation Benefits       4        60
        Performance                              Performance
 MU0016 Management and                  do       Management and            4        60
        Appraisal                                Appraisal
        Talent Management                        Talent Management
 MU0017 and Employee                    do       and Employee              4        60
        Retention                                Retention
 MU0018 Change Management               do       Change Management         4        60
 MU0014 *Project                        –                      –           4
                                    Information Systems
                                     Yet to be
 MI0038             ERP                                   ERP              4        60
 MI0039 E-Commerce                      do       E-Commerce                4        60
 MI0040 Technology                               Technology
                                        do                                 4        60
        Management                               Management
 MI0041 Java and Web Design             do       Java and Web Design       4        60
 MI0037 *Project                        –                      –           4

MBA Program Guide                                                              Page No.: 9
          Merchant Banking and       Yet to be Merchant Banking and
 MA0041                                                                 4         60
          Financial Services         finalized Financial Services
 MA0042 Treasury Management            do     Treasury Management       4         60
 MA0043 Corporate Banking              do     Corporate Banking         4         60
 MA0044 Institutional Banking          do     Institutional Banking     4         60
 MA0040 *Project                        –                  –            4
                                     Retail Operations
        Services Marketing and           Services Marketing and
                               Yet to be
 ML0015 Customer Relationship            Customer Relationship          4         60
        Management                       Management
        Advertising                           Advertising
 ML0016 Management and Sales           do     Management and Sales      4         60
        Promotion                             Promotion
 ML0017 Mall Management                do     Mall Management           4         60
 ML0018 Project Management             do     Project Management        4         60
 ML0014 *Project                        –                  –            4
                                Total Quality Management
                                     Yet to be
 QM0015 ISO/QS 9000 elements                   ISO/QS 9000 elements     4         60
          Managing quality in the             Managing quality in the
 QM0016                                do                               4         60
          organization                        organization
          Quality management                  Quality management
 QM0017                                do                               4         60
          systems                             systems
          Quality development                 Quality development
 QM0018                                do                               4         60
          methods                             methods
 QM0014 *Project                        –                 –             4
                                 Operations Management
          Maintenance                Yet to be Maintenance
 OM0015                                                                 4         60
          management                 finalized management
 OM0016 Quality management             do     Quality management        4         60
          Advanced production                 Advanced production
 OM0017                                do                               4         60
          planning and control                planning and control
          Technology                          Technology
 OM0018                                do                               4         60
          management                          management
 OM0014 *Project                        –                  –            4
                                    Project management
          Quantitative methods in Yet to be Quantitative methods in
 PM0015                                                                 4         60
          project management      finalized project management
          Project risk                        Project risk
 PM0016                                do                               4         60
          management                          management

MBA Program Guide                                                           Page No.: 10
          Project quality                    Project quality
 PM0017                               do                             4         60
          management                         management
          Contracts management               Contracts management
 PM0018                               do                             4         60
          in projects                        in projects
 PM0014 *Project                      –                   –          4
                            Healthcare Services Management
        Public Relations &                   Public Relations &
        Marketing for              Yet to be Marketing for
 MH0056                                                              4         60
        Healthcare                 finalized Healthcare
        Organizations                        Organizations
        Management of                        Management of
 MH0057 Healthcare Human              do     Healthcare Human        4         60
        Resources                            Resources
        Legal aspects in                     Legal aspects in
 MH0058 Healthcare                    do     Healthcare              4         60
        Administration                       Administration
          Quality Management in              Quality Management in
 MH0059                               do                             4         60
          Healthcare Services                Healthcare Services
 MH0055 *Project                      –                   –          4

Detailed Curriculum is given on the website (
Program Material: Students can obtain the program materials from their
respective Learning Centers, free of cost.
7. Counselling Sessions:
The Learning Centre will provide Counseling of 180 hours per semester.
 Counseling sessions will be held at the Learning Centre as per the
   schedule displayed at the Learning Centre.
 If a student desires extra service from the Learning Centre, he/she will
   have to make his/her own arrangements with the Learning Centre. The
   University has no obligations in this regard. However, under no
   circumstances should the Learning Centres compel students to take this
   extra service.
8. Technology Enabled Learning (EduNXT) Portal
Technology Enabled Learning (EduNXT) is the online learning support
portal for the SMU students which will help them to increase their
knowledge, will assist them in examination preparation and also will give
them a platform to interact with the fellow students and academic central
faculty members. It is for the individuals and professionals who wish to have

