Meaning of Management in CEE countries

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					Meaning of Management in CEE

              IX Chemitz Eastforum
 Rainhart Lang (Chemnitz University of Technology), Danijela
    Bogdanic (Chemnitz University of Technology), Kerstin
Jungnick (Chemnitz University of Technology), Zdenka Koneca
 (University of Technology Brno) & Irma Rybnikova (Chemnitz
                   University of Technology)
• Introduction – Why?
• Meaning of Management
  – „The Meaning of the Meaning“
  – Theoretical concepts behind
  – Frame and Focus
• Empirical Investigation of the „Meaning“
  – Methodology and Methods
  – „Criteria for the analysis
• (Very) first findings exemplified
• St. Petersburg 1993: Book shop looking for
  Management books
• St. Petersburg 1995: „Professor T. speaks no
  German nor Englisch but as an Academic he is
  very influential“
• 2003: The Inner-Estonian clash
• 2007: „Baltic Management Research goes
• 2009: „ Do you really want me to teach these
  functionalist stuff?“
Example (*): Management Research in East
  and West – Social practices compared
                East                                  West
 •   Functionalist                    •   Functionalist, partly
 •   Normative                            constructionist
 •   Pragmatic                        •   Normative, partly critical
 •   Oriented on practical needs of   •   Theoretical vs. applied
     actors, partly fashions          •   Oriented on theories, partly
 •   Not mainly theoretically based       fashions
 •   Empirical studies with           •   Often theoretically based
     recommendations                      empirical studies, partly with
 •                                        recommendations
     Actors/Manager as partner of
     researcher                       •   Researcher as superior
 •   Topics and methods following         observer
     practical needs and fashions     •   Topics and methods follows
     as in the West                       theoretical traditions, and
                                          fashions as well as practical
• „Management“ in CEE countries as well as elsewhere in
  the world, is influenced by history, past experiences and
  cultural values, and also by specific institutional settings
  … but
• Course of Transformation changed Management
  practices and therefore also the „Meaning“ behind
• New Understanding depends among others on …
   – Introduction of new institutions and practices with relevance to
     Management through transfer
   – Education on and in Management
• Influence is important for further Management
  cooperation, but not
 The Meaning of the „Meaning“
• The term refers to concepts that deal with …
  – Collective and basic assumptions, imlicite theories or
    mindsets that guides action
  – Is more or less taken for granted
  – Gives activities sense or attributes meaning to
    management ideas, plans, structures, or behaviours
  – Builds a web of significance of management action
  – Exists on different levels for the society, the
    organizational field, and the organization
  – Belongs to cultural-cognitive aspects of
    institionalization, but is also influenced by other
    regulatuve rules or coercive action
   Theoretical concepts behind
• Cultural studies: meaning itself is part of culture
  („collective programming“), explanations for cultural
  influence on building of meaning
• Institutional sociology: Transfer of concepts, modes, like
  mimetic, decoupling etc.,
• Learning theories: „Theories in use“ and its barriers, and
  change modess
• Network theory: Spread of ideas and meaning through
  professional networks
• Discourse Theory: influence of the public discourse on
  emergence and spread of the meaning, e.g. through media
• Concepts of Power: Hegemony of institutional actors or
                Frame and Focus
                                                networks       Transfer of
                     Meaning of Management                     Meaning
                       - Basic assumptions                     through
                         - Implicite Theories
                      on management actions                    - Media, public
                                                               - Eduction etc.

