Institute of Women and Technology (IWT) Partners: IWT, girls interested in technology Mid-Semester Report February 20, 2001 Team Members Jason Brandstetter – email@example.com Leah Boone – firstname.lastname@example.org Angela Cenci – email@example.com Ya-chi Chang – firstname.lastname@example.org Davida Gondohusodo – email@example.com Jaime Harper – firstname.lastname@example.org John Hawley – email@example.com Anne Kowatsch – firstname.lastname@example.org Manisha Nair – email@example.com Eric Osborne – firstname.lastname@example.org Amy Peters – email@example.com Kelly Schneider – firstname.lastname@example.org Stephan Tai – email@example.com Executive Summary The primary objective of the IWT team is to create a project that will spark the interest of girls in computers, technology, math and science. Our project partner is the Institute for Women and Technology, and also any pre-teenage girl who would be interested in our project. The Institute for Women and Technology strives to increase the number of women designing and developing new technology and to increase the positive impact of technology on women. Our team is a Virtual Development Center for IWT and we are designing a handheld PC geared towards young women. Last semester we created a preliminary design for our product. We determined the functionality and appearance of the device. This semester we are expanding on our accomplishments from last semester and also setting new goals, such as presenting our project to potential corporate sponsors. We have split our team into five subgroups: Software/User Interface, Hardware/Design, Web page, Community, and the Market Research group. Our software accomplishments to date include the design of the background, a fortune telling game, a Diary, an interactive periodic table, a hangman game, and we are also working on other games and educational applications that are not yet completed. We are also planning on conducting a workshop for girls and people who work with them to get some feedback about the P.C. Iki. In addition, we have researched and written a marketing report to send to IWT and its corporate partners. Table of Contents Project Tasks Introduction Hardware/Design Team Software/User Interface Team Market Research Team Community/Workshop Team Web page Development Team Project Planning Team Continuity Plan Roadblocks Expected Semester Outcomes Timeline Team Organization References Appendix I (Tentative Product Specifications) Appendix II (Similar products/Web sites for Girls) Appendix III (Preliminary User Interface) Appendix IV (Genie Lamp) Appendix V (Interactive Periodic Table) Appendix VI (Diary) Appendix VII (Balloon Blast) Appendix VIII (Marketing Report) Project Tasks Introduction The Institute for Women and Technology is a nonprofit organization dedicated to enhancing the involvement of women in the design and development of technology. IWT is a partnership between companies, universities and communities, who strives to bring the technological needs of women into the spotlight and to design and deploy products that meet these needs. IWT sponsors exploration and innovation workshops in participating communities. These workshops bring people together from various backgrounds to explore ways in which technology can better benefit women. IWT then encourages groups and organizations within the communities to expand on and develop the ideas generated in the workshops. Purdue University’s role with the Institute is as a Virtual Development Center (VDC). Purdue is one of six universities in the nation serving as VDCs. The IWT EPICS team shares the goals of the Institute. The objective of the team is to design technology that addresses the needs of women and young girls. This semester, the team is continued plans to implement a preliminary design for a product that will provide pre- teen girls with a positive experience with technology. The team has no direct contact with the Institute for Women and Technology, so the project partner set forth no project guidelines. Instead, possible project ideas were generated during two workshops held in the fall of 1999, the spring of 2000, and the fall of 2000 with former team members and participants from the community. The team decided to design a handheld device called the PC Iki targeting young girls between the ages of nine and sixteen. This electronic device will introduce girls to the increasingly popular realm of handheld computers. Beyond its hopes of providing young women with an enjoyable product, the IWT team aims to develop a device that will make its users interested and comfortable with technology at a young age. This semester, the team has broken into 5 