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《Aida》全程赞助商方案

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《Aida》全程赞助商方案 Powered By Docstoc
					Sponsorship for Aida China
           Tour



       New Alliance
         2008/6
      Contents

•   About Aida
•   Target Audience
•   Sponsorship
•   Benefit
•   Event
•   42nd Street
      The Mood of Perfection in Neo-
                Primitivism
           Musical Giants Reunited since The Lion King
        Broadway smash hit produced by Disney Production

Winner of four 2000 Tony® Awards, Elton John and Tim Rice's AIDA
                          Best Score
                     Best Leading Actress
             Best Set Design and Lighting Design

          2000, Won Grammy for Best Album of Musical

                   Best Musical Album Award

                          Nederlander
                           Fall 2008
                   Broadway Masterpiece Aida
               Grand Tour Show Launches in China
            A Smash Hit of China’s Musical Market
               Aida
     Present day, a man and a
woman steps into an Egyptian
museum. The moment they eyes on
each other, time freezes.
Amneris from ancient Egypt wakes
up, and takes them back to ancient
Egypt and relive the tale of love.


the Haunting Legend of
Love
             Watch Preview Online
http://www.youtube.com/watch?v=wFwTnBFRwyk
Creative Team
   Composer: Elton John

    He is one of the top-selling solo artists of all time with
   over 200 million records sold worldwide. Elton has won
   a wide array of industry awards including Grammys,
   Tonys and an Oscar and continues to add innovative
   work to his personal repertoire of 35 gold and 25
   platinum albums. Tony award-winning AIDA and long-
   running THE LION KING musicals have long reigned on
   Broadway and continue to tour the world.

   Lyricist: Tim Rice

    TIM RICE and Andrew Lloyd Webber wrote four shows
   together, the Likes of Us (1965-6), the Amazing
   Technicolor Dreamcoat (1968), Jesus Christ Superstar
   (1969-71) and Evita (1976-78). In the nineties he
   worked primarily with the Disney empire, contributing
   lyrics to the movies Aladdin and The Lion King and to
   the stage shows Beauty and the Beast, THE LION
   KING and AIDA (both Sir Elton).
Creative Team
   Book (one): David Henry Hwang
   David was awarded the 1988 Tony, Drama Desk, Outer
   Critics and John Gassner Awards for his Broadway
   debut, M. BUTTERFLY, which was also a finalist for the
   Pulitzer Prize. For his play Golden Child, he received a
   1998 Tony nomination and a 1997 Obie Award. His
   new book for the Rodgers & Hammerstein musical
   Flower Drum Song earned him his third Tony
   nomination in 2003.

   Choreographer: SARITA ALLEN

   In 2005, Ms. Allen, representing Complexions
   Contemporary Ballet, accepted an award for Artistic
   Achievement at the Bolshoi. As principal dancer with
   Alvin Ailey for 17 years, she performed at La Scala, The
   Paris Opera, The Metropolitan Opera, The Pyramids at
   Giza, The Kennedy Center and The White House.
         Rave Review for Aida
• (Characters have) Self-possession and an uncompromising
  sense of purpose. combined godlike attributes, and a purely
  human flesh-and-blood intensity
                                                   --New York Times

• A Magnificent Broadway Smash Hit!
                                                  --Talking Broadway


• Ingeniously designed backdrop generates spontaneous
  applause
                                            --The Hollywood Reporter


• A Broadway Musical with passion as much as Verdi‟s Opera
                                                --Chicago Sun-Times
Rave Review for Aida

       "An appealing soft-rock score by Elton
       John and Tim Rice. Rice's soulful lyrics
       are a perfect complement to John's
       luscious melodies."
                            -- Time Magazine



