Docstoc

COB Objectives and Rubrics 2009

Document Sample
COB Objectives and Rubrics 2009 Powered By Docstoc
					Learning Goals for the BBA Program

The College of Business at West Texas A&M University seeks to prepare students in the
Bachelor of Business Administration (BBA) degree program for careers in business and to foster
their professional growth and advancement. The learning goals for the program are:

       Goal 1: Communication: Graduates of the BBA program will be effective
        communicators.

       Goal 2: Critical Thinking: Graduates of the BBA program will be critical thinkers.

       Goal 3: Business Environment: Graduates of the BBA program will be knowledgeable
        of ethical, global, and social environmental factors and how they relate to business
        decisions.

       Goal 4: Functional Business Analyses and Applications: Graduates of the BBA program
        will be knowledgeable in the functional areas of business and their integration.




                                                                                               1
Learning Objectives for the BBA Program

Goal 1: Communication:

Objectives:
1.1 Written Communication: Demonstrate effective writing for business.
1.2 Oral Communication: Demonstrate effective oral communications in business situations.
1.3 Electronic Communication: Demonstrate effective use of technology and multimedia to
    support effective presentations.


Goal 2: Critical Thinking:

Objectives:
2.1 Critical Thinking: Demonstrate critical thinking skills by analyzing complex problems and
    recommending feasible solutions.


Goal 3: Business Environment:

Objectives:

3.1 Ethical Decisions: Analyze ethical issues when making decisions to achieve individual and
    organizational responsibilities in business context.
3.2 Global and Domestic Economy: Analyze the implications of global and domestic
    economic circumstances for effective problem solving and making business decisions.
3.3 Diversity: Analyze the implications and value of ethnic and cultural diversity for effective
    problem solving and making business decisions.


Goal 4: Functional Business Analyses and Applications:

Objectives:
4.1 Students will demonstrate a basic understanding of the common body of knowledge in the
    following business disciplines:
    a. Accounting
    b. Economics
    c. Finance
    d. Quantitative Business Analysis
    e. Computer Information Systems
    f. Business Law
    g. Management
    h. Marketing




                                                                                               2
Traits, Standards, and/or Rubric for the BBA Program


          Goal and Objective 1.1: Written Communication Assessment Form (BBA)

Course:______________________       Semester:______________ Year: ____________

Student:______________________      Major:_________________

Content        Poor                      Acceptable                 Excellent
               Topic is poorly           Topic is evident           Topic is well
               developed.                with some                  developed,
               Supporting details        supporting details;        effectively
               are absent or             generally meets            supported and
               vague. Trite ideas        requirements of            appropriate for the
               and/or unclear            assignment.                assignment.
               wording reflect                                      Effective thinking
               lack of                                              is clearly and
               understanding of                                     creatively
               topic and                                            expressed.
               audience.
               1                         2                          3
Comments:


Organization   Poor                      Acceptable                 Excellent
               Writing is                Writing                    Writing is clearly
               rambling and              demonstrates some          organized around a
               unfocused, with           grasp of                   central theme.
               main theme and            organization, with         Each paragraph is
               supporting details        a discernible              clear and relates to
               presented in a            theme and                  the others in a
               disorganized,             supporting details.        well-planned
               unrelated way.                                       framework.
               1                         2                          3
Comments:


Language       Poor                      Acceptable                 Excellent
               Writing lacks             Some sentence              Wide variety of
               sentence variety.         variety; adequate          sentence
               Significant               usage of wording,          structures.
               deficiencies in           grammar, and               Excellent word
               wording, spelling,        punctuation. Some          usage, spelling,
               grammar,                  cited sources used.        grammar and
               punctuation, or                                      punctuation.
               presentation.                                        Multiple sources
               Sources, if                                          correctly cited.
               consulted, poorly                                    Effective
               cited.                                               integration of
                                                                    information.
               1                         2                          3
Comments:


Total =




                                                                                           3
            Goal and Objective 1.2: Oral Communication Assessment Form (BBA)

Course:______________________        Semester:______________ Year: ____________

Student:______________________       Major:_________________

Content        Poor                       Acceptable                 Excellent
               Topic is poorly            Topic is evident           Topic is well
               developed.                 with some                  developed,
               Supporting details         supporting details;        effectively
               are absent or              generally meets            supported and
               vague. Trite ideas         requirements of            appropriate for the
               and/or unclear             assignment.                assignment.
               wording reflect                                       Effective thinking
               lack of                                               is clearly and
               understanding of                                      creatively
               topic and                                             expressed.
               audience.
               1                          2                          3
Comments:


Organization   Poor                       Acceptable                 Excellent
               Speech is rambling         Speech                     Speech is clearly
               and unfocused,             demonstrates some          organized with
               with main theme            grasp of                   effective
               and supporting             organization, with         introduction and
               details presented          a discernible              conclusion. Each
               in a disorganized,         theme and                  segment relates to
               unrelated way.             supporting details.        the others
                                                                     according to a
                                                                     carefully planned
                                                                     framework.
               1                          2                          3
Comments:


Delivery       Poor                       Acceptable                 Excellent
               Speakers appear            Speaker appears            Speaker uses
               unpracticed. Use           proficient with            grammatically
               of unnecessary             language, vocal,           correct and
               pauses or filler           and physical               appropriate
               words. Problems            expression. Notes          language.
               with voice control,        and visuals used as        Delivery is smooth
               eye contact, or            needed.                    and effective.
               posture. Incorrect                                    Good voice
               or inappropriate                                      control, eye
               language.                                             contact, and
                                                                     physical
                                                                     demeanor. Notes
                                                                     and visuals used to
                                                                     enhance the
                                                                     presentation.
               1                          2                          3
Comments:


Total =




                                                                                           4
          Goal and Objective 1.3: Electronic Communication Assessment Form (BBA)

Course:______________________         Semester:______________ Year: ____________

Student:______________________        Major:_________________

Information     Poor                       Acceptable                 Excellent
Processing
                Fails to                   Demonstrates               Demonstrates
                demonstrate                clear evidence of          thorough
                competency in              competency in              competency in use
                basic word                 basic word                 of word
                processing,                processing,                processing,
                spreadsheet, and           spreadsheet, and           spreadsheet, and
                presentation               presentation               presentation
                applications.              applications.              applications.
                1                          2                          3
Comments:


