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									ART – 4223 001

Fall 2007
Tue/Thur 4:00pm–5:15pm
BH 208


Instructor: Denny Schmickle
Email: Office Location: Baird Hall 102a Telephone: 918-343-7686
Office Hours: MWF 10am–12pm, TR 9am–12pm

Meggs’ History of Graphic Design by Phillip B. Meggs & Alston W. Purvis
Graphic Design History by Steven Heller

An in-depth study of the history of graphic design from pre- history to the present as it relates to
modern design practices. Includes advertising, history of type, production, posters, package
design styles and trends of the field. – RSU Bulletin 2007–2008

Graphic design is at once modern and ancient. And it is evolving at such a pace that many
designers are losing track of the history and heritage that does exist. This course is designed to
examine that information, to ensure that a contemporary designer’s work is built on the
foundation of designers that came before him/her, and to inform even the non-designer as to the
subtext of the visual culture surrounding them.

To provide a sense of heritage for graphic designers, to examine why designers do what they do,
to instill a greater prowess in visual literacy and decision making, and to gain perspective on
contemporary graphic design and have current/working knowledge of who is doing what where,
and how that affects the field of graphic design on the whole.

This class is divided between lecture/discussion, written assignments, and studio exercises. The
classes will begin with an overview and introduction to the course as a whole. Individual projects
and written assignments will be graded on the following academic criteria: Accuracy of
information, organization and clarity of presentation, evidence of critical and innovative thinking,
basic writing skills, and presentation of original work that is free of plagiarism or any academic
misconduct of any sort.

The lecture begins at the beginning of visual communication. Considering the exponential growth
of technology since cave painting, and given the intricate relationship between design and
technology, the advancement and development of graphic design are considerably rapid.
However, this course is not necessarily concerned with a strict chronological path. In fact,
considering relationships of seemingly unrelated movements and to finding the often-poignant
connections, therefore removing time as a factor and studying simple design issues is another
goal of the course. Some of these issues include: the definition of graphic design, technology, the
relationship of art and design, advertising, criticism, and value/context in design.

Point Structure:                     90 – 100%                 A
                                     80 – 89%                  B
                                     70 – 79%                  C
                                     60 – 69%                  D
                                     59 & below                F

History of Graphic Design /Multimedia | Syllabus | Prof Schmickle
Attendance for this class is mandatory. Students are expected to be in class on time every time.
Furthermore, three (3) tardies will equal one (1) absence. More than three (3) unexcused absences will
affect your final letter-grade. Any arrangements to individually reschedule exams or due-dates must
be made two weeks prior to the scheduled event(s), with the exception of emergency or illness.

Most class sessions will consist of lecture and discussion. Students are encouraged to participate
as much as possible in these discussions. The topics will range from the invention of written
language to current aspects of advertising and design. Therefore, each student is likely to be
familiar in some way with any of the topics relevant to the course. Furthermore, it is imperative
that students arrive to class ready to discuss current topics having completed the assigned
reading. Participation in classroom discussion is certainly factored into a student’s final grade.

Students are expected to follow university policies as put forth in the institution’s Student Code of
Responsibilities and Conduct. In accordance with Title 12 of The Student Code (page 11),
instances of alleged academic misconduct will follow the policies and procedures as described in
Title 12. As a general rule, Faculty at Rogers State University has the responsibility of enforcing
the academic code. Therefore, if academic misconduct is suspected I will submit a letter of alleged
academic misconduct to the Office of Student Affairs.

Plagiarism is the representation of the words or ideas of another as one’s own, including: direct
quotation without both attribution and indication that the material is being directly quoted; e.g.
quotation marks; paraphrase without attribution; paraphrase with or without attribution where
the wording of the original remains substantially intact and is represented as the author’s own;
expression in one’s own words, but without attribution, of ideas, arguments, lines of reasoning,
facts, processes, or other products of the intellect where such material is learned from the work of
another and is not part of the general fund of common knowledge.

Rogers State University is committed to providing students with disabilities equal access to
educational programs and services. Any student who has a disability that he or she believes will
require some form of academic accommodation must inform the professor of such need during or
immediately following the first class attended. Before any educational accommodation can be
provided, it is the responsibility of each student to prove eligibility for assistance by registering
for services through Student Affairs.

Students needing more information about Student Disability Services should contact the office of
Student Development at 918-343-7707.

• It is official RSU policy that you use your RSU email account for any and all electronic
  communication regarding this course. Furthermore, it is with that email account that I will be
  sending you important information regarding this class, your grade, and other information that
  you are responsible for knowing. If you do not use your RSU account, you will not have access
  to this information and will therefore damage your grade.
• Be respectful, courteous, and appropriate with your words and actions.
• You will answer NO phone calls during class. You will answer or send NO text messages. Ever.
• If a situation arises (illness, family or personal emergency, etc.) inform me as soon as possible
  so that we can address its impact on your participation in this course.
• Late or make up work will only be accepted with valid, written documentation of a personal or
  family illness or emergency; the assignment will be due one week from the original due date.
• The instructor has the right to change assignments, due dates, and other details concerning the
  course-calendar at any time throughout the semester. However, you will be informed of such
  changes if and when they occur.

History of Graphic Design /Multimedia | Syllabus | Prof Schmickle

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