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ATG Corporate Introduction

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ATG Corporate Introduction Powered By Docstoc
					ATG For Retailers
ATG – A Brief Background

    •   Founded in 1991, public in 1999 (NASDAQ:
        ARTG)

    •   Headquarters in Cambridge, Massachusetts

    •   2002 revenues of $101.5 M

    •   450 employees in 19 offices globally

    •   Extraordinary global customer base


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ATG – What we do
    For organizations serving large online
    constituencies, ATG provides innovative software
    applications for commerce and customer self-
    service.
       The acknowledged leader in personalization, ATG
       delivers unparalleled solutions to optimize each
       and every interaction with prospects, customers,
       partners, and employees increasing sales,
       improving customer loyalty, and enhancing
       profitability.
          ATG’s proven, flexible applications are more
          highly scalable and more quickly deployed than
          alternatives, resulting in one of the industry’s
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          lowest total costs of ownership.
ATG Retail Customers
Blue Chip Customers

           Almost 100 Retail Customers




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Delivering ROI To Brand Leaders
Increase sales
and profitability
Reduce customer
service costs
Improved customer
 experience
Quick deployment


Scalable


Reduce total cost
of ownership
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Finish Line

Customer
    •   Leading athletic retailer specializing in brand name footwear,
        apparel and accessories, offering superior customer service
Business Objective
    •   Looking to upgrade their entire site to scale to meet customer
        demand
    •   The ultimate goal was to improve both online and offline
        revenue.
Business Benefit
    •   Q4 2002 was the best online revenue received in a quarter
    •   Online sales in 2002 were up 240% over previous year
    •   Average 700,000 page views a day, 750 transactions, at an
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        average transaction price of $85, approximately $65k in daily
 A&E

Customer
 •    A&E Television Networks is a general entertainment network
Business Objective
 •    Find an eCommerce solution that would had extensive promotional
      capabilities
 •    Needed to build a reliable site that was easy to extend and change
Business Benefit
 •    Heavy use of promotional based scenarios (40 running at any given
      time) and cross-selling capabilities
 •    Nearly 50% of customers that are presented with a cross-sell
      product act
 •    Sales have grown year over year
 •8   Have near 100% uptime (performance is 25% better than with
FYE
Customer
•   Trans World Entertainment Corporation (TWEC) is one of the largest
    specialty music and video retailers in the US
Business Objective
•   Increase revenue by Improving performance and reliability
•   Needed a way of tracking the product purchases for outbound email
    campaigns
Business Benefit
•   Shopping cart abandonment rate dropped from 87% to 54% (industry avg.
    65%)
•   Improved revenue (Since removing MS passport, sales have improved by
    50%)
•   The cost of running site promotions dropped from $28,800.00 a month
    using Double Click to $3,200.00 total cost per month
•   Page loads time reduced by 30%+ and response time and availability
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    improved
Cabela’s


Customer
•    Leading sporting goods retailer

Business Objective
•    Sell more products through customer education

Project Overview
•    Improved online sales by 60% over previous Christmas season
    Cabela's experienced double-digit conversation rates for the
     first time
    Increased its average order size by 7% using cross-selling
     capabilities
•
10   Delivered greater online product expertise through
J.Crew


Customer
•     Large specialty retailer

Business Objective
•    Needed to build a reliable site for increasing online sales

Project Overview
  Handles 5,000 concurrent users on 4 boxes, 16 instances
per box
     Selling over $100,000 of merchandise every hour
    Online sales have risen from $22 million in 1998 (before
ATG) to $134 million in 2002 (609% increase)
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Neiman Marcus

     Customer
     • High-end retailer

     Business Objective
     • Build a reliable site for selling online

     Project Overview
     • ATG powers NeimanMarcus.com, and Horchow.com site for luxury
       home furnishings
     • Increased sales in Beauty Products by using Scenario
       PersonalizationSM
     • Scaled exceptionally well to handle record holiday season

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     • Increased sales by using ATG commerce capabilities (cross-
       sell)
ATG Products
Key Product Benefits For Retailers

     Increase Incremental Sales
     •   Entice customers to buy more often online (promotions and
         campaigns)
     •    Encourage consumers to buy additional products with each
         purchase (cross-sell and up-sell)
     •    Influence offline sales (drive purchases to offline
         channels)

     Improve the customer experience
     •   Understand consumer needs to provide the right
         information and products to the consumer at the right
         time
     •    Retain consumers by creating a relevant, consistent
         customer experience with easy to use commerce
14       capabilities
Key Product Benefits For Retailers

Reduce operating costs
      •   Self-service order entry reduces data entry costs & reduces error
          rates
      •   Self-service customer service reduces call center costs (pricing,
          inventory, order status, account administration)

