June 2007 by pengtt

VIEWS: 2 PAGES: 25

									June 2007


           THE ALL-NEW CHRYSLER SEBRING INSPIRES THE D-SEGMENT


The elegant Chrysler Sebring is an evolution of the 2003 Chrysler
Airflite concept car, and will offer surprisingly good value for
money as well as striking looks when it launches in the UK in June.


Peter Lambert, Managing Director for Chrysler Group UK said: “The
Sebring is Chrysler‟s first offering in the mid-size family car
segment.    The    Sebring   combines    an    eye-catching     design   with    high
levels of safety and reliability, great performance and excellent
fuel efficiency and is priced around 10 per cent less than the
competition.”


The front-wheel drive Sebring will be launched in the UK in June and
is priced from £17,995. The new Chrysler is available as a „Limited‟
model only and will be offered with two petrol and one diesel
engine.


The   2.0-litre     petrol   engine     with   a   five   speed    manual   gearbox
produces 154 bhp and 140 lb.-ft. of torque. Fuel economy is a
competitive 36.2 mpg.        The 2.4-litre petrol engine is available with
an automatic gearbox that generates 167 bhp and 162 lb.-ft. of
torque. The 2.0-litre turbo diesel engine delivers fuel economy of
45.6 mpg together with 138 bhp and 229 lb.-ft. of torque from just
1750 rpm, coupled with a six-speed manual gearbox.


“Chrysler Sebring includes a host of new technology and features,
ranging     from    a   cutting-edge       information,        entertainment      and
communication      navigation   audio    system     to    a   heated/cooled     front
cupholder for keeping hot beverages hot and cool beverages cool! Air
conditioning, air filtering, heated leather-trimmed seats and a long
list of safety systems that includes ESP and side-curtain airbags
all as standard means the Chrysler Sebring will appeal to the pocket
as well as the eye.”




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MARKETING


All-new Chrysler Sebring Offers More than Ever Before


With the all-new Chrysler Sebring, the Chrysler brand is introducing
to market another innovative vehicle that solidifies the brand‟s
standing as a leader in great design, purposeful technology and
outstanding value.


In addition to exceptional fuel economy of 45.6 mpg (combined cycle)
with the 2.0-litre turbo diesel engine, the all-new Chrysler Sebring
offers    many     new,     high-tech     features,     such    as    a   cutting-edge
multimedia infotainment system, a heated/cooled cup holder and a
combination of standard safety features, all of which are designed
to make the lives of Sebring buyers safer and easier. Sebring also
offers the Chrysler brand‟s distinctive and elegant exterior styling
and interior craftsmanship.


“The   new    Chrysler      Sebring     brings    the   Chrysler     brand‟s     winning
formula      to   the     D-segment,”     said    Stephane     Labous,       Director     –
International Marketing and Communications, Chrysler Group. “We know
these savvy buyers expect high levels of quality and durability, so
we have addressed those needs and have gone several steps further
with the new Sebring to give them a gorgeous design, innovative,
useful    technologies,      excellent     fuel    economy     and   great    value     for
money.”


Taking Aim at the Competitive D-segment
The Chrysler Sebring will compete in the well-established D-segment.
In Western Europe, Sebring‟s competitive set volume is approximately
one million units per year. The new Sebring is expected to draw
traditional       D-segment     buyers     into    Chrysler      dealer       showrooms,
offering them an exciting new vehicle compared with the relatively
bland offerings from the vehicle‟s primary competitors.
Chrysler Sebring Model Line-up
In the UK, the new Chrysler Sebring will be available as the Sebring
„Limited‟ model.


Chrysler    Sebring   Limited    models   are   available   with   a   2.0-litre
petrol engine with a five-speed manual gearbox or a 2.4-litre petrol
engine with a four-speed automatic transaxle, or a 2.0-litre turbo
diesel engine with six-speed manual gearbox.




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UK pricing:
           Sebring 2.0 Limited        £17,995
           Sebring 2.0 CRD Limited    £18,995
           Sebring 2.4 Limited        £18,995
           Auto


Standard equipment on the Chrysler Sebring Limited model in the UK
includes:


