VIEWS: 12 PAGES: 33 CATEGORY: College POSTED ON: 9/16/2011
Silverlight is a latest technology which is mostly used to develop rich internet applications.It is similar to adobe flash which is a platform used to develop flash applications.
Silverlight 2 By Sourav Maity VIII ISE Microsoft .NET Application Platform Deliver applications across the UX Continuum Consistent Tools & Application Model Develop Deploy Design Browser User Experience Continuum Client What is Silverlight? Microsoft Silverlight is a free, cross-browser, cross- platform plug-in that enables rich internet applications and rich media experiences on the Web and Desktop. What does Silverlight do? Silverlight enables the rapid delivery of a new class of high-quality, safer and more scalable experiences, developed and designed using familiar tools. • Works with vector graphics • Creates animations • Delivers multimedia • Adds web page interactivity • Creates interactive web applications • Windows apps with WPF What is Microsoft’s Vision for the Next Generation Web? To provide the tools, technologies, servers, and services which help you get ahead of the competition and grow your business by improving your ability to attract, engage and excite customers online Whether you are designing rich standards- based websites, ultimate experiences on the desktop, or managing digital assets and content, Expression professional design tools give you the flexibility and freedom to bring your vision to reality. Silverlight Momentum By the Numbers 22 months since launch Silverlight Momentum By the Numbers 22 months 400m+ since launch downloads Silverlight Momentum By the Numbers 400,000 22 months 400m+ + since launch downloads Developers & Designers Source: Microsoft Developer Tracker 2008 Report Silverlight Momentum By the Numbers 400,000 200+ 22 months 400m+ + partners in since launch downloads Developers & Designers 30 countries Silverlight Momentum By the Numbers 400,000 200+ 350+ 22 months 400m+ + partners in Microsoft since launch downloads Developers & Products & Designers 30 countries Websites Silverlight Momentum By the Numbers 400,000 200+ 350+ Thousands 22 months 400m+ + partners in Microsoft of Apps since launch downloads Developers & Products & across the Designers 30 countries Websites world www.silverlight.net/showcase Silverlight Customer Stories MGM – Stargate SG1 stargate.mgm.com • Immersive fan site for latest season of cult TV show • Photosynth and Deep Zoom enable • Interstitial advertising opportunity generates revenue • Potential opportunities for richer experiences using Silverlight on other MGM franchises “We knew the content had to be visually compelling, but we also wanted people to interact with and explore every detail of the images in front of them.” “This experience is going to offer Stargate fans just what they want to see in just the kind of detail that they like. It’s a unique opportunity for people to walk around the ship, virtually, on their computer. It’s phenomenal.” Thomas Hughes, VP of Digital Marketing, MGM Studios Silverlight Customer Stories Tata Nano experience.tatanano.com • New car online booking & in-showroom experience • Demonstrated car to potential customers via the Web as no showroom models available • Showroom and Web experience built in 15 days • Distributed to 450 showrooms and millions of online visitors “Given the constraints we had, I think the product we delivered was phenomenal, Microsoft gave us the right technology at the right time and the right cost. We definitely want to use this sort of experience to help market our existing cars and the new cars we’ll roll out in the future. It’s a great way to give customers an understanding of our products.” Nitin Seth, Head of Car Product Group (Passenger Car Business Unit), Tata Motors Silverlight Customer Stories eBay Ie8.ebay.com/sidebar • Internet Explorer 8 Sidebar in Silverlight • Displays eBay activity even when away from eBay website • Prototyped by one engineer, half time for a week • Rich interactive experience packs a lot of content into a small space “Because of its highly dynamic nature, we figured that Silverlight could help us make transitions easily, present highly contextual information without having to worry about AJAX workarounds, and pack a lot of information into a very small space. We also figured that with Silverlight, if we could imagine it, we could do it, without the technical limitations of working in HTML.” Jonathan Gabbai, Global Innovations Manager, Internet Marketing for eBay Silverlight Customer Stories Hardrock International http://memorabilia.hardrock.com • Online access to the cream of 70,000 item rock memorabilia collection • Silverlight Deep Zoom allows inspection of minute detail and intuitive navigation • Metadata provides facts about the image being browsed • Built in just 30 days “Once we saw Deep Zoom in action, there was no longer a debate about which technology we would use. Deep Zoom doesn’t just approximate the real-life experience people have at Hard Rock, it goes even further so that fans can get closer and interact with pieces in ways they couldn’t in person.” Michael Lemme, Creative Director at Duncan/Channon Silverlight Customer Stories Roland Garros 2009 Tennis Tournament • IIS Smooth Streaming of Tournament • First live test of Smooth Streaming using Beta code • 139,710 unique users • 290k hours of video delivered • Average daily visit 64 minutes • 80% of streams > 1Mpbs • 50% of streams @ 3Mbps “"The HD broadcast of Roland Garros shown on our websites (www.france2.fr and www.france3.fr) was successful, For two weeks, nearly 140 000 users have watched this HD broadcast with an amazing record time of 64 minutes on average viewing per user and per day for a total of 290 000 hours available in HD." Laurent Souloumiac, CEO of France Télévisions Interactive. Silverlight Customer Stories NBCOlympics.com www.nbcolympics.com • Exclusive US online coverage of the 2008 Olympics • Live and on-demand video, multiple video streams • Rich Interactive Player • Average 27 Minutes spent on site (compare with 3 minutes average for other, non-Silverlight sites) • 1.3 Billion page views • 70 Million video streams • 600 Million minutes of video content “The Olympics are a massive project, an event with 34 sports, 304 medal events, and 10,000 athletes, all of which happens in just 17 days. So how do you take 2,000 hours of live video and 3,500 hours of on-demand video and put it on a digital platform? How do you deliver this content to the online audience, an