BE A PART OF BRAND LICENSING EXTRAVAGANZA UNLOCK POSSIBILITIES WITH BRAND LICENSING! LICENSING INDUSTRY GRADUALLY GROWING The economic facts for the growth of licensing industry in India are looking very strong. Supporting a 40% population below the age of 15 years and the global licensing sale of just 1%, the long-term growth opportunity for licensing industry is very promising. With the awakening of the middle class in India to a new wave of consumerism, the stage is set for a very healthily economic climate for Business growth of retail brands. Quick Snapshot: Brand Licensing Show is the first of its kind licensing trade event that has been designed to educate, inform, inspire and encourage interaction amongst Licensors, Manufacturers, Licensing Experts, Industry Leaders through gathering opportunities and high-level sessions focused on a wide range of sectors, trends, and topics. The attendees would include manufacturers and retailers who have interest in the business of brands, licensed products and opportunities across the full continuum of sport, corporate brands, lifestyle, character and entertainment, art and design. OFFERING THE WORLD! UPCOMING BRAND LICENSING OPPORTUNITIES IN INDIA: Licensing Prospects In All Spheres: Manufacturers from various industries including apparel, consumer goods, toys, gifts, accessories, sports are recognizing Licensing and are widely practicing. Emergence of Modern & Organized Retail: Has set the pace for new collaborations between International Licensing companies and Indian business houses. Raging Character & Entertainment Licensing: Witnessing huge licensing trends all across the categories Children's Entertainment: Steadily gaining pace Sports Licensing: Developed into a multibillion dollar systematic business in India with formation of various leagues Licensing Trademarks: Has become a focal point to be at an all-time high EMPOWERING INDIAN BRAND LICENSING INDUSTRY Being concurrently organized with the Asia’s largest franchise opportunity show, Franchise India 2010, the show Brand Licensing 2010 serves as an ideal gateway to explore Indian licensing industry gathering gathers to network and connect, to further explore possibilities to grow bigger and faster in the given peripheries. This gleaming licensing extravaganza is organized by License India and is supported by the global licensing authority – LIMA and Bradford License India as Knowledge Partners. Being India’s largest licensing platform collating knowledge, licensing opportunities and recognitions under one roof, the show comprises of: > Licensing Exposition: Exclusive Licensing Pavilion showcasing licensing opportunities to the visiting manufacturers from varied industries > Licensing Conference: A comprehensive knowledge forums that brings all industry experts from all around the world to share best practices in Licensing > Awards & Recognition: Star Retailer Awards 2010, for the first time features to most credible categories to recognize excellence exclusively in Licensing DELIBRATING PROMISING OPPORTUNITIES! ENTIRE INDUSTRY IN FOCUS! Existing Licensors Brand Owners: Indian companies that are the potential licensors Licensing Professionals from various industries Manufacturers Wholesalers / Distributors Retailers Property Owners Fashion Designers Celebrity Agents Advertising and Marketing Agencies Licensing Agents Promotional Strategists Sports Professionals Marketing Heads Brand Managers Management Students WELL RECOGNIZED & SUPPORTED PLATFORM SUPPORTING BODIES: LIMA INDIAN FRANCHISE ASSOCIATION CMAI MEDIA PARTNERS: THE TIMES OF INDIA THE ECONOMIC TIMES CNBC AWAAZ TRADE MEDIA PARTNERS: BRAND LICENSING RETAILER THE FRANCHISING WORLD SPORTZ POWER KNOWLEDGE PARTNER: BRADFORD LICENSE INDIA ERNST & YOUNG ORGANISED BY: LICENSE INDIA RARE POOL OF KNOWLEDGE! THE KNOWLEDGE FORUM: Gather the global insight of the most potential licensing industry! With eminent experts and opinion leaders sharing their knowledge on highly evaluated content, the forum is definitely a must attend for the brands and manufacturers: Key Takeaways: > Evaluate hot trends and opportunities in Indian Licensing industry for 2010 > Understanding factors that must be considered by manufacturers & property owners > Seek the right marriage for successful brand licensing > Networking with HNI’s and potential licensing partners > Current trends, industry challenges and future forecasts for licensing growth > Legal Agreements that shape Indian licensing deals > The performance of licensed products on the retailer’s shelf > Understanding the perceptual connection between consumers and the brand > Attaining the adaptability of the brand to Indian Marketplace