MBA Program Guide                                                        Page No.: 11
a flexible education programme with different types of self learning sources
available just a click away.
The website address of the EduNXT portal –
9. Evaluation System:
9.1 Scheme of Examination:
           Duration of University        Internal     University        Total
             Exam. in hour(s)       Assessment Marks Exam. Marks        Marks
    4                2                      60               140         200

Note: The details of the examination schedules will be provided at the
relevant time on the Website,
9.2 Internal Assessment (IA):
The student must submit two assignments in each subject to the Learning
Centre. The two assignments will be evaluated. The average score of the
two assignments will be considered for the grading of the student. Internal
assessment marks are based on the assignments, which are to be
assessed by the Learning Centres. The assignment will be for 15 marks per

                                 Total Marks
                          allotted for Assignments
              4                     60

10. Last date for Submission of Assignments/Project:
The dates for the submission of the Assignments / Project Reports will be
decided by the respective Learning Centres in such a way that the Learning
Centre is able to submit the IA/ Project marks to the Office of Student
Evaluation by the due date as specified on the Website The Assignments form a part of continuous evaluation.

11. University Examination:
The University Examination will be conducted at designated examination
centres twice a year as under:

        Session          Session Commencement             Examination
   Spring Session               February               July /Aug same year
    Fall Session                 August              Jan/Feb subsequent year

MBA Program Guide                                                  Page No.: 12
The dates of the examination along with the detailed instructions will be
published well in advance on the website
11.1 University Question Paper Pattern
There will be only multiple choice questions (MCQs) in the University
Question Papers as per details given below:
Question Distribution Table:
                    Question Distribution         Total     Total
                 Part A     Part B      Part C    Time      Marks
         4        40         20          15       2 hrs.     140
1. In general, MCQs are of three types, i.e. one mark, two marks & four
2. The mark distribution is based upon the complexity involved in the
3. General time distribution for each type of question is as follows
   (applicable for a paper with 4 credits).
                                     Part A       Part B       Part C
                                     1 mark      2 marks      4 marks
         No. of Questions              40           20           15
      Time (in min.)/Question        1 min.      1 ½ min.      3 min.
            Total Time                 40           30           45

   Grand total = 1 Hour 55. Minutes + 5 Minutes (for filling up the
   forms/revision) = 2 hrs.
4. In special cases, modifications may be made based upon the subject
5. There is no provision for revaluation essentially because the valuation is
   done by scanning the answer sheet. The answer sheet is marked by the
   student by darkening the appropriate circle to indicate the answer for a
   question. The scanning process which evaluates the student
   performance is 100% error free and hence there is no need for
6. Clashing of subjects in case of Re-sitting: The schedule of examinations
   is such that every student can appear for the subjects with respect to
   two semesters, provided the combination of semesters is odd and even.
   In some cases, students apply for re-sitting in subjects, which clash with
MBA Program Guide                                                   Page No.: 13
   other papers in the schedule of the examinations. SUCH STUDENTS
   SESSION ON A PARTICULAR DAY. If the student appears or tries to
   appear in both papers, results of both papers will be declared as NULL
   & VOID.
7. Reappearance: There is no provision for improvement of grading by
   reappearance in the University Examinations or Internal Assessment,
   once the student is declared as passed.