Limited model:
Safety and Security
     Anti-lock 4-wheel-disc brakes
     Boot lid ajar warning lamp
     Centre rear 3-point seatbelt
     Child seat anchor system-latch ready
     Child seat upper tether anchorages
     Door ajar warning lamp
     Dual note electric horns
     ESP
     Fog lamps
     Front seat side airbags
     Front airbags
     Side curtain airbags
     Inside emergency boot lid release
     Locking fuel filler cap
     Locking wheel nuts
     Rear door child protection locks
     Rolling power locks
     Thatcham category 1 security alarm
     Tyre pressure monitoring display
     Traction control
     Automatic headlamps
Exterior
     Body coloured side mouldings
     Chrome door handles
     Chrome grille
     Power folding heated mirrors
     18x7.0 aluminium wheels with 215/55R18 tyres
     Compact spare tyre
     Roof mounted antenna
Interior
     Centre console sliding cushioned armrest
     Leather wrapped shift knob
     Leather trimmed seats
     Leather wrapped steering wheel
     Power eight-way driver seat
     Heated front seats
     Rear 60/40 folding seat
Interior contd…
     Rear armrest
     Front passenger fold flat seat
     Manual driver lumbar adjust
     Rear passenger assist handles
     Sun visors with illuminated vanity mirrors
     Tilt/telescope steering column
     Tinted glass windows
     AM/FM MP3 radio
     Instrument cluster display screen
     Steering wheel mounted audio controls
     Temperature & compass gauge
     Power front windows/driver one- touch
     6 x Boston acoustic speakers
     12V auxiliary power outlet
     12V centre console power outlet
     Air conditioning with auto temp control
     Air filtering
     Electroluminescent instrument cluster
     Front & rear solar control glass
     Front courtesy/map lights
     Front height adjust shoulder belts
     Grocery bag hooks
     Headlamp off time delay
     Illuminated entry
     Power accessory delay
     Power boot release
     Rear view auto dim mirror
     Rear window defroster
     Speed control
     Tachometer
     Intermittent windscreen wipers
     Analogue clock
     Heated/cooled front cupholder

DESIGN
Car buyers looking for a high-quality, dependable D-segment saloon
that offers high levels of style and craftsmanship in the segment
finally have a vehicle to get excited about: the all-new Chrysler
Sebring. Inspired by the Chrysler Airflite concept vehicle that was
revealed at the Geneva Motor Show in 2003, the Sebring‟s overall
surfacing    and   details    reflect     the    Chrysler     brand‟s    four   design
attributes: expressive, refined, athletic and passionate.


“Chrysler Sebring delivers to the D-segment what the competition
cannot,” said Trevor Creed, Senior Vice President – Design, Chrysler
Group.     “This   all-new      Sebring    showcases        the    Chrysler     brand‟s
distinctive, expressive exterior styling. Sebring is unmatched in
its beauty and elegance.”




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From the front, the Chrysler Sebring features the distinctive face
of   the   Chrysler    brand,    with     the    Chrysler    signature       grille,   a
uniquely sculptured bonnet that showcases the Chrysler winged badge
and large quad headlamps. Fascia-mounted round fog lamps on the
Sebring    Limited    model   add   to    Sebring‟s    athleticism       and    improve
visibility during bad weather.


Chrysler Sebring‟s long bonnet profile, chrome beltline moulding and
long roofline emulate a five-door appearance from the side view.
High-gloss    black    appliqués    on     the   B-pillars        lengthen    Sebring‟s
greenhouse. Black quarter-window appliqués straddle both rear doors
and the C-pillar to complete this effect.


Sculptured character lines run along the body, accentuating Chrysler
Sebring‟s athletic stance. Standard body-colour body-side mouldings
serve function as well as form, protecting the doors from parking
dents. Chrome exterior door handles give Sebring Limited an elevated
level of style and sophistication.
The all-new Chrysler Sebring‟s expressive character continues at the
rear view, where wide tail lamps are integrated into both the rear
quarter panels and extend into the deck lid for visual impact.


Chrysler Sebring rides on a 2765mm (108.9-in.) wheelbase and 1570mm
(61.8-in.) track, which adds to its athletic stance, improves ride
quality    and   stability,      and    maximises     crush   space   in    the    engine
compartment. Overall, Sebring is 6mm (0.2 in.) longer, 51mm (2 in.)
wider and 103mm (4 in.) taller than the vehicle it replaces.


All Chrysler Sebring models are available in Inferno Red Tinted
Pearl Coat, Linen Gold Pearl Coat, Modern Blue Pearl Coat, Silver
Steel   Metallic      Clear     Coat,    Bright   Silver      Metallic     Clear     Coat,
Brilliant Black Pearl Coat and Stone White Clear Coat.


Elegant Interior Features Fine Craftsmanship
The elegance found in Chrysler Sebring‟s exterior styling also runs
through the vehicle‟s spacious interior, which features a modern,
clean     appearance     with     intense     focus     on    quality,      detail     and
execution.




