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Contact Ron Willis at 415-552-8040 or to


Design files must be compatible with Adobe Creative Suite (Photoshop, Illustrator,
InDesign) on the Mac OS X platform. Files may be submitted as press-ready PDF
documents, or in JPEG or TIFF format. Files must be actual size, plus bleed, in
grayscale or CMYK format with a minimum resolution of 300 dpi (dots per inch). DO
  •	 Files	 with	 spot	 color	 (Pantone)	 specifications.	 Files	 containing	 spot	 colors	 will	 be	 converted	 to	
     CMYK	format	and	the	Publisher	will	not	be	responsible	for	any	shift	in	colors	due	to	this	conversion.	
  •	 Images	as	.gif,	.png,	.bmp,	.pict	or	RGB	files.	
  •	 Image	 files	 lower	 than	 300	 dpi	 or	 files	 with	 embedded	 images	 lower	 than	 300	 dpi	 (except	 as	
     electronic	sample	proofs).
  •	 Any	 PowerPoint,	 Microsoft	 Word,	 .doc,	 .txt	 .rtf	 or	 word-processing	 document	 file	 formats	 or	
     files	created	in	programs	(CorelDraw,	Publisher,	etc.)	other	than	those	specified	above.	
BLEED: Please include printer crop marks, offset by one-eighth (0.125) inch, and add a one-
quarter (0.25) inch bleed on all sides of your design. Non-bleed ads will be appropriately
cropped during publication layout. BORDER: Please do not put any sort of line or border
around your ad. Any non-bleed ads will be framed with a one-point rule in the final layout.
FONTS: Please outline or embed all fonts. Do not send fonts with your files. LIVE AREA: Please
do not include any important text or other content closer than one-quarter (0.25) inch to
any edge of your advertisement (not including bleed). Publisher will not be responsible
for content that is cropped or illegible due to improper placement. Files that do not
comply with the above specifications will be returned or will be subject to special
handling charges at $75.00 per hour with a one-hour minimum.
DELIVERY INSTRUCTIONS: Art files up to 20MB may be sent via email to
as an email attachment. Design files larger than 20MB should be sent via a FTP service such
as Please compress all submissions in .sit or .zip format. Please include a
screen resolution (72 dpi) .jpg or .pdf proof of your ad for verification purposes. Please name your
file with your company name and the size of your ad. (EXAMPLE: or TIFFANYS-
ip-full.sit). Please send your design files as soon as possible after placing your advertising order.
Please respond to requests for corrections or proof approval as soon as received. File submissions
or corrected files received after the deadline specified in the contract cannot be guaranteed to
receive a proof for review or placement in the publication. Thank you!

DESIGN SERVICES & Questions: VIA MEDIA is a full-service graphic design firm. Call
415-552-8040 or send an email to if you need assistance.

            Contact Ron Willis at 415-552-8040 or to reserve your space today!
                      THE OFFICIAL SAN FRANCISCO     PRIDE GUIDE ®                                                        THE OFFICIAL SAN FRANCISCO    POCKET GUIDE TO PRIDE

                                                                                                                      THE OFFICIAL SAN FRANCISCO       POCKET GUIDE to PRIDE

Distributed in Northern California every June, insidepride serves as the                            Distributed at the Pride Celebration on June 25th and 26th, pocketpride
comprehensive guide for the estimated 1 million people who attend the                               is the compact guide to the Celebration at Civic Center Plaza where an
parade and celebration, as well as providing information about Frameline, the                       estimated 1 million people gather to celebrate. The easy to carry pocketpride
San Francisco International Lesbian and Gay Film Festival, and the many other                       contains the most up-to-date information about Pride Weekend, including a
exciting events associated with SF Pride.                                                           map and listing of the exhibitors’ locations.
Readers use and share insidepride to maximize their experience at Pride.                            30,000 copies of pocketpride are distributed FREE over Pride weekend.
60,000 copies of this FREE magazine are distributed in cafés, bars, restaurants,
                                                                                                    Editorial	content	includes	articles	from	insidepride as	well	as	maps	of	the	
bookstores, and other major gay and gay-friendly outlets in the Bay Area in June.
                                                                                                    celebration	site,	detailed	schedules	for	Main	Stage	and	celebration	stages,	
Editorial	content	includes	maps,	schedules	for	the	Stages,	extensive	calendar	of	                   transportation	and	seating	guides,	detailed	listings	of	official	events	for	the	
events,	feature	stories	about	Pride	themes	and	organizations,	interviews	with	                      weekend,	list	of	parade	contingents,	list	of	exhibitors	and	locations	on	the	Plaza,	
celebrities	and	performers	and	much,	much	more.                                                     official	welcome	letters,	accessibility	information,	and	more.

                      Publication Deadline: May 2, 2011                                                                   Publication Deadline: May 20, 2011

  SIXTH PAGE $750                                             $1,200        THIRD PAGE
 2.25” W x 5.00” H                                                          LANDSCAPE                    QUARTER $350                                              $550 HALF PAGE
        LIVE AREA                                                           8.25” W x 3.50” H               PAGE                                                        LANDSCAPE
  2.00” W x 4.75” H                                                         LIVE AREA            1.8125” W x 2.4375” H                                                         4.25” W x 2.6875” H
       NON-BLEED                                                            7.75” W x 3.00” H                LIVE AREA                                                         LIVE AREA
                                                                            BLEED AREA            1.5625” W x 2.1875” H                                                        3.75” W x 2.1875” H
                                                                            8.75” W x 4.00” H              NON-BLEED                                                           BLEED
                                                                                                                                                                               4.75” W x 3.1875” H

 THIRD PAGE $1,200                                            $1,800        HALF PAGE
  PORTRAIT                                                                  LANDSCAPE                  HALF PAGE $550                                              $950 FULL PAGE
2.75” W x 10.75” H                                                          8.250” W x 5.25” H         PORTRAIT                                                                4.25” W x 5.50” H
        LIVE AREA                                                           LIVE AREA              2.0625” W x 5.50” H                                                         LIVE AREA
 2.25” W x 10.25” H                                                         7.75” W x 4.75” H               LIVE AREA                                                          3.75” W x 5.00” H
       BLEED AREA                                                           BLEED AREA              1.5625” W x 5.00” H                                                        BLEED AREA
 3.25” W x 11.25” H                                                         8.75” W x 5.75” H                   BLEED                                                          4.75” W x 6.00” H
                                                                                                   2.5625” W x 6.00” H

FULL PAGE: $3,200 • INSIDE COVERS $4,500 • BACK COVER $6,000                                                    INSIDE COVERS • $1,350 BACK COVER • $1,800
      8.25” W x 10.75” H • LIVE AREA: 7.75” W x 10.25” H • BLEED AREA: 8.75” W x 11.25” H

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