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					        Medibtikar study visit to EEN North Rhine-Westphalia, NRW Europa
                         Date: 2nd- 6th February 2009
  Place: ZENIT GmbH, NRW Europa- an Enterprise Europe Network Partner,
        Bismarckstrasse 28, D- 45470 Mülheim an der Ruhr, Germany
               Tel.: +49 208 30004 11; GSM: +49 163 8898411


                                                 Agenda

Rationale study visit:
The target group of this study visit is decision makers and practitioners for and in business support
organizations in Egypt that became a member of the Enterprise Europe Network (EEN) as first awarded
MEDA EEN. EEN North Rhine-Westphalia, NRW Europe, hosted by ZENIT GmbH, building its leading
position on over 20 years experience as EIC and 10 years as IRC, will share its knowledge on how to build
international partnerships with EEN Egypt. The Ministry of Industry and Trade is invited to share the
objectives and resources of its EEN operations so that the organisers can select the best practices closest
to the Egyptian situation.
The EEN is the world’s largest network promoting competitiveness and innovation with around 600 partner
organizations and 4000 experienced staff in more than 40 countries. It capitalizes on the experience of the
Innovation Relay Centres (IRC) network (240 technology transfer organizations having served around
100.000 client companies per year using proven IRC tools and methodologies) and on the experiences of
the Euro Info Centres network (over 300 EICs having stimulated internationalization of SMEs.) It now is a
one-stop-shop of 600 partner organizations employing around 4000 experienced staff promoting
competitiveness and innovation for businesses in over 40 countries.
The aim of the study visit is to equip delegates with knowledge earned by a renowned EEN on how to
structure EEN work and how to organize an EEN team to achieve ambitious objectives in building
international industrial and technology partnerships. Particular attention will be paid to operational aspects
of EEN North Rhine-Westphalia (e.g. introducing and promoting EEN services to companies; Writing
profiles and handling EoIs; Exploring IT tools (BCD, BBS, AMT; Project management and key Performance
Indicators etc).
The study visit is intended to provide delegates with the necessary knowledge and tools to run the EEN in
their country, giving client organizations access to the information needed to develop business and to find
the right business partners. Delegates will be provided with knowledge on resources and results of running
an EEN centre; best practices on how to structure the work, information flow and the team of an EEN; on
how to best organize service propositions in the areas of internationalization, innovation and technology
transfer; and insights on how to run operations on a day to day basis. Another topic will be how to bundle
strengths and to co-ordinate efforts to build integrated one-stop-shops for client organizations seeking
business support in the areas of innovation, internationalisation, technology transfer and facilitating access
to FP7.
Prior to finalising the agenda a questionnaire was circulated to delegates to allow them to indicate their
preferences on the various topics proposed. This helped the organizer to best fit the study visit to
delegates’ needs.
A press release of the study visit (attached) is made available to delegates and organizers. Depending on
the demand expressed, Medibtikar may produce another press release after delivery of the study visit.
                                    Monday, 2nd February 2009

Arrival of delegates at Duesseldorf Airport at 17:20 h
Pick up of the delegation by ZENIT and transfer to the hotel

19:00 – 20:00            Welcome to delegates, briefing for the study visit (Peter Wolfmeyer and
                         Rainer Hagedorn)
20:00                    Dinner with delegates



                                    Tuesday, 3rd February 2009

Session 1: The first session is intended to introduce the participants and their organizations and to
present their interest in and expectations from the study visit.
Delegates are invited to ask detailed questions during the

09:00 – 09:05            Welcome to ZENIT GmbH (Peter Wolfmeyer, CEO ZENIT GmbH)
09:05 – 09:15            Presentations of EEN NRW experts (Rainer Hagedorn)
09:15 – 09:25            Presentation of the Egyptian delegation (Dr Hany Barakat)
09:25 – 09:30            Welcome from Medibtikar (Dr Raimund Bröchler)
09:30 – 09:45            Overview EEN services of Medibtikar in building Euro Mediterranean industrial
                         partnerships (Dr Gudrun Rumpf)
09:45 – 10:15            Discussion of objectives of study visit (Rainer Hagedorn)
10:15 – 10:30            Coffee Break

Session 2:
The second session is intended to give an overall overview of structure and organization of EEN North
Rhine-Westphalia.

10:30 – 12:00            Overview consortium EEN North Rhine-Westphalia (= NRW.Europa)
                         (Peter Wolfmeyer, CEO ZENIT GmbH)
12:00 – 13:00            Way forward, Q&A
13:00 – 14:00            Business lunch

Session 3:
The third session is intended first to introduce EEN Egypt and the consortium partners, of which two of them
make a presentation of their industrial sectors, and second to give practical insights on how EEN North
Rhine-Westphalia delivers on a day to day basis EEN services.
It is divided in three sub-sessions covering the service propositions according to Modules A, B, and C of
Enterprise Europe Network.

Session 3a:
Strategy of EEN Egypt, presentation of Module A: information, business co-operation and
internationalization services by NRW.Europa.