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“Chrysler Sebring‟s interior takes a different direction from many
of the current D-segment saloons on the road. Its form is inspired
by the Chrysler uplifted winged badge motif and incorporates new and
fresh decorative elements,” Creed added.


Chrysler Sebring‟s interior features soft surfaces, rich grains and
selective    gloss     levels    on    the   interior   surfaces.     The    instrument
panel features a Pebble grain, which is applied to the top cover,
top pad, passenger bezel and cluster bezel for a uniform look.
The centre stack features a Chrysler signature analogue clock, which
is surrounded by dual heating and air conditioning vents. A large
opening    provides    room    for   any    of   the    Chrysler      Sebring‟s   audio
systems, including the new multimedia infotainment system.


The Chrysler Sebring‟s centre floor console features dual storage
bins and a sliding armrest that moves 7.6cm (3 in.) to provide a
comfortable driving position for all drivers. The shallow upper bin
conceals small items. The lower bin includes coin storage and a 12-
volt power outlet. An additional storage slot fits a mobile phone,
PDA or MP3 player, which can be plugged into the power outlet.


All of Chrysler Sebring‟s doors include door map pocket inserts. The
rear doors add a bottle holder for added convenience. The back of
the driver‟s seat features a pocket for storing maps, papers or
magazines. Standard 60/40 split fold-flat rear seats make room for
more storage, and a standard fold-flat passenger seat creates a
table-like surface to enhance the versatility of Sebring‟s interior.


Chrysler Sebring‟s interior provides comfortable seating for the
driver and passengers. Drivers sit 6.4cm (2.5 in.) higher than they
did   in   the   previous     Sebring,     giving   them     a     command-of-the-road
seating    position.   The     interior     cabin      is   also    roomier   than   the
previous model. There is 45mm (1.8 in.) more headroom (without sun
roof), 31mm (1.2 in.) more shoulder room and 75mm (3 in.) more hip
room in the front seat.


In the rear seats, Chrysler Sebring offers 67mm (2.6 in.) more
headroom and 43mm (1.7 in.) more shoulder room than the previous
Sebring. Luggage volume in the boot is 394 litres (13.9 cu. ft.).




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ENGINEERING


With the all-new Chrysler Sebring, Chrysler Group‟s Front-wheel-
drive Product Team engineers have created an all-new vehicle that
delivers expected levels of reliability and durability, world-class
powertrain options and a unique combination of safety and innovative
technological    features,      while      never   compromising      on   ride    and
handling.


The    front-wheel    drive-based      Chrysler    Sebring     is    built   on   the
Chrysler    Group‟s    new     D-segment     car   platform.    It    features     an
independent front suspension with MacPherson struts and a multi-link
rear    suspension.    Front     and    rear   suspension      cross-members      are
isolated from the body to create a quiet ride, with less road noise,
vibration and harshness (NVH) than previous models.


Three engine options will power the all-new Chrysler Sebring in
Europe: two petrol engines and one diesel engine.


Petrol and Diesel Powertrain Options
Chrysler Sebring‟s standard 2.0-litre petrol World Engine with dual
Variable Valve Timing (VVT), intake manifold flow control valves,
dual counter-rotating balance shafts and many more features, rivals
the best four-cylinder engines in the D-segment with its combination
of fuel economy and solid performance. Mated to a five-speed manual
transaxle, this engine provides 154 bhp and 140 lb.-ft. of torque.
Fuel economy is a competitive 36.2 mpg on the combined cycle.


The 2.4-litre petrol World Engine with dual VVT, as available for
the new Chrysler Sebring, is matched to an automatic transaxle with
Auto Stick, which gives the driver manual shifting control or fully
automatic operation. The engine generates 167 bhp and 162 lb.-ft. of
torque – both increases over the 2.4-litre engine it replaces. Fuel
economy is also improved, with 31.7 mpg on the combined cycle.


Chrysler Sebring saloon is also available with a modern 2.0-litre
turbo diesel engine that produces 138 bhp and 229 lb.-ft. of torque,
coupled with a six-speed manual transaxle. This diesel engine, a
first for the Chrysler Group in the D-segment, delivers excellent
overall performance and combined-cycle fuel economy of 45.6 mpg.




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Standard ABS and ESP for Safety
Chrysler Sebring‟s standard anti-lock braking system (ABS) helps the
driver keep the vehicle under control by preventing wheel lock-up
when the driver brakes on slippery surfaces.