11.2 Minimum Passing Marks:
 In each paper, a student shall secure at least 35% marks in Continuous
   Evaluation (Internal Assessment) and 35% marks in University
   Examination, however, with an aggregate of 40% for pass.
 A student who fails in any one of the above (i.e. Continuous Evaluation
   or University Examination) will be required to reappear in that
   component only.
 The students must note that for re-appearing for IA, the students have to
   fill in the Re-sitting Forms.
 In case a student scores 35 percent independently in both components,
   but fails to score 40 percent aggregate, he/she will be considered failed.
   Such students will have to appear either in both or in any one of the
   components of their choice.
11.3 Classification of Successful Candidates:
A student‟s performance will be evaluated based on both Continuous
Evaluation and University Examination.
The Grade System (aggregate)
         Grade                     Marks (%)
         A – Excellent           70 and above
         B – Very Good              60 - 69
         C – Good                   50 - 59
         D – Satisfactory           40 - 49
         E – Failure               ––––––––

MBA Program Guide                                               Page No.: 14
11.4 Carry-Over Provision: Please note that since there is a carry over
system for every semester, self-study should start automatically for the next
Semester without waiting for the examination result.
12. Examination and Result Publication:
 The University will conduct term-end examinations at designated
   Examination Centres. The term-end examination centre, date of
   examination and other related instructions of the examinations will be
   published well in advance of the date of examination on the website
   EXAMINATION WITHOUT ADMIT CARD. Admit card is only valid when
   accompanied with University photo ID card. Learning Centers are not
   permitted to issue any authority letter for appearing in the examination.
   Learning Centers should not withhold the admit cards of any student for
   any reason.
 Admit Cards will be issued only to those students who fulfill the
   prerequisites as specified by the University. (e.g., Admit Cards will be
   issued to all fresh and Re-Registered students and, resitting candidates
   who have filled up the Resitting Form before the last date specified by
   the University.) The Admit Card is valid only when produced along with
   the Identity Card issued by the University.
 Candidates are not allowed to bring inside the Examination Hall Mobile
   Phones, calculators, statistical/scientific tables, lap top computers or
   any object/device/ gadget that would be of unfair assistance in
   answering the University question papers. However, scientific/non-
   programmable calculators are allowed for specific subjects (as
   mentioned in the time table). Possession of Mobile phone, even in
   „Switched off condition‟ shall be treated as unfair means; hence the
   students are strictly warned not to bring Mobile phone with them inside
   the Examination Hall. Examination Centers will not take any
   responsibility for the custody of the mobile phone.
 Five minutes prior to the commencement of the examination, the
   candidate will receive the answer sheet. Please ensure that it is the
   correct answer sheet and that both of its sides have been printed
   properly. The QP booklet will be provided at the beginning of the

MBA Program Guide                                               Page No.: 15
    examination time. Note that each QP booklet has a specific five-digit
    booklet number printed on the front page of the booklet.
   On the front page of the answer sheet, the candidate is required to write
    and/shade the Name (block capitals), Roll Number (nine digits) and QP
    Booklet Number (five digits) legibly in the spaces provided for the
    purpose. On the answer sheet, carefully write the Roll Number and Test
    Booklet Number in numerals in appropriate boxes using 2B pencil and
    completely blacken the corresponding circles. For instance, if your Roll
    Number is 001050001 and the Test Booklet Number is 18960, you shall
    write it as follows:
                      Roll Number

   THE CANDIDATES SHOULD NOT exchange their test booklets with
    other candidates during the examination, under any circumstances.
   THE CANDIDATES SHOULD NOT exchange their QP booklets with
    other candidates during the examination, under any circumstances
    EXAMINATION         HALL    AFTER      TEN     MINUTES       OF     THE
   Candidates are not allowed to leave the examination hall within I hour of
    commencement of the examination.
   The identity and signature of the candidates will be verified during the
    examination. Candidates are required to sign on the answer sheet in the
    invigilator‟s presence.
   In the Multiple Choice Questions (MCQs), each question has only one
    correct answer and must be indicated by completely darkening the

MBA Program Guide                                               Page No.: 16
    appropriate circle. Darkening of more than one circle will be regarded
    invalid/improper. For example, if a student has selected D as the answer
    to the given question, it should be entered in the correct manner as
    indicated in the following example:–

