leo by yaoyufang

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									Digital Content




      Leo Hwa Chiang
  Entertainment

                  Books
                                  music




Games
               Entertainment

                          films

       TV
    programs
 What is digital content (DC)?


   Content               Digital Technology




Different country define DC differently!
       Entertainment & DC
• Overlapping of “entertainment” and “DC”
• We can review these two as:


       Entertainment              DC


• We can also say


    Entertainment      &   DC          are complimentary
    What is Game?

                        Online     Offline


             PC        Online     PC Game
                       game

           Console    Xbox live    Xbox
HARDWARE


           Handheld    Mobile      PDA
            device     phone
                  Market Size and Forecasts of the Korean
                  Digital Content Sectors

                     2004    2005    2006    2007     2008     CAGR(%)
      Game           2,162   2,510   2,875   3,264    3,661      14%
    Animation         393     408     443     502      576       10%
  Digital Image      405     581     780      954     1,147      30%
   Information       609     712     829      961     1,036      14%
     content
   E-Learning        605     699     836      999     1,142      17%
  Digital Music      220     258     318      391      480       22%
  E-publishing        60      76      99      128      157       27%
Content Trading &    1,506   1,795   2,079   2,359    2,646      15%
   exchange
      Tool           337     381     445      505      561       14%
Content protection   101     124     151      178      202       19%
  Management/        766     820     886      955     1,029      8%
    Service
      Total          7,164   8,364   9,741   11,196   12,637     15%
        Game Industry Revenue
Classification                   Growth Rate
                 2004    2005
                                     (%)

 Arcade Game     419     436       4.1%

   PC Game        83      73      -12.6%

  Video Game     220     259       17.8%

  Online Game    1,254   1,552     21.4%

  Mobile Game    186     218       17.7%

     Total       2,162   2,508     16.1%
      Genres of Games in Korea
Role Playing
      Strategy
 Board game
    Action/Shooting

  Adventure
        Sport
    Construction/Simulations
          Educational/Children
      Community
    Others
Value Chain
      Developer


      Publisher



      Distributor



       Retailer


      End users
         Barriers
• Broadband
   – Coverage
   – Quality
   – Price
• Legal Framework
   – General business environment
   – IPR
• Skill development/education
   – Skilled technical personnel
   – Skilled management personnel
• Financing
   – Funding for startup
   – Funding for R&D
   – Funding for industry as a whole
        General Policy Framework
• R&D
  – Developing Infra Technology (3D Game Engine..)
  – Setting up test bed
• Business support policies
  – Create a global brand “Game Korea”
  – Provide Global Service Platform
• Network & information exchanges
  – MOUs with related agencies
• Market Research & Assistance
  – Research Major Game Market (USA, Japan, China)
    and New Market (S E Asia, Europe, India)
  – Publication of Research Report (Market, Business …)
       General Policy Framework

• Skills & training
  – “Game academy”
  – A full time 2-year course
  – Short-term courses
• IT intellectual property rights
• Infrastructure
  – Broadband – reduction in subscription fees
     Other Issues

             Other issues




           Open             Content
           Market           Rating
                                      ...
Taxation
           Typical Syllabus
• Syllabus
• 1st Month : C++ Class
   –   Understanding game development process
   –   C++ Language Features : Class, Virtual functions, Inheritance
   –   Pointer, Dynamic memory allocation, File I/O
   –   Making sample program : Linked list
• 2nd Month : Data structures, algorithms
   – Understanding UML
   – Standard Template Library
   – Making script handler (using basic compiler theory)
• 3rd Month : Basic Win32 & MFC Programming
   –   Message handler, Key & Mouse event handling
   –   Graphic handling, Image file I/O
   –   Dialog boxes, Menus, Window handling
   –   Making sample tool program (Property editor)
           Typical Syllabus
• 4th Month : Direct X
   – Basic Direct X : DirectX Sprite, Direct Input
   – Making sprite animation tool
   – Making tile map tool
• 5th Month : Midterm Project
   – Making simple 2D game
   – Using collision detection, simple path finding
• 6th Month : DirectX 3D
   –   Basic 3D & DirectX 3D concepts
   –   Vector, Matrix, Transformation
   –   Polygon, Mesh
   –   Shading, Lighting, Texture mapping
   –   .x File I/O
   –   Making simple model viewer
         Typical Syllabus
• 7th / 8th Month : Animation & 3DMax SDK
  –   Camera control
  –   3D Animation (using part, skin, bone)
  –   3DMax SDK
  –   Export 3DMax model data to render with D3D
  –   Export 3DMax Character Studio Animation Data
  –   Making 3D character animation tool
• 9th Month : Special Effects
  – Shadow
  – Particle Animation
  – High-level Shader Programming
      Typical Syllabus
• 10th Month : Terrain & Map
  – Terrain Rendering
  – Using Quad Tree
  – BSP Tree
  – Making Walk-through map viewer
• 11th / 12th Month : Making 3D Engine
  – Making 3D engine for game clients
  – Integrate whole things
The End




   Thank You

								
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