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PERSONAL BRAND BUILDING

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    PERSONAL BRAND BUILDING

    BY ROBERT REINHARDT
    FEBRUARY 24, 2009




                              1
PERSONAL BRAND BUILDING

     As more and more web designers and developers join
     the ranks of the work force, your ability to distinguish
     yourself from the rest becomes critical for your career
     and survival. During this session, you learn how to brand
     yourself as an expert in your subject matter. Reinhardt
     guides you through his unpatented process of speaking
     and writing about technology.




                                                                 2
Maslow’s Hierarchy of Needs




                              3
( people like simple things )




                                4
       a teacher once told me:
“simple audience, simple message”




                                    5
who am I, and why should you care?




                                     6
you shouldn’t, because i’m nobody
(i’m not THAT self-defeatist – i’ll explain later)




                                                     7
but maybe I can help you help yourself




                                         8
my biography in about 180 seconds




                                    9
               i had a lucky start
                loss enabled me
           i switched colleges twice
    my best opportunity paid me $90/week
       i worked with people of influence
  i worked in the movie industry for four years
        my name is on fourteen books
i speak on average at six conferences each year
         i’ve taught at eight institutions
    i manage a flash user group in portland



                                                  10
you can’t build yourself into something
  without an idea of what you want




                                          11
TOP 10 R EINHARDT PRINCIPLES




                               12
1. nobody is looking out for you.
2. look out for yourself.
3. everything is risky.
4. passion is everything.
5. risk 99% of what have to get what you want.
6. keep yourself busy 100% of the time.
7. you can't lose anything forever.
8. don't be afraid to be scared.
9. not everyone is a bridge.
10. diplomacy has its place, but don't be afraid to be honest.




                                                                 13
working for a living




                       14
✓   look for a role model with everything you do.
✓   strive to work directly with your role models.
✓   question the role you play.
✓   do more than your role demands.
✓   know your career elevator pitch.
✓   call yourself whatever you want.




                                                     15
why write?




             16
✓   share your passion and compound the
    investment you’ve made to develop your skills

✓   validate your knowledge and sharpen your skills

✓   Stay on the cutting edge and guide clients forward

✓   branch out from production work into new roles




                                                         17
you CAN make money even if your book isn’t a best seller




                                                           18
18
18
No matter where you are in your career,
writing can support your professional
practice and create new opportunities




                                          19
HOW COMPUTER & DESIGN BOOKS GET WRITTEN

             ✓   quickly
             ✓   with a team
             ✓   in a series




                                          20
WHO WRITES COMPUTER BOOKS?

      ✓   rock star
      ✓   philosopher
      ✓   industry insider
      ✓   professional
      ✓   contributor




                             21
    POTENTIAL AUTHOR INDICATORS
✓ you have a good foundation of expertise

✓   [and/or] you enjoy research
✓   people ask for your opinion
✓   you have an opinion and like to share it
✓   you write long emails or maintain a blog
✓   you actually enjoy writing documentation
    and doing project pitches




                                               22
HOW TO GET STARTED




                     23
DETERMINE YOUR SUBJECT MATTER

       ✓   identify a series
       ✓   find your audience




                                24
         ANALYZE YOUR OPTIONS
✓   be strategic about content format
✓   fill out a publisher’s proposal form
✓   decide if you need an agent




                                          25
              BE PERSISTENT
✓   keep blogging and posting to forums
✓   contact authors
✓   consider alternatives




                                          26
PERSONAL PATH TO BRANDING




                            27
work on your own stuff




                         28
communicate with people regularly

           ✓   speak
           ✓   write
           ✓   email
           ✓   attend
           ✓   teach




                                    29
( give back )




                30
change or add to your expertise regularly




                                            31
develop specialities that cater
      to niche markets




                                  32
make real friends




                    33
evaluate your opportunities regularly




                                        34
put yourself out there
     and stand out




                         35
robert@theMakers.com




                       36

				
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