Electronic     Stability        Programme      (ESP),    bundled      with       Brake     Assist
System and Traction Control System, is also standard. ESP helps the
driver maintain stability and does everything within the limits of
vehicle traction to keep Sebring on course. ESP also helps maintain
forward    traction       by     constantly         monitoring       wheel       speed    sensor
signals.   If    there     is    any    indication       of    slippage,         ESP     engages,
applying   the    brakes       and,    if    necessary,       closing      the    throttle      to
maintain   traction.       Chrysler         Sebring‟s    ESP     system      works       best   in
slippery driving conditions, including wet, snowy, icy, sandy or
gravel roads, as well as on hot, dry pavement where a thin layer of
oil can form, causing the surface to be slippery.


“Studies have shown that in an emergency, the average driver will
not apply the brakes hard enough or quick enough to achieve the
minimum stopping distance,” said Dennis Krozek, Chief Engineer –
Chrysler Sebring, Chrysler Group. “Sebring‟s Brake Assist overcomes
this tendency by using the ESP system to instantly apply the maximum
available pressure to the brakes.”


A pressure sensor in the ESP hydraulic module determines when the
driver is making an emergency stop by measuring the rate at which
the   driver     applies       the    brake.    A    high     rate    of     pedal       pressure
application      causes    the        ESP   system     to     apply     maximum        hydraulic
pressure to the brakes, and the vehicle stops as quickly as the
available traction will allow.


Traction Control System helps the Chrysler Sebring maintain traction
by applying the brakes and in some cases closing the throttle to
minimise wheel spin during acceleration.


TECHNOLOGY


The   all-new   Chrysler    Sebring     introduces     new     features     that    are
designed to make life easier for car buyers – innovations like a cup
holder that can keep coffee warm and soft drinks cool, a cutting-
edge sound system with a 20-gigabyte hard disc, and a DVD system
that will keep rear-seat occupants happy and occupied.




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The   all-new   Chrysler    Sebring     offers    customers     a    full   range    of
technologies designed to meet their entertainment and communication
wants and needs, as well as technologies that will make everyday
driving a pleasure.


Chrysler     Sebring   offers   a   unique       combination    of    features      not
commonly     available     on   other    D-segment     competitors,         including
heated/cooled front-seat cup holder for keeping hot beverages hot
and cold beverages cool.


Audio and Navigation Systems
The all-new Chrysler Sebring also features an optional cutting-edge
multimedia infotainment system that raises the bar on in-vehicle
communications.    This    next-generation       navigation     radio     features   a
motorised, flip-down 16.5cm (6.5 in.) Thin Film Transistor (TFT)
display with a touch-screen panel that can support 65,000 colours.
The TFT screen uses an active matrix for viewing from angles up to
180 degrees – perfect for the centre of an instrument panel.


The     system    provides    a    two-    or     three-dimensional     appearance     to
graphics and animation, as well as multiple font sizes and styles.
The system incorporates many new features for music, sound, movies
and personalised picture displays, including:


   A   20-gigabyte    hard       disc    drive   for   storing   map   data   for    the
    navigation system and photos
   Universal Serial Bus (USB) port that allows for the transfer of
    photos onto the hard drive
   Voice memo recording, which allows a message up to three-minutes
    long to be recorded using the microphone integrated into the
    rearview mirror
   Display screen that can display movies when the vehicle is in
    Park
   Capability to support three simultaneous audio output sources
   Functionality in six languages (Dutch, English, French, German,
    Italian and Spanish)


The base audio system offers AM/FM stereo and CD playback with six
speakers. An available, premium six-speaker Boston Acoustics Sound
System with six-channel amplifier delivers excellent sound quality
and volume with improved amplification and sound clarity.




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Video Entertainment System (VES)
The Chrysler Sebring‟s optional rear-seat video entertainment system
(VES) allows the rear-seat passengers to enjoy movies, music and
external audio/video devices such as video games and MP3 players.
The system consists of a console-mounted DVD player with a 17.8cm
(7-in.)     LCD    screen,    a     battery-powered      remote    control     and    two
wireless, multi-channel headsets. The system will play DVDs, WMAs,
MP3s and audio and video CDs. Additionally, there are auxiliary
input jacks on the faceplate to show video directly from a video
camera, so Sebring‟s rear-seat passengers can play games from a
video-game console or listen to music directly from a portable MP3
player.


When the Chrysler Sebring‟s VES system is not playing a video, the
video screen displays information in a split screen format, with two
channels.    The   VES   remote        control   is    designed     to   control   either
channel    by   the   use    of    a    selector      switch   on    the   control.    The
headphones are designed to listen to either channel by use of the
selection switch located on the right ear cup. Using the included
dual-channel wireless headphones allows rear passengers to listen to
two different sources simultaneously. The audio from the VES can be
heard through the vehicle‟s speaker system, through the wireless
headphones or both.