Database        Poor                       Acceptable                 Excellent
                Does not know or           Knows and                  Knows and
                understand the             understands the            understands
                different                  different                  components of a
                components of a            components of a            database, terms
                database.                  database as well as        associated with
                                           the logical                data warehouses,
                                           structures.                and data mining
                                                                      tools.
                1                          2                          3
Comments:


Internet Use    Poor                       Acceptable                 Excellent
                The student                The student                The student
                exhibits limited           performs basic             demonstrates
                Web search engine          Web search engine          ability to explore
                skills and requires        tasks overall and          Internet resources,
                remediation to             demonstrates               conduct a detailed
                perform basic              adequate                   search for
                tasks.                     application skills.        information on the
                                                                      assigned topic, and
                                                                      download
                                                                      necessary files.
                1                          2                          3
Comments:


Total =




                                                                                            5
                 Goal and Objective 2.1: Critical Thinking Assessment Form (BBA)

Course:______________________            Semester:______________ Year: ____________

Student:______________________           Major:_________________

Identification     Poor                       Acceptable                 Excellent
                   Fails to identify          Summary of issues          Clearly identifies
                   and summarize the          is mostly accurate         and summarizes
                   problem                    but nuances and            main problem or
                   accurately.                critical details are       issue. Identifies
                                              glossed over.              secondary or
                                                                         implicit issues.
                   1                          2                          3
Comments:

Evaluation         Poor                       Acceptable                 Excellent
                   Does not                   Discerns fact from         Thoroughly
                   distinguish among          opinion and may            examines the
                   fact, opinion, and         recognize bias in          evidence and
                   value judgements.          evidence. Routine          questions its
                                              exploration of the         accuracy and
                                              issue.                     completeness.
                                                                         Clear evidence of
                                                                         search, selection,
                                                                         and source
                                                                         evaluation skills.
                   1                          2                          3
Comments:

Analysis           Poor                       Acceptable                 Excellent
                   Quantitative or            Quantitative or            Quantitative or
                   qualitative                qualitative                qualitative
                   analysis conducted         analysis conducted         analysis conducted
                   is inappropriate,          is appropriate and         is appropriate,
                   inaccurate, or             accurate but rather        accurate, and
                   superficial.               superficial.               thorough.
                   1                          2                          3
Comments:


Decision           Poor                       Acceptable                 Excellent
                   Fails to identify          Conclusions begin          Identifies
                   conclusions and            to reflect influence       conclusions,
                   implications of the        of other                   implications, and
                   issue or the key           perspectives,              consequences
                   relationships              assumptions, and           considering
                   between the other          evidence that leads        assumptions, data,
                   elements, such as          to consequences            and evidence.
                   other perspectives,        that extend beyond         Recognizes
                   assumptions, or            the borders of a           limitations of
                   data and evidence.         discipline or single       correlations and
                                              issue.                     qualifies
                                                                         implications of
                                                                         assertions
                                                                         accordingly.
                   1                          2                          3
Comments:

Total =



                                                                                              6
                 Goal and Objective 3.1: Ethical Decision Assessment Form (BBA)

Course:______________________             Semester:______________ Year: ____________

Student:______________________            Major:_________________

Identification    Poor                         Acceptable                 Excellent
                  Fails to identify all        Identifies most of         Identifies all major
                  major ethical,               the relevant               issues and
                  factual, and                 practical                  stakeholders.
                  conceptual                   issues/options but         Correctly
                  issues/options.              overlooks some             identifies all of the
                                               related conceptual         relevant practical
                                               problems and               options and the
                                               issues.                    related conceptual
                                                                          issues.
                  1                            2                          3
Comments:

Construction      Poor                         Acceptable                 Excellent
                  Fails to apply               Applied some               Correctly applies
                  moral standards              moral standards            the moral
                  and ethical                  and principles             standards and
                  principles                   correctly but              ethical principles
                  correctly.                   overlooks or               that are relevant to
                                               misapplies some            the case.
                                               ethical principles.
                  1                            2                          3
Comments:

Evaluation        Poor                         Acceptable                 Excellent
                  Fails to provide             Provides some              Provides
                  weightings of                evaluation of              appropriate and
                  various ethical              reasons and                defensible
                  arguments and                arguments but              evaluation for all
                  reasons.                     overlooks                  relevant
                                               important facts or         arguments, notes
                                               puts forth minor           facts and avoids
                                               errors with respect        errors in logical
                                               to logical                 reasoning.
                                               reasoning.
                  1                            2                          3
Comments:


Decision          Poor                         Acceptable                 Excellent
                  Decision is not              Decision put forth         Decision put forth
                  justified by the             is justified by            is justified by
                  arguments and                ethical arguments,         ethical arguments.
                  reasons put forth.           but failed to              Care is taken in
                                               identify and               responding to
                                               respond to                 reasonable
                                               reasonable                 counter-
                                               counter-                   arguments.
                                               arguments.
                  1                            2                          3
Comments:

Total =




                                                                                                  7
     Goal and Objective 3.2: Global and Domestic Economy Assessment Form (BBA)

Course:______________________          Semester:______________ Year: ____________

Student:______________________         Major:_________________

Connectivity    Poor                        Acceptable                 Excellent
                Fails to understand         Understands that           Understands that
                that economies of           economic                   economic
                nations impact one          conditions of one          conditions of one
                another.                    nation can impact          nation impacts
                                            those of other             those of other
                                            nations but is not         nations and is
                                            aware of                   aware of
                                            political/social           political/social
                                            environmental              environmental
                                            issues raised by           issues raised by
                                            economic                   economic
                                            interdependence.           interdependence.
                1                           2                          3
Comments:

Organizations   Poor                        Acceptable                 Excellent
                Fails to understand         Understands how            Thoroughly
                the impacts of              some specific              understands how
                decisions made by           decisions made by          specific decisions
                national and                national and               made by national
                international               international              and international
                organizations.              organizations              organizations
                                            impact the                 impact the
                                            individual, society,       individual, society,
                                            and the future.            and the future.
                1                           2                          3
Comments:

Individual      Poor                        Acceptable                 Excellent
                Fails to understand         Understands the            Understands the
                the role, impact,           role, impact, and          role, impact, and
                and opportunities           opportunities of an        opportunities of an
                of the individual in        individual in a            individual in a
                a global society.           global society.            global society and
                                                                       is prepared to take
                                                                       personal action.
                1                           2                          3
Comments:


Technology      Poor                        Acceptable                 Excellent
                Unaware of                  Understands some           Well-developed
                differences in              of the ideological         knowledge of the
                societies’ access to        and economic               ideological and
                technology and              issues that                economic issues
                information.                influence access to        that influence
                                            technology and             access to
                                            information.               technology and
                                                                       information.
                1                           2                          3
Comments:

Total =



                                                                                              8
                  Goal and Objective 3.3: Diversity Assessment Form (BBA)

Course:______________________       Semester:______________ Year: ____________

Student:______________________      Major:_________________

Awareness     Poor                        Acceptable                Excellent
              Student is largely          Student possesses         Student is highly
              unaware of                  some knowledge            knowledgeable
              specific value              of the specific           about specific
              systems and                 beliefs, values, and      cultural beliefs,
              stereotyped beliefs         sensibilities that        values, and
              that contribute to          contribute to the         sensibilities that
              the way he/she and          way he/she and            might affect the
              others behave.              others behave.            way that he/she
                                                                    and others behave.
              1                           2                         3
Comments:

Tolerance     Poor                        Acceptable                Excellent
              Student fails to            Student is                Student recognizes
              recognize                   cognizant of              that individuals
              similarities                similarities              from diverse
              between his/her             between his/her           cultures share
              own culture and             own culture and           some beliefs;
              other cultures;             other cultures;           student accepts
              student judges              student appreciates       cultural
              cultural                    and accepts               differences and
              differences                 cultural                  seeks
              negatively.                 differences.              opportunities to
                                                                    learn about
                                                                    different cultures.
              1                           2                         3
Comments:

Interaction   Poor                        Acceptable                Excellent
              Student interacts,          Student usually           Student interacts,
              communicates, or            interacts,                communicates, or
              works poorly with           communicates, or          works positively
              others.                     works positively          with others;
                                          with others.              student actively
                                                                    seeks
                                                                    opportunities to
                                                                    learn from diverse
                                                                    perspectives.
              1                           2                         3
Comments:


Technology    Poor                        Acceptable                Excellent
              Student avoids              Student often uses        Student regularly
              using technology            technology to gain        uses technology to
              to gain access to           access to                 gain access to
              individuals or              individuals or            individuals or
              resources from              resources from            resources from
              other cultures.             other cultures.           other cultures.
              1                           2                         3
Comments:

Total =




                                                                                          9
Learning Goals for the MBA Program

The College of Business at West Texas A&M University seeks to prepare students in the Master
of Business Administration (MBA) degree program for careers in business and to foster their
professional growth and advancement via the key learning goals. The key learning goals for the
MBA are as follows:

       Goal 1: Professional Communication: Graduates of the MBA program will communicate
        effectively as managers.

       Goal 2: Leadership: Graduates of the MBA program will be leaders.

       Goal 3: Business Environment: Graduates of the MBA program will be knowledgeable
        of ethical, global, and social trends affecting business decisions.

       Goal 4: Business Integration: Graduates of the MBA program will be able to integrate
        quantitative and qualitative techniques from business functional areas.




                                                                                               10
Learning Objectives for the MBA Program

Goal 1: Professional Communication:

Objectives:
1.1 Professional Writing: Demonstrate capacity to employ written presentation channels to
    effectively communicate with different levels of personnel and meet organizational goals.
1.2 Oral Communication: Demonstrate capacity to employ oral presentation channels to
    effectively communicate with different levels of personnel and meet organizational goals.


Goal 2: Leadership:

Objectives:
2.1 Capacity to Lead: Demonstrate understanding of the leadership skills necessary to foster
    team effectiveness for making decisions.
2.2 Goal Setting: Demonstrate capacity to establish and evaluate organizational goals.


Goal 3: Business Environment:

Objectives:
3.1 Business Ethics: Demonstrate capacity to recognize and evaluate ethical dimensions of
    business decisions and the effects on stakeholders.
3.2 Global Business Environment: Demonstrate knowledge of the issues involved in
    conducting business in a diverse, global environment.


Goal 4: Business Integration:

Objectives:
4.1 Decision Making: Demonstrate capacity to integrate quantitative and qualitative techniques
    from functional business areas to analyze business alternatives.
4.2 Strategic Planning: Demonstrate capacity to formulate strategies that are feasible,
    understandable, and foster long-term sustainability within the context of achieving
    organizational goals and social responsibilities.




                                                                                                11
Traits, Standards, and/or Rubric for the MBA Program

                          Goal and Objective 1.1: Professional Writing Assessment Form (MBA)

Course:____________________   Semester:____________________       Year:____________________        Student:____________________
TRAIT                 UNACCEPTABLE                        ACCEPTABLE                             EXEMPLARY
Executive Summary     Topic, organizational issues,       Topic, organizational issues, and      Topic, organizational issues,
                      and recommendations not             recommendations presented but          and recommendations presented
                      presented in a clear, concise,      with minor deficiencies in             clearly, concisely, and in an
                      and informative manner.             clarity, conciseness, or content.      informative manner.
Introduction          Fails to engage and/or provide      Moderately engages the reader          Engages the reader and
                      the reader with a clear map of      and provides a clear map to the        provides a clear map to the
                      the organizational structure of     organizational structure of the        organizational structure of the
                      the manuscript.                     manuscript.                            manuscript.
Background            Provides limited overview and       Provides adequate overview and         Provides extensive overview
                      background information of the       background information of              and background information of
                      relevant literature.                relevant literature.                   relevant literature.
Analysis of Issue     Analysis is incomplete and/or       Provides analysis of chosen issue      Thorough analysis of chosen
                      does not apply appropriate          using most of the appropriate          issue using appropriate
                      theories/concepts/methods.          theories/concepts/methods.             theories/concepts/methods.
Recommendations       Recommendations encompass           Recommendations encompass              Recommendations are relevant,
                      less than four of the following     four of the following five             feasible, high quality, considers
                      five characteristics: relevant,     characteristics: relevant, feasible,   limitations, and based on solid
                      feasible, high quality, considers   high quality, considers                theoretical foundation.
                      limitations, and based on solid     limitations, and based on solid
                      theoretical foundation.             theoretical foundation.
Conclusion            Fails to summarize results and      Summarizes results and                 Summarizes results and
                      clearly convince reader             convinces reader                       reinforces validity of
                      recommendations are valid.          recommendations are valid.             recommendations.
References            Incomplete with multiple errors.    Complete with minor errors.            Complete and accurate.
Style                 Structure is not easy to follow     Structure is easy to follow with       Structure is easy to follow with
                      and significant errors with         minor spelling, typographical,         no spelling, typographical,
                      respect to writing fundamentals.    and/or grammatical errors.             and/or grammatical errors.