EXPERTS CHAIRING THE CONFERENCE OUR LEAD SPEAKERS: Martin Brochstein joined LIMA in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He also was Editorial Director of the parent publishing company, EPM Communications. In addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited EPM’s other licensing-related publications, including the 5th Edition of International Licensing: A MARTIN Status Report, and the second edition of The Licensing Letter’s Sports BROCHSTEIN Licensing Report, both published earlier this year. Mr. Brochstein was a SVP INDUSTRY business journalist for more than 20 years, primarily covering the RELATIONS & consumer products and retail industries. Before joining The Licensing INFORMATION, Letter, he spent five years as Senior Editor of Television Digest. He is a LIMA graduate of Boston University. With a MBA in Business Marketing and Management, as well as an active LIMA member, Michelle delivers cutting edge innovation and leadership to the licensing industry. With her impressive rise to the top over her fruitful 10-year career, Michelle has launched many significant licensing programs over a range of categories, specifically developing and implementing corporate, art, celebrity, fashion, and entertainment properties in the industry. Michelle has acted as the key person in PepsiCo’s exceptional success on the global front, facilitating the international expansion of PepsiCo’s network of 600-plus freestanding MICHELLE sport stores in China and supervising marketing projects related to Pepsi’s MINIERI new logo launch and design initiatives. Michelle launched the Marilyn by PRESIDENT, Sam Shaw program from the ground up, which now boasts close to a BRADFORD hundred licensees worldwide. Direct to retail placement has pushed the LICENSING property to the forefront, such as the recent H&M Collection. With loyal clients such as the City of Beverly Hills, actress Denise Richards, and Happy House, Michelle has been able to combine fresh ideas with core foundations to create highly successful programs around the world. EXCHANGE OF COVETED INFORMATION! NOURISHED WITH THE INDIAN PERSPECTIVE! OUR GUEST SPEAKERS: PAWAN JAILKHANI ANURAG RAJPAL EXECUTIVE VICE PRESIDENT VICE PRESIDENT – ADVERTISING SALES SPENCER’S RETAIIL 9X MEDIA PVT. LTD. ASHISH KULKARNI CHIEF EXECUTIVE OFFICER RAJIV SANGARI BIG ANIMATION MD & CEO A RELIANCE BIG ENTERTAINMENT GROUP SPACETOONS COMPANY And Many More! CAPTIVATE YOUR LICENSING PARTNER! EXCLUSIVE LICENSING PAVILLION The Licensing Pavilion at the exhibition encompasses an exclusive pavilion dedicated to Licensing enabling brands to exhibit and interact with prospective Licensees i.e. Manufacturers, Suppliers, Wholesalers, Retailers and so on. The show offers a unique opportunity for the budding licensing fraternity to apprise themselves on the concept of licensing as business module, position and explore exhibited licensing opportunities in multiple product categories and recognize the excellence in licensing. SHOW FLOOR PLAN HIGHLIGHTS THE LICENSING PAVILLION BECOME A KNOWN PROPERTY OVERNIGHT! TAPPING RIGHT AUDIENCE! > Reach out to serious prospective licensees > Expand your product portfolio conveniently by interacting directly with manufacturers > Tap multiple industries to maximize your opportunities > High visibility: extensive marketing > Facilitating match-making opportunities > Network with prospects from all across India and extend in new markets > Amidst budding licensing space with high visibility amongst wider array of audience > Transactional characteristic of the show ensures value for money > Get an updated view of the present and future trends of its market niche > High PR exposure for valued publicity > Catch a clear vision about competition MAXIMIZE YOUR REACH! OUR FOCUSED MEDIA Quarterly licensing magazine covers domestic and international news, case studies and articles from eminent licensing experts. Reaches to over 20,000 readers through a targeted subscribers base & news stand distribution. A weekly e-newsletter which is sent to an extensive database in India and across the world. CONCURRENTLY ORGANIZED WITH FRANCHISE INDIA 2010 The show comprises of Exhibition | Conference | Awards and will bring in 1000s of business opportunities for over 25000 business visitors, becoming a converging platform for Franchisors, Franchisees, Licensors, Licensees, Retailers, Real Estate companies, Suppliers and so on. The show would showcase over 300 domestic & international exhibitors from various sectors like Education, Food & Beverage, Specialty Retail, Fashion & Lifestyle, Health & Wellness, Financial services, Real Estate, Licensing, Business suppliers and many