   The QP booklet can be used for rough work; but, do not leave any stray
    marks on the answer sheet. Do not fold, bend, cut, tear or otherwise
    deface/mutilate the answer sheet in any manner.
   Candidates must hand over the answer sheet and the QP booklet to the
    invigilator before leaving the examination hall.
   Candidates caught cheating or attempting to cheat may be disqualified
    immediately and debarred from appearing for University Examinations in
    accordance with the prevailing rules of the University.
   The results will be published on the website and
    marks card shall be sent to the respective Learning Centers.
13. General Points:
 The University reserves the right to add/delete/change the syllabi,
    course structure, rules and regulations without any prior notice as and
    when required and as per changes in environment. Students are
    advised to visit the University website, where all the
    circulars and important information will be hosted from time to time.
 It is the endeavour of the University to upgrade the syllabus keeping in
    view the industrial/market requirement so as to impart the latest
    technology / developments to the students. It is, therefore, essential to
    upgrade the study materials periodically. The students are advised to
    keep themselves informed about the changes in the syllabus and the
    contents of the courseware constantly by visiting the website

MBA Program Guide                                               Page No.: 17 and in addition to
    being in touch with LC in this regard. It is important to note that the
    examinations will be conducted based on the syllabus and contents
    applicable in that session. The implication is that a student, who
    reappears/re-sits for back paper, will be required to appear in the
    examination, which is based on the latest syllabus/content of the
    courseware. It is, therefore, imperative that the student, who fails in a
    subject, should submit his/her re-sitting application at the earliest to
    enable the University to dispatch the new publication of the courseware
    (only in case of change in courseware).
   All the payments shall be made by the students in the form of DD drawn
    in favor of “Sikkim Manipal University, DE” payable at Manipal / Udupi
    and with the Name, Roll Number and Centre Code written on the
    reverse of the DD. The students are advised to retain the counter foil
    and photocopy of the DD with them for their reference. Any payments
    made by methods other than the above, shall be at the individual‟s own
    risk. Fees once paid cannot be refunded.
   Legal Disputes, if any, shall come under the jurisdiction of Udupi

14. Model Questions for University Examination:
Part A: Each question carries one (1) mark
1. Management is
    A) Science                    B) Art
    C) Science as well as art     D) None of these

Part B: Each question carries two (2) marks
2. What are the advantages of client server system?
    1) Faster response time to requests for processing
    2) Better local cost control of operations and development
    3) Increase of responsibilities and cost overhead at center
    4) Enables distribution of processing from centralized to desktop
         A) 2), 3) and 4)
         B) 1), 2) and 4)
         C) 1) and 2)
         D) 1), 3) and 4)

MBA Program Guide                                               Page No.: 18
Part C: Each question carries four (4) Marks
3. Match the following
    Set A
    a) Individual branding
    b) Overall family branding
    c) Line family branding
    d) Brand extension branding
    Set B
      i) Using existing brand for a new product
     ii) Uses family brands within the particular line
    iii) Giving all of a products the same name
    iv) Using different brand name
     v) Using on licensing fee
         A) a)-iv), b)-iii), c)-ii), d)-i)
         B) a)-i), b)-ii), c)-iii), d)-v)
         C) a)-v), b)-iv), c)-iii), d)-ii)
         D) a)-iv), b)-ii), c)-i), d)-iii)

15. Assignments
 All Assignments will be uploaded on the Website,
 All assignments will be assessed by the Learning Centre faculty.
 The assignments are designed to encourage the students develop the
    habit of continuous study of the Subject throughout the Semester.
 Learning Centre has to notify to students by displaying on the notice
    board, the marks scored for each of the assignments, and the average
    marks before uploading the same on the IA software, and sending it to
    the office of student evaluation.
 The assignments must be submitted to the Learning Centre on or before
    the last date.
 All assignments should be hand written.

MBA Program Guide                                            Page No.: 19
(Cover pg)

Name                  :    ________________________________________

Registration No.      :    ________________________________________

Learning Center       :    ________________________________________

Learning Center Code:      ________________________________________

Course                :    ________________________________________

Subject               :    ________________________________________

Semester              :    ________________________________________

Module No.            :    ________________________________________

Date of submission    :    ________________________________________

Marks awarded         :    ________________________________________

                     Directorate of Distance Education
                         Sikkim Manipal University
                         II Floor, Syndicate House
                              Manipal – 576 104

Signature of Coordinator     Signature of Center   Signature of Evaluator

MBA Program Guide                                              Page No.: 20
(Page 2)
Important Note to the Students:

–   The student must submit all the assignments given per course per
    semester to the learning Center.
–   Assignment marks will be accounted for your Internal Assessment.
–   Assignments should be submitted within the time given.
–   Please answer all the Assignments on ruled sheets.
–   Write in your own handwriting.
–   Write in your own words. Do not copy. Assignments which are not
    original / copied shall be awarded zero marks.
–   Write neatly and legibly in the prescribed format.

