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					Silverlight 2

               By
    Sourav Maity
         VIII ISE
Microsoft .NET Application Platform
Deliver applications across the UX Continuum


                           Consistent Tools &
                           Application Model


        Develop                Deploy           Design




 Browser            User Experience Continuum            Client
What is Silverlight?



        Microsoft Silverlight is a free, cross-browser, cross-
       platform plug-in that enables rich internet applications
       and rich media experiences on the Web and Desktop.
What does Silverlight do?

       Silverlight enables the rapid delivery of a new class of
        high-quality, safer and more scalable experiences,
            developed and designed using familiar tools.




   •     Works with vector graphics
   •     Creates animations
   •     Delivers multimedia
   •     Adds web page interactivity
   •     Creates interactive web applications
   •     Windows apps with WPF
What is Microsoft’s Vision for the Next
Generation Web?
To provide the tools, technologies, servers,
and services which help you get ahead of the
   competition and grow your business by
 improving your ability to attract, engage
         and excite customers online

                            Whether you are designing rich standards-
                            based websites, ultimate experiences on the
                            desktop, or managing digital assets and
                            content, Expression professional design tools
                            give you the flexibility and freedom to bring your
                            vision to reality.
Silverlight Momentum
By the Numbers


  22 months
  since launch
Silverlight Momentum
By the Numbers


  22 months      400m+
  since launch   downloads
Silverlight Momentum
By the Numbers

                             400,000
  22 months      400m+          +
  since launch   downloads   Developers &
                              Designers




                                            Source: Microsoft Developer Tracker 2008 Report
Silverlight Momentum
By the Numbers

                             400,000          200+
  22 months      400m+          +            partners in
  since launch   downloads   Developers &
                              Designers
                                            30 countries
Silverlight Momentum
By the Numbers

                             400,000          200+          350+
  22 months      400m+          +            partners in    Microsoft
  since launch   downloads   Developers &                  Products &
                              Designers
                                            30 countries    Websites
Silverlight Momentum
By the Numbers

                             400,000          200+          350+             Thousands
  22 months      400m+          +            partners in    Microsoft         of Apps
  since launch   downloads   Developers &                  Products &        across the
                              Designers
                                            30 countries    Websites           world




                                                                   www.silverlight.net/showcase
Silverlight Customer Stories


                            MGM – Stargate SG1
                            stargate.mgm.com


     • Immersive fan site for latest season of cult TV show
     • Photosynth and Deep Zoom enable
     • Interstitial advertising opportunity generates
       revenue
     • Potential opportunities for richer experiences using
       Silverlight on other MGM franchises




  “We knew the content had to be visually compelling, but we also wanted people to interact with and
  explore every detail of the images in front of them.”

  “This experience is going to offer Stargate fans just what they want to see in just the kind of detail that
  they like. It’s a unique opportunity for people to walk around the ship, virtually, on their computer. It’s
  phenomenal.”

                                          Thomas Hughes, VP of Digital Marketing, MGM Studios
Silverlight Customer Stories


                            Tata Nano
                            experience.tatanano.com


     • New car online booking & in-showroom experience
     • Demonstrated car to potential customers via the
       Web as no showroom models available
     • Showroom and Web experience built in 15 days
     • Distributed to 450 showrooms and millions of online
       visitors




  “Given the constraints we had, I think the product we delivered was phenomenal, Microsoft gave us
  the right technology at the right time and the right cost. We definitely want to use this sort of
  experience to help market our existing cars and the new cars we’ll roll out in the future. It’s a great way
  to give customers an understanding of our products.”

  Nitin Seth, Head of Car Product Group (Passenger Car Business Unit), Tata Motors
Silverlight Customer Stories


                           eBay
                           Ie8.ebay.com/sidebar


    • Internet Explorer 8 Sidebar in Silverlight
    • Displays eBay activity even when away from eBay
      website
    • Prototyped by one engineer, half time for a week
    • Rich interactive experience packs a lot of content
      into a small space




  “Because of its highly dynamic nature, we figured that Silverlight could help us make transitions
  easily, present highly contextual information without having to worry about AJAX workarounds, and
  pack a lot of information into a very small space. We also figured that with Silverlight, if we could
  imagine it, we could do it, without the technical limitations of working in HTML.”