                                                                                                                                     12
                          Goal and Objective 1.2: Oral Communication Assessment Form (MBA)

Course:____________________   Semester:____________________     Year:____________________      Student:____________________

TRAIT                 UNACCEPTABLE                       ACCEPTABLE                          EXEMPLARY
Organization          Opening statement not relevant.    Opening statement relevant to       Clear opening statement that
                      Poor organization and delivery     topic and provides outline of       engages audience and provides
                      that is lacking focus.             speech. Mostly organized and        outline of speech. Maintains
                                                         loses focus only once or twice.     focus and organization.

Content               Presentation is not current,       Presentation is current,            Presentation distinguished with
                      complete, and/or objective.        complete, objective, and            respect to being current,
                      Appropriate sources are not        employs appropriate sources.        complete, objective, and
                      employed.                                                              employing appropriate sources.

Summary               The summary of key concepts        Most of the key concepts and        The summary of key concepts
                      and issues are incomplete or not   issues in the summary are useful    and issues are useful and related
                      directly related to the topic.     and related to the topic.           to the topic.

Delivery              Demonstrates one or more of        Most of the presentation is         Presentation is interesting,
                      the following: mumbling,           interesting, confident, creative,   confident, creative, and clear.
                      improper English, or               and clear. Correctly modulates      Correctly modulates voice.
                      inappropriate voice modulation.    voice.
Mannerisms            Demonstrates distracting           Displays appropriate posture and    Uses body language effectively
                      mannerisms, eye contact, and/or    eye contact without distracting     to engage audience.
                      poor posture.                      mannerisms.

Use of Media          Technology, slides, props,         Technology, slides, props, and/or   Technology, slides, props,
                      and/or handouts do not clearly     handouts are appropriately          and/or handouts are
                      enhance the presentation.          employed to enhance                 appropriately employed and
                                                         presentation                        clearly augment presentation
                                                                                             quality and viewer engagement.




                                                                                                                                 13
                              Goal and Objective 2.1: Capacity to Lead Assessment Form (MBA)

Course:____________________    Semester:____________________     Year:____________________      Student:____________________

TRAIT                 UNACCEPTABLE                        ACCEPTABLE                          EXEMPLARY
Relating to Group     Works independently but             Works well with others.             Encourages, motivates, and
                      struggles to work with others.                                          works well with others.

Ability to Listen     Asks for ideas or suggestions       Considers and respects              Respects opinions of team
                      but neglects to consider or         suggestions of team members         members and makes an effort to
                      integrate.                          when preparing decision             integrate multiple perspectives
                                                          resolution.                         in decision resolution.
Ability to Manage     Has an incomplete or                Has a clear agenda for the group.   Circulates a clear agenda to the
                      inappropriate agenda for the        Fosters discussion without          group in advance. Fosters
                      group. Struggles to prevent the     excessively losing agenda focus.    discussion but facilitates agenda
                      group from rambling or straying                                         discussion in a timely and
                      from agenda.                                                            efficient fashion.
Balance               Unable to achieve balance           Balances the need for               Effectively and efficiently
                      between completing                  assignment completion with the      assigns projects to team
                      assignments versus the need to      needs for individuals in the        members. Provides positive
                      focus on interpersonal relations.   group.                              reinforcement.

Decision              Decision is not consistent with     Makes a decision based on           Decision consistent with best
                      theoretical foundation and/or       theoretical foundation and          practice, strong theoretical
                      does not include multiple           multiple perspectives.              foundation, and reflective of
                      perspectives.                                                           multiple stakeholder input.

Understanding         Has limited understanding and       With some limitation, is able to    Able to analyze and articulate
Change                difficulty analyzing change         analyze and articulate impact of    impact of change within and
                      within and outside                  change within and outside           outside organizational system.
                      organizational system.              organizational system.




                                                                                                                                  14
                              Goal and Objective 2.2: Goal Setting Assessment Form (MBA)

Course:____________________   Semester:____________________     Year:____________________        Student:____________________

TRAIT                 UNACCEPTABLE                       ACCEPTABLE                            EXEMPLARY
Goal                  Goals and recommendations          Provides relevant, clear, feasible,   Provides relevant, clear,
Recommendations       lack relevance, clarity,           and high quality goals and            feasible, and high quality goals
                      feasibility, or quality.           recommendations.                      and recommendations.
                                                                                               Demonstrates consideration of
                                                                                               alternative goals and
                                                                                               recommendations as part of the
                                                                                               decision process.

Measuring Outcomes    The plans for measuring            With some limitation, the plans       The plans for measuring
                      outcomes are not detailed and      for measuring outcomes are            outcomes are detailed and
                      realistic.                         detailed and realistic.               realistic.

Conclusion            Goals do not provide tangible      With some limitation, goals           Goals provide tangible value
                      value added to the organization.   provide tangible value added to       added to the organization.
                                                         the organization.

Presentation          Structure is difficult to follow   Structure is easy to follow and       Structure is easy to follow and
                      and there are numerous errors.     errors are minimal.                   there are no errors.




                                                                                                                                  15
                              Goal and Objective 3.1: Business Ethics Assessment Form (MBA)

Course:____________________    Semester:____________________    Year:____________________       Student:____________________

TRAIT                 UNACCEPTABLE                      ACCEPTABLE                            EXEMPLARY
Detection             Little or no recognition of the   Demonstrates ability to               Demonstrates ability to describe
                      ethical issue and unable to       recognize the ethical issue and       the ethical issue in detail and
                      ascertain what must be decided.   ascertains what must be decided.      ascertains exactly what must be
                                                                                              decided.