subgroups, which will each do their part to produce a prototype PC Iki. The tasks of each subgroup are described in the following subsections. Hardware/Design Group Team Members: Angela Cenci, Davida Gondohusodo, John Hawley, Stephan Tai Tasks: To define the hardware specifications/features, and decide on exterior appearance (shape, color, dimensions). Project Partner: The IWT team has no direct contact with its project partner. Design Process: Defining the hardware includes the actual equipment specifications, and choosing what type of user interface to implement. The equipment specifications will be based loosely on similar products, such as the Hewlett Packard Jornada 820. Using an already existing product as our platform, by one of IWT’s industry partners, will make it more convenient for development and production. The Jornada was chosen for its small size, multimedia capabilities, overall appeal, industry standard operating system/architecture (compatibility), and relatively low price point. Deciding on what hardware to use for user interface encompasses keyboard design, type of “mouse”, screen capabilities, and any additional external attachments/accessories. Regarding the PC Iki’s cosmetic features, the exterior look will be designed to appeal to our target audience. Included will be the color scheme, shape, and texture. To help decide on these attributes, we’ll examine other similar products and also possibly do research on complementary color schemes/shapes/textures. In addition to evaluating other products for ideas, effort will be put into designing new attributes to make the PC Iki unique. Ideas will come from our development team, as well as workshops with our target audience and any other available resources. Goals that we hope to accomplish in the future include, but are not limited to, create an actual model of the theoretical design and then test this design with the target market. Software/User Interface Team Team Members: Jaime Harper, Eric Osborne, Manisha Nair, Ya-Chi Chang, Kelly Schneider Task: The main goal of this group is to create the software that will be installed into the prototype. Partner Organization: The IWT team has no direct contact with its project partner. Design Process: The software we’ve decided to create for the PC Iki is a mixture of programs that are both educational and entertaining. Programs that we already have finished include a password-protected diary, a Genie Lamp program, a periodic table of the elements, and Balloon Blast. The Genie Lamp program is a program similar to a product out on the market called “The Magic 8-Ball” which is somewhat of a fortune telling device. Balloon Blast is a word guessing game similar to Hangman. Some software that we plan to or are currently working on includes a MASH game, Greek/Roman Mythology game, a math fact game, virtual pet, and a memory game. This semester we also plan to work on constructing storyboards for some of the more complicated software that we want on the PC Iki but are unable to implement. This would include a program similar to Cosmopolitan’s Virtual Makeover, and an appointment scheduler. We’ve used Visual Basic for most of the programs because of its ease of use, but we will start working with Java in order to make these games accessible from the PC Iki’s web page. Market Research Team Team Members: Leah Boone, Steve Tai, Jason Brandstetter, Manisha Nair, Amy Peters, Anne Kowatsch Task: The function of the marketing/research group is to compare and contrast our PC Iki with other products similar to it that are already out on the market. Partner Organization: The IWT team has no direct contact with its project partner. Design Process: The marketing/research team has researched different products online looking for ones that are comparable to the PC Iki. After doing so we then made a chart with different categories to compare the products to. Some of those categories are price, unique key features, user interface type, software specifications, hardware specifications, and company information. After comparing the specifications of these products to those of our PC Iki we plan on writing up a marketing report. This marketing report will hopefully help in distinguishing our product from other ones similar to it on the market. Our team professors will revise this report and the final report will be sent to specific people in the IWT organization in California. We hope to receive feedback from them about the report and then put together a presentation including that feedback. We plan on giving this presentation to the IWT organization as a whole and then talking to them one on one about how we can successfully market the