Professional Development Breakfast Workshop
"The One Thing: How Marketing Metrics Can Save Your Job and Your Company"
Tuesday, January 22, 2002, 8:00 am – 10:00 am Registration and breakfast begin at 8:00 am Portland Center for the Performing Arts 1111 SW Broadway Ave (at Main St), Portland
Ron Wilbur, CEO, Luminor Ron Wilbur, of Luminor, will present on how to measure your marketing efforts by creating metrics that will help your company grow and further your professional career in marketing. This dynamic workshop will cover the fundamentals of measuring marketing efforts. Marketers will learn how to ensure their strategies and tactics are measurable, how to build a continually improving marketing program and how to demonstrate to executive management the value of marketing to your core business. Participants will review current best practices and study examples of major marketing mistakes and successes, examining how these particular marketing efforts were measured. You will learn the metrics that must be communicated to your company’s board and executive management, and how to best describe them. At this special workshop, you will learn: What marketing metrics are and how they can turn your company into a marketing powerhouse Which metrics will have the greatest positive impact on your marketing When marketing measurements are lying to you How to counteract the natural corporate distrust of marketing Techniques for embedding metrics into every marketing program The most important first steps in every marketing effort
Ron Wilbur, Luminor Wilbur, co-author of the upcoming book, has delivered presentations to audiences of up to 1,500. Wilbur has been a featured speaker before the AeA, BPAA (now BMA), and other marketing/trade associations, as well as before corporate audiences. As CEO for 18 years of Luminor, a virtual communications firm, Wilbur has provided consulting services to Sony, Alcoa, Hewlett-Packard, Microsoft, the former US West, and the former AlliedSignal among many others. Registration Call and make your reservation now: 503-222-9204. Reserve by Friday, January 18 and save $5. Early bird RSVP prices: $15 Members $25 Non-Members After Friday Nov. 23: $20 Members $30 Non-Members
Please email questions or registrations to Melissa Moran at registration@ama-pdx.org For all other questions about this event please email Olivia Lopez, AMA Professional Development, at events@ama-pdx.org.