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					Contact: Mitch Head
        520.398.7379



   AMERICAN CONSUMERS CONTINUE TO OVERWHELMINGLY PURCHASE TRADITIONAL EGGS
               FROM MODERN CAGES, LATEST RETAIL STATISTICS SHOW

ALPHARETTA, GA (November 8, 2010) – American consumers continue to overwhelmingly purchase traditional eggs
produced in modern cages when they visit their local grocery stores, according to Information Resources, Inc. (IRI) which
tracks grocery store sales.

Americans purchase 19.8 billion (96%) traditional eggs every year at grocery stores, according to the latest IRI data,
compared to 619 million cage-free eggs (3%) and 227 million (1%) organic free range eggs. The data is from third
quarter, 2010 (July through September, 2010). The total volume of eggs purchased in the third quarter was 5.2 billion
eggs, down by 3% compared to the third quarter of 2009, most likely due to a major recall of eggs from two farms in
August, 2010.

Perhaps indicating the weakness in demand for cage free and organic free range eggs, the U.S. Department of Agriculture
reports that retail organic free range eggs are being advertised this week at $2.64 per dozen, 33% less than one year ago
($4.00); cage free eggs are being advertised at $2.50 per dozen, down 14% from one year ago ($2.90); and traditional egg
retail prices are up 8% compared to one year ago ($1.02).

Gene Gregory, president of United Egg Producers, says that despite pressure by some animal rights groups, the
overwhelming majority of American consumers continue to prefer regular eggs from modern cage housing systems rather
than cage free. “Americans vote every day with their wallets, and regular eggs from modern cage housing systems win
every time by a landslide ratio of 96 percent.”

Cage housing systems, in which small groups of about six hens live together in a manner that allows farmers to
systematically provide them with fresh food and water and their eggs to be collected quickly for the freshest and most safe
eggs, are considered by many animal health experts to be the best production system for hens. Hens in modern cage
housing systems tend to have fewer diseases, less mortality, require fewer medications, produce the cleanest and best
quality eggs, with the smallest carbon footprint, and at least cost for consumers, according to Craig Reed, former deputy
administrator of the Food Safety Inspection Service of U.S. Department of Agriculture (USDA).

85 percent of eggs worldwide are produced in traditional cages, according to the International Egg Commission (IEC).
The U.S. is the fifth highest per capita consumer of eggs in the world, at 246 eggs per person each year, according to the
IEC. Mexico is the highest per capita consumer of eggs, at 355 eggs per person each year, followed by China, Japan, and
the Czech Republic.
Number and types of egg brands and products in supermarkets:

 Quarter                 Quarter                        Fresh      Cage Free       Free Range     Total
 I            13 Week Ending Mar 30, 2008                  1,417           70                82       1,569
 II           13 Week Ending Jun 29, 2008                  1,393           70                80       1,543
 III          13 Week Ending Sep 28, 2008                  1,389           70                82       1,541
 IV           13 Week Ending Dec 28, 2008                  1,384           71                83       1,538
 I            13 Week Ending Mar 28, 2009                  1,425           73                80       1,578
 II           13 Week Ending Jun 28, 2009                  1,439           82                82       1,603
 III          13 Week Ending Sep 27, 2009                  1,434           90                82       1,606
 IV           13 Week Ending Dec 27, 2009                  1,409           94                83       1,586
 I            13 Week Ending Mar 28, 2010                  1,395          118                87       1,600
 II           13 Week Ending Jun 27, 2010                  1,389          121                83       1,593
 III          13 Week Ending Oct 3, 2010                   1,376          121                82       1,579

Volume of retail egg sales by quarter:
    Quarter                    Volume of sales by qtr                   Total # eggs
        I         13 Week Ending Mar 30, 2008                          5,533,094,264
       II         13 Week Ending Jun 29, 2008                          4,983,592,612
      III         13 Week Ending Sep 28, 2008                          5,728,467,572
      IV          13 Week Ending Dec 28, 2008                          5,771,812,968
        I         13 Week Ending Mar 28, 2009                          6,312,489,131
       II         13 Week Ending Jun 28, 2009                          5,525,636,333
      III         13 Week Ending Sep 27, 2009                          5,328,809,647
      IV          13 Week Ending Dec 27, 2009                          5,714,110,542
        I         13 Week Ending Mar 28, 2010                          5,576,852,196
       II         13 Week Ending Jun 27, 2010                          5,393,593,936
      III         13 Week Ending Oct 3, 2010                           5,175,367,215



                                                               # # #

About United Egg Producers
United Egg Producers (UEP) is the nation’s leading egg farming cooperative for U.S. egg farmers, representing 97
percent of U.S. egg farmers, whose members produce eggs including modern cage production, cage-free, organic/free
range and other specialty eggs. UEP is based in Alpharetta, GA. To learn more about the egg industry visit
www.uepcertified.com.

				
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posted:9/19/2011
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