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Meaning of Management in CEE countries IX Chemitz Eastforum Rainhart Lang (Chemnitz University of Technology), Danijela Bogdanic (Chemnitz University of Technology), Kerstin Jungnick (Chemnitz University of Technology), Zdenka Koneca (University of Technology Brno) & Irma Rybnikova (Chemnitz University of Technology) Agenda • Introduction – Why? • Meaning of Management – „The Meaning of the Meaning“ – Theoretical concepts behind – Frame and Focus • Empirical Investigation of the „Meaning“ – Methodology and Methods – „Criteria for the analysis • (Very) first findings exemplified Introduction • St. Petersburg 1993: Book shop looking for Management books • St. Petersburg 1995: „Professor T. speaks no German nor Englisch but as an Academic he is very influential“ • 2003: The Inner-Estonian clash • 2007: „Baltic Management Research goes America!“* • 2009: „ Do you really want me to teach these functionalist stuff?“ Example (*): Management Research in East and West – Social practices compared East West • Functionalist • Functionalist, partly • Normative constructionist • Pragmatic • Normative, partly critical • Oriented on practical needs of • Theoretical vs. applied actors, partly fashions • Oriented on theories, partly • Not mainly theoretically based fashions • Empirical studies with • Often theoretically based recommendations empirical studies, partly with • recommendations Actors/Manager as partner of researcher • Researcher as superior • Topics and methods following observer practical needs and fashions • Topics and methods follows as in the West theoretical traditions, and fashions as well as practical needs Introduction • „Management“ in CEE countries as well as elsewhere in the world, is influenced by history, past experiences and cultural values, and also by specific institutional settings … but • Course of Transformation changed Management practices and therefore also the „Meaning“ behind • New Understanding depends among others on … – Introduction of new institutions and practices with relevance to Management through transfer – Education on and in Management • Influence is important for further Management cooperation, but not The Meaning of the „Meaning“ • The term refers to concepts that deal with … – Collective and basic assumptions, imlicite theories or mindsets that guides action – Is more or less taken for granted – Gives activities sense or attributes meaning to management ideas, plans, structures, or behaviours – Builds a web of significance of management action – Exists on different levels for the society, the organizational field, and the organization – Belongs to cultural-cognitive aspects of institionalization, but is also influenced by other regulatuve rules or coercive action Theoretical concepts behind • Cultural studies: meaning itself is part of culture („collective programming“), explanations for cultural influence on building of meaning • Institutional sociology: Transfer of concepts, modes, like mimetic, decoupling etc., • Learning theories: „Theories in use“ and its barriers, and change modess • Network theory: Spread of ideas and meaning through professional networks • Discourse Theory: influence of the public discourse on emergence and spread of the meaning, e.g. through media media • Concepts of Power: Hegemony of institutional actors or concepts Frame and Focus Professional networks Transfer of Meaning of Management Meaning - Basic assumptions through - Implicite Theories on management actions - Media, public discourses - Eduction etc. Management Institutions and Practices Transfer of Institutions, Professional institutional networks elements Main Thesis We assume that the reception and implementation of concepts of “management” have been very selective, focusing primarily, partly exclusively, on an Anglo-Saxon understanding or meaning of management that are closed to a traditional-tayloristic models of management as have been practiced in the former socialist enterprise system. The educational system, especially business school, will play an important role in the transfer of these meaning. Methodology and Methods of the empirical investigation • The analysis will be based on relevant textbooks and management courses in three regions: Russia and the Baltic’s, Czech and Slovak Republic, Hungary and the new states from Yugoslavia and …? Sources: • Programs and chairs in management at Universities – Programs of management books of local publishers – Academic journals published in local languages – Academic journals published in local languages • Later on: Reconstruction of the history of the introduction of lectures programmes and literature Methodology and Methods of the empirical investigation • Criteria of the analysis (to be continued) – Image or metaphor of the organization – Image or metaphor of management – Roles and limitations of attached to management action – Ideology or philosophy of management, be it pragmatic, tool-orientated, functional or systemic- generalizing, reflexive, technocratic or human- oriented etc. • Aim: Revealing the underlying assumptions on management (Very) First Results • Focus in Czech Management programs – Course structures – Focus on Authors/Theories/Literature • A Romanian Lecture course for Introduction into Management • An Estonian textbook on OB (see Eastforum volume 2003, contribution of Haav) Czech Republic - Sample State or Public universities • Brno University of Technology (Faculty of Business and Management) • Masaryk University, Brno (Faculty of Economics and Administration) • Mendel University of Agriculture and Forestry in Brno (Faculty of Business and Economics) • University of Economics, Prague (Faculty of Management) • Jan Evangelista Purkyně University in Ústí nad Labem (Faculty of Social and Economic Studies) • Tomas Bata University in Zlin (Faculty of Management and Economics) Private School • College of Economics and Management • European Polytechnical Institute, Ltd. • Business School Ostrava • Karel Englis College, Brno • Škoda Auto University, Mlada Boleslav • University of New York in Prague Focus of Programms, Topics and Theories I Fokus • BA Programms: General Management • MA, MBA Programms: Specialized courses on HR Management, Strategic Management, Financial Management, Project Management, Quality Management, … Diversity Management Special contents • Theories and techniques of management + development • Manager's personality, managerial functions and roles • Management environment (External environment and its situation analysis, Internal environment and its situation analysis) • Managerial functions in process concept (Decision making in management, Planning and formation of business plans, Organizing, organisational structures Leadership and motivation, Control in management) Focus of Programms, Topics and Theories II F. Taylor, H. Ford, H. Fayol, Max Weber, E. Mayo, Tomas Bata, Lee Iacocca Focus of Literature • BĚLOHLÁVEK, F. -- ŠULEŘ, O. -- KOŠŤAN, P. Management. 1. vyd. Brno: Computer Press, 2006. 724 s. ISBN 80-251-0396-X. • DONELLY, J. H.; GIBSON, J. L.; INVACEVICH, J. M. 1997. Management. 1.vydání. Praha: Grada. 821 s. • FOTR, J. Manažerské rozhodování : postupy, metody a nástroje Praha Ekopress 2006 8086929159 • VEBER, J. Management : základy, prosperita, globalizace Praha Management Press 2000 Weihrich,H. - Koontz,H. : Management. Praha, Victoria Publishing 1993. 659 s.. ISBN 80-85605-45- 78072610295 • VODÁČEK, L. -- VODÁČKOVÁ, O. Moderní management v teorii a praxi Praha Management Press 2006 8072611437 • VODÁČEK, L. -- VODÁČKOVÁ, O. Strategické aliance se zahraničními partnery Praha Management Press 2002. 8072610589 Introduction into Management at BBU Cluj Core topics • Functions of Management • Schools of Thought • Firm and Environment • Management decisions • Management structure • Management communication • Tools and Methods Introduction into Management at BBU Cluj Obligatory Literature • Drucker, P.F. Inovare şi spirit întreprinzător, Ed. Teora, Bucureşti, 2000. • Gary, J. Comportament organizaţional, Ed. Economică, Bucureşi, 1998. • Hofstede, G. Managementul structurilor multiculturale, Ed. Economică, Bucureşti, 1996. • Peters, T., Waterman, R. In search of excellence. Ed. Harper&Row, New York, 1985. • Porter, M. Strategie concurenţială Ed. Teora, Bucureşti, 2001.
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