Comments by the Subject Evaluator: (Subject expert will give
comments on overall content, reliability, correctness and
appropriateness of information provided)

Suggestions for improvement: (Subject expert will give areas of
improvement and possible ways/ methods to follow to improve)

MBA Program Guide                                        Page No.: 21
16. Project Guidelines for Fourth Semester of MBA Course Curriculum
This guide will provide you all the information you need to know for
developing a project dissertation. As the Project work is very important part
of MBA course curriculum, it has been marked for four credits.
The following guidelines may be adopted: - MBA and MBA specializations
1. The duration of the project is for eight months starting from 3 rd Semester
    with synopsis preparation and ending with evaluation during the 4th
2. It must be a live project either done at the place of work or some other
3. The project must be taken up under a guide at your LC. It must be
    approved by the LC.
4. The project must be completed and submitted at the LC.
5. It must relate to the specialization pursued.

MBA Program Guide                                                Page No.: 22
The Project Flowchart:

Selection of Project title:
– The title selected should be coherent with the stream of study or
– A list of suggested topics is provided at the end of this document.
   However, the student and the guide have the freedom to identify an
   appropriate topic

MBA Program Guide                                         Page No.: 23
–   The title should be specific and focus towards the objectives of the
1. Prepare Project Synopsis:
    The project synopsis needs to be submitted within 15 days post
    registration to the third semester.
    It needs to be prepared with the following components:
     Should be of approximately 500 words
     Should have an introduction
     Should outline the methodology to be used
     Should mention the tools / techniques to be used for data analysis
     References and bibliography need to be given
2. The actual Project study may take 60 working days to be completed.
3. Submit a draft project work to the LC:
    The draft project work should be submitted 20 days after the study has
    been conducted.
    The draft should constitute the following:
     Title of the project
     Introduction
     Literature review / related research outcomes (a brief review of
       similar or related studies conducted elsewhere. ( should not be more
       than 500 words )
     Description of study methodology
     Work done:- visits to company; list of functionaries met; documents
       received from company; registers and files seen; observations made;
       field visits; number of samples collected/questionnaires filled;
     Books, sites, journals, magazines referred
8. After receiving a feedback from LC, make necessary corrections and
   proceed to the next step.
9. Submit the final report:
    The final project report should be submitted in 30 days after the
    submission of the draft project work.

MBA Program Guide                                              Page No.: 24
   The final project report should consist of the following components:
    Cover page
    Title page
    Acknowledgement
    Bonafide Letter (from the company where the project was
    Table of contents
    List of Tables
    List of Figures
    List of Symbols, Abbreviations and Nomenclature
    Chapters
      o Introduction
      o Aims and objectives of the study
      o Literature review / related research outcomes (should not be
          more than 500 words)
      o Methodology used: Data collection method, research tools used,
          sampling methodology, validity of the data
      o Data analysis and interpretation / Research findings
      o Recommendations and conclusions
      o Limitations of the study and scope for further research if any
      References/Bibliography
       Format for Bibliography:
       Author‟s or Editor‟s Names, Title of the Book, Place of Publication,
       Publisher, Year of Publication, Page number
       R.C.Goyal, Hospital Administration and Human Resource
       Management, New Delhi: Prentice Hall Publication, 2008, Pg. 75
       S. K. Joshi, Quality Management in Hospitals, New Delhi: Jaypee
       Brothers, 2009, pg 89-93
       Author, “Article Title”, Periodical Title, Date of Publication, Page
       Numbers of the article.

