Marketing and Monetizing
your progressive blog
Money Making Networks
• Pay-per-click: You make money when a user clicks on your ad
– Adsense – Kanoodle – Chitika
• Affiliate Marketing: You make money when a user buys a product
– – – – – Amazon Ebay Shareasale CommisionJunction Linkshare
• Display Advertising: You make money for every ad impression you serve
– Valueclick – Right Media – CommonSense Media
Money Making Networks (con’t)
• Text Links: You make money for selling text links on your blog
– Text Link Ads – Text Link Brokers
• Sponsorships: You make money selling sponsorship ads on your blog
– Blogads – Direct sponsorships
• Pay-Per-Post: You make money writing about certain topics on your blog
– PayPerPost – SponsoredReview
Placement
• Ads that get seen get clicked
– Ads that get clicked make you more money
• The closer to your content, the better
– Even inside the content works well
• Above the “fold”
– Assume 800x600 screen size
• Track your clicks
– CrazyEgg
Placement (con’t)
Design
• Ads that blend in get more notice
– Make Adsense ads look like your design
Good Bad
Test, test, test!
• Try new things • Measure the response • Change placements, colors, anything
Resources
• • • • ProBlogger (problogger.net) Abestweb (abestweb.com) Google Analytics (google.com/analytics) CrazyEgg (crazyegg.com)