Electronic Vehicle Information Centre
An interactive digital display located in the instrument cluster
conveniently displays information and can be controlled by switches
mounted in the centre stack switch bank. The system allows the
Chrysler Sebring driver to select from a menu of useful information.
Sebring owners can personalise their settings, such as having the
lights flash and horn sound when locking and unlocking the vehicle
using     Remote   Keyless        Entry.   The     Sebring‟s        Electronic     Vehicle
Information Centre also gives owners the ability to scroll through
the compass/outside temperature, average fuel economy, distance to
empty, trip elapsed time and tyre pressure monitoring displays.


SAFETY AND SECURITY


Chrysler Sebring Provides Long List of Safety and Security Features


A safe vehicle is a top priority among D-segment car buyers, and the
all-new Chrysler Sebring offers a high level of standard active and
passive safety features.
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The all-new Chrysler Sebring features standard advanced multi-stage
front   airbags,     supplemental   side-curtain    airbags       and   front-seat-
mounted side airbags. Anti-lock braking system (ABS) and Electronic
Stability Programme (ESP) are also standard on all Sebring models
outside North America.


“Chrysler Sebring owners can feel confident knowing their vehicle is
equipped with a range of technologies that are designed to keep both
the   driver   and   their   passengers    safe   and     secure,”      said   Dennis
Krozek, Chief Engineer – Chrysler Sebring, Chrysler Group.


Safety and Security Features
Standard   safety     and   security   systems    and    features    for   Chrysler
Sebring outside North America include:


   Advanced multi-stage front airbags: provide nearly instantaneous
    occupant protection by matching airbag output to crash severity
   Supplemental side-curtain airbags: deploy from the headliner to
    provide two rows of side-impact protection to outboard occupants
   Anti-lock braking system (ABS): senses and prevents wheel lockup,
    offering improved steering control under extreme braking and/or
    slippery conditions
   Electronic   Stability     Programme   (ESP):       assists   the    driver    in
    maintaining vehicle directional stability by applying selective
    braking and throttle control to control oversteer, understeer and
    to maintain traction during acceleration on slippery surfaces
   Brake Assist System (included with ESP): ensures 100 per cent
    brake efficiency during panic brake situations
   Traction Control System (included with ESP): senses drive-wheel
    slip and applies individual brakes to a slipping wheel(s), and
    can reduce excess engine power until traction is regained
   Auto-reverse windows: automatically engage and reverse the window
    to the down position
   Structural     safety      cage:     protects     occupants       by    managing       and
    controlling energy in the event of an impact
   Front seat mounted side airbags
   Side guard door beams: in front and rear doors provide occupant
    protection during a side impact




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   Crumple zones: compress during an accident to absorb energy from
    an impact, decreasing transfer of that energy to the occupants
   Energy-absorbing        steering        column:     utilises      two        hydroformed
    coaxial tubes that can move relative to each other to allow the
    column to move forward for enhanced energy-absorption during a
    crash. The steering column employs a calibrated bending element
    that deforms during column stroke for optimal energy management
   Interior head-impact protection: includes interior pillars above
    the    beltline      and   instrument       panel     including         areas       around
    windscreen     and      rear      window    headers,       roof        and     side-rail
    structures, and shoulder-belt turning loops specifically designed
    to limit head-impact force
   Side Occupant Protection System:                includes side-curtain airbags
    with   roll   detection        system    that     deploy    in    certain       rollover
    situations    and     side-impact       events.     Utilises      information         from
    multiple sensors to determine the severity of the impact
   Height-adjustable       front      seatbelts:     allow    the   driver       and    front
    passenger     to   raise    and     lower   the     shoulder      belt.      Encourages
    seatbelt usage by offering a more comfortable fit
   Seatbelt pretensioners: immediately remove slack in the seatbelts
    in a collision situation, thereby reducing the forward movement
    of the occupants‟ heads and torsos
   Constant Force Retractors (CFR): distribute force or load exerted
    on a seatbelt, and then gradually release the seatbelt webbing in
    a controlled manner
   BeltAlert:       provides   an    audible      and    visual     warning    to   alert
    drivers when their seatbelt is unfastened
   Child     seat     anchor     system     (ISOFIX):      eases     installation      of
    compatible aftermarket child seats
   Child-protection rear door locks: disable the rear doors‟ inside-
    release handle via a small lever on the door-shut face
   Brake/Park       Interlock:      prevents      an    automatic    transmission      or
    transaxle from being shifted out of Park until the brake pedal is
    applied
   Enhanced Accident Response System (EARS): makes it easier for
    emergency personnel to see and reach occupants in the event of an
    accident by turning on the interior lighting and unlocking the
    doors after airbag deployment. Also shuts off the flow of fuel to
    the engine
   Inside emergency boot release: with a glow-in-the-dark release
    handle, can be activated in the event of an adult or child being
    inadvertently trapped inside the boot