MBA Program Guide                                              Page No.: 25
           Bronwyn Fryer, “The Layoff”, Harvard Business Review, March
           2009, pg 17-24.
           Keila Rooney, “Consumer Driven Healthcare Marketing: Using the
           Web to get up close and Personal”, Journal of Healthcare
           Management, Chicago: July 2009. Vol 54, Pg 241
10.    Viva Voce / Presentation:
       Viva will be conducted as per the schedule given by the Office of
       Additional Registrar – Student Evaluation. The power point slides for
       presentation should be submitted along with the final project report.
       The student should demonstrate or make a power point presentation
       of their project at the Learning Centre to the University approved
       External and Internal Examiners. Please be in touch with your LC for
       actual date of project evaluation.
       The project work terminates with the viva voce / presentation. A
       summary of the project is to be submitted.
       Executive summary: Should be 500 words, besides being a part of the
       project report, a copy of the executive summary should be submitted
       separately also. The following are the constituents of the summary:
       o    Title
       o    Statement of the problem
       o    Methodology used
       o    Main findings / outcome of the study with respect to objectives
       o    Recommendations
Project Duration:
      Activities              Semester 3                    Semester 4
                      1   2    3    4      5   6   1    2    3    4      5    6
 Conduct Study
 Project Draft
 Final Project
 Viva /

MBA Program Guide                                                     Page No.: 26
       The project duration is 8 months. It starts immediately after the
       registration into the 3rd semester and ends with a viva that will be
       conducted in the 4th semester.
11.    Project Evaluation:
       Evaluation Pattern for MU 0005 / MF 0005 / MK 0005 / MI 0028 /
       MA 0031 / ML 0005 / MH 0044.

        Evaluation Criteria        Internal           External
        Synopsis                       5                 5
        Methodology                   10                10
        Analysis / Findings           25                25
        Project Report                25                25
        Viva                          35                35
        Total                        100                100

Evaluation Pattern for MB0021
        Evaluation Criteria        Internal           External
        Synopsis                      10                10
        Methodology                   20                20
        Analysis / Findings           50                50
        Project Report                50                50
        Viva                          70                70
        Total                        200                200

Suggested Projects topics for MBA but are not limited to:
        Project Topics
  1.    A study of performance appraisal / performance management system in
        XYZ organization
  2.    Assessment of role stress amongst the employees of XYZ organization
  3.    Job satisfaction survey at XYZ organization
  4.    Competency mapping in an organization
  5.    Training effectiveness in an organization

MBA Program Guide                                                   Page No.: 27
  6.   Study of organizational culture OCTAPACE profile.
  7.   Motivational analysis of organization
  8.   A comparative study of team effectives in an organization: Team
       effectiveness assessment measure.
  9.   A study of Compensation Management System
10.    A detailed study of promotion and reward policy of organization
11.    A study of quality of work life in an organization.
12.    Mapping training need of employees: Training Need Analysis
13.    Formulation of Marketing Strategies to Improve Market Share of LG
       Microwave Ovens
14.    Improving the Effectiveness & Efficiency of Operations at Cox & Kings India
15.    Demand Forecasting for Orion-ERP Package for ICICI InfoTech in
       Bangalore, based on Small & Medium Enterprises.
16.    Developing a Service Delivery Model to bridge the gap between services
       expected & provided by ICICI Home Loans.
17.    Strategies for Increasing the Occupancy Rate of the Taj West End Hotel,
18.    A Market Feasibility Study for New X-ray Machines from Wipro-GE Medical
19.    Distribution Mapping & Dealer Satisfaction Survey for Nokia Mobile
20.    A Study of Marketing Strategies & Distribution Channels in North Karnataka
       for Cholamandalam Investment & Finance Company Ltd.
21.    A Study to improve Awareness level of Triraksha Welfare Scheme among
       farmers for Tractors & Farm Equipment Ltd
22.    A Study to increase Penetration Level & Brand Loyalty among existing
       consumers of Samsung India Electronics Ltd.
23.    The study on Indian Financial System post liberalization
24.    The impact of Global recession on Information Technology sector in India
25.    The impact of recent global economic slump on Indian capital market
26.    A comparative study of bancassurance products in banks
27.    A Comparative study of Equity linked Savings Schemes floated by
       domestic Mutual fund players.
28.    A Comparative Study of cost of capital in Automobile/Steel/Pharma/
       Finance industry

