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					     Pre-Pro Book
      Evans Hardy + Young, Inc.
Chilean Avocado Importers Association

                    #303
  "Simply Sensational" :30TV
                       DATES
        Pre-Light: Thursday, August 10, 2006
            Shoot: Friday, August 11, 2006

             Director: Henry Bjoin
           Producer: Bryan Sullivan


       TABLE OF CONTENTS
    PAGE                  3              Personnel Page
    PAGE                4&5              Storyboards
    PAGE                  6              Calendar
    PAGE                  7              Food Info
    PAGE                  8              Crew List
    PAGE                  9              Vendor List
    PAGE                 10              Hotels
    PAGE                 11              Map to Studio
EH+Y CAIA                                         PERSONNEL                                     JOB# 303

 CLIENT:

 C.A.I.A.                           Jorge Covarrubias
                                    Chairman of the Board C.A.I.A.
                                    jcm@santacruzsa.cl

 Phil Henry                         Rankin McDaniel                   Xavier Equihua
 Vice Chairman                      Treasurer C.A.I.A.                Director C.A.I.A.
 phil@henryavocado.com              rankin@mcdanielavocado.com        xfe@fedstrategies.com



 Steve Lutz                                                           Kari Volyn
 The Perishables Group                                                The Perishables Group
 steve.lutz@perishablesgroup.com                                      kari@perishablesgroup.com




 AGENCY:

 Evans, Hardy + Young, Inc.         Dennis Hardy
 829 De La Vina                     Executive VP
 Santa Barbara, CA 93101            dhardy@ehy.com
 Office: 805.963.5841
 Fax: 805.564.4279

 Scott Young                        Kirk Evans                        Chris Yaskco
 EVP/ Executive Creative Director   VP/ Associate Creative Director   Art Director
 Scott@ehy.com                      kevans@ehy.com                    cyasko@ehy.com

                                    Jessie Condit
                                    Acct. Executive
                                    jcondit@ehy.com


 PRODUCTION COMPANY:

 HENRY BJOIN STUDIOS                Henry Bjoin                         818.846.1650   Studio
 121 E. Linden Ave                  Director/Cameraman                  818.846.1670   Fax
 Burbank, Ca. 91502
                                    Bryan Sullivan                      818.702.0050   Home
                                    Producer                            818.414.9876   Cell


 EDITORIAL:

 CRUSH EDITORIAL                    Editorial                           310.393.4226   Office
 1625 -17th Street #6
 Santa Monica, Ca. 90291


 SEA LEVEL                          Jim Bohn                            310.664.0900   Office
 69 Market Street (X Pacific)       On-Line
 Venice, Ca. 90291

 MARGARITA MIX                      Jeff Levy                           310.396.3333   Office
 1661 Licoln Blvd. (X Pacific)      Audio Mix
 Suite 101, Santa Monica, Ca. 90404

 RIOT                               Bob Festa                           310.434.6000   Office
 702 Arizona Ave.(X 7th Street)     Final Telecine
 Santa Monica, Ca. 90401
Title   Versatile Avocado                                                         Client CAIA    Date 7.07.06     Page   1



OPEN:                                                                                SFX:
ON ECU HALF AVOCADO AS                                                               POP! CLUCK!
A KNIFE CUTS INTO THE SEED
                                                                                     AVO:
AND PULLS IT OUT.
                                                                                     The simply sensational Hass
                                                                                     avocado from Chile.




CUT TO:                                                                              TITLE:
AVOCADO SLICES                                  Avocado Sunrise                      Avocado Sunrise.
MAGICALLY DECORATING                                                                 AVO:
AVOCADO SUN RISE.                                                                    It can ring in a new day.
                                                                                     SFX:
                                                                                     Bring!


CUT TO:                                                                              TITLE:
AVOCADO LUNCH SALAD                                                                  Avocado Caesar Salad.
                                                                                     AVO:
                               Avocado                                               ... or feed a bunch for lunch.
                             Caesar Salad


CUT TO:                                                                              TITLE:
ELEGANT DINNER DISH                             Avocado Stuffed                      Avocado Stuffed Chicken Breast.
                                                 Chicken Breast
                                                                                     AVO:
                                                                                     ... or make a dinner a winner.




CUT TO:                                                                              TITLE:
AVOCADO CHEESEBURGERS                                                                Avocado Ranch Cheddar Burger.
                                                                                     AVO:
                             Avocado Ranch                                           It can beef up a burger...
                             Cheddar Burger


                             829 De La Vina Street | Santa Barbara | CA | 93101
                                    t. 805.963.5841 f. 805.564.4279 www.ehy.com
Title   Versatile Avocado                                                        Client CAIA   Date 7.07.06    Page    2



CUT TO:                                                                             TITLE:
GUACAMOLE SHOT WITH                                                                 Sizzlin’ Southwest Guacamole.
HAND AND CHIPS.
                                                                                    AVO:
                                                                                    ... or celebrate a Super Sunday.
                                              Sizzlin’ Southwest
                                                     Guacamole


CUT TO:                     Sophisticated                                           AVO:
SPLIT-SCREEN: AVOCADO                                                               It can be sophisticated... or
CARPACCIO/AVOCADO                                                                   simple...
BREAKFAST BURRITO.