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   Remote    Keyless    Entry:      locks   and    unlocks      doors,   and   turns   on
    interior lamps. If the vehicle is equipped with a vehicle-theft
    security alarm, the remote also arms and disarms that system
   Security alarm: blows the horn intermittently and flashes the
    turn signal lamps to deter vandalism and theft. It protects the
    vehicle from theft by monitoring both the door- and boot-ajar
    switches     and    the     ignition     circuit       for     unauthorised      entry
    (Thatcham Category 1).
   Sentry Key® Engine Immobiliser: utilises an engine key that has an
    embedded transponder with a pre-programmed security key code to
    shut the engine off after a few seconds if the correct key is not
    inserted
   Tyre     Pressure        Monitoring          System:       displays     individual        tyre
    pressure     on    the    screen       of    the    Electronic       Vehicle    Information
    Centre


STRUCTURAL ENGINEERING


Advanced Structural Technologies and Materials Give Drivers a Quiet,
Solid and Safe Driving Experience


The     all-new       Chrysler        Sebring          features     many     advanced       steel
technologies       that      reduce    weight         and    unwanted     noise,    while    also
creating     a   safe,      solid,     stiff      structure       that    provides     excellent
impact performance, a smooth ride and solid handling. Top that with
world-class levels of sealants and sound-deadening materials, and
the     Chrysler      Sebring       offers       an    exceptionally        quiet    ride     with
drastically reduced road, wind and powertrain noise.


High-strength         Steel        Forms    a     Protective       Shell      around       Vehicle
Occupants
By mass, Chrysler Sebring‟s body structure is a combined 30 per cent
mix of hot-stamped and high-strength steel. Hot-stamped steel A-
pillars, B-pillars and roof rail reinforcements reduce upper body
weight by 13.6kg (30 lbs.), compared with traditional steel.


“Chrysler     Sebring        has    among       the    highest    combined    percentages      of
high-strength         and     ultra-high-strength,               hot-stamped       steel     among
production-volume vehicles on the road today,” said Dennis Krozek,
Chief    Engineer      –    Chrysler       Sebring,         Chrysler     Group.    “That    higher
strength-to-weight ratio of high-strength steel gave us the ability
to reduce Sebring‟s overall weight, while also developing a safety
cage that keeps occupants protected.”




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In addition to high-strength and hot-stamped steel, Chrysler Sebring
also     features     dual-phase        steel       in    the     rear      rails,   tunnel
reinforcement and sills. Dual-phase steel allows these components to
handle    greater    loads      than   conventional        steels,    which    helps     them
manage impact energy more effectively, while still being relatively
easy to stamp and control dimensionally. In addition, in the event
of a high-speed front impact, the design of the structure and the
properties      of   the    steel      combine      to   protect     the     occupants    by
absorbing the impact energy in a controlled manner.


Dual-phase and high-strength steels are strategically located in the
sill construction. As many as four layers of metal (including dual-
phase and high-strength steel of various shapes and sizes) provide
optimum impact energy management. Chrysler Sebring also features
very    large   sills,     which       make   the    body       structure    substantially
stiffer than its predecessor in bend and torsion.


Sealants, Sound-deadening Materials and Fine-tuning Reduce Noise,
Vibration and Harshness
The all-new Chrysler Sebring‟s use of structural adhesives is world-
class.    Components       joined      with   new    structural       adhesives      improve
stiffness and impact energy management compared with other joining
methods such as spot welding and laser welding.


Tougher, more elastic adhesives add strength to Chrysler Sebring‟s
joints during an impact. Sebring‟s stronger joints create a more
rigid structure and minimise noise, vibration and harshness (NVH) in
the passenger compartment, giving the Sebring more body stiffness,
which    contributes       to    its    excellent        ride    quality,     comfort    and
interior quietness.


The Chrysler Sebring‟s overall torsion and bending stiffness give it
excellent on-road performance and solid feel and ride comfort, while
allowing the body to remain tight and quiet. Sebring‟s new front-
wheel drive architecture and the three-box vehicle design contribute
to a torsional (twist) stiffness of 17,925 ft.-lb./degree (32.2 Hz)
and a bending stiffness of 66,703 lb./in. (26.3 Hz), which is 1.7
times stiffer in torsion and 1.6 times stiffer in bending than the
vehicle it replaces.