PC Iki. Community/Workshop Team Team Members: Leah Boone, Anne Kowatsch, Amy Peters, Kelly Schneider Project Task: To involve the community in the P.C. Iki project through workshops. Design Process: We will be keeping in touch with our project partners, the Girl Scout Troops and the Institute of Women in Technology, by holding a technology open house later this semester. At this open house, we plan on gathering information on how to improve and acquire more ideas for the P.C. Iki, through surveys and observations. The function of the community team is to keep strong contacts with the members of the Girl Scout troops that have attended our workshops in previous years, and also to create more contacts. Web page Development Team Team Members: Angela Cenci, Eric Osborne, John Hawley, Ya-chi Chang, and Kelly Schneider. Task: The main goal of this group is to design the web page that contains all kinds of fun and interesting stuff for young girls. Partner Organization: The IWT team has no direct contact with its project partner. Design Process: The design process started with some of the team members looking for different types of the icons, fonts, and backgrounds while others came up with the rough draft of the prototype. We want to take serious consideration of young girls’ tastes and interests, such as color choices, cute pictures, interesting games, etc. At this point, we have designed the basic prototype of the web page and expect feedbacks from all the team members. From the feedbacks, we will discuss the new features and decide what parts we have to put on more efforts in order to the make the web page more attractive and interesting to the young girls. Project Planning Team Continuity Plan This semester, we have 10 returning members, and 2 new members. Our returning members orientated the two new members, so now everyone should be up-to- date on our team goals, as well as EPICS goals, in general. Last year we had instituted several new sub-groups due to the large size of the team. Many of those same sub groups were carried over to the new semester. Some of the old sub groups were merged into 1 sub group, such as the hardware/design group. The average sub group size is higher this semester so losing the graduating seniors should not impact any of the sub groups too severely. As previously mentioned, the groups this year include: Marketing/Research, Design/Hardware, Web Page, Software, and Community. Within these groups, we have chosen team leaders who will make sure that the groups are communicating with each other. So far, this arrangement is working very well. We work efficiently and have not approached any major conflicts within our group. This year’s group is much more diverse than last year’s team. This will allow us to continue work on the prototype and develop new ideas. As for the success of our plan to date, we are doing very well. We are running on schedule, and our weekly goals are being met. Project Roadblocks As far as we have been able to tell, there have not been any major obstacles that we needed to overcome so far. We have had some setbacks in market researching due to lack of expertise. We are currently working on making a contact with IWT and a corporate sponsor to help us in this aspect. The software team has also had trouble due to problems with Visual Basic, in which they are hoping to receive help from the T.A.s. Expected Semester Outcomes This semester we would like to have a workable prototype of the PC Iki. This is a handheld computer designed specifically for pre-teenage girls and would include specific software geared toward that audience. Projected semester outcomes: Gather research and compile the data in a professional report to present to corporate sponsors. Design and implement a web page prototype to complement the PC Iki online. This will include related links, games, and support. Finish prototypes/demos of all new and existing software. Such programs include MASH, the calendar, and the homework helper. Finalize design requirements for P.C. Iki while considering hardware feasibility. Plan and hold another IWT workshop to gain a broader base of reviews and opinions. Start looking into a new project to take on simultaneously. Long-term outcomes include working on the Internet capabilities of the PC Iki in terms of the software and hardware and testing the PC Iki with girls of the target age group. Project Schedule EPICS/IWT Spring '00 Semester Schedule Team Organization 14d Mon 1/10/00 Thu 1/27/00 Research & Development 21d Mon 1/24/00 Mon 2/21/00 Narrowing down Ideas 21d Mon 1/24/00 Mon 2/21/00 Demonstration 1d Wed 2/2/00 Wed 2/2/00 Mid-Semester Presentation 1d Fri 5/5/00 Fri 5/5/00 