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FIREMAN CAPITAL PARTNERS ANNOUNCES PRIOR INVESTMENT IN IDEAPAINT

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FIREMAN CAPITAL PARTNERS ANNOUNCES PRIOR INVESTMENT IN IDEAPAINT Powered By Docstoc
					Media Contact:
Liam Patrick 617.671.0555
Fireman Capital Partners
liam.patrick@firemancapital.com

  FIREMAN CAPITAL PARTNERS ANNOUNCES PRIOR INVESTMENT IN IDEAPAINT

BOSTON, Mass. (July 21, 2010) – Fireman Capital Partners (FCP), a Boston‐based investment firm, today
announced its investment in IdeaPaint. IdeaPaint is the creator of a paint product that can turn any
smooth, paintable surface into a high‐performance dry‐erase workspace allowing for limitless creativity
and free‐thinking.

The deal is consistent with FCP’s mission to forge relationships with innovative and disruptive brands.
FCP seeks opportunities to leverage capital, relationships and deep expertise in businesses where FCP’s
operating background can be used. The firm specifically looks for entrepreneurial owned companies that
are growing and profitable, and where owners are looking for an equity partner who can help fully
maximize the opportunity.

“IdeaPaint is a transformational product that has the potential to disrupt many categories,” said FCP’s
founding general partner Andrew M. Spellman. “The product, coupled with a best-in-class management
team and a solid capital base, is a very exciting formula. IdeaPaint’s management team includes
visionary entrepreneurs, seasoned executives and a dedicated and accomplished board of directors,
many of whom have significant past experience with FCP Chairman Paul Fireman.”

"I am thrilled to have FCP as an investor in IdeaPaint,” IdeaPaint chief executive officer Bob Munroe
added. “Of course, having worked alongside Paul Fireman over the years at Reebok, I understand the
unique criteria that FCP has to be an attractive investment. IdeaPaint has major promise and I am
delighted to have FCP as part of the team."

About Fireman Capital Partners
Founded in 2008, FCP was conceptualized and founded by Paul Fireman, Dan Fireman and Andrew M.
Spellman. FCP’s focus has been to help well established businesses with a differentiated product or
service to achieve a transformational outcome. FCP’s partners have a distinct and differentiated
background in building brands through product innovation, marketing, and branding techniques.
Fireman Capital’s portfolio includes Hudson Clothing, Pilla High Performance Eyewear, Evolution Juice,
Serena & Lily and IdeaPaint. For additional information on Fireman Capital Partners please visit
www.firemancapital.com.

About IdeaPaint
IdeaPaint is a single-coat, roller-applied paint that turns any smooth surface into a high-performance
dry-erase writing surface. IdeaPaint creates dynamic environments within corporate, educational and
home settings. The company’s investors include Breakaway Ventures and Fireman Capital Partners. For
more information, please visit www.ideapaint.com. For ongoing company and product updates, follow
us on Twitter at www.twitter.com/ideapaint and Facebook at http://www.facebook.com/ideapaint

				
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