The Chrysler Sebring also benefits from extensive application of
pumpable and mouldable sealers in the upper body to reduce NVH
characteristics. Seam sealing is applied both inside and outside the
body,    instead   of   just    inside   of   the    body.   Sebring‟s    doors   are
triple-sealed            to          reduce           wind          noise.          A




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                   The all-new Chrysler Sebring inspires the D-segment…15


continuous, one-piece channel-type weather strip mounted in a three-
piece roll-formed channel in the upper door frames seals both sides
of the windows to prevent wind noise and water leaks.


Chrysler Group engineers also extensively tuned the new Chrysler
Sebring and added many special treatments to alleviate road, wind
and powertrain noise and vehicle shake, including:


   All engines include acoustic engine covers to absorb and dampen
    noise
   Powertrain and body mounts are tuned to minimise shake, as well
    as   improve    instrument      panel     stiffness,     steering    column-to-
    instrument panel stiffness and instrument-panel-to-body stiffness
   The air induction system, accessory drive mounting and exhaust
    system are tuned to reduce powertrain noise and improve sound
    quality
   The A-pillar and exterior mirrors were aerodynamically developed
    in the wind tunnel to reduce wind noise
   An NVH package isolates the passenger compartment from powertrain
    inputs and other sources of NVH
   Multiple   rib-like       indentations    in    the   floor   pan   and   applied
    mastic sound-deadening material reduce boom
   Expandable Polyurethane Foam (PUR®) injected into cavities in the
    body   structure   prevents       noise    from    being          transmitted    to    the
    passenger compartment
   Every hole and cavity is covered with a plug or patch
   Bituminous mastic pads are bonded to the floor pan to dampen
    vibration and act as a noise barrier
   Dampers on the dash and the rear wheel houses consisting of a
    layer of mastic between two layers of metal are adhesive-bonded
    to flat surfaces that might otherwise resonate


QUALITY


All-new Chrysler Sebring Delivers Exceptional Levels of Quality,
Reliability and Durability


From the freezing temperatures of Northern Michigan in winter to the
hottest summer temperatures in Mexico and the most volatile driving
conditions    that     could     be     created       in        the     Chrysler     Group‟s




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AeroAcoustic Wind Tunnel, Chrysler Group engineers tested the all-
new Chrysler Sebring in the most extreme conditions to develop an
all-new    D-segment    saloon      that      achieves      exceptional        levels       of
quality, durability and reliability and can solidly compete with the
leaders in the segment.


“The   Chrysler    Sebring     is     designed    to       go     toe-to-toe       with    the
perceived best of the segment,” said Stephen Walukas, Vice President
– Corporate Quality, Chrysler Group. “From a design standpoint, one
cannot deny that the vehicle draws and entices you. The value and
key to true satisfaction come through in those things you may not
see – and, fortunately what you won‟t see is a mechanic based on the
efforts we made to make this one of the most sound vehicles in its
class.”
Front-wheel drive Product Team engineers put the all-new Chrysler
Sebring     through    extreme       quality      testing      during        the    vehicle‟s
development process. In fact, before it was even introduced, the
all-new Sebring had lapped the entire state of Michigan four times
in the extreme weather conditions of all four seasons. Additional
customer     equivalent      trips    and        kilometres        were   accumulated         on
prototype     vehicles      over   the     course       of   the    vehicle        development
programme. Testing included:


   Trips to the Western United States at altitudes of -85 to 4298
    metres    (-280   to    14,100    feet)       and   temperatures         as    hot   as   49
    degrees Celsius (120 degrees Fahrenheit)
   In trips to the Eastern United States, through Detroit, State
    College, Pennsylvania, and Hartford, Connecticut, the Sebring was
    tested in altitudes of 183 to 914 m (600 to 3,000 ft.) and in
    temperatures hotter than 38 deg. C (100 deg. F)
   In Northern Michigan, the Sebring was subjected to extreme cold
    “real world” testing of temperatures as low as -34 deg. C (-30
    deg. F)
   Additional    extreme      heat       testing    was     conducted       in     Mexico    in
    temperatures that surpassed 52 deg. C (125 deg. F)
   Nearly 650 aerodynamic evaluations, as well as many other related
    tests,    were    conducted      in    the    Chrysler         Group‟s    $37.5-million
    state-of-the-art aerodynamic and acoustic test facility
   Diesel engine development, calibration and testing was done in
    Europe    from    the    German       autobahn      to   the     mountain       roads     of
    Switzerland




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Chrysler Development System (CDS)
The Chrysler Sebring was designed and engineered under the Chrysler
Development       System     (CDS),     the    comprehensive,            coordinated       and
disciplined       product    creation     process     that       improves     quality      and
speed-to-market        while    reducing      costs       and    encouraging        practical
innovation in new products.