       "What you will find is Elton John's lovely
       melodies, catchy hooks, bittersweet
       ballads, and delicious harmonies."
                             -- The New Yorker
Rave Review for Aida
     •   "AIDA is not opera. It's truly a pop musical with
         spoken dialogue and all kinds of recognizable song
         types: urban-based rhythm and blues, gospel inspired
         songs, ballads and, of course, Crocodile Rock songs."
                                         – Elton John
     •   “Aida provides me a valuable chance. The lyric serves
         not only the role and synopsis, but also my
         persevered faith. You will expect that your feeling
         strikes a responsive chord among all the audience
         when this chance comes. And the audience would
         say „yes, I understand, and I believe‟ after they listen
         to the lyrics.”
                                          – Tim Rice
     •   “The story describes the people walking in the
         thread between personal emotions and political
         responsibility, and the love beyond hate and common
         customs. Love can ignite change, eventually the huge
         social transform. I hope I can bring more beauty of
         complex and ambiguity by my best.”
                                     ― David Henry Hwang
       Aida Routing in China
   Date          City                Theater              Frequency

9/22–10/12     Shanghai     Shanghai Majestic Theater        20
10/13–10/15     Suzhou    Suzhou Science and Art Centre       3
10/16–10/19     Nanjing       Nanjing People‟s Hall           3

10/27 –10/29   Changsha       Hunan Grand Theater             3

10/30 –11/2     Wuhan            Wuhan Theater                4

 11/3 –11/5     Ningbo       Ningbo Ground Theater            3

 11/6 –11/9    Hangzhou        Hangzhou Theater               4

11/10-11/16      Xi‟an         Xi‟an Sofitel Theater          6

11/17-11/23     Beijing     Beijing Exhibition Theater        7




                               * Routing city and schedule may be updated
       Target Audience of China‟s Musical
Gerneral Analysis             Income                                Occupation
          113       male                                                       110 Senior of government office
                                    98 1499 RMB or less
           87    female                                                         99 Junior of government office
                                    112 1500-2499 RMB                          119
           94       15-24                                                              Senior Mechanics
                                                                               126
          102       25-34           101 2500-5499 RMB                                   Advanced Mechanics
                                                                               120
                                                                                        Entry level mechanics
          105       35-44           110 5500-7999 RMB                            99
                                                                                           Senior Manager
          102       45-54
                                    118                                        112
                                      8000 RMB or above                                  Advanced manager
           97       55-64                                                      111
                                                                                           Junior manager
          110   a 10% SES   - Highest income: 8,000RMB and above               101
                                                                                         Intellectuals, Artists
                b 20% SES     Education                                        121
          111                         Primary School                                     Private businessman
                c 30% SES                                                        96
          105                  63                                                             Freelancer
                d 40% SES             Middle School                              95
           89                  90                                                85     Home service worker
                                       High School                                       Common employee
                                                                                 60
                              104
                                    Technique School                             95       Private managers
                               97
                                          Tertiary                             102              Others
                               107
                                         Bachelor
                               114
                                    Master and above
                               124
                                                                   Data from: regular customer of cultural products

                                                                   Recourse: CMMS 2006 Spring analysis
                                                                   on Chinese market and media
Target Audience of China‟s Musical

   8




          Stable income and occupation
       Interests in western culture and music
        Passion for high-level entertainment
       Easily affected by fashion and media
         Focus on lifestyle and life quality
Aida Broadway Smash Hit for 2008 Season

 • A Broadway Classic
 • Dazzling Stage Spectacle
 • First-rate Production
 • A Musical Phenomenon
 • Focus of Mainstream Media
 • An Influential Social Event
 • Pioneer of Cultural Industry

     Perfect opportunity of Brand Promotion for Sponsors
 Classification for Aida Sponsors

 National Title Sponsor(1 for the national tour)
  RMB 7,000,000

 Category Sponsors (Apply to 5-6 categories)
  USD 300,000

 Audio Technology Sponsor ( 1 sponsor)
  RMB 500,000


The Best Platform to Promote Our Sponsors
     “_____”
Aida National Title
   Sponsorship

• Nationtional
  Title“ *Brand”《Aida》
  China Tour
• Entitled cost: RMB
  7,000,000
• The date of tour:
  Sep. 25th-Nov.23rd
  2008
            Benefit of National Sponsor - 1
NO          project                                 Detail                          Value(RMB)

                            Aida China tour National Sponsor entitlement and
1    Entitlement                                                                    1,500,000
                            related media exposure

