FOR IMMEDIATE RELEASE
CONTACT: Reggie Dance
The RDPR Group
DISCOVERY COMMUNICATIONS’ PLANET GREEN TO PREMIERE DOCUMENTARY ON REV. LENNOX
YEARWOOD JR.’S GROUNDBREAKNG WORK TO ENGAGE URBAN COMMUNITIES IN THE
“HIP HOP REV premieres on Planet Green on Saturday, April 23 at 4 pm ET for Earth Day”
WASHINGTON, D.C., APRIL 19, 2011 – Discovery Communications’ Planet Green is airing a one-hour
documentary on the environmental leadership of Rev. Lennox Yearwood, Jr, one of the nation’s most
compelling contemporary civil rights leaders. The film, titled ‘HIP HOP REV’, (www.HipHopRev.com)
captures a stunning but often unseen side to environmental activism. HIP HOP REV premieres on
PLANET GREEN on Saturday, April 23 at 4pm ET.
HIP HOP REV is a one year journey where the cameras capture the highs and lows of Rev Yearwood’s
efforts to involve urban communities in climate activism and green economy solutions. Rev Yearwood,
who is President and CEO of the Hip Hop Caucus, is seen launching environmental initiatives at the West
Wing of the White House and the steps of Capitol Hill, demonstrating his political savvy and influence.
The documentary also shows Rev Yearwood in his home state of Louisiana, leading the 5th Anniversary
Annual Commemoration March for Hurricane Katrina in New Orleans. A backbone to the film is him and
his team embarking on the Hip Hop Caucus Clean Energy Bus Tour which traveled to nine different cities
and Historically Black Colleges/Universities in seven days.
“I am truly grateful for this tremendous opportunity to be the subject of Planet Green’s documentary. I
love that the audience will see what I see every day, the brilliance and beauty of young people of color
fighting to save our planet,” said Rev. Lennox Yearwood Jr. “I hope this film helps more people
understand that when you sacrifice for what you believe in, there are hardships, but those hardships are
nothing compared to the blessings that ultimately come to you and your community.”
The introspective documentary demonstrates Rev Yearwood’s ability to navigate in the political and
entertainment sectors and utilize his relationships with the likes of well-known political figures such as,
EPA Administrator Lisa Jackson, former White House Green Jobs adviser Van Jones, Congresswoman
Barbara Lee and entertainers such as actress Gloria Reuben, DJ Biz Markie, and musician Wyclef Jean to
reach his target audience.
"Witnessing the power and influence of Rev Yearwood and the Hip Hop Caucus was amazing and very
moving,” said Jon-Barrie Waddell, Executive Producer and Director of the film. “The Hip Hop Caucus’
campaigns earn Rev Yearwood huge respect from a wide circle of people, from the young man on the
street to top Hip Hop artists and politicians. Our documentary captures the start of a long, uphill journey
as Rev Yearwood continues his tireless fight to empower those worst hit by the environmental crisis.”
HIP HOP REV is produced by Waddell Media for Planet Green, Discovery Communications, LLC. It is
Directed and Executive Produced by Jon-Barrie Waddell. Producers are Veronica Cunningham and Shola
Lynch. Rev Lennox Yearwood, Jr. is a Creative Consultant. Executive producers for Planet Green are
Lynn Sadofsky and Laura Michalchyshyn.
Check your local cable provider or http://planetgreen.channelfinder.net/ for channel listings.
About the Hip Hop Caucus (www.hiphopcaucus.org): The Hip Hop Caucus is a civil and human rights
organization for the 21st Century. With nearly 700,000 supporters nationwide, the Hip Hop Caucus uses
culture, music, and issues to engage traditionally disenfranchised communities in elections,
policymaking, and service projects.