Designing product functionality 28d Mon 2/7/00 Wed 3/15/00 Creating project prototype 28d Mon 2/7/00 Wed 3/15/00 Working on final project paper 28d Thu 3/16/00 Mon 4/24/00 Work on final presentation 30d Mon 3/27/00 Fri 5/5/00 Final Presentation 1d Fri 5/5/00 Fri 5/5/00 EPICS/IWT Fall ’00 Semester Schedule Narrowing ideas for construction of prototype 31d Thu 8/31/00 Thu 10/12/00 Organizing for software development 7d Thu 8/31/00 Fri 9/8/00 Background layout design 14d Thu 8/31/00 Tue 9/19/00 Magic eight ball 14d Thu 9/7/00 Tue 9/26/00 Design team research 21d Thu 9/7/00 Thu 10/5/00 Compile list of features ideas 21d Thu 9/7/00 Thu 10/5/00 Menu bar design 14d Thu 9/14/00 Tue 10/3/00 Find necessary resources for prototype 21d Thu 9/21/00 Thu 10/19/00 Get ideas from other groups for design 14d Mon 9/25/00 Thu 10/12/00 Build prototype 42d Wed 9/27/00 Thu 11/23/00 Pass protect diary 21d Thu 9/28/00 Thu 10/26/00 Compile ideas into rough design 14d Thu 10/5/00 Tue 10/24/00 Internet and applications 31d Thu 10/26/00 Thu 12/7/00 Test prototype 16d Thu 11/16/00 Thu 12/7/00 Work on design 21d Thu 11/16/00 Thu 12/14/00 Presentation 1d Sat 12/15/00 Sat 12/15/00 EPICS/IWT Spring ’01 Semester Schedule Acquire team input for Iki specifications (Hardware) 12d Tue 1/16/01 Tue 1/30/01 Define aesthetic properties of Iki (Hardware) 17d Tue 1/16/01 Tue 2/6/01 Make a Template for product comparison (Research) 1d Sun 1/21/01 Sun 1/21/01 Work on Calendar/Appointment Schedule (Software) 26d Tue 1/23/01 Tue 2/27/01 Work on MASH game (Software) 21d Tue 1/23/01 Tue 2/20/01 Enhance existing programs (Software) 11d Tue 1/23/01 Tue 2/6/01 Look for new Icons/background/buttons (Web Page) 11d Tue 1/23/01 Tue 2/6/01 Convert games into web page format (Web Page) 66d Tue 1/23/01 Tue 4/24/01 Complete Product Specifications 1d Tue 1/23/01 Tue 1/23/01 Evaluate the need for a third workshop (Community) 6d Tue 1/23/01 Tue 1/30/01 Research other Products (Research) 1d Thu 1/25/01 Thu 1/25/01 Compare products on the market (Research) 6d Tue 1/30/01 Tue 2/6/01 Plan a list of invitees (Community) 21d Tue 1/30/01 Tue 2/27/01 Develop a database for contacts (Community) 11d Tue 1/30/01 Tue 2/13/01 Attend a skills session on MSAccess (Community) 1d Mon 2/5/01 Mon 2/5/01 Put Web page together (Web page) 21d Tue 2/6/01 Tue 3/6/01 Determine feasibility of all specifications (Hardware) 16d Tue 2/6/01 Tue 2/27/01 Write Marketing Report (Research) 6d Tue 2/6/01 Tue 2/13/01 Make workshop arrangements (Community) 19d Tue 2/6/01 Fri 3/2/01 Develop written Progress report 11d Wed 2/7/01 Wed 2/21/01 Begin work on poster 15d Tue 2/13/01 Mon 3/5/01 Research prices/costs of necessary technology 21d Tue 2/20/01 Tue 3/20/01 Research new games (Software) 44d Tue 2/27/01 Fri 4/27/01 Poster Session 1d Mon 3/5/01 Mon 3/5/01 Put game files onto web page (Web page) 36d Tue 3/6/01 Tue 4/24/01 Integrate software/hardware in prototype (Hardware) 16d Tue 3/27/01 Tue 4/17/01 Semester presentation 19d Tue 4/10/01 Fri 5/4/01 Write reflects on current semester 5d Mon 4/23/01 Fri 4/27/01 Update the invitee list (Community) 1d Fri 5/4/01 Fri 5/4/01 Give presentation 1d Fri 5/4/01 Fri 5/4/01 References http://www.iwt.org - Institute of Women and Technology home page Appendix I: Tentative Product Specifications About the size of a sheet of notebook paper (8.5” x 11”) Keyboard Touch pad mouse Networking capabilities A simple word processor Optional floppy drive MP3 player Headphones port Small speaker system Installed microphone Sound editing software (change your voice) Carrying handle/straps Protective outer case Lots of colors available Secret on outer case compartments Access to PC Iki website: o Download info about the classes they are taking o Find a email pen pal o Games o Email Software – o Calendar with class schedule and birthday reminders o Calculator o Atlas o Periodic table o Fortuneteller o Calendar o Design-your-own screen saver o Diary o Photo album and photo editing software (change your hairstyle, background…) Appendix II Similar Products Palm Pilot – http://www.palmpilot.com Sharp TM-20 TelMail Email Organizer – http://www.pygmy.com/tm-20.htm Game Boy Camera – http://www.nintendo.com/gb/gb_camera/index.html Friend Frame – http://www.girltech.com/Bow-tique.html Cybiko – http://www.cybiko.com Phusion – http://www.vtechkids.com Accelerator Elite - http://www.oregonscientific.com/14888.html Dear Diary Snapshot Organizer – http://www.tigertoys.com HP Jornada 720 – http://www.hp.com/jornada/products/720/overview.html Audrey – http://ergo.3com.com/ergo/html/homepage.html Visor - http://handspring.com/products/visorprism/index.jhtml Websites for Girls http://www.chickclick.com http://www.cybergrrlz.com http://www.health.org/gpower/girlarea/index.html http://www.girltech.com http://femina.cybergrrl.com/fs.jhtml?