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					BE A PART OF
BRAND LICENSING
EXTRAVAGANZA
UNLOCK
POSSIBILITIES
WITH BRAND LICENSING!

LICENSING INDUSTRY GRADUALLY GROWING
The economic facts for the growth of licensing industry in India are looking very
strong. Supporting a 40% population below the age of 15 years and the global
licensing sale of just 1%, the long-term growth opportunity for licensing industry is
very promising. With the awakening of the middle class in India to a new wave of
consumerism, the stage is set for a very healthily economic climate for Business
growth of retail brands.

Quick Snapshot:
Brand Licensing Show is the first of its kind licensing trade event that has been
designed to educate, inform, inspire and encourage interaction amongst Licensors,
Manufacturers, Licensing Experts, Industry Leaders through gathering opportunities
and high-level sessions focused on a wide range of sectors, trends, and topics.
The attendees would include manufacturers and retailers who have interest in the
business of brands, licensed products and opportunities across the full continuum of
sport, corporate brands, lifestyle, character and entertainment, art and design.
OFFERING THE WORLD!



UPCOMING BRAND LICENSING OPPORTUNITIES IN INDIA:

Licensing Prospects In All Spheres: Manufacturers from various industries
including apparel, consumer goods, toys, gifts, accessories, sports are recognizing
Licensing and are widely practicing.

Emergence of Modern & Organized Retail: Has set the pace for new collaborations
between International Licensing companies and Indian business houses.

Raging Character & Entertainment Licensing: Witnessing huge licensing trends all
across the categories

Children's Entertainment: Steadily gaining pace

Sports Licensing: Developed into a multibillion dollar systematic business in India
with formation of various leagues

Licensing Trademarks: Has become a focal point to be at an all-time high
 EMPOWERING
 INDIAN BRAND LICENSING INDUSTRY




Being concurrently organized with the Asia’s largest franchise opportunity show,
Franchise India 2010, the show Brand Licensing 2010 serves as an ideal gateway to
explore Indian licensing industry gathering gathers to network and connect, to further
explore possibilities to grow bigger and faster in the given peripheries. This gleaming
licensing extravaganza is organized by License India and is supported by the global
licensing authority – LIMA and Bradford License India as Knowledge Partners.

Being India’s largest licensing platform collating knowledge, licensing opportunities and
recognitions under one roof, the show comprises of:
> Licensing Exposition: Exclusive Licensing Pavilion showcasing licensing opportunities
to the visiting manufacturers from varied industries
> Licensing Conference: A comprehensive knowledge forums that brings all industry
experts from all around the world to share best practices in Licensing
> Awards & Recognition: Star Retailer Awards 2010, for the first time features to most
credible categories to recognize excellence exclusively in Licensing
DELIBRATING
PROMISING OPPORTUNITIES!


ENTIRE INDUSTRY IN FOCUS!
Existing Licensors
Brand Owners: Indian companies that are the potential licensors
Licensing Professionals from various industries
Manufacturers
Wholesalers / Distributors
Retailers
Property Owners
Fashion Designers
Celebrity Agents
Advertising and Marketing Agencies
Licensing Agents
Promotional Strategists
Sports Professionals
Marketing Heads
Brand Managers
Management Students
WELL RECOGNIZED
& SUPPORTED PLATFORM
SUPPORTING BODIES:

LIMA
INDIAN FRANCHISE ASSOCIATION
CMAI

MEDIA PARTNERS:

THE TIMES OF INDIA
THE ECONOMIC TIMES
CNBC AWAAZ

TRADE MEDIA PARTNERS:

BRAND LICENSING
RETAILER
THE FRANCHISING WORLD
SPORTZ POWER

KNOWLEDGE PARTNER:

BRADFORD LICENSE INDIA
ERNST & YOUNG

ORGANISED BY:

LICENSE INDIA
 RARE POOL OF KNOWLEDGE!



THE KNOWLEDGE FORUM:

Gather the global insight of the most potential licensing industry! With eminent experts
and opinion leaders sharing their knowledge on highly evaluated content, the forum is
definitely a must attend for the brands and manufacturers:

Key Takeaways:
> Evaluate hot trends and opportunities in Indian Licensing industry for 2010
> Understanding factors that must be considered by manufacturers & property owners
> Seek the right marriage for successful brand licensing
> Networking with HNI’s and potential licensing partners
> Current trends, industry challenges and future forecasts for licensing growth
> Legal Agreements that shape Indian licensing deals
> The performance of licensed products on the retailer’s shelf
> Understanding the perceptual connection between consumers and the brand
> Attaining the adaptability of the brand to Indian Marketplace
EXPERTS CHAIRING THE CONFERENCE
OUR LEAD SPEAKERS:

               Martin Brochstein joined LIMA in 2008 after 12 years as Executive
               Editor of The Licensing Letter, a New York-based newsletter that covers
               the global licensing business. He also was Editorial Director of the
               parent publishing company, EPM Communications. In addition to writing
               and editing the twice-monthly newsletter, he also compiled the
               publication’s industry numbers and edited EPM’s other licensing-related
               publications, including the 5th Edition of International Licensing: A
MARTIN
               Status Report, and the second edition of The Licensing Letter’s Sports
BROCHSTEIN     Licensing Report, both published earlier this year. Mr. Brochstein was a
SVP INDUSTRY   business journalist for more than 20 years, primarily covering the
RELATIONS &    consumer products and retail industries. Before joining The Licensing
INFORMATION,   Letter, he spent five years as Senior Editor of Television Digest. He is a
LIMA
               graduate of Boston University.
               With a MBA in Business Marketing and Management, as well as an active
               LIMA member, Michelle delivers cutting edge innovation and leadership to
               the licensing industry. With her impressive rise to the top over her fruitful
               10-year career, Michelle has launched many significant licensing
               programs over a range of categories, specifically developing and
               implementing corporate, art, celebrity, fashion, and entertainment
               properties in the industry. Michelle has acted as the key person in
               PepsiCo’s exceptional success on the global front, facilitating the
               international expansion of PepsiCo’s network of 600-plus freestanding
MICHELLE
               sport stores in China and supervising marketing projects related to Pepsi’s
MINIERI        new logo launch and design initiatives. Michelle launched the Marilyn by
PRESIDENT,     Sam Shaw program from the ground up, which now boasts close to a
BRADFORD       hundred licensees worldwide. Direct to retail placement has pushed the
LICENSING
               property to the forefront, such as the recent H&M Collection. With loyal
               clients such as the City of Beverly Hills, actress Denise Richards, and
               Happy House, Michelle has been able to combine fresh ideas with core
               foundations to create highly successful programs around the world.
              EXCHANGE OF COVETED INFORMATION!


NOURISHED WITH
THE INDIAN PERSPECTIVE!



OUR GUEST SPEAKERS:




                                              PAWAN JAILKHANI
           ANURAG RAJPAL                      EXECUTIVE VICE PRESIDENT
           VICE PRESIDENT                     – ADVERTISING SALES

           SPENCER’S RETAIIL                  9X MEDIA PVT. LTD.




            ASHISH KULKARNI
            CHIEF EXECUTIVE OFFICER
                                               RAJIV SANGARI
            BIG ANIMATION
                                               MD & CEO
            A RELIANCE BIG
            ENTERTAINMENT GROUP
                                               SPACETOONS
            COMPANY




                                      And Many More!
 CAPTIVATE YOUR LICENSING PARTNER!




EXCLUSIVE
LICENSING PAVILLION

The Licensing Pavilion at the exhibition encompasses an exclusive pavilion dedicated
to Licensing enabling brands to exhibit and interact with prospective Licensees i.e.
Manufacturers, Suppliers, Wholesalers, Retailers and so on.

The show offers a unique opportunity for the budding licensing fraternity to apprise
themselves on the concept of licensing as business module, position and explore
exhibited licensing opportunities in multiple product categories and recognize the
excellence in licensing.
SHOW FLOOR PLAN
HIGHLIGHTS THE
LICENSING PAVILLION
 BECOME A
 KNOWN PROPERTY
 OVERNIGHT!



TAPPING RIGHT AUDIENCE!
> Reach out to serious prospective licensees
> Expand your product portfolio conveniently by interacting directly with manufacturers
> Tap multiple industries to maximize your opportunities
> High visibility: extensive marketing
> Facilitating match-making opportunities
> Network with prospects from all across India and extend in new markets
> Amidst budding licensing space with high visibility amongst wider array of audience
> Transactional characteristic of the show ensures value for money
> Get an updated view of the present and future trends of its market niche
> High PR exposure for valued publicity
> Catch a clear vision about competition
 MAXIMIZE
 YOUR REACH!


OUR FOCUSED MEDIA




Quarterly licensing magazine covers domestic and international news, case studies
and articles from eminent licensing experts.
Reaches to over 20,000 readers through a targeted subscribers base & news stand
distribution.