Considers             Inability to describe the         Demonstrates ability to use one       Demonstrates ability to
Stakeholders          legitimate rights and             or more ethical frameworks in         compare and contrast multiple
                      responsibilities of multiple      describing the legitimate rights      ethical frameworks in
                      stakeholders within business      and responsibilities of multiple      describing the legitimate rights
                      activities.                       stakeholders within business          and responsibilities of multiple
                                                        activities.                           stakeholders within business
                                                                                              activities.

Chooses an Action     Has difficulty identifying        Formulates an appropriate plan        Formulates an appropriate plan
                      appropriate course of action      of action that partially integrates   of action reflecting the benefits
                      among alternatives. No            multiple stakeholder                  and risks of action and fully
                      integration of actions across     considerations in the analysis.       integrates multiple stakeholder
                      multiple stakeholders.                                                  considerations in the analysis.




                                                                                                                                  16
                      Goal and Objective 3.2: Global Business Environment Assessment Form (MBA)

Course:____________________   Semester:____________________       Year:____________________      Student:____________________

TRAIT                  UNACCEPTABLE                        ACCEPTABLE                          EXEMPLARY
Identification of      No or incomplete identification     Identification of most of the       Clear and some detailed
Global Factors         of some of the following            relevant global business factors.   identification of relevant global
                       relevant global business factors:                                       business factors.
                       cultural, economic,
                       environmental, historical, legal,
                       political, or social.

International Trade    Demonstrates rudimentary            Demonstrates understanding of       Demonstrates thorough
Theories               understanding of international      international trade theories and    understanding of international
                       trade theories and applications.    applications.                       trade theories and applications.

Analysis of Global     Rudimentary analysis of impact      Some analysis of impact of          Clear, accurate, and detailed
Factors                of global factors.                  global business factors with        analysis of global business
                                                           minor inaccuracies in the           factors.
                                                           analysis.

Application of         Application of analysis to          With some limitation,               Clear application of analysis to
Analysis to            specific management situations      appropriate application of          specific management situations
Management             incorrect, unclear, or              analysis to specific management     with valid conclusions and
Situation              significantly incomplete.           situations with valid conclusions   recommendations.
                                                           and recommendations.




                                                                                                                                   17
                              Goal and Objective 4.1: Decision Making Assessment Form (MBA)

Course:____________________    Semester:____________________   Year:____________________     Student:____________________

TRAIT                 UNACCEPTABLE                      ACCEPTABLE                         EXEMPLARY
Identifies            Identifies some relevant          Identifies relevant alternatives   Identifies relevant alternatives
Alternatives          alternatives but understanding    consistent with a basic            consistent with an in-depth
                      of the situation is limited.      understanding of the situation.    understanding of the situation.

Appropriateness       Does not employ appropriate       Integrates appropriate models,     Integrates the most appropriate
                      models, techniques, theory, and   techniques, theories, and          models, techniques, theories,
                      evaluation criteria.              evaluation criteria.               and evaluation criteria.

Interpretation        Misinterprets multiple            Correctly interprets most          Correctly interprets all
                      managerial issues.                managerial issues. Demonstrates    managerial issues.
                      Demonstrates limited ability to   ability to estimate outcomes       Demonstrates strong ability to
                      estimate outcomes from            from alternative decision          estimate outcomes from
                      alternative decision options.     options.                           alternative decision options.




                                                                                                                              18
                              Goal and Objective 4.2: Strategic Planning Assessment Form (MBA)

Course:____________________     Semester:____________________    Year:____________________      Student:____________________

TRAIT                  UNACCEPTABLE                       ACCEPTABLE                         EXEMPLARY
Theoretical            Does not employ a suitable         Employs an appropriate             Employs the most suitable
Foundation             theoretical framework.             theoretical framework.             theoretical framework.

Critical Elements      Incorporates some critical         Incorporates most critical         Incorporates all critical
and Feasibility        elements for strategy              elements for strategy              elements for strategy
                       formulation. Considers little or   formulation. Considers most        formulation. Considers all
                       no aspects of feasibility.         major aspects of feasibility.      major aspects of feasibility.

Evidence of Strategy   List actions or behaviors of      Discusses relevance of actions or Discusses nuances of the
                       strategy but does not discuss the behaviors associated with         strategic actions in detail.
                       relevance of these actions or     strategy.
                       behaviors.

Implementation         Demonstrates limited awareness     Aware of some issues in            Aware of issues in
                       of the potential problems          implementation of change.          implementation of change, such
                       associated with the                Consistent with organizational     as time, budget constraints,
                       implementation process. Not        goals.                             delegation of responsibility,
                       consistent with organizational                                        rumor control, flexibility to
                       goals.                                                                modify, and response from
                                                                                             competition. Consistent with
                                                                                             organizational goals.

Conclusions,           Fails to identify conclusions,     Identifies and discusses           Objectively reflects on long-
Implications, and      implications, and consequences     conclusions, implications, and     term sustainability of strategy
Consequences           of strategy.                       consequences of strategy.          within the context of achieving
                                                                                             organizational goals and social
                                                                                             responsibilities.



                                                                                                                               19
Learning Goals for the MPA Program

The College of Business at West Texas A&M University seeks to prepare students in the Master
of Professional Accounting (MPA) degree program for careers in business and to foster their
professional growth and advancement via the key learning goals. The key learning goals for the
MPA are as follows:

       Goal 1: Professional Communication: Graduates of the MPA program will be effective
        communicators.

       Goal 2: Critical Thinking: Graduates of the MPA program will be analytical thinkers
        and problem solvers.

       Goal 3: Business Environment: Graduates of the MPA program will be aware of ethical,
        global, and social ramifications of business and accounting decisions.

       Goal 4: Accounting Integration: Graduates of the MPA program will be knowledgeable
        in accounting and its functional support of organizations.




                                                                                              20
Learning Objectives for the MPA Program

Goal 1: Professional Communication:

Objectives:
1.1 Communication: Demonstrate capacity to convey accounting information in both technical
    and non-technical terms.
1.2 Technology: Demonstrate proficiency in the use of accounting information software
    packages to process information and computers and/or networks to effectively complete
    tasks.