     Profiling the senior
2                           Giving a speech opportunity before performance           200,000
     executives
     *The Employment
                            During Aida tour,*brand can use the logo of Aida tour
3    right of Aida tour                                                             3,000,000
                            to extend their products and publicize their image
     logo
     Products display in    During the performance, they can exhibit their
4                                                                                   1,000,000
     the showplace          products in the hall of the showplace

     *brand VIP special     *Brand VIP special pass,*brand VIP Room, the
5    walkway,*brand         arrangement of propaganda material, before the show      200,000
     VIP Room               or in the middle-show customers special rest
                            All kinds of marketing materials(poster, flyer)
     Performance
6                           presenting sponsor‟s brand and logo, poster with         500,000
     marketing material
                            10,000 copies, flyer with 200,000 copies
     Complimentary
7                           Giving some performance VVIP+VIP tickets                 700,000
     tickets

                                                 *materials need being provided by sponsors
          Benefit of National Sponsor - 2

      Brand exposure in    Show the sponsor‟s standee, display shelf, and
8                                                                              200,000
     theatre               banner in the theatre nationwide
     The Ads on the        10,000 copies,especially design the cover for the
9                                                                              100,000
     ticket cover          tickets

     Ad on performance      Set the full page Ad on the performance
10                                                                             1,600,000
     programme             programme, two pages for each city,10,000 copies

     the Ad on their own
11                         Show the Ads on their own promotion products.       800,000
     products promoted

     The Ads on the        Brand Ads and information showed in subtitle
12                                                                             200,000
     subtitle screen       screen before the show
                         National Sponsorship on Aida official website,
     The sponsor‟s Ads
13                       *brand and logo, banner as well as the linkage of     600,000
     on official website
                         the website for 6 months
          Benefit of National Sponsor - 3
     Aida tour grand      The event presents sponsors' brand and logo, the
14   ceremony (press      communication of social elites, government officials ,   800,000
     conference)          enterprisers and media communications

     The meeting of       The scene of the event presents *brand and logo,
15                        the communication opportunities of media,                400,000
     stagers and media    enterprisers, and artists
                          Invite the famous celebrities among the
     Aida Debut‟s Star    entertainment industry to walk at the red carpet,
16                                                                                 1,500,000
     Road                 popularized sponsors' brand and logo at the scene
                          of the event
     Complimentary        Engage brand with main stagers and customers of
17   Cocktail Party for   brand, presenting the sponsors' brand and logo,          800,000
     performance debut    media communications
                          The Backdrops present sponsors' brand and logo,
     Parties of Beijing
18                        communications with social elites, government            400,000
     Capital Club
                          officials, entrepreneurs and media.
                          Get free tickets and souvenir of Aida once buy the
     Brands joint
19                        sponsor‟s products(the quantities of free tickets        100,000
     promotion
                          and souvenir need discuss with NNC)
      Total benefits of National Sponsor

Exhibition Backdrop in the hall             Poster 10000 copies, 200000 flyer
Material distribution in the scene   Tour grand ceremony, the media meeting
backdrop (5MX2.5M) in the scene              Star Road of performance debut
The banner hang on the hall                     Complimentary Cocktail Party




             RMB14,250,000
                                                            The club parties
Brand Ads and information can
                                                             Joint promotion
Subtitle screen per performance
                                               10000 copies of programme
Material display at the VIP Room
                                       10000 copies of entitled ticket covers
      “_____”
   Aida Shanghai
    Sponsorship

• Shanghai City Title
  Sponsor “ *Brand”
  《Aida》China Tour
• Entitled cost:RMB
  4,500,000
• The date of tour:
  Sep. 25th-Oct.12rd 2008
    Benefit of Shanghai Title Sponsor - 1
N
O           project                                 Detail                            Value(RMB)

                            Aida China tour Shanghai Title Sponsor entitlement
1    Entitlement                                                                      1,500,000
                            and related media exposure

     Profiling the senior   Giving a speech opportunity before performance and
2                                                                                      300,000
     executives             VIP guest for Aida press conference and party events
     *The Employment
                            During Aida tour,*brand can use the logo of Aida
3    right of Aida tour                                                               1,500,000
                            tour to extend their products and publicize their image
     logo
     Product display in     During the performance, sponsors can exhibit their
4                                                                                      800,000
     the showplace          products in the hall of the showplace