                     Management Institutions
                        and Practices
Transfer of
Institutions,    Professional
institutional    networks
              Main Thesis
We assume that the reception and
implementation of concepts of “management”
have been very selective, focusing primarily,
partly exclusively, on an Anglo-Saxon
understanding or meaning of management that
are closed to a traditional-tayloristic models of
management as have been practiced in the
former socialist enterprise system.
The educational system, especially business
school, will play an important role in the transfer
of these meaning.
  Methodology and Methods of the
      empirical investigation
• The analysis will be based on relevant textbooks and
  management courses in three regions: Russia and the
  Baltic’s, Czech and Slovak Republic, Hungary and the
  new states from Yugoslavia and …?
• Programs and chairs in management at Universities
   – Programs of management books of local publishers
   – Academic journals published in local languages
   – Academic journals published in local languages
• Later on: Reconstruction of the history of the introduction
  of lectures programmes and literature
  Methodology and Methods of the
      empirical investigation
• Criteria of the analysis (to be continued)
   – Image or metaphor of the organization
   – Image or metaphor of management
   – Roles and limitations of attached to management
   – Ideology or philosophy of management, be it
     pragmatic, tool-orientated, functional or systemic-
     generalizing, reflexive, technocratic or human-
     oriented etc.
• Aim: Revealing the underlying assumptions on
         (Very) First Results
• Focus in Czech Management programs
  – Course structures
  – Focus on Authors/Theories/Literature
• A Romanian Lecture course for
  Introduction into Management
• An Estonian textbook on OB (see Eastforum
 volume 2003, contribution of Haav)
         Czech Republic - Sample
State or Public universities
•   Brno University of Technology (Faculty of Business and Management)
•   Masaryk University, Brno (Faculty of Economics and Administration)
•   Mendel University of Agriculture and Forestry in Brno (Faculty of Business and
•   University of Economics, Prague (Faculty of Management)
•   Jan Evangelista Purkyně University in Ústí nad Labem (Faculty of Social and
    Economic Studies)
•   Tomas Bata University in Zlin (Faculty of Management and Economics)
Private School
•   College of Economics and Management
•   European Polytechnical Institute, Ltd.
•   Business School Ostrava
•   Karel Englis College, Brno
•   Škoda Auto University, Mlada Boleslav
•   University of New York in Prague
  Focus of Programms, Topics and
             Theories I
• BA Programms: General Management
• MA, MBA Programms: Specialized courses on HR
  Management, Strategic Management, Financial Management,
   Project Management, Quality Management, … Diversity
Special contents
• Theories and techniques of management + development
• Manager's personality, managerial functions and roles
• Management environment (External environment and its
  situation analysis, Internal environment and its situation
• Managerial functions in process concept (Decision making in
  management, Planning and formation of business plans,
  Organizing, organisational structures Leadership and
  motivation, Control in management)
 Focus of Programms, Topics and
            Theories II
F. Taylor,
H. Ford,
H. Fayol,
Max Weber,
E. Mayo,
Tomas Bata,
Lee Iacocca
              Focus of Literature
•   BĚLOHLÁVEK, F. -- ŠULEŘ, O. -- KOŠŤAN, P. Management. 1.
    vyd. Brno: Computer Press, 2006. 724 s. ISBN 80-251-0396-X.
•   DONELLY, J. H.; GIBSON, J. L.; INVACEVICH, J. M. 1997.
    Management. 1.vydání. Praha: Grada. 821 s.
•   FOTR, J. Manažerské rozhodování : postupy, metody a nástroje
    Praha Ekopress 2006 8086929159
•   VEBER, J. Management : základy, prosperita, globalizace Praha
    Management Press 2000 Weihrich,H. - Koontz,H. : Management.
    Praha, Victoria Publishing 1993. 659 s.. ISBN 80-85605-45-
•   VODÁČEK, L. -- VODÁČKOVÁ, O. Moderní management v teorii a
    praxi Praha Management Press 2006 8072611437
•   VODÁČEK, L. -- VODÁČKOVÁ, O. Strategické aliance se
    zahraničními partnery Praha Management Press 2002. 8072610589
 Introduction into Management at
             BBU Cluj
Core topics
• Functions of Management
• Schools of Thought
• Firm and Environment
• Management decisions
• Management structure
• Management communication
• Tools and Methods
  Introduction into Management at
              BBU Cluj
Obligatory Literature
• Drucker, P.F. Inovare şi spirit întreprinzător, Ed. Teora,
  Bucureşti, 2000.
• Gary, J. Comportament organizaţional, Ed. Economică,
  Bucureşi, 1998.
• Hofstede, G. Managementul structurilor multiculturale,
  Ed. Economică, Bucureşti, 1996.
• Peters, T., Waterman, R. In search of excellence. Ed.
  Harper&Row, New York, 1985.
• Porter, M. Strategie concurenţială Ed. Teora, Bucureşti,

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