/femina/Girls/ http://www.purple-moon.com/ http://www.go-girl.com/ Appendix III: Preliminary User Interface Appendix IV: Genie Lamp Interface Appendix V: Periodic Table Interface Appendix VI: Diary Interface Appendix VII: Balloon Blast Appendix VIII: Marketing Report I. Introduction We are developing the PC Iki, a mobile handheld computer targeted towards young girls, between the ages of nine and twelve. The target age was determined due to the fact that most girls decide around this age whether or not they like science, math, and/or technology, thus shaping their future attitudes and thoughts about these subjects. There was a Barbie introduced a few years ago that would say a few phrases when her arm was moved. One of the phrases Barbie said was “Math is Hard” which, along with many other toys created for girls, sends the message that girls are not supposed to be good at or even enjoy the above mentioned subjects. With the creation of the P.C. Iki, we are doing the opposite by instilling an interest in technology, math and science, while making an enjoyable and fun product at the same time. In the following report, we will discuss specifications we have determined for the PC Iki, comparison of the PC Iki to other products currently on the market, and also areas in which we are in need of help. II. Product Specifications The PC Iki will be approximately the size of the Hewlitt Packard Jornada 820, which is 9.7 x 7.0 x 1.3 in (24.6 x 17.8 x 3.3 cm). The PC Iki will weigh about the same as the Jornada also, which is 2.5 lbs (1.1 kg) with Standard Batteries. This small size and weight will make it much easier for young girls to use and carry with them. This will make them much more likely to want one and actually keep using it once they own one. The PC Iki will have USB ports for ability to connect to a printer, P.C., install a mouse, or use other products, and will also include speakers, a jack for headphones, and a microphone. There will be a keyboard and touch pad for input, as well as hot keys that enable the user to open programs easier and faster. One characteristic that differentiates the PC Iki from other products is texture and look of the PC Iki. There will be numerous styles for consumers to choose from. One of the options includes a fur covering for the casing. There will be different colors, animal prints, and lengths of fur. Another option is a sort of hyper color, or heat sensitive, covering that changes colors due to temperature. The goal is to make the PC Iki aesthetically pleasing so girls will want to use it, but also functional so they will need to use it. From the research conduced by the EPICS IWT team here at Purdue we discovered that unusual textures will make it more appealing. This is something that has been neglected by all of the other similar products that are currently on the market. The P.C. Iki will also include the choice of backpack or over the shoulder straps that make carrying easier. When opened, the appearance of the PC Iki will also be slightly different than anything else seen before. The screen will be nothing unusual: rectangle and color. It will also have a full function QWERTY keyboard to make typing easier and faster. The unusual functional item on the PC Iki is the touch pad for the mouse. The shape and color of the touch pad are not going to be the standard gray/black and rectangle. It will have a variety of colors and shapes for the girls to choose from. Some of the possible shapes include stars, circles, animals, or anything else that interests young girls. It is very important to make sure the PC Iki is also functional, some bite to go along with the bark. The functionality that will keep the girls attention after they get over the look of the PC Iki is largely due to the software included. Some of the featured software for the PC Iki includes games, educational software, and productivity programs. A few of the games include MASH, hangman, and magic genie lamp. For a complete list of software both completed and that is currently being worked on is in Appendix I. These are games that girls love to play, and a few of them are multiplayer games. A prime concern is having software targeted toward multiple users. This concern is a direct result from our research with young girls. They find it very enjoyable to all sit around and ask the magic genie lamp questions about each other, or play the MASH game collectively. Some of the educational software that will be bundled on the PC Iki includes a periodic table. The periodic table is interactive so the