PERSONAL BRAND BUILDING
BY ROBERT REINHARDT
FEBRUARY 24, 2009
PERSONAL BRAND BUILDING
As more and more web designers and developers join
the ranks of the work force, your ability to distinguish
yourself from the rest becomes critical for your career
and survival. During this session, you learn how to brand
yourself as an expert in your subject matter. Reinhardt
guides you through his unpatented process of speaking
and writing about technology.
Maslow’s Hierarchy of Needs
( people like simple things )
a teacher once told me:
“simple audience, simple message”
who am I, and why should you care?
you shouldn’t, because i’m nobody
(i’m not THAT self-defeatist – i’ll explain later)
but maybe I can help you help yourself
my biography in about 180 seconds
i had a lucky start
loss enabled me
i switched colleges twice
my best opportunity paid me $90/week
i worked with people of inﬂuence
i worked in the movie industry for four years
my name is on fourteen books
i speak on average at six conferences each year
i’ve taught at eight institutions
i manage a ﬂash user group in portland
you can’t build yourself into something
without an idea of what you want
TOP 10 R EINHARDT PRINCIPLES
1. nobody is looking out for you.
2. look out for yourself.
3. everything is risky.
4. passion is everything.
5. risk 99% of what have to get what you want.
6. keep yourself busy 100% of the time.
7. you can't lose anything forever.
8. don't be afraid to be scared.
9. not everyone is a bridge.
10. diplomacy has its place, but don't be afraid to be honest.
working for a living
✓ look for a role model with everything you do.
✓ strive to work directly with your role models.
✓ question the role you play.
✓ do more than your role demands.
✓ know your career elevator pitch.
✓ call yourself whatever you want.
✓ share your passion and compound the
investment you’ve made to develop your skills
✓ validate your knowledge and sharpen your skills
✓ Stay on the cutting edge and guide clients forward
✓ branch out from production work into new roles
you CAN make money even if your book isn’t a best seller
No matter where you are in your career,
writing can support your professional
practice and create new opportunities
HOW COMPUTER & DESIGN BOOKS GET WRITTEN
✓ with a team
✓ in a series
WHO WRITES COMPUTER BOOKS?
✓ rock star
✓ industry insider
POTENTIAL AUTHOR INDICATORS
✓ you have a good foundation of expertise
✓ [and/or] you enjoy research
✓ people ask for your opinion
✓ you have an opinion and like to share it
✓ you write long emails or maintain a blog
✓ you actually enjoy writing documentation
and doing project pitches
HOW TO GET STARTED
DETERMINE YOUR SUBJECT MATTER
✓ identify a series
✓ ﬁnd your audience
ANALYZE YOUR OPTIONS
✓ be strategic about content format
✓ ﬁll out a publisher’s proposal form
✓ decide if you need an agent
✓ keep blogging and posting to forums
✓ contact authors
✓ consider alternatives
PERSONAL PATH TO BRANDING
work on your own stuff
communicate with people regularly
( give back )
change or add to your expertise regularly
develop specialities that cater
to niche markets
make real friends
evaluate your opportunities regularly
put yourself out there
and stand out