     *brand VIP special     *Brand VIP special pass,*brand VIP Room, the
5    walkway,*brand         arrangement of propaganda material, before the             100,000
     VIP Room               show or in the middle-show customers special rest
     Complimentary          Giving some performance VVIP+VIP tickets in kind of
6                                                                                      225,000
     tickets                5% of sponsor amount
     Performance            materials presenting sponsor‟s brand and logo,
7                                                                                      500,000
     marketing material     poster with 10,000 copies, flyer with 200,000 copies
                                                 *materials need being provided by sponsors
     Benefit of Shanghai Title Sponsor - 2
8    Ads on the ticket cover   10,000 copies,especially design the cover for the tickets           100,000
     Ad on performance          Set the full page Ad on the performance
9                                                                                                  500,000
     programme                 programme, two pages for each city,10,000 copies
                               continuous TV ads. On SMG‟s entertainment channel and
                               document channels, Channel Young and news channels, each
10   TV Ad                     no less than 100 times; Entertainment Online of Entertainment       2,200,000
                               channel has ads. info., 20 times

                               FM103.7 & FM105.7, 30‟‟ Aida ads. with sponsor name, totally
11   Radio Ad                  300 times; FM103.7& FM105.7, Aida songs and related info            500,000
                               broadcasted by announcer

                               16 times color or black & white mainstream print ads. Listing the
12   Print Ad                  exclusive sponsor as one of the presenters and having its brand     1,000,000
                               name and logo in the dominant position
                               5000 taxi back seats LED TV ads; Telephone booth ads. in
13   OOH Ad                    Huaihai Rd. Nanjing Rd, Bus No. 20 and 926 ads, Mobile LED          500,000
                               ads. in Metro Line 1,2,3
     Ads on the subtitle
14   screen
                               Brand Ads and info. in subtitle screen before the show              100,000

                         National Sponsorship on Aida official website,
     The sponsor‟s Ads
15                       *brand and logo, banner as well as the linkage of                         100,000
     on official website
                         the website for 6 months
                               The event presents sponsors' brand and logo
16   BTL event                 among social elites, government officials ,                         800,000
                               enterprisers and media
   Total benefits of Shanghai Title Sponsor

Material distribution in the scene   Poster 10000 copies
backdrop (5MX2.5M) in the scene              200000 flyer




             RMB10,725,000
Subtitle screen per performance
Material display at the VIP Room
      “_____”
   Aida Category
    Sponsorship

• Category Sponsor
  Title“ *Brand”《Aida》
  China Tour
• Entitled cost:RMB
  2,000,000
• The date of tour:
  Sep. 25th-Nov.23rd
  2008
           Benefit of Category Sponsor - 1
NO          project                                 Detail                          Value(RMB)

                            Aida China tour Category Sponsor entitlement and
1    Entitlement                                                                     800,000
                            related media exposure

     Profiling the senior
2                           Giving a speech opportunity before performance           100,000
     executives
     *The Employment
                            During Aida tour,*brand can use the logo of Aida tour
3    right of Aida tour                                                             1,500,000
                            to extend their products and publicize their image
     logo
     Product display in     During the performance, sponsors can exhibit their
4                                                                                    800,000
     the showplace          products in the hall of the showplace

     *brand VIP special     *Brand VIP special pass,*brand VIP Room, the
5    walkway,*brand         arrangement of propaganda material, before the show      100,000
     VIP Room               or in the middle-show customers special rest
     Complimentary          Giving some performance VVIP+VIP tickets in kind of
6                                                                                    100,000
     tickets                5% of sponsor amount




                                                 *materials need being provided by sponsors
         Benefit of Category Sponsor - 2

                           Specially designed ticket cover presenting
7    Ticket Cover                                                               100,000
                           sponsor‟s brand and logo, 10,000 copies
     Ad on performance
     programme             Set the full page Ad on the performance programme,
8                                                                               500,000
                           two pages for each city,10,000 copies

     the Ad on their own
9                          Show the Ads on their own promotion products         200,000
     products promoted

     The Ads on the        Brand Ads and information showed in subtitle
10                                                                              200,000
     subtitle screen       screen before the show