MBA Program Guide                                                        Page No.: 28
29.   A comparative study of Finance performance of banks using various ratios.
30.   Profitability and Operational Efficiency of Public Sector banks
31.   Profitability and Operational Efficiency of banks in India
32.   A study of working capital management in small scale industries
33.   The scope of Microfinance in Indian context.
34.   Financial Inclusion- The scope and effect in Indian economy
35.   Rural banking in India
36.   Dematerialization – The scope and effect.
37.   The future of Investment banks in the post Lehman Brothers era
38.   Role of software agents as a collaborative tool-Ecommerce
39.   Hospital Management System-Database Approach, Mangala hospital,
40.   Automation of Banking database, XYZ Bank.
41.   Automation of Customer Relation Database, A SAP Product
42.   A study on Electronic data storage- Steel factory, Mumbai
43.   A webpage design using JAVA-Google page
44.   A study on the identification of high risk groups prone to spinal disorders /
      diabetes / heart attacks (or any other lifestyle condition) and corresponding
      prevention recommendations.
45.   A study on the wellness practices in a target group (MNC employees,
      school children, and older adults) and recommendations on wellness
46.   A study on the identification of causes of delays in in-patient discharges
      and recommendations to avoid delays and increase patient satisfaction.
47.   A comparative study on patient satisfaction in (executive suites, VIP suites,
      Out-patient department, General ward, Laboratory services, etc.) and
      recommendations to increase patient satisfaction.
48.   A study on patient satisfaction in any one department in a multi-specialty
      hospital. (Health screening dept, In-house pharmacy, Out-patient services,
      billing, etc)
49.   A study on the identification of causes of delays in patient transfer (internal/
      external) and recommendations to decrease waiting time and increase
      patient satisfaction.
50.   A comparative study on waiting time in various hospital departments and
      recommendations to decrease waiting time (Out-patient dept, billing, etc).

MBA Program Guide                                                        Page No.: 29
 51.   A study on job satisfaction of nurses / paramedic staff in ICU / Operation
       Theatre/ wards / etc. and corresponding recommendations to improve job
 52.   A study of sickness absenteeism among various groups of hospital
       employees (nurses, House-keeping staff, ward boys, CSSD employees,
       doctors, etc). A comparative study of the same may also be done.
 53.   A study on work safety for employees in the radiology department / waste
       disposal department / lab / housekeeping / etc. and corresponding
       recommendations to improve work safety. A comparative study may also
       be undertaken between the departments.
 54.   A study on Waste disposal management in a hospital and
       recommendations for safe disposal.
 55.   A study on hospital acquired infections and prevention recommendations.
 56.   A study on the efficiency of CSSD (or any other department of a multi-
       specialty hospital)
 57.   A cost analysis study in general ward (or any other department) of a
       hospital to develop user charges.
 58.   A comparative study on cost analysis of the various departments in a
       hospital and cost-cutting recommendations.
 59.   A study on formulation of marketing strategies to promote a healthcare
       service (e.g.: „Women Wellness check-up‟ promotion).
 60.   A study on involvement of Doctors / nurses / paramedics in rural healthcare
       and suggestions to improve involvement.
 61.   A study on medical representative triumphs and trials. Recommendation to
       improve liaison of medical reps and doctors.
 62.   A comparative study of in-house pharmacy and retail pharmacy.
 63.   A Study on the identification of the causes of delays in cashless
       hospitalization and suggest recommendations to reduce time lags.

Template for Preparation of Project Report for MBA course
 1. Cover page
 2. Title page
 3. Acknowledgement
 4. Bonafide Letter
 5. Abstract
 6. Table of contents
 7. List of Tables
 8. List of Figures
 9. List of Symbols, Abbreviations and Nomenclature
MBA Program Guide                                                      Page No.: 30
10. Chapters
11. References/Bibliography
About Cover page and Title Page:

                            <TITLE OF PROJECT REPORT>

                                   A PROJECT REPORT

                                   Under the guidance Of

                                       Submitted by


                        in partial fulfillment o f the requirement
                              for the award of the degree


[Finance/Marketing/Human Resource Management/Information Systems/ Banking/Retail
 Operations/ Operations Management/ Project Management/ Total Quality Management]

                                <MONTH> & <YEAR>

Acknowledgement: Acknowledgment is the regards given to the people
and organization who have helped you in completing the project undertaken.
Mainly it must consist of Acknowledgement towards the organization you
study and to the company where you have done your project followed by the
people who have helped you in the process.