more. Simultaneously, it will have 4 conferences, namely, Brand Licensing, Entrepreneurship Summit, Franchise Knowledge Series, and Retail Knowledge Series conference. Also, there will be a concurrent event celebrating excellence “Franchise Awards & Star Retailer Awards 2010”, where companies who have excelled in performance last financial year will be awarded. This year awards are evaluated and supported by Ernst & Young. The extensive marketing campaign of over 4.5 Cr is planned to promote the show pan India & overseas, it will include Print ads, regular Email Blast & SMS Blast, multiple Direct Mailers, Outdoor, Road shows, Television & Radio Campaign, Tele- marketing etc . In previous years we have witnessed over 25000 serious business buyers from across the country and overseas, and we expect enhanced outcome this year! Ariel view of Ariel view of last year last year Expo. Expo. Ariel view of Ariel view of last year last year Conference. Awards. PREVIEW - FRANCHISE INDIA 2010 Over 276 exhibitors, over 25000 business visitors, 900+ delegates and 200 international experts at conference and 50+ award winners. Over 200 Crore worth of transactions were executed successfully in Franchise India 2010. Over 5 Crores of media spent in 45 days towards promotion, include print, online electronic & BTL/ outdoor. VIA the title associate – launched with the show and signed up 1400 franchisees from the show. EWDPL – The Launchpad ICICI Securities – The Real Story Remax – Already Sold The Enabler Franchise India 2010 enables small businesses in taking decisions in delivering business needs… Franchise Retail Licensing Small businesses A PODIUM FOR LUCRATIVE BUSINESS DEALS! These initiatives become a confluence of business fraternity with leading brands, manufacturers, retailers, mall developers, suppliers, thousands of prospective licensees and international experts, all sharing a common platform for a common goal. Our shows are of international standards that showcases several national and international business opportunities from all the possible industries under one roof! Opportunities Available: • Title • In association with • Associate FRANCHISE INDIA 2010 is one of the most advertise shows in India with over 4.5 Cr. of Pan-India media spent. Last year it generated over 6 Cr. of PR as well. We have a well structured Associate programme * *Please note deliverables and costing of Title , In association & association for exhibition and main entrepreneur summit are only mentioned in the following slides, the costing for rest of the available sponsorship will be submitted separately after preliminary discussions. BRAND ACKNOWLEDGEMENT IN MEDIA Title Sponsor In Association with Sponsor Associate Sponsor FI2010 generated over 6 Cr. of PR for show & its associates HIGHLIGHTS FOR ASSOCIATION: Trade platform for aggressive expansion Education and Awareness Business Transactions Business Networking Positioning Recognition Brand and product launch National and International Tie-ups Above all communicating a strong message to the Franchise and Retail community worldwide the strength, capacity and opportunity of Franchising in India DYNAMIC MARKETING CAMPAIGN We value our Partners. A series of dedicated marketing and promotional activities have been planned to attract potential investors that matter to you. • Special Delegation and Invitees from different Embassies and High Commissions. And Indian States Trade Associations. Multi-city delegations from all over India and overseas. • Print , Electronic, Radio & Digital Campaign of over 4 crore. • Email Blast - Event Update daily emailed to the entire database of over 1,00,000 business associates. • SMS Blast - Application through which regular SMS update is sent to the companies / business buyers. • Outdoor - Hoardings placed in high street & main locations and flyer distribution in targeted areas. • Direct Mailers - Pre-registration forms are dispatched thrice to the database for pre-fixed meetings and pass for expo. • Conference Brochures sent to the database informing them to attend the business seminars. • PR & Editorial Coverage in national, financial regional & trade media. • Advertising in newspapers, trade journals, radio stations and major websites. • Telemarketing, and email broadcasts. Armed with a strong marketing team and an impressive line-up of exciting value-added programs, the show is set to be the leading licensing event not to be missed. COST OF PARTICIPATION JOIN US! CONTACT US FOR MORE INFORMATION 1st Floor, F- 89/11, Okhla Phase - 1, New Delhi-110020, India Phone: +91 11 4066 5500, +91 8800505858, +91 9911152852 Fax: +91 11 41634543 Email: email@example.com THANK YOU!