girls can find out interesting facts about the elements in addition to the more scientific information. Included in the productivity software are a word processor and a diary. Girls can use the word processor to type up homework assignments. In our research, we have found the privacy is very important to girls in our target age range, therefore the diary we created is password protected to keep unwanted readers out. It is also searchable by date for easy retrieval of past entries. Going to the PC Iki web site and downloading the desired programs can update the software. As stated above, the PC Iki will have a password protected web site devoted to young girls and their PC Iki’s. The web page will have fun information in a sort of community environment. Girls can set up email, chat with other girls, play online games, and even receive homework help. The web site will also have games the girls can download and play later so they don’t have to be connected to the Internet to play. III. Market Comparison The technology market today is very competitive. There are a number of products on the market that have some of the same features we would like to incorporate into our product. Some of these products are geared towards children whereas others are geared towards adults; however, very few are geared only towards girls. Some of the products designed specifically for children include the Phusion, Cybiko, Accelerator Elite, and Dear Diary Snapshot Organizer. The Phusion is a handheld device designed for children between the ages of 9 and 13. The price is around $100. It includes a built in camera, address book, calendar, photo editor, games, foreign language translator, spell checker, world clock, and card maker. The dimensions of the Phusion are 6” X 3” X 1” and it weighs less than a pound. It uses a four-color gray LCD with a display size of 2” X 2”. The Phusion does not have Internet access and it is not expandable. The Phusion has received good ratings by its users. The Cybiko is another handheld product. It is geared towards teens and, like the Phusion, it is not gender specific. It is also priced at around $100. The Cybiko includes a wireless communicator, e-mail machine, gaming machine, scientific calculator, spell checker, Spanish-English dictionary, multilingual phrase book, organizer, address book, alarm clock, MP3 player, calendar, notebook, journal, and photo viewer. It has dimensions of 5.7” X 2.8” X .8” and weighs 4.3 oz. It has a LCD gray scale screen and uses a keyboard and directional controls for input. The Cybiko can access the Internet through a computer and games can be downloaded for free from the Cybiko website. The Cybiko has also received good ratings. The Accelerate Elite is learning notebook made for children ages 8 and up. It costs $150. It has support for a modem and a printer and an available port for a CD- ROM. Some software programs that the Elite contains are learning activities, e-mail support, word processor, sound effects library, and country atlases. The product uses a keyboard, touch pad, and mouse as forms of input. The company has a kids “protected” website that allows kids to post game scores and participate in newsgroups. The Dear Diary Snapshot Organizer, the only product we found created for girls, is a product made by Tiger Electronics that costs around $100. It is a digital camera that also contains a keyboard, diary, address book, calendar, photo editor, and games. It has a 3” X 5” gray LCD screen. The product has a PC serial port connection but does not have an Internet connection. Once again this product has received fairly good reviews. Some adult products that are similar to what we are designing include the Audry, Visor, HP Jornada 720, and Casio PA-2400U-CF. The Audry is a family product priced at $500. It has a datebook, address book, and action pallette. Some key features are that it synchronizes schedules, sends reminders, has light up buttons, and easy dial channels. It uses a small wireless keyboard and a touch screen as forms of input. The Audry also has a color display, the ability to connect to the Internet, and built in speakers and microphone with an audio port for external speakers. This product usually receives three out of five stars in the ratings category. The Visor is a PDA made by Handspring that runs on the palm operating system. It sells for $500. It contains an address book, enhanced date book, an advanced calculator and a world clock. A modem module must be purchased in order to gain access to the Internet. Available accessories include a MP3 player, digital camera, vibrating alarm, and phone. The HP Jornada 720 is a handheld computer that sells for around $1000. It operates on Windows CE and has a comfortable touch-type keyboard. Software programs include MS Office for CE, Omni Solve, and Yahoo Messenger. It has a 6.5” color LCD display and a built in modem. The overall dimensions of the product are 7.44” X 3.74” X 1.34” and it weighs 1.1 lbs. The Jornada also contains audio speakers, a microphone, a stereo audio jack, and a built in voice recorder. The Casio PA-2400U-CF also runs on the Windows CE operating system. It is priced at $250. It contains a 56K modem, a voice recorder, data transferring, and voice and handwriting recognition. It’s dimensions are 7” X 4.2” X .82” with a weight of 13 oz. The product has a LCD screen, 16MB ROM, 8MB RAM, and a PC serial port connection. IV. Areas in need of Assistance Due to our lack of experience in the arena of product marketing and design, we are seeking the assistance of IWT and its industry partners so that our chances for success will be greatly increased. Areas which we need opinions and help with, cover all aspects of our product. These include recommended product design/launch procedures, expanded research of the potential consumer base, platform hardware/software decisions, and other various aspects. Even though we have an initial base of consumer feedback from two workshops we have held, we feel that more needs to be done. Issues that concern us in this area are what kind of demand there is for the product and how much our potential customers are willing to pay for the product. We need assistance in getting a wider range of opinions and feedback from potential buyers and users of the product, possibly ranging from different demographics so that our feedback is not isolated to just our current two small samples. In addition, based on the features we would like to implement and the prices of products comparable to ours (in hardware aspects), we predict the product to most likely be fairly expensive. With a large base of feedback from young girls and their parents, we can consolidate what features we need to keep/add all while keeping the price reasonable. The issue of what hardware and development platform is closely tied to the price of our product. We want to minimize the costs as much as possible, yet keep the platform reasonably powerful enough to run the type of applications we would. First of all, we would like 3rd party software developers to be able to develop programs for our platform. Since these developers would be more likely to develop on an already established/accepted operating system on the market, we need guidance in deciding which platform to implement (i.e. Palm OS/WinCE/Win9X/etc.). An alternate idea would be to just abandon the 3rd party software support idea and just use a proprietary operating system, which would be cheaper and more tailored to our needs. Again, each one of those ideas has its drawbacks and advantages, yet we need the opinions of people who are experienced in this arena. Based on the type of operating system we incorporate, we also need help in deciding what type of hardware would be best suited for our design requirements. Based on early feedback from our workshops, we know that our target audience likes the sub- laptop look and feel (large screen, keyboard, touch pad, relatively light, etc.). The hardware would obviously have to run the built-in applications at a reasonable speed, but possibly also provide room for future programs to work with. However once again, price becomes a large issue. We are unfamiliar with the integrated solutions currently on the market. Hence we need assistance on explaining to us what our options are and how they compare with each other. We also would like assistance in many other various areas/aspects of our product. These include, but are not limited to: promotion/advertising, additional product features, and expanding our target audience. The entire task of researching/designing/marketing a product of this magnitude is a large one. However we feel that with assistance from IWT and its experienced industry partners, we can turn this product from ideas and ambition into reality. V. Summary Within this report we have listed and described the specifications of the PC Iki, as well as the different products we used to compare the PC Iki with. We have also specified the different areas in which we feel we need help with. Hopefully this report will give a more definite description on what we’ve completed so far as well as a better idea as to what we’d like our final product to resemble. Any type of feedback that we could receive about our progress thus far would be very helpful and beneficial in terms of actually releasing a prototype of this product.