audience that is becoming more and more important to us, in a way that will engage and entertain them? How do you manage all that while upholding obligations to exclusive advertisers on the Web, who have come to expect very high levels of production value? We looked around the spectrum of companies, all over the world, and there was really only one we felt could do this, and that was Microsoft.” Perkins Miller, SVP Digital Media, NBCSports Silverlight Customer Stories Applicant Explorer www.careerbuilder.com • 1.6 Million jobs posted • 23 Million Users/month • Rich Internet Application • Integrates Silverlight and Live Search • Searching 30 million resumes • Integration with Social Networking sites • Rapidly narrows candidate search • Dynamically sort by content type • Scheduled for release in 2009 " Applicant Explorer is designed to provide employers with a more complete picture of an applicant, pulling information from a variety of sources to highlights skills, experience and accomplishments . Working with Microsoft Silverlight gives us the ability to easily load, sort, filter and page data so recruiters can dynamically sift through large amounts of data quickly and easily. We expect the application will introduce a greater efficiency and depth of knowledge into the overall recruitment experience.” Greg Brass, Director, Profile Search, Careerbuilder.com Silverlight Customer Stories Perfect Car Finder www.kbb.com/KBB/PerfectCar Finder/PhotoEdition.aspx • Trusted resource for Auto industry pricing • 12 Million website visits per month • RIA enables customers to find perfect car • Rich Silverlight Controls • DeepZoom photo explorer • 2 months, 1 developer • ASP.NET Ajax, Visual Studio, 64-bit Windows Server and IIS, SQL Server “Although the customer experience delivered by our Silverlight client is entirely new, the technology we used to deliver that experience was already familiar… a C# developer who had never used Silverlight before was able to deliver a mockup in just two days without learning any new skills or tools and complete the project in less than two months. Some people believe that Silverlight is just the Microsoft version of Adobe Flash, but we could never have used Flash to deliver what we did in only eight weeks.“ Andy Lapin, Director or Architecture Silverlight Customer Stories Where’s Rogan? Campaign nymag.com/rogan • Interactive video series • New model for advertising/brand promo • Eyewonder in-stream ad platform • Akamai media player framework • Interaction rates 10% higher “This joint project produced a richer, more engaging ad experience for viewers and proved a great example of how sites can monetize their video content and create new advertising space.” Ricky McClellen, CIO of EyeWonder Silverlight Customer Stories Instant Streaming www.netflix.com • World’s largest online movie rental service • 10 Million Subscribers (Feb 2009) • 12,000 Movies and TV episodes • Instantly stream movies to PC and Mac • PlayReady DRM for content protection • Timeline navigation; rewind, fast-forward • Faster, more robust connection “Netflix chose Silverlight because it makes a faster and more agile development environment possible, allowing Netflix to quickly deliver a superior instant watching experience to our subscribers. When Netflix deployed Silverlight last fall, Netflix members realized a richer experience of access and quality to instantly watch movies and TV episodes from Netflix on their PCs and, for the first time, were able to instantly watch the same content on their Intel-based MacIntosh computers.” Steve Swasey, Netflix VP of Corporate Communications Silverlight Customer Stories K2 blackpoint www.k2.com • RIA tooling • Creates process-driven Applications without code • Visually build Sharepoint workflow applications • Silverlight based tooling “Our investments in Silverlight allows us to go beyond anything we have managed to do before in a timeframe that continues to keep us in the leadership position for building workflow based applications on Microsoft’s platform. We plan to continue to invest in Silverlight moving forward and are really excited about the new features in Silverlight 3, particularly the new offline and out of browser capabilities" Adriaan van Wyk, CEO of K2 Announcing : Silverlight 3 Silverlight 3 Themes Support for Higher Quality Video & Audio Empowering Rich Experiences Improving RIA Productivity Out of Browser Capabilities Design Tooling Silverlight 3 New Capabilities : Media Support for Higher Quality Video and Audio Smooth Streaming More Format Choices Media Graphics Full Screen HD Playback Extensible Media Formats RIA Productivity Out of Browser Design Tooling Industry Leading Content Protection Silverlight 3 New Capabilities : Graphics Empowering Rich Experiences Perspective 3D Graphics Bitmap Caching Media Graphics New Bitmap API Themed App Support RIA Productivity Out of Browser Design Tooling Enhanced Control Skinning Improved Text Rendering Silverlight 3 New Capabilities : RIA Productivity Improving RIA Productivity Controls SEO and Deep Linking Media Graphics Enhanced Data Support Improved Performance Dev Productivity RIA Out of Browser Design Tooling Advanced Accessibility Silverlight 3 New Capabilities : Out of Browser Out of Browser Run Apps Out of Browser Desktop & Start Menu Media Graphics Safer & More Secure Smooth Installation RIA Productivity & Auto Update Out of Browser Design Tooling Windows Integration Connectivity Detection Silverlight 3 New Capabilities : Design Tooling Designed for Silverlight 3 Media Graphics RIA Productivity Out of Browser Expression Blend 3 enables developers and designers to take full advantage of the underlying power of the delivery platform. Design Tooling 3D transformations in Silverlight, visual effects such as blur and glow, hardware acceleration, and the Visual State Manager allow the exploration of new design concepts Silverlight 3 New Capabilities : Design Tooling Breakthrough Design with Expression Blend 3 Prototyping in SketchFlow Visual Design Workflow Media Graphics Accessible Interactivity Design w/ Data RIA Productivity Out of Browser Design Tooling VSTF Integration Design Surface Extensibility Available Now Available Mix 2009 Silverlight Version 3 March 17 www.microsoft.com/silverlight Expression Studio 3 www.microsoft.com/expression Q&A www.imaginecup.com © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. THANK YOU www.imaginecup.com © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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