Emphasised on CDS are the systems engineering, design and up-front
planning     to    avoid    time-consuming          and    costly        “trial-and-error”
methods     or    changes      during   the     latter      phases       of   the    product
development cycle. With CDS, all product and process planning is
completed and fully integrated before production tooling begins.


Overall, the entire company has benefited from the intensified focus
on   quality      as   Chrysler    Group      has   seen        nearly    a   45    per    cent
improvement in expense per vehicle sold (EPUS) from the period just
prior to the company‟s turnaround (approx. 1998-2001 model year) to
the 2006 model year. In external metrics, the Chrysler Group brands
continue    to    make     dramatic     year-over-year          improvements.        The   new
Chrysler Sebring programme and its dedicated engineers have made the
vehicle another strong statement in the company‟s goal of being
among the best in quality.


Quality Gates is a process that was adopted as part of the best-
practice synergies produced by the DaimlerChrysler merger. Prior to
the merger, Chrysler utilised the Chrysler Development System to
ensure quality from the vehicle‟s sketch stage in Design, through
concept and prototypes, to testing and ultimately to production at
the plant. However, the merger allowed the inclusion of the Quality
Gates process, a system that requires a 12-step checks-and-balances
review of the project at critical stages of development by senior
management.


“The Quality Gates validates best practices shared as part of the
merger – almost like a blending of the best of both worlds,” Walukas
said.     “The    outstanding     styling,      interior         flexibility,       and    the
dedication to the highest quality are additional ways that all the
right planets aligned to give us the best of a variety of worlds.”
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MANUFACTURING


Chrysler Group’s Sterling Heights Assembly Plant Adopts Flexible
Manufacturing Strategy


The   flexibility      of     Sterling     Heights        Assembly     Plant      (SHAP)    in
Michigan   (USA)      will    enable   the     Chrysler      Group     to   build    several
vehicles off one manufacturing line, beginning with the launch of
the all-new Chrysler Sebring and continuing with several D-segment
vehicle derivatives down the line.


In March of 2006, the Chrysler Group invested more than $500 million
dollars in SHAP and Sterling (Heights) Stamping Plant, making it
both more flexible and efficient. The assembly operation now has the
capability     to     build     multiple       upper       bodies     and   multiple       car
platforms, which will allow for the flexibility to add new models or
“cross-load” models from other plants in order to better meet the
dynamics of the market. In addition, the Sterling Stamping Plant can
weld and assemble more than one product on the same line. These new
capabilities        will     support     the        company‟s     pursuit      of    product
leadership by providing flexibility to efficiently manage increased
distinction between the Chrysler, Jeep® and Dodge brands.


Flexible Manufacturing System (FMS) allows the company to produce a
higher   quality      product    faster        at    a    lower     cost.   FMS     is   being
implemented     product-by-product             and       plant-by-plant        across      the
Chrysler     Group.    New     investment       is       introducing    state-of-the-art
technology to Chrysler Group plants, all enabling the company to
produce more than one vehicle on a production line and conduct
rolling    launches    of     new   models.   Additionally,     Chrysler   Group‟s
workforce is becoming more flexible with the implementation of team
concepts    and   an   increased     emphasis    on   supporting     assembly-line
operators.


At   the   core   of   the    new   manufacturing     process   is   a   body   shop
comprised of 620 welding and material handling robots instead of the
dedicated tooling that was previously used. The door, bonnet and
liftgate assembly system is new, as are the side aperture assembly
systems. Only the robots‟ end effectors, or “hands,” need to change
in order to build the different models. That tool change is done
automatically, within the time it takes to cycle from one vehicle to
the next. SHAP is flexible enough to vary production mix between two
products anywhere from 0 to 100 per cent of each model. A third
model also can be piloted or test-built at the same time, helping
reduce the time needed to make new-model changeovers.




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                                        Ends…


For further information please contact:


Nick O‟Donnell               Press & PR Manager       01908 301112/07753 914989
Jackie Allard                Senior Press Officer     01908 301113/07767 886251


Or visit our 'journalists only' media website on the Internet at
http://media.chrysler.co.uk
53107/130607
CP 210607

								
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