          Jonathan Gabbai, Global Innovations Manager, Internet Marketing for eBay
Silverlight Customer Stories


                        Hardrock International
                        http://memorabilia.hardrock.com


    • Online access to the cream of 70,000 item rock
      memorabilia collection
    • Silverlight Deep Zoom allows inspection of minute
      detail and intuitive navigation
    • Metadata provides facts about the image being
      browsed
    • Built in just 30 days




  “Once we saw Deep Zoom in action, there was no longer a debate about which technology we would
  use. Deep Zoom doesn’t just approximate the real-life experience people have at Hard Rock, it goes
  even further so that fans can get closer and interact with pieces in ways they couldn’t in person.”

                                       Michael Lemme, Creative Director at Duncan/Channon
Silverlight Customer Stories

                              Roland Garros 2009
                              Tennis Tournament


    •   IIS Smooth Streaming of Tournament
    •   First live test of Smooth Streaming using Beta code
    •   139,710 unique users
    •   290k hours of video delivered
    •   Average daily visit 64 minutes
    •   80% of streams > 1Mpbs
    •   50% of streams @ 3Mbps




  “"The HD broadcast of Roland Garros shown on our websites (www.france2.fr and www.france3.fr)
  was successful, For two weeks, nearly 140 000 users have watched this HD broadcast with an
  amazing record time of 64 minutes on average viewing per user and per day for a total of 290 000
  hours available in HD."


                                 Laurent Souloumiac, CEO of France Télévisions Interactive.
Silverlight Customer Stories


                             NBCOlympics.com
                             www.nbcolympics.com


     • Exclusive US online coverage of the 2008 Olympics
     • Live and on-demand video, multiple video streams
     • Rich Interactive Player
     • Average 27 Minutes spent on site (compare with 3
       minutes average for other, non-Silverlight sites)
     • 1.3 Billion page views
     • 70 Million video streams
     • 600 Million minutes of video content



  “The Olympics are a massive project, an event with 34 sports, 304 medal events, and 10,000 athletes, all of which
  happens in just 17 days. So how do you take 2,000 hours of live video and 3,500 hours of on-demand video and put
  it on a digital platform? How do you deliver this content to the online audience, an audience that is becoming more
  and more important to us, in a way that will engage and entertain them? How do you manage all that while upholding
  obligations to exclusive advertisers on the Web, who have come to expect very high levels of production value? We
  looked around the spectrum of companies, all over the world, and there was really only one we felt could do this, and
  that was Microsoft.”

                                                       Perkins Miller, SVP Digital Media, NBCSports
Silverlight Customer Stories


   Applicant Explorer
   www.careerbuilder.com
    •   1.6 Million jobs posted
    •   23 Million Users/month
    •   Rich Internet Application
    •   Integrates Silverlight and Live Search
    •   Searching 30 million resumes
    •   Integration with Social Networking sites
    •   Rapidly narrows candidate search
    •   Dynamically sort by content type
    •   Scheduled for release in 2009



  " Applicant Explorer is designed to provide employers with a more complete picture of an applicant,
  pulling information from a variety of sources to highlights skills, experience and accomplishments .
  Working with Microsoft Silverlight gives us the ability to easily load, sort, filter and page data so
  recruiters can dynamically sift through large amounts of data quickly and easily. We expect the
  application will introduce a greater efficiency and depth of knowledge into the overall recruitment
  experience.”
                                        Greg Brass, Director, Profile Search, Careerbuilder.com
Silverlight Customer Stories

                   Perfect Car Finder
                   www.kbb.com/KBB/PerfectCar
                   Finder/PhotoEdition.aspx

    •   Trusted resource for Auto industry pricing
    •   12 Million website visits per month
    •   RIA enables customers to find perfect car
    •   Rich Silverlight Controls
    •   DeepZoom photo explorer
    •   2 months, 1 developer
    •   ASP.NET Ajax, Visual Studio, 64-bit Windows
        Server and IIS, SQL Server




  “Although the customer experience delivered by our Silverlight client is entirely new, the technology
  we used to deliver that experience was already familiar… a C# developer who had never used
  Silverlight before was able to deliver a mockup in just two days without learning any new skills or
  tools and complete the project in less than two months. Some people believe that Silverlight is just
  the Microsoft version of Adobe Flash, but we could never have used Flash to deliver what we did in
  only eight weeks.“
                                                           Andy Lapin, Director or Architecture
Silverlight Customer Stories


   Where’s Rogan? Campaign
   nymag.com/rogan

    •   Interactive video series
    •   New model for advertising/brand promo
    •   Eyewonder in-stream ad platform
    •   Akamai media player framework
    •   Interaction rates 10% higher




  “This joint project produced a richer, more engaging ad experience for viewers and proved a great
  example of how sites can monetize their video content and create new advertising space.”

