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Vice President Sales & Marketing

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VICE PRESIDENT SALES AND MARKETING: Overall responsibility for establishing and coordinating all marketing and sales strategies, plans, programs and functions. Download this job description and modify using any word processor.|n|span style="fon

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									JOB DESCRIPTION

Effective Date:

TITLE:

VICE PRESIDENT SALES AND MARKETING

SUMMARY OF FUNCTIONS: Overall responsibility for establishing and coordinating all marketing and sales strategies, plans, programs and functions.

MAJOR DUTIES AND RESPONSIBILITIES: 1. To develop and implement an overall marketing and sales strategy for company products, including pricing and customer service policies and advertising programs. Develops marketing action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities. To develop a plan and supporting procedures for customer order processing; to supervise a staff of salespeople and customer-service representatives who implement that plan. To carry out a program for market research and analysis including market segments, buying trends and competitor analysis. To provide recommendations for improving or adding new product designs and assists with product development and testing. Maintains relationships with advertising agencies, public relations firms and market research firms. Oversees and verifies reporting of sales and marketing activities, including leads generated and tracking reports, sales orders received, sales by product, backlog reports and customer lists and determines appropriate reporting frequency, such as, weekly, monthly and quarterly basis.

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ORGANIZATIONAL RELATIONSHIPS: Directly accountable to the President and the board of directors through the President for the performance of all responsibilities related to sales and marketing. Provides reports or briefings on company sales and marketing activities as requested by the President and the board of directors. Coordinates activities with Production, Engineering and Finance managers. Supervises Sales Manager and Marketing Coordinator.

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