Goal 2: Critical Thinking:

Objectives:
2.1 Critical Thinking: Demonstrate capacity to use analytical tools to analyze complex
    accounting problems and recommend feasible solutions.


Goal 3: Business Environment:

Objectives:
3.1 Business Ethics: Demonstrate capacity to recognize and evaluate ethical dimensions of
    accounting decisions and effects on stakeholders.
3.2 Global Business Environment: Demonstrate knowledge of the issues involved in
    conducting business in a diverse, global environment.


Goal 4: Accounting Integration:

Objectives:
4.1 Core Knowledge: Demonstrate knowledge of accounting principles generally accepted in
    the United States of America (GAAP) for business enterprises, not-for-profit organizations,
    and governmental entities, and the skills needed to apply that knowledge.
4.2 Professional Standards: Demonstrate understanding of auditing procedures, standards, and
    rules of professional conduct.
4.3 Application: Demonstrate understanding of tax laws applied to personal and business
    decisions.




                                                                                             21
Traits, Standards, and/or Rubric for the MPA Program

                                      Goal and Objective 1.1: Communication Form (MPA)

Course:____________________     Semester:____________________      Year:____________________      Student:____________________
TRAIT                    UNACCEPTABLE                       ACCEPTABLE                          EXEMPLARY
Deliver an organized     Message is without clear           Message has a clear and             Message has an exceptionally
and persuasive oral      purpose. Fails to use coherent     appropriate purpose. Uses a         clear and appropriate purpose.
presentation that        organizational structure, follow   clear and coherent organizational   Uses an exceptionally clear and
demonstrates focus,      logical progression within         structure, follows logical          coherent organizational
effective visuals, and   ideas, or use appropriate          progression within ideas, and       structure, follows logical
time management          visuals.                           employs appropriate visuals.        progression within ideas, and
                                                                                                employs appropriate visuals.

Create a clear and       Composition flawed in the          Accomplishes the goals of the       Clearly accomplishes the goals
organized research       clarity of the report, its         assignment. Demonstrates good       of the assignment.
paper that employs       organization, or its               composition skills, although        Demonstrates excellent
appropriate tools        development. Writing style         writing style may suffer minor      composition skills, effective
                         detracts from clarity.             flaws.                              organization, appropriate
                                                                                                supporting materials, and
                                                                                                effective writing style.

Collaborate              Collaborates in a one-sided        Collaborates effectively, making    Collaborates exceptionally well,
effectively in a team    manner. Does not effectively or    valuable contributions to a group   improving the ability of the
environment on a         productively contribute to task    effort and group analysis, but      group to effectively and
course project           completion of the team.            with imbalanced contributions       efficiently meet goals with in an
                                                            among team members.                 environment of clear
                                                                                                communication and direction.




                                                                                                                                    22
                                Goal and Objective 1.2: Technology Assessment Form (MPA)

Course:____________________    Semester:____________________       Year:____________________     Student:____________________

TRAIT                   UNACCEPTABLE                        ACCEPTABLE                         EXEMPLARY
Proficient in the use   May enter data and get output,      Understands the data needs and     Thoroughly understands the
of business and         but only weakly understands the     basic programming abilities of     capabilities and limitations of
accounting              logic of the program and its        applications and can use it to     computer applications and can
application software    capabilities.                       generate useful output.            use it to generate useful output.
packages

Ability to select       Requires significant assistance     With minimal assistance, selects   Independently and effectively
appropriate             with the selection of appropriate   appropriate technology resources   develops strategies to complete
technology and          technology resources to solve       to solve problems. Understands     task while using appropriate
information             problems. Often does not            appropriate technology             technology resources. Clearly
processing              understand appropriate              techniques to solve problems.      understands appropriate
techniques to solve     technology techniques to solve                                         technology techniques to solve
problems relating to    problems.                                                              problems.
accounting
applications

Ability to utilize      Analysis is inappropriate with      Analysis is appropriate with       Analysis is appropriate with no
computers and/or        too many errors and/or              minor errors and/or                significant errors and/or
networks to             inconsistencies.                    inconsistencies.                   inconsistencies.
effectively analyze
and solve problem




                                                                                                                                   23
                              Goal and Objective 2.1: Critical Thinking Assessment Form (MPA)

Course:____________________    Semester:____________________       Year:____________________      Student:____________________

TRAIT                   UNACCEPTABLE                        ACCEPTABLE                          EXEMPLARY
Ability to formulate    Develops a strategy, but            Develops a satisfactory strategy,   Develops a complete strategy.
an effective strategy   includes misconceptions about       but one or more key strategy        Strategy includes all needed key
for solving problems    an important tool or framework      elements related to the problem     elements to solve the problem.
                        need to solve the problem.          are missing.


Ability to implement    Prepares problem analysis that      Prepares analysis needed to         Synthesizes an effective
an effective strategy   includes fundamental                solve the problem, but              strategy to determine desired
for solving problems    misunderstanding of a tool or       conclusions and/or                  results and devise a coherent
                        framework needed to solve the       recommendations lack depth.         plan for solving the problem.
                        satisfactorily solve the problem.


Ability to defend and   Data selection, analysis, and/or    Decision is appropriate and         Decision is appropriate and
support an              conclusions are not objective or    defensible. Data selection is       defensible. Data selection is
appropriate decision    logical.                            appropriate and the analysis is     thorough and thoughtful.
                                                            sound but not creative.             Analysis extends beyond
                                                                                                replication of textbook
                                                                                                examples.




                                                                                                                                   24
                              Goal and Objective 3.1: Business Ethics Assessment Form (MPA)

Course:____________________    Semester:____________________    Year:____________________       Student:____________________

TRAIT                 UNACCEPTABLE                      ACCEPTABLE                            EXEMPLARY
Detection             Little or no recognition of the   Demonstrates ability to               Demonstrates ability to describe
                      ethical issue and unable to       recognize the ethical issue and       the ethical issue in detail and
                      ascertain what must be decided.   ascertains what must be decided.      ascertains exactly what must be
                                                                                              decided.