MBA Program Guide                                                    Page No.: 31
                                   Bonafide Certificate:

                                BONAFIDE CERTIFICATE

Certified that this project report titled ……………………………………………..” is the bonafide

work of “…………..<NAME OF THE CANDIDATE(S)>.…………” who carried out the project

work under my supervision.

 SIGNATURE                                           SIGNATURE

HEAD OF THE DEPARTMENT                                      FACULTY IN CHARGE
                                                            <Academic Designation>
<Department>                                                     <Department>

<<Full address of the Dept & College >>                    <Full address of the Dept &
<<Full address of the Dept. of College>> <Full address of the Dept. & College>
College >

Executive Summary: Executive summary should be of one page summary
of the project report. It should consist of the statement of the problem, main
findings, and recommendations for the further use. It should be typed in
double line spacing, Font Style-Times New Roman and Font Size-14.
Table of contents: It is the list of all the contents in the report and all the
detailed content precedes this table of content. A Specimen is shown below
                        Title             Page No.
       1            Introduction
                        1.1                  1
                        1.2                  5
                        1.3                 10
       2         Literature review.
                        2.1                 14
                        2.2                 21

MBA Program Guide                                                           Page No.: 32
List of Tables: Give the same name for the table as they exactly appear
above the tables in the text. The caption of the Table must be present above
the table. 1.5 line spacing should be adopted for typing the matter under this
Table 1 <Caption of the table>
   Feild1      Field2         Field3        Feild4       Feild5    Feild6…

List of tables
1. Table 1: <caption the table1>
2. …
    Note: By the word Table, is meant tabulated numerical data in the body
    of the project report as well as in the appendices (If any). All other non-
    verbal materials used in the body of the project work and appendices
    such as charts, graphs, maps, photographs and diagrams may be
    designated as figures.
List of Figures: Give the same name for the table as they exactly appear
below the figures in the text. The caption of the figure must be present
below the figure. 1.5 line spacing should be adopted for typing the matter
under this head.

                        Figure 1: < Caption of the Figure>

MBA Program Guide                                                 Page No.: 33
List of Figures
1. Figure 1: <caption the Figure 1>
2. …
List of Symbols, Abbreviations and Nomenclature: 1.5 line spacing
should be adopted for typing the matter under this head. Standard symbols,
abbreviations etc. should be used.
Chapters: Mainly the chapters can be broadly classified into 3 parts
1. Introductory chapter
2. Chapter(s) on the main content of the project
3. Concluding chapter.
   The main text will be divided into several chapters and each chapter can
   be further divided into several divisions and sub-divisions.
    Each chapter should be given a relevant title.
    Tables and figures in a chapter should be placed in the position with
       respect to the reference where they are cited.
    Headers and Footnotes should be used sparingly. The title of the
       project must be reflected in the left side of the header and chapter
       name must be in the right side of the headers. Page numbers are to
       be placed in the right side of the footer. They should be typed single
       space and placed directly underneath in the very same page, which
       refers to the material they annotate.
NOTE: Always the report must be ended with the concluding chapter and
future enhancements
References/Bibliography: The listing of references should be typed
4 spaces below the heading “REFERENCES” in alphabetical order in single
spacing left – justified. The reference material should be listed in the
alphabetical order of the first author. The name of the author/authors should
be immediately followed by the year and other details. Any website
reference must be referred preceded by the publications reference.
You find a specimen for a typical reference
 The text in the printed copies must in black color.
 1.5 line spacing should be used for typing the general text. The general
    text shall be typed in the Font style „Times New Roman‟ and Font
    size 14.

MBA Program Guide                                               Page No.: 34

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