A weekly e-newsletter which is sent to an extensive database in India and across
the world.
CONCURRENTLY ORGANIZED WITH FRANCHISE INDIA 2010
The show comprises of Exhibition | Conference | Awards and will bring in 1000s of business
opportunities for over 25000 business visitors, becoming a converging platform for Franchisors,
Franchisees, Licensors, Licensees, Retailers, Real Estate companies, Suppliers and so on. The
show would showcase over 300 domestic & international exhibitors from various sectors like
Education, Food & Beverage, Specialty Retail, Fashion & Lifestyle, Health & Wellness, Financial
services, Real Estate, Licensing, Business suppliers and many more. Simultaneously, it will have
4 conferences, namely, Brand Licensing, Entrepreneurship Summit, Franchise Knowledge
Series, and Retail Knowledge Series conference. Also, there will be a concurrent event
celebrating excellence “Franchise Awards & Star Retailer Awards 2010”, where companies who
have excelled in performance last financial year will be awarded. This year awards are evaluated
and supported by Ernst & Young. The extensive marketing campaign of over 4.5 Cr is planned to
promote the show pan India & overseas, it will include Print ads, regular Email Blast & SMS
Blast, multiple Direct Mailers, Outdoor, Road shows, Television & Radio Campaign, Tele-
marketing etc . In previous years we have witnessed over 25000 serious business buyers from
across the country and overseas, and we expect enhanced outcome this year!
Ariel view of   Ariel view of
    last year   last year
       Expo.    Expo.


Ariel view of   Ariel view of
    last year   last year
Conference.     Awards.
PREVIEW - FRANCHISE INDIA 2010

Over 276 exhibitors, over 25000 business visitors, 900+ delegates
and 200 international experts at conference and 50+ award winners.
Over 200 Crore worth of transactions were executed successfully in Franchise India 2010.
Over 5 Crores of media spent in 45 days towards promotion, include
print, online electronic & BTL/ outdoor.
VIA the title associate – launched with the show and signed up 1400 franchisees from the show.
EWDPL – The Launchpad
ICICI Securities – The Real Story
Remax – Already Sold
The Enabler
Franchise India 2010 enables small businesses in
taking decisions in delivering business needs…
       Franchise
       Retail
       Licensing
       Small businesses
A PODIUM FOR
LUCRATIVE BUSINESS DEALS!


These initiatives become a confluence of business
fraternity with leading brands, manufacturers, retailers, mall
developers, suppliers, thousands of prospective licensees and
international experts, all sharing a common platform for a common
goal. Our shows are of international standards that showcases several
national and international business opportunities from all the possible
industries under one roof!


Opportunities Available:
•    Title
•    In association with
•    Associate

FRANCHISE INDIA 2010 is one of the most advertise shows in India with over
4.5 Cr. of Pan-India media spent.
Last year it generated over 6 Cr. of PR as well.
We have a well structured Associate programme

* *Please note deliverables and costing of Title , In association & association for exhibition and
main entrepreneur summit are only mentioned in the following slides, the costing for rest of
the available sponsorship will be submitted separately after preliminary discussions.
BRAND ACKNOWLEDGEMENT IN MEDIA


                          Title
                          Sponsor
                          In Association
                          with Sponsor

                          Associate
                          Sponsor
FI2010 generated over 6 Cr. of PR
for show & its associates
HIGHLIGHTS FOR ASSOCIATION:
Trade platform for aggressive expansion
Education and Awareness
Business Transactions
Business Networking
Positioning
Recognition
Brand and product launch
National and International Tie-ups

Above all communicating a strong message to the Franchise and
Retail community worldwide the strength, capacity and opportunity
of Franchising in India
DYNAMIC MARKETING CAMPAIGN
We value our Partners.
A series of dedicated marketing and promotional activities have been planned to
attract potential investors that matter to you.

•    Special Delegation and Invitees from different Embassies and High Commissions. And
     Indian States Trade Associations. Multi-city delegations from all over India and overseas.
•    Print , Electronic, Radio & Digital Campaign of over 4 crore.
•    Email Blast - Event Update daily emailed to the entire database of over 1,00,000 business
     associates.
•    SMS Blast - Application through which regular SMS update is sent to the companies /
     business buyers.
•    Outdoor - Hoardings placed in high street & main locations and flyer distribution in
     targeted areas.
•    Direct Mailers - Pre-registration forms are dispatched thrice to the database for pre-fixed
     meetings and pass for expo.
•    Conference Brochures sent to the database informing them to attend the business
     seminars.
•    PR & Editorial Coverage in national, financial regional & trade media.
•    Advertising in newspapers, trade journals, radio stations and major websites.
•    Telemarketing, and email broadcasts.

Armed with a strong marketing team and an impressive line-up of exciting
value-added programs, the show is set to be the leading licensing event not to be
missed.
COST OF PARTICIPATION
 JOIN US!
 CONTACT US FOR MORE INFORMATION




1st Floor, F- 89/11, Okhla Phase - 1, New Delhi-110020, India
Phone: +91 11 4066 5500, +91 8800505858, +91 9911152852
Fax: +91 11 41634543
Email: vijit.sharma@licenseindia.com


THANK YOU!

				
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