                                                               Simple

CUT TO:                                                                             TITLE:
YOUNG BOY EATING MESSY                                                              Chilean Avocado Dog.
AVOCADO DOG.
                                                                                    AVO:
                                                                                    and fun.
                                             Chilean Avo Dog


CUT TO:                     Hass Avocados from Chile                                AVO:
SLICED AVOCADO                                                                      The simply sensational Hass
BEAUTY SHOT.                                                                        Avocado from Chile.

                                                                                    Title:
                                                                                    Hass Avocados from Chile.



CUT TO:                                                                             TAG ANNC:
CAIA LOGO.                                                                          In season right now...
SUPER:                                                                              at Ralph’s.
RETAILER LOGO




                            829 De La Vina Street | Santa Barbara | CA | 93101
                                   t. 805.963.5841 f. 805.564.4279 www.ehy.com
            BJOIN FILMS                          EH+Y and CAIA Production Calendar
 Project Schedule Beginning: 7/30/06
 Sunday                 Monday                 Tuesday            Wednesday        Thursday                Friday            Saturday
 July 30                 July 31              August 01           August 02        August 03              August 04          August 05
                                                                                                   PREP                PREP
                                                                                                                       Casting 10:00 am -
                                                                                                                       3:00 pm



 Sunday                 Monday                 Tuesday            Wednesday        Thursday                Friday            Saturday
August 06              August 07              August 08           August 09        August 10              August 11          August 12
                Pre-Pro Call           PREP                    PREP           PRE-LIGHT-SHOOT         SHOOT
                2:00pm                                                        Shoot Stills and Talent
                                                                              Shot


 Sunday                 Monday                 Tuesday            Wednesday        Thursday                Friday            Saturday
August 13              August 14              August 15           August 16        August 17              August 18          August 19
                Dailies 8-10:00am       Addn'l Edit
                Edit at Crush Editorial If necessary



 Sunday                 Monday                 Tuesday            Wednesday        Thursday                Friday            Saturday
August 20              August 21              August 22           August 23        August 24              August 25          August 26
                TELECINE + ON-LINE     MUSIC - MIX
                RIOT 4:00-6:00pm       Jeff Levy - Margarita
                SEA LEVEL 7-10pm       Mix, 2:00-5:00pm
                                       Layback

 Sunday                 Monday                 Tuesday            Wednesday        Thursday                Friday            Saturday
August 27              August 28              August 29           August 30        August 31            September 01       September 02
EH+Y CAIA           FOOD INFO         JOB# 303




            Various Avocado Recipes
EH+Y CAIA               CREW                                JOB # 303

Director                Henry Bjoin         818.846.1650   Office
                                            818.846.1670   Fax


Producer                Bryan Sullivan      818.702.0050   Home
                                            818.414.9876   Cell


Assistant Camera        Mako Koiwai         818.507.0418   Home
                                            818.414.5168   Cell


Gaffer                  Larry Kennedy       310.486.0882   Cell



Gaffer                  Tim McArdel         818.368.8143   Home
                                            818.414.2367   Cell


Best Boy Electric       John Garcia         323.660.7980   Home


Key Grip                Bill Manning        818.884.8339   Home
                                            818.645.1792   Cell


Prop Master             Mary Marias         310.428.6278   Cell
                                            818.789.2009   Home

Food Stylist            Tobi Frank Martin   310.552.7921   Home
                                            818.667.7565   Cell


Food Stylist Asst.      Vincent Beckley     213.445.7252   Home


Food Stylist Asst.      Carolyn Sato        562.856.4909   Cell


Food Stylist Asst.      Marina Rodriguez    310.478.4738   Cell


Food Stylist Asst.      Maryann Grinich     818.667.7565

VTR                     Marlin George       323.717.8703   Cell


Make Up                 Rita Montanez       818.426.4624   Cell



Child Welfare/Teacher   Kathy Cornell       818.789.1114   Cell



Production Coord.       Megan Bjoin         818.239.9280   Cell


P.A.                    John Kostos         626.664.9393   Home



P.A.                    Shannon Rakich      213.388.8417   Home
                                            818.429.4547   Cell

P.A.                    Aaron Johnson       626.840.7066   Cell



P.A.                    Cass Epstein        720.352.2861   Cell
EH+Y CAIA           VENDORS                                           JOB# 303