Lower total cost of ownership
      •   Leverage your investments in ERP, SFA, Call Center systems, and J2EE
          Application servers
      •   Utilize data within your enterprise with ATG’s Data Anywhere
          Architecture

Rapid time to benefit
      •   Rich out-of-the-box feature set and Pre-configured reference
          applications
      •   Scenario Personalizationsm to rapidly adapt user experience
          scenarios and contractual obligations without writing code

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ATG Differentiation


     Platform independence

     Scalability

     Scenario PersonalizationSM

     Data Anywhere ArchitectureSM




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ATG Innovation
Scenario Personalization      SM




          Each visitor gets a unique,
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                    personal
 ATG Products
 Applications
  ATG Commerce                    ATG Service*              Applications
      ATG Configurator   ATG Payment & Fraud Protection
                                                            Common
Common
                                                            Application
Application
ATG Search           ATG Publishing      ATG Analytics
                                                            Services
Services

ATG Relationship Management Platform          ATG Portal*
 Application                                                Application
 Platform
Scenario PersonalizationSM Data   Anywhere ArchitectureSM   Platform
               Dynamo Application Framework

              J2EE Application Servers                      Application
                    IBM, BEA, DAS      Development
 Integrations
                                          Tools             Servers
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ATG Commerce

                                        ATG Consumer Commerce
                                        for direct sales




ATG Business Commerce
for complex direct and indirect sales



        Market-leading online selling applications
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ATG Portal

     Pre-built portals and portlets




                                               Centralized or
                                               delegated
                                               administration

                     Open and flexible
20              portal application framework
ATG Publishing
                          Commerce and structured text content assets




     Workflow, versioning and deployment


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     Manage and deploy complex content assets
ATG Publishing

Speed and Ease of Use
•    Swift integration with other
     ATG applications
•    Fastest, easiest way to manage
     ATG Commerce assets –
     especially product catalogs
•    Handles all types of ATG
     Commerce data in one tool:
        o Text

        o Graphics

        o Catalogs

        o Price lists

        o Promotions

         o   Scenarios
    22
    ATG Search

                                Options for parametric, contextual
                                and natural language search




Faster access to product and
    self-service information


                     Best of breed search
    23             and knowledge management
ATG Search – A Broad Range of
Solutions

August 12, 2002
                                                ATG Advanced Search
ATG and Autonomy Announce OEM
and Reseller Relationship….                      Natural Language

                                                  Concept Search

                        ATG Basic Search           Hyperlinking
         Search in                                Keyword Search
                         Keyword Search
        ATG Portal
                         Other Sources*           Other Sources*
     Search Portlet
                           Full Text                 Full Text
      Keyword Search
                          File Systems             File Systems
     ATG Repositories
                           Databases                 Databases
        Open Search
                        ATG Repositories         ATG Repositories
       Architecture
24                       * At Additional Cost      * At Additional Cost
 ATG Analytics

                            Analyze, and put into action




Track and report on
valuable business metrics



                 Best of breed analytics
 25             and business intelligence
ATG Configurator

Sell a wider range
of more complex
products and
bundles more
effectively




                     Higher performance because it was
26                   written exclusive for web-based
Thank You!
Appendix
ATG Commerce Features
Solution Sets/Modules                 Customer Service
B2C Solution Set                      Customer self-service
                                         (order status, approvals)
B2B Solution Set
                                      Account administration self-service
CSR Module                               (add/delete users, organizations,
Customer Information                     preferences)
                                      Customer Service Representative Module
Profiles for individuals and
   organizations                          •   Customer profiles, order history

Organizational hierarchies &              •   Handle orders, cancellations, returns,
                                              replacements, credits
   attribute inheritance
                                          •   Review coupons/promotions
Personalization
                                      Catalogs
Personalize to organizations, roles
   or individuals or custom defined   Contract-based product catalogs
   user segments                      Custom catalogs for specific accounts,
Customer segment manager                 regions, selling seasons, or any
                                         custom defined customer segment
Content categorization manager
                                      Separation of custom catalog assembly
Targeting rules manager                  vs. catalog content administration
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ATG Commerce Features
Pricing                                 Ordering
Contract-based pricing                  Approvals Workflow (e.g. roles based order
Custom price lists for specific         approvals)
   accounts, regions, selling
                                        Order restrictions
   seasons, or any custom defined
   customer segment                     Recurring/Scheduled Orders
Volume-based pricing (bulk & tiered)    Purchase Orders
Product or SKU-based pricing            Requisitions
Merchandising                           Support for multiple inventory systems
Cross/Up Sell/Related Products          Configurator functionality for complex
SKU bundles, Configurable SKUs          products
Flexible Promotions / Coupons           Configurable & plug-able pipeline
   (fixed, %, 1 time use, rules-        architecture
   based)
Search (keyword, parametric, refined)
                                        Payments
Product comparisons                     Credit Card Transaction processing