14:00 – 14:15            Strategies to serve technology needs in the Egyptian Industry (Dr. Hany Barakat)
14:15 – 14:30            Presentation of the Marble & Quarries Technology Center (Dr Mahmoud Elgarf)
14:30 – 14:45            Presentation of the Food Technology Center (Dr Ahmed Mandour)
14:45 – 15:00            Coffee Break




                                                        2
15:00 – 16:30           Module A:
                        Demonstration of the delivery of information, business co-operation and
                        internationalization services and tools used by NRW.Europa
                        (Silvia Besse-Große Lutermann)
16:30 – 16:45           Coffee Break
16:45 – 17:30           Way forward, Q&A
17:30 – 17:45           Conclusions of the day (Dr. Gudrun Rumpf)
16:45 – 18:00           Parallel meeting of Dr. Hany Barakat, Dr. Karen Jansen and Peter Wolfmeyer in
                        Duesseldorf with NRW.International and Chamber of Commerce of the city of
                        Bochum
19:00                   Dinner with delegates, kindly offered by ZENIT GmbH



                                   Wednesday, 4th February 2009

Session 3 b:
This session is intended to give practical insights on how EEN North Rhine-Westphalia delivers on a day to
day basis the EEN services in Module B: innovation, technology and knowledge transfer services by
NRW.Europa.

09:00 – 10:30           Module B:
                        Demonstration of the delivery of innovation, technology and knowledge transfer
                        services and tools used by NRW.Europa,
                        (Sabrina Wodrich, Juan-J. Carmona-Schneider)
10:30 – 11:00           Coffee Break
11:00 – 11:30           Demonstration of the planning and organisation of a brokerage event; case study:
                        Brokerage Event at MEDICA fair, November 2008 (Juan-J. Carmona-Schneider)
11:30 – 12:30           Way forward, Q&A (all)
12:30 – 14:00           Business lunch

Session 3 c:
This session is intended to give practical insights on how EEN North Rhine-Westphalia delivers on a day to
day basis the EEN services in Module C: services by NRW.Europa encouraging the participation of SMEs
in the Community Framework Programme for RTD.

14:00 – 15:30           Module C:
                        Demonstration of the delivery of services encouraging the participation of SMEs in
                        the Community Framework Programme for RTD and tools used by NRW.Europa
                        (Dr. Karsten Lemke)
                        Case study: Successful R&D in Europe, European Networking Event
                        (Dr. Bernd Janson)
15:30 – 16:00           Coffee Break
16:00 – 16:15           Way forward, Q&A
16:15                   Cultural sightseeing in Duesseldorf

                                     Thursday, 5th February 2009

Session 4:
This session is intended to give practical insights on how NRW.Europa records and reports its output and
results internally and to EACI. NRW.Europa shows the concrete work done in the reporting area comprising
tools, documents and IT systems used.



                                                     3
09:00 – 10:00             Performance Indicators, performance measurement and reporting by NRW.Europa
                          (Dr. Herbert Rath)
Session 5:
This session is intended mainly to give a practical demonstration of NRW.Europa services to a long served
client. It will demonstrate how this client has been supported by offering Module A, B and C services. The
visit will be carried out in the premises of ZENIT GmbH. Moreover strategies for using tools for organising
(brokerage) events are presented and discussed.

10:00 – 12:00             Company presentation: enviplan Ingenieurgesellschaft mbH
                          (Roland Damann, CEO of enviplan, www.enviplan.de)
                          enviplan® (Environmental Planning) is one of the leading companies in developing
                          and adaptation of Microflotation. The company has 35 years experience in
                          engineering, design and construction of drinking water processing, industrial and
                          process water treatment, and wastewater purification.
12:00 – 13:00             Q&A, lessons learned from the company presentation (Rainer Hagedorn)
13:00 – 14:00             Business Lunch
14:00 – 15:30             Presentation of the ZENIT meeting planner (brokerage events tool) (Dr. Uwe Birk)
14:00 – 16:00             Parallel meeting of Dr. Ahmed Mandour and Dr. Herbert Rath in Bielefeld with the
                          Manager of the Food Processing Initiative in NRW
15:30 – 16:00             Coffee Break
16:00 – 16:30             Presentation of the new communication tool used by partners of the Enterprise
                          Europe Network (Nora Anton)
16:30 – 17:30             Way forward, Q&A
17:30 – 17:45             Conclusions of the day (Dr. Gudrun Rumpf)
19:30                     Dinner with delegates



                                          Friday, 6th February 2009

Conclusion session:

This concluding session is intended to collect feedback on the study visit. Moreover, it is intended to discuss
the next steps for delegates seeking to boost performance of EEN Egypt and to set up business services in
their country. Opportunities of pilot actions with NRW.Europa, and perceived trainings needs will be
discussed.

Delegates will be invited to fill in a feedback form.

09:00 – 11:15             Review of the study visit, benchmarking on the expectations made and discussion
                          of next steps set up business support services in Egpyt (EEN Egpyt)
11:15 – 11:30             Evaluation of the study visit (Evaluation Form)
11:30                     End of the study visit
11:30 – 12:15             Business Lunch and group photo
12:15                     Transfer of delegates to Duesseldorf Airport


Departure of delegates from Duesseldorf Airport at 14,25 o’clock
After arrival in Cairo delegates are kindly requested to send their boarding passes of the flight Duesseldorf
to Cairo to Medibtikar office in Cairo, attn Ms Nevine Nazim, Programme Administrator, 3, Abul Feda Street,
Floor 17, Zamalek , Cairo, Egypt Nevine.nazim@intrasoft-intl.com, phone +202 27365850.



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