Camera Equipment    Makofoto                        818.507.0418      Office
                    1600 N. Verdugo Rd. Suite C     818.414.5168      Cell
                    Glendale, Ca. 91208


Catering            Bruce's Catering                818.376.1288      Office
                    13631 Saticoy Ave.                  Jodi          Contact
                    Panorama City, Ca. 91402


Dolly/Jib Arm       J.L.Fisher                      818.846.8366      Office
                    1000 W. Isabel Street           818.846.8699      Fax
                    Burbank, Ca. 91506                 Naomi          Contact


Editor              Sandy Rosenblat                 310.702.7027      Office


Electrical Equip.   Acey Decy                       818.408.4444      Office
                    200 Parkside Drive              818.408.2777      Fax
                    San Fernando, Ca. 91340            Rapha          Contact


Film Lab            FotoKem                         818.846.3101      Office
                    2801 W. Alameda Ave.            818.346.2130      Fax
                    Burbank, Ca. 91505              Joey, Ext.824     Contact


Film Stock          Eastman Kodak                   800.621.3456      Office
                    1017 N. Las Palmas Ave          323.467.0074      Fax
                    Hollywood, Ca. 90038
                    Acct#296696


Insurance           The Rule Company                626.795.9000      Office
                    P.O. Box 7072
                    Pasadena, CA 91109-7072


Kitchen Supplies    Rick Enterprises                818.762.2934      Office
                    5350 Strohm Ave # 10            818.763.7931      Fax
                    N. Hollywood, Ca. 91601             Dave          Contact


Messenger           Action Messenger                323.654.2333      Office


Payroll             Entertainment Partners          818.955.6000      Office
                    2835 N. Naomi                      #6174          Ext.
                    Burbank Ca. 91504-2024


Props               Marty Marias Props & SPFX       818.789.2009      Office
                    16124 Dickens St.               818.789.2039      Fax
                    Encino, Ca. 91436


Shipping            FedEx                           800.463.3330      Office


Transfer            FotoKem Digital                 818. 846.3102     Office
                    2801 W. Alameda Ave.            818. 841.2130     Fax
                    Burbank, Ca. 91506            Pamela Scott X197   Contact
EH+Y CAIA    NOTES/ TRAVEL INFORMATION             JOB# 303


            HOTEL INFORMATION


                    Graciela Burbank
                    322 N. Pass Ave
                   Burbank, Ca 91505
                     818-842-8887
                  www.thegraciela.com



                   Sheraton Universal
                333 Universal Hollywood Dr
                 Universal City, CA 91608
                      818-980-1212
                  www.sheraton.com



                   The Westin Pasadena
                  191 N. Los Robles Ave
                   Pasadena, CA 91101
                       626-792-2727
                  www.starwood.com
             Agency will be staying @ the Westin




                          Page 1 of 1
 MAP TO BJOIN STUDIOS
                                                                                     Henry Bjoin Studios
                                                                                     121 E. Linden Ave.
                                                                                     Burbank, CA 91502
                                                        Alameda Ave.                 818-846-1650




                                            Vic
                                                                               Linden Ave.




                                                tro
                              170




                                                   ry
Santa Barbara                                                 Western Ave.




                                                   Blv
                                                                                                   Glendale




                                                      d.
                        101                                              134




                                                                                   S an
                                                                                     Fer
                                    Hollywood




                                                                                         na
                                                        101




                                                                                          nd
                   Beverly Hills




                                                                                            oR
                                                                                              d.
                  405
                                                    110
                                                              Los Angeles




Santa Monica                                               10




    LAX
    From the Westside

    Take 405 Fwy North
    Exit 405 Fwy onto 101 Fwy South (East)
    Merge onto 134 Fwy East towards Glendale/Pasadena
    Go appx 4 miles and exit Victory Blvd.
    Take a Left on Victory to Western Ave
    Take a Right On Western Ave to San Fernando Rd.
    Take a Left on San Fernando Rd. to Linden Ave (appx. 3/4 mile
    Take a Left on Linden, down the block on right 121 E. Linden Ave.
    From Downtown LA
    Take I-5 North to Western Ave.
    Take the Western East Exit lane
    Stay on Western Ave. East until San Fernando Rd.
    Take a Left on San Fernando Rd. to Linden Ave. (Appx.3/4 mile)
    Take a Left on Linden, down the block on the right 121 E. Linden

    From San Gabriel Valley
    Take 605 Fwy North to 210 Fwy.
    Take 210 Fwy West to 134 Fwy West
    Exit 134 Fwy onto I-5 North
    Take I-5 North to Western Ave.
    Take the Western East Exit lane
    Stay on Western Ave. East until San Fernando Rd.
    Take a Left on San Fernando Rd. to Linden (Appx. 3/4 mile)
    Take a Left on Linden, down the block on right 121 E. Linden Ave.

				
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