                         National Sponsorship on Aida official website,
     The sponsor‟s Ads
11                       *brand and logo, banner as well as the linkage of      100,000
     on official website
                         the website for 6 months
                           The event presents sponsors' brand and logo and
12   BTL event             communicates social elites, government officials ,   800,000
                           enterprisers and media
                           Get free tickets and souvenir of Aida once buy the
     Brands joint
13                         sponsor‟s products(the quantities of free tickets    50,000
     promotion
                           and souvenir need discuss with NNC)
     Total benefits of Category Sponsor

Material distribution in the scene   Poster 10000 copies
backdrop (5MX2.5M) in the scene              200000 flyer




               RMB5,250,000
Subtitle screen per performance
Material display at the VIP Room
     “_____”
Aida Official Audio
   Technology
     Sponsor

• Audio Technology
  Sponsor Title“ *Brand”
  《Aida》China Tour
• Entitled cost:RMB
  500,000
• The date of tour:
  Sep. 25th-Nov.23rd
  2008
      Benefit of Audio Technology Sponsor
NO           project                                   Detail                       Value(RMB)
                              Aida China tour Audio Technology Sponsor
1    Entitlement                                                                     400,000
                              entitlement and related media exposure
                              Sponsor company logo and "Official Audio Technology
     Logo and sponsor title
2                             Sponsor" credit at the bottom of the piece on the      200,000
     on marketing materials
                              posters, flyers, etc.
     Sponsor brand name       At press events and in pre-show announcements,
3    exposure at press        mention of the "Panasonic (or other company) Audio      50,000
     events                   Translation System"
     Sponsor‟s logo and link On the website, Sponsor logo and a link to the
4                                                                                    200,000
     on official website     sponsor's website
                              Sponsor signage in the lobby and a booth for
5    Sponsor Signage                                                                 100,000
                              distribution of the audio receivers
6    Complimentary tickets    Giving performance tickets by 10% of sponsor amount     50,000
     Repeated brand           Recorded commercials before the show and/or during
7                                                                                    200,000
     mentions, commercial     intermission, repeated mentions of the company name
8    Ad on programme          A half-page advertisement in the playbill              250,000
                              the opportunity to distribute product samples along
9    Product sample show                                                             100,000
                              with the audio receiver units with a sticker/logo
Total benefits of Audio Technology Sponsor


 Logo and sponsor title on marketing
 materials                                      Poster 10000 copies
                                                        200000 flyer




              RMB1,550,000
Sponsor brand name exposure at press   Repeated brand mentions and
events                                        recorded commercials
Sponsor Benefit Showcase
          Presence of the
          sponsor’s
Banners   brand name        Backdrop display
   Sponsor Benefit Showcase
                Presence of
                the sponsors
                Ad or picture   Souvenir and package
Standees in House




                                                       NAME Board
Sponsor Benefit Showcase
 Programme Cover
 Full Page Ad for Sponsors
Sponsor Benefit Showcase
           Full Page Ads inside the programme
Sponsor Benefit Showcase



Brand AD




                           logo

           The ticket cover: 10000copies
      Sponsor Benefit Showcase
• Proposed 10,000 copies printing poster, and
  200,000 copies flyer

• Distribution Places: Beijing high-level office
  building, top club, chamber of commerce
        Press Conference(lots of domestic media
  reporter)
        Theatre(visitors, fans, coupons)
        Event sits(audiences, fans, movie fans)
        Hotel(Guest, hall ,etc.)
        Open party(Leaders of government, elites)

• Places designated by sponsors

• Targets: target audience for musical; target
  consumer for sponsors
 Sponsor Benefit Showcase
Sponsor
brand
exposure
     Events As Sponsor Benefit
The rights of Events for National Title Sponsor in
Beijing

1.    XX brand Aida China tour grand ceremony
      (Press Conference)
2.    XX brand Aida tour Beijing media meeting
3.    XX brand Aida initial performance of star road
4.    XX brand Complimentary party for performance
      debut
5.    XX brand Aida top club party in Beijing
6.    XX brand‟s joint promotion with Aida
           Highlight Spots of Events