Considers             Inability to describe the         Demonstrates ability to use one       Demonstrates ability to
Stakeholders          legitimate rights and             or more ethical frameworks in         compare and contrast multiple
                      responsibilities of multiple      describing the legitimate rights      ethical frameworks in
                      stakeholders within business      and responsibilities of multiple      describing the legitimate rights
                      activities.                       stakeholders within business          and responsibilities of multiple
                                                        activities.                           stakeholders within business
                                                                                              activities.
Chooses an Action     Has difficulty identifying        Formulates an appropriate plan        Formulates an appropriate plan
                      appropriate course of action      of action that partially integrates   of action reflecting the benefits
                      among alternatives. No            multiple stakeholder                  and risks of action and fully
                      integration of actions across     considerations in the analysis.       integrates multiple stakeholder
                      multiple stakeholders.                                                  considerations in the analysis.




                                                                                                                                  25
                      Goal and Objective 3.2: Global Business Environment Assessment Form (MPA)

Course:____________________   Semester:____________________       Year:____________________      Student:____________________

TRAIT                  UNACCEPTABLE                        ACCEPTABLE                          EXEMPLARY
Identification of      No or incomplete identification     Identification of most of the       Clear and some detailed
Global Factors         of some of the following            relevant global business factors.   identification of relevant global
                       relevant global business factors:                                       business factors.
                       cultural, economic,
                       environmental, historical, legal,
                       political, or social.

International Trade    Demonstrates rudimentary            Demonstrates understanding of       Demonstrates thorough
Theories               understanding of international      international trade theories and    understanding of international
                       trade theories and applications.    applications.                       trade theories and applications.

Analysis of Global     Rudimentary analysis of impact      Some analysis of impact of          Clear, accurate, and detailed
Factors                of global factors.                  global business factors with        analysis of global business
                                                           minor inaccuracies in the           factors.
                                                           analysis.

Application of         Application of analysis to          With some limitation,               Clear application of analysis to
Analysis to            specific accounting issues          appropriate application of          specific accounting issues with
Accounting             incorrect, unclear, or              analysis to specific accounting     valid conclusions and
                       significantly incomplete.           issues with valid conclusions and   recommendations.
                                                           recommendations.




                                                                                                                                   26
Learning Goals for the MSFE Program

The College of Business at West Texas A&M University seeks to prepare students in the Master
of Science in Finance and Economics (MSFE) degree program for careers in business and to
foster their professional growth and advancement via the key learning goals. The key learning
goals for the MSFE are as follows:

       Goal 1: Professional Communication: Graduates of the MSFE program will be effective
        communicators.

       Goal 2: Critical Thinking: Graduates of the MSFE program will be analytical thinkers
        and problem solvers.

       Goal 3: Business Environment: Graduates of the MSFE program will be aware of
        ethical, global, and social ramifications of business and economic decisions.

       Goal 4: Finance and Economics Integration: Graduates of the MSFE program will be
        knowledgeable of advanced theoretical and applied concepts in economics and finance.




                                                                                               27
Learning Objectives for the MSFE Program


Goal 1: Professional Communication:

Objectives:
1.1 Writing: Demonstrate capacity to employ written presentation channels to communicate
    finance and economics research results.
1.2 Oral Communication: Demonstrate capacity to employ oral presentation channels to
    communicate finance and economics research results.


Goal 2: Critical Thinking:

Objectives:
2.1 Critical Thinking: Demonstrate capacity to use finance and economic analytical tools to
    analyze complex problems and recommend feasible solutions.


Goal 3: Business Environment:

Objectives:
3.1 Business Ethics: Demonstrate capacity to recognize and evaluate ethical dimensions of
    financial decisions and effects on stakeholders.
3.2 Global Business Environment: Demonstrate knowledge of the issues involved in
    conducting business in a diverse, global environment.


Goal 4: Finance and Economics Integration:

Objectives:
4.1 Theoretical Integration: Demonstrate knowledge and understanding of advanced
    theoretical concepts in microeconomics, macroeconomics, and financial management.
4.2 Quantitative Integration: Demonstrate knowledge and understanding of advanced
    quantitative and statistical skills to solve finance and economic problems.




                                                                                              28
Traits, Standards, and/or Rubric for the MSFE Program

                                Goal and Objective 1.1: Writing Assessment Form (MSFE)

Course:____________________   Semester:____________________       Year:____________________        Student:____________________
TRAIT                 UNACCEPTABLE                        ACCEPTABLE                             EXEMPLARY
Executive Summary     Topic, organizational issues,       Topic, organizational issues, and      Topic, organizational issues,
                      and recommendations not             recommendations presented but          and recommendations presented
                      presented in a clear, concise,      with minor deficiencies in             clearly, concisely, and in an
                      and informative manner.             clarity, conciseness, or content.      informative manner.
Introduction          Fails to engage and/or provide      Moderately engages the reader          Engages the reader and
                      the reader with a clear map of      and provides a clear map to the        provides a clear map to the
                      the organizational structure of     organizational structure of the        organizational structure of the
                      the manuscript.                     manuscript.                            manuscript.
Background            Provides limited overview and       Provides adequate overview and         Provides extensive overview
                      background information of the       background information of              and background information of
                      relevant literature.                relevant literature.                   relevant literature.
Analysis of Issue     Analysis is incomplete and/or       Provides analysis of chosen issue      Thorough analysis of chosen
                      does not apply appropriate          using most of the appropriate          issue using appropriate
                      theories/concepts/methods.          theories/concepts/methods.             theories/concepts/methods.
Recommendations       Recommendations encompass           Recommendations encompass              Recommendations are relevant,
                      less than four of the following     four of the following five             feasible, high quality, considers
                      five characteristics: relevant,     characteristics: relevant, feasible,   limitations, and based on solid
                      feasible, high quality, considers   high quality, considers                theoretical foundation.
                      limitations, and based on solid     limitations, and based on solid
                      theoretical foundation.             theoretical foundation.
Conclusion            Fails to summarize results and      Summarizes results and                 Summarizes results and
                      clearly convince reader             convinces reader                       reinforces validity of
                      recommendations are valid.          recommendations are valid.             recommendations.
References            Incomplete with multiple errors.    Complete with minor errors.            Complete and accurate.
Style                 Structure is not easy to follow     Structure is easy to follow with       Structure is easy to follow with
                      and significant errors with         minor spelling, typographical,         no spelling, typographical,
                      respect to writing fundamentals.    and/or grammatical errors.             and/or grammatical errors.