Punch in from product configurators     Fraud detection
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ATG Commerce Features

Complex Shipping                       Globalization
Line Item independence
                                       Encoding in 24 languages
     •   Cost Centers
                                       Multi-currency & locale
     •   Multiple shipping addresses
     •   Multiple billing addresses    Integration
Marketing                              EAI Adapters (SAP, JD Edwards,
                                       Siebel, PeopleSoft)
Campaigns
     •   Outbound e-mails              B2Bi XML Transformations (cXML, xCBL,
                                       RosettaNet, BizTalk, ebXML)
     •   Website offers
Campaign Triggers                      Java Messaging Service
     •   Date                          Data Anywhere Architecture – via
                                       Repository API
     •   Target User Activity
     •   Threshold                     SOAP Order Export
Campaign results tracking


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Target
     Customer
     • Generalized merchandise retailer
      (One of the largest retailers in the world)
     Business Objective
     • Establish strong online presence
     Project Overview
     • MyTarget - offers easy check out and online access to account
       information
     • Access store locator and weekly ads for brick-and-mortar stores
     • Purchase items from gift registries
     • Real-time inventory information
     • Easy for business manager to add new products to the site
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     • Over 200,000 visits and 5 million hits a day
Smith & Hawken

Customer
• High-end retailer of gardening
     equipment and related products
Business Objective
• Improve site performance and functionalities while maintaining
  brand and customer loyalty
Project Overview
• Search by text and item number
• Gift guides promote items
• Category navigation
• Targeted email
• Multiple ship-to addresses available
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BMG Direct
     Customer
     • Online music store


     Objective
     • Build a scalable site to handle high volumes of orders


     Project Overview
     • 10 million hits per day
     • BMG relies on ATG to tailor promotions to 8 million club
     members
        and continuously update its online catalog without
     affecting site
        performance
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Handspring

Customer
• Leading innovator, manufacturer, and

  retailer of handheld computing products
Business Objective
•    Improve site performance, flexibility, and stability
Project Overview
•    Listed in Bizrate’s top twenty online stores in one year
•    Implementation took only 3 ½ months from start to finish,
     including design, development, testing, and data-base
     conversion
•    Reduced operational costs with improved flexibility in
     making changes to site
•    Experienced quadruple the number of visitors through 2000
35   holiday season
Nike

 Customer
    The leading distributor of sportswear

 Objective
    Unify branded Web sites on one platform

 Project Overview
    Manage Scenarios and campaigns across channels
  Support High Scalability, Personalization,
 Internationalization &                                Multi-
 Currency
    Collect Data to Drive Business Intelligence
    All brand site rolled up under the ATG platform
 
36   Running B2B and B2C websites
Martha Stewart Living

Customer
• Integrated content company with four
  business segments: Publishing, Internet/
  Direct Commerce, Television, and Merchandising
Business Objective
•        Create a contextual selling site on a unified Web platform to build
         more profitable customer relationships, drive revenues, & reduce
         operational costs
Project Overview
•        2001 online holiday sales increased 20% with new site over last
         year
•        Lowered total cost of ownership and operational costs by 30%
•        Partnered with Fort Point to ease integration with Interwoven’s
         TeamSite content management system and e.Piphany program
•        Implemented eSelling Intelligence to track customer interactions
         and drive sales through personalized merchandising strategies
    37
Bookspan

Customer
     •   Leading direct marketer of general interest and specialty book
         clubs
     •   More than 10 million members in its book clubs
Business Objective
     •   Integrating 26 disparate Web sites into multiple back-end
         systems to create a single technology platform
     •   Increasing book sales by improving customer satisfaction
Business Benefit
     •   Increased sales by double digits percentages
     •   Substantially reduced call center volume and cost
     •   Using 60% of ATG’s out-of-the-box commerce functionality,
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         saving development time and money
Hooked on Phonics
(Gateway Learning)

Customer
• HOP is a leader in children’s learning
Business Objective
• Increase sales through better conversion rates
Project Overview
• Improved their online close rate by 23 percent
• Increased online sales by 40 percent
• Quadrupled online lead captures for offline
• 41 percent increase in Web-influenced outbound sales
• Enjoyed a 225 percent increase in online member sign-ups
• Reduced staffing needed to support the Web site by more than 50%
• Cut time spent working on the site by more than half
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Kingfisher
Customer
•    One of the Largest retailers in the World
     (2,900 stores, 16 countries)
Business Objective
•    Wanted to offer consumers anytime, anywhere value, service
     and choice
•    Improve customer loyalty by making it easier for customers
     to shop both online and offline
Project Overview
•    Personalized direct email with scenarios
•    ClearCommerce for payment gateway
•    Integrated sales channels
• Benefits: fast time to market; robust; scalable; total cost
of ownership
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