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development (including interface design)

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development (including interface design)

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									                                                                                  An Example                                                                                                                                                                                                                                 LEGEND                      MILESTONE
                                                                                                                                                                                                                                                                                                                                                                                       DELIVERABLE                    IDEA                      REVIEW CHECKPOINT



                                                                                  Product / Software / Web Design Process Guide                                                                                                                                                                                                                                                        KEY MEETING                     INFORM




                                                                                   PHASES                                          concept                                                           discover                                                                  definition                                                            refinement                                                                                                                 development                                                                                                                    launch preparation            post launch

                                                                                                                                                                                                                                                                                                                                    conceptual
                                                                                   MILESTONES                                          start                                                            concept
                                                                                                                                                                                                        approval
                                                                                                                                                                                                                                                                                proposal approval and scheduling                    design
                                                                                                                                                                                                                                                                                                                                    review
                                                                                                                                                                                                                                                                                                                                                      PRD
                                                                                                                                                                                                                                                                                                                                                      approval
                                                                                                                                                                                                                                                                                                                                                                                                                                                            UI design
                                                                                                                                                                                                                                                                                                                                                                                                                                                            approval
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 committed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 schedule
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            visual design
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            approval
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        beta                                  launch



                                                                                                                                        Communicate business needs                                        Communicate business needs                                             Brand Positioning                                                     Review Promotional & Marketing Needs                                                                                       Business development / partnering
                                                                                                                                        & brand identity                                                  & brand identity




                                                                            {
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Mockups to marketing
Note: In some companies these roles are




                                                                                             business
                                                                                             owners
encompassed by one person




                                                                                                                                                                                                                                                                                 Collect team input                                                    Product Roadmap                                                                                                            Promotion plan
                                                                                                                                        Describe problem or needs,                                        Develop strategic rationale, business case,
                                                                                                                                        proposed solution, and benefits.                                  financial analysis, policy considerations,
                                                                                                                                                                                                          implementation plans.                                                                                                                                                Point release plan




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         L
                                                                                                                                                                                                                                                                                 Research: Solicit input from Business owners/
                                                                                             product                                    Gather information for and
                                                                                                                                                                                                                                                                                 brands - contact other associated stakeholders
                                                                                                                                                                                                                                                                                 (legal, customer support, international)
                                                                                             manager                                    create the Concept Document                                       Gather supporting market research, etc.

                                                                                                                                                                                                                                                                                 Write Draft PRD and Review




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         A
                                                                                                                                                                                                          Gather information for and create the                                                                                     Deliverables:
                                                                                  ROLES



                                                                                                                                                                                                          Proposal Document
                                                                                                                                                                                                                                                                                 Project kickoff                                    Product                                                                                                                                                                                                                                                                      Evangelize                     Post mortem
                                                                                                                                                                                                                                                                                                                                  Requirements
                                                                                                                                                                                                                                                                                                                                   Document
                                                                                                                                                                                                                                                                                                                                     (PRD)



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         U
                                                                                                                                                                                                          Review user feedback on previous product                                Refine design concepts                                               Wireframes and navigation maps
                                                                                                                                                                                                          UI's and analyze competitive products.                                                                                   (authored by a
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Final product




                                                                            {
                                                                                             ui/id/ia                                                                                                                                                                             Develop navigation model and                    Product Manager)                                        Product prototype, e.g. paper, HTML, director, or flash                                                    Begin writing functional spec         specification         Design fidelity checks and bug fixes                                           UI maintenance
                                                                                                                                                                                                                                                                                  refine scenarios                                                                                                                                                                                                                                         & handoff to
                                                                                             design                                                                                                       Provide input for level of effort
                                                                                                                                                                                                                                                                                                                                                                                                                                UI Design Approval                                                         UI Revisions based on testing   build team
or two people. i.e. ui may do user research or visual designers may do ia, etc.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         N
                                                                                                                                                                                                                                                                                                                                        and
                                                                                                                         Idea                                                      Deliverable:                                                                 Deliverable:                                                                                                                                                                                Deliverable:
                                                                                                                                                                                                          Define personas, usage scenarios, user                 Proposal                                                                                                                                                                                 Templates
                                                                                                                                                                                   Concept                goals, and perform task analysis                                                                                                                                                           I T E R AT I O N S                                                              I T E R AT I O N S
                                                                                                                                                                                  Document                                                                      Document                           Concept Design Review
                                                                                                                                                                                                                                                                                                                                                                                                                                                              &
                                                                                                                                         Develop usage scenarios                                                                                                 this step                                                                                                                                                                                Navigation
                                                                                                                                                                                                                                                                                                                                    Concept



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         C
                                                                                                                                         and/or design concepts                     and / or                                                                      may be                                                                                                                                                                                    (authored by
Note: In some companies these roles are blended into one




                                                                                                                                                                                                                                                                 optional                                                            Design                                                                                                              UI / ID / IA Design)
                                                                                                                                                                                                          Provide input for level of effort                                      Visual design explorations                                                                                                       Refined Visual design explorations                             Art direction               Visual Design Approval                            Handoff to build team                                                           Visual maintenance
                                                                                                                                                                                                                                                                                                                                    Materials
                                                                                                                                        Leads brainstorming                        Concept
                                                                                                                                                                                                                                                                                                                                    (authored by
                                                                                             visual                                                                               Prototype



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         H
                                                                                                                                                                                                                                                                                                                                   blended design
                                                                                             design                                                                                                                                                                                                                                    team)




                                                                                                                                                                                                          Provide input for level of effort                                      UCD research cont'd. (i.e. paper prototyping,                         Competitive usability testing                            Prototype usability test                                         Prototype testing                                          Write/update test plans for final usability
                                                                                                                                                                                                                                                                                 participatory design, field studies, surveys,                                                                                                                                                                                                                                                                                                                  Usability test release product
                                                                                                                                                                                                                                                                                 etc.                                                                                                                                                                                                                                                                                                                                                           capture issues for next release
                                                                                                                                                                                                          Define personas, usage scenarios, user
                                                                                             user                                                                                                         goals, and perform task analysis.                                                                                                                                                                                                                                                                                                                                                                                                     Focus Group, Field Studies,
                                                                                             research                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Survey Analysis, etc.




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Execute visual design                                                Build/publish
                                                                                             production                                                                                                         Provide input for level of effort
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Build HTML                                                              QA




                                                                                   credits   Design based on earlier maps created by various UI design teams at America Online Incorporated. Revised and edited by Erin Malone, September 2003 for the AIfIA.

								
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