                                                                                                                                     29
                         Goal and Objective 1.2: Oral Communication Assessment Form (MSFE)

Course:____________________   Semester:____________________     Year:____________________      Student:____________________

TRAIT                 UNACCEPTABLE                       ACCEPTABLE                          EXEMPLARY
Organization          Opening statement not relevant.    Opening statement relevant to       Clear opening statement that
                      Poor organization and delivery     topic and provides outline of       engages audience and provides
                      that is lacking focus.             speech. Mostly organized and        outline of speech. Maintains
                                                         loses focus only once or twice.     focus and organization.

Content               Presentation is not current,       Presentation is current,            Presentation distinguished with
                      complete, and/or objective.        complete, objective, and            respect to being current,
                      Appropriate sources are not        employs appropriate sources.        complete, objective, and
                      employed.                                                              employing appropriate sources.

Summary               The summary of key concepts        Most of the key concepts and        The summary of key concepts
                      and issues are incomplete or not   issues in the summary are useful    and issues are useful and related
                      directly related to the topic.     and related to the topic.           to the topic.

Delivery              Demonstrates one or more of        Most of the presentation is         Presentation is interesting,
                      the following: mumbling,           interesting, confident, creative,   confident, creative, and clear.
                      improper English, or               and clear. Correctly modulates      Correctly modulates voice.
                      inappropriate voice modulation.    voice.
Mannerisms            Demonstrates distracting           Displays appropriate posture and    Uses body language effectively
                      mannerisms, eye contact, and/or    eye contact without distracting     to engage audience.
                      poor posture.                      mannerisms.

Use of Media          Technology, slides, props,         Technology, slides, props, and/or   Technology, slides, props,
                      and/or handouts do not clearly     handouts are appropriately          and/or handouts are
                      enhance the presentation.          employed to enhance                 appropriately employed and
                                                         presentation                        clearly augment presentation
                                                                                             quality and viewer engagement.




                                                                                                                                 30
                              Goal and Objective 2.1: Critical Thinking Assessment Form (MSFE)

Course:____________________    Semester:____________________       Year:____________________      Student:____________________

TRAIT                   UNACCEPTABLE                        ACCEPTABLE                          EXEMPLARY
Ability to formulate    Develops a strategy, but            Develops a satisfactory strategy,   Develops a complete strategy.
an effective strategy   includes misconceptions about       but one or more key strategy        Strategy includes all needed key
for solving problems    an important tool or framework      elements related to the problem     elements to solve the problem.
                        need to solve the problem.          are missing.


Ability to implement    Prepares problem analysis that      Prepares analysis needed to         Synthesizes an effective
an effective strategy   includes fundamental                solve the problem, but              strategy to determine desired
for solving problems    misunderstanding of a tool or       conclusions and/or                  results and devise a coherent
                        framework needed to solve the       recommendations lack depth.         plan for solving the problem.
                        satisfactorily solve the problem.


Ability to defend and   Data selection, analysis, and/or    Decision is appropriate and         Decision is appropriate and
support an              conclusions are not objective or    defensible. Data selection is       defensible. Data selection is
appropriate decision    logical.                            appropriate and the analysis is     thorough and thoughtful.
                                                            sound but not creative.             Analysis extends beyond
                                                                                                replication of textbook
                                                                                                examples.




                                                                                                                                   31
                              Goal and Objective 3.1: Business Ethics Assessment Form (MSFE)

Course:____________________    Semester:____________________    Year:____________________       Student:____________________

TRAIT                 UNACCEPTABLE                      ACCEPTABLE                            EXEMPLARY
Detection             Little or no recognition of the   Demonstrates ability to               Demonstrates ability to describe
                      ethical issue and unable to       recognize the ethical issue and       the ethical issue in detail and
                      ascertain what must be decided.   ascertains what must be decided.      ascertains exactly what must be
                                                                                              decided.

Considers             Inability to describe the         Demonstrates ability to use one       Demonstrates ability to
Stakeholders          legitimate rights and             or more ethical frameworks in         compare and contrast multiple
                      responsibilities of multiple      describing the legitimate rights      ethical frameworks in
                      stakeholders within business      and responsibilities of multiple      describing the legitimate rights
                      activities.                       stakeholders within business          and responsibilities of multiple
                                                        activities.                           stakeholders within business
                                                                                              activities.
Chooses an Action     Has difficulty identifying        Formulates an appropriate plan        Formulates an appropriate plan
                      appropriate course of action      of action that partially integrates   of action reflecting the benefits
                      among alternatives. No            multiple stakeholder                  and risks of action and fully
                      integration of actions across     considerations in the analysis.       integrates multiple stakeholder
                      multiple stakeholders.                                                  considerations in the analysis.




                                                                                                                                  32
                      Goal and Objective 3.2: Global Business Environment Assessment Form (MSFE)

Course:____________________   Semester:____________________       Year:____________________      Student:____________________

TRAIT                  UNACCEPTABLE                        ACCEPTABLE                          EXEMPLARY
Identification of      No or incomplete identification     Identification of most of the       Clear and some detailed
Global Factors         of some of the following            relevant global business factors.   identification of relevant global
                       relevant global business factors:                                       business factors.
                       cultural, economic,
                       environmental, historical, legal,
                       political, or social.

International Trade    Demonstrates rudimentary            Demonstrates understanding of       Demonstrates thorough
Theories               understanding of international      international trade theories and    understanding of international
                       trade theories and applications.    applications.                       trade theories and applications.

Analysis of Global     Rudimentary analysis of impact      Some analysis of impact of          Clear, accurate, and detailed
Factors                of global factors.                  global business factors with        analysis of global business
                                                           minor inaccuracies in the           factors.
                                                           analysis.

Application of         Application of analysis to          With some limitation,               Clear application of analysis to
Analysis to Finance    specific finance and economic       appropriate application of          specific finance and economic
and Economics          issues incorrect, unclear, or       analysis to specific finance and    issues with valid conclusions
                       significantly incomplete.           economic issues with valid          and recommendations.
                                                           conclusions and
                                                           recommendations.




                                                                                                                                   33
34

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:4
posted:9/17/2011
language:English
pages:34