                                                          Ricky McClellen, CIO of EyeWonder
Silverlight Customer Stories


                              Instant Streaming
                              www.netflix.com


     •   World’s largest online movie rental service
     •   10 Million Subscribers (Feb 2009)
     •   12,000 Movies and TV episodes
     •   Instantly stream movies to PC and Mac
     •   PlayReady DRM for content protection
     •   Timeline navigation; rewind, fast-forward
     •   Faster, more robust connection




  “Netflix chose Silverlight because it makes a faster and more agile development environment
  possible, allowing Netflix to quickly deliver a superior instant watching experience to our subscribers.
  When Netflix deployed Silverlight last fall, Netflix members realized a richer experience of access
  and quality to instantly watch movies and TV episodes from Netflix on their PCs and, for the first
  time, were able to instantly watch the same content on their Intel-based MacIntosh computers.”
                                         Steve Swasey, Netflix VP of Corporate Communications
Silverlight Customer Stories


                            K2 blackpoint
                            www.k2.com


    •   RIA tooling
    •   Creates process-driven Applications without code
    •   Visually build Sharepoint workflow applications
    •   Silverlight based tooling




  “Our investments in Silverlight allows us to go beyond anything we have managed to do before in a
  timeframe that continues to keep us in the leadership position for building workflow based
  applications on Microsoft’s platform. We plan to continue to invest in Silverlight moving forward and
  are really excited about the new features in Silverlight 3, particularly the new offline and out of
  browser capabilities"
                                                                    Adriaan van Wyk, CEO of K2
Announcing : Silverlight 3
Silverlight 3 Themes
Support for Higher
Quality Video & Audio


Empowering
Rich Experiences


Improving
RIA Productivity


Out of Browser
Capabilities


Design Tooling
Silverlight 3 New Capabilities : Media
                   Support for Higher Quality Video and Audio


                     Smooth Streaming               More Format Choices



          Media

      Graphics
                   Full Screen HD Playback        Extensible Media Formats
RIA Productivity

Out of Browser

 Design Tooling

                                       Industry Leading
                                      Content Protection
Silverlight 3 New Capabilities : Graphics
                            Empowering Rich Experiences


                    Perspective 3D Graphics        Bitmap Caching



          Media

      Graphics
                        New Bitmap API          Themed App Support
RIA Productivity

Out of Browser

 Design Tooling

                   Enhanced Control Skinning   Improved Text Rendering
Silverlight 3 New Capabilities : RIA Productivity
                            Improving RIA Productivity


                         Controls                   SEO and Deep Linking



          Media

       Graphics
                   Enhanced Data Support            Improved Performance
Dev Productivity
RIA

 Out of Browser

 Design Tooling

                                    Advanced Accessibility
Silverlight 3 New Capabilities : Out of Browser
                                     Out of Browser


                   Run Apps Out of Browser      Desktop & Start Menu



          Media

      Graphics
                    Safer & More Secure          Smooth Installation
RIA Productivity                                  & Auto Update

Out of Browser

 Design Tooling

                     Windows Integration        Connectivity Detection
Silverlight 3 New Capabilities : Design Tooling


                          Designed for Silverlight 3

          Media

      Graphics

RIA Productivity

Out of Browser     Expression Blend 3 enables developers and designers to take
                   full advantage of the underlying power of the delivery platform.
 Design Tooling    3D transformations in Silverlight, visual effects such as blur and
                   glow, hardware acceleration, and the Visual State Manager allow
                   the exploration of new design concepts
Silverlight 3 New Capabilities : Design Tooling
                   Breakthrough Design with Expression Blend 3


                   Prototyping in SketchFlow     Visual Design Workflow



          Media

      Graphics
                    Accessible Interactivity         Design w/ Data
RIA Productivity

Out of Browser

 Design Tooling

                       VSTF Integration        Design Surface Extensibility
Available Now

          Available Mix 2009
           Silverlight Version 3
              March 17



        www.microsoft.com/silverlight

           Expression Studio 3
       www.microsoft.com/expression
                                                                            Q&A
                                              www.imaginecup.com




© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks
and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of
Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted
to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this
presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
                                               THANK YOU
                                              www.imaginecup.com




© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks
and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of
Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted
to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this
presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

				
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posted:9/16/2011
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Description: Silverlight is a latest technology which is mostly used to develop rich internet applications.It is similar to adobe flash which is a platform used to develop flash applications.