  Utilizing the powerful mass media             Bondage of opinion leaders

TV Media:                                  Political circles:
   CCTV, etc.                                Related government leaders,
Print Media:                                  ambassadors
   The Beijing News lots of Plane          Business circles:
    Media                                    Entrepreneur, banker and
Radio:                                        successful persons
   CRI, Easy FM or Traffic Station         Culture and education:
Outdoor:                                   Writers and artists, scholars,
   The light box of OOH and Bus Ad            university professors
Internet:                                  Celebrities:
   Ad in tour official website, covering     Movie stars, social celebrities
    3 main internet portals                League:
                                             Club, WRSA, AMCHAM, etc.
     Event: The Grand Ceremony of Aida
Press Conference of launching Aida China
tour
Media:
The Beijing News and print media, CCTV, media, and
many broadcasting media and internet media, etc.
Guest:
Related government leaders, social elites, successful
business men, Aida‟s leading stager and actress and
parts of stagers
Note:
the guests include the American Embassy, members of
AMCHAM and representatives of large US enterprises
in Beijing, etc.
Event:
Speeches of leaders and guests, interview of stagers,
extemporaneous performance, product show, etc.
   Event: Cocktail Party for Beijing‟s Debut
• Time:Nov. 17th-23rd, post-debut of Aida
• Venue:Beijing Exhibition Theatre
• Media: CCTV, The Beijing News and other print media, CRI and
  www.sina.com
• Attendee: Sponsor executive, customer, VIP guests, officials,
  celebrities including members of Capital Club, Golf Club, Amcham,
  WRSA and all performance staff
• Reach high-profiled target directly




                      A rare PR chance engaging with government officials and entrepreneurs
          42nd Street Tour Review
• From Sep. 9th to Dec 9th,2007,Nederlander New Century
  presented 42nd Street in 9 cities including Beijing, Shanghai,
  Hangzhou, Wuhan, Nanjing, Ningbo, Hefei, Tianjin and Xi‟an. It is
  the largest musical tour in China.
• All the costumes and sets are from the USA, in order to present a
  top-class Broadway musical.
• The show enjoys an average capacity of 90% in each city. It wins
  rave review from the audience with standing ovation.
A Combination between Top-class Performance

  and the Promotion Platform for Sponsors

   Review for the marketing of 42nd Street
    Facts and Figures for 42nd Street in 2007
           NNC Performance Season
                         • 9 Cities
                        • 14 Weeks
                    • 68 Cast and crew
                    • 70 Performances
            • over 200+ People on ground support

     • over 1,100+ articles from 60+ nationwide publications
    • over 2 0,000+ minutes of radio interviews from over 20
                               stations nationwide
•     over 25,000+ minutes of TV reports from 30+ nationwide channels

    AIDA in 2008 season will have an even more intensive media exposure than 42nd

                               Street throughout China
      Intensive Media Exposure
• 42nd Street has won rave review and Nederlander New Century
  also won grand recognition in the industry.
   – Exposure on top national media
      including ads and TV special on CCTV3, CCTV4, CCTV9.
   – Local media‟s co-operation
     mainstream local media, including top TV, radio, newspaper, magazine and outdoor media.
   – Multi-approach to target audience
     DM in high-end restaurants, golf clubs, office buildings, international schools, alumina and
     other unions.
   – Road show including press launch
     tickets sales start and opening night special combined with local festivals and activities to
     promote the show
   – Cooperation with local partners own media
     DM at local ticket agencies and theater.
   42nd Street Sponsor‟s opportunity
• Nederlander New Century promote our sponsors to the wildest
  range through its ample media resources and great influence on
  high end customers to build a combination between entertainment
  and other industry.
• 42nd Street has AIG as its sponsor. AA, Starbuck, AIA, Microsoft,
  Huiyuan Juice, 5100 Spring and other well-known enterprises also
  strongly support us.




American ambassador Rendt         On the press launch for 42nd Street,
                                                                         Huiyuan products shown in the hall of
meet with 42nd Street sponsors.   Soong Ching Ling Foundation give
                                                                         the theater
                                  5100 Spring the certification of
                                  donation.
 Perfect Opportunity of Brand Promotion for
Sponsors on An Integrated Dynamic Platform


                Thank You!

				
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