What helps my site?
(thanks to seomoz.org)
1. Keyword Use in Title Tag 2. Anchor Text of Inbound Link 3. Global Link Popularity of Site 4. Age of Site 5. Link Popularity within the Site's Internal Link Structure 6. Topical Relevance of Inbound Links to Site 7. Link Popularity of Site in Topical Community 8. Keyword Use in Body Text 9. Global Link Popularity of Linking Site 10. Topical Relationship of Linking Page
What hurts my site?
1. Server is Often Inaccessible to Bots 2. Content Very Similar or Duplicate or Existing Content in Index 3. External Links to Low Quality/Spam Sites 4. Participation in Link Schemes or Actively Selling Links 5. Duplicate Title/Meta Tags on Many Pages
Marketing is not advertising!
Branding Positioning Authority Earned Media Community Activity