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					   MEDIA ALERT • MEDIA ALERT • MEDIA ALERT • MEDIA ALERT • MEDIA ALERT • MEDIA ALERT




                                    SPRING 2011 COLLECTIONS
                                           MEDIA ALERT
                                        SEPTEMBER 11, 2011


EFFEN Vodka:
Contact: Carly Gerstman (cgerstman@zocalogroup.com)
       Can we interest you in a cocktail?Set up some one-on-one time with EFFEN Vodka and
       try an EFFEN Hautiti!
            o EFFEN® HAUTINI
            o 2 PARTS EFFEN VODKA
            o 5 RASPBERRIES
            o 1/4 PART GINGER SPICE (GROUND GINGER)
            o 1 PART FRESH LIME JUICE
            o 1 PART SIMPLE SYRUP
            o 1/4 PART CRANBERRY JUICE
       Muddle raspberries with ginger and limejuice. Add remaining ingredients and shake well
       with ice. Strain into chilled cocktail glass. Garnish with fresh raspberry, skewered.

LACOSTE: Theatre (10:00 AM)
Contact: Dina Wise, Wise and Company

BINETTI: Box (10:30-11:30 AM)
Contact: Edward Padron, Harrison & Schriftman (epadron@hs-pr.com) 917-351-8686
        For the Spring/Summer 2011 season, Diego looks to Mother Earth for inspiration. Utilizing
        earthy color tones like beige, yellows, blues and greens, Diego was able to create a
        collection that embodies the woman in her own domain as a goddess, confident,
        elegant and passionate.
Celebrities Expected: Alex McCord

CYNTHIA ROWLEY: Stage (11:00 AM)
Contact: Christina McDonald, HL Group 212-529-5533
Celebrities Expected: Rebecca Romijn, Greta Gerwig, Alan Cumming, Marin Ireland, Lauren
Bush, Mickey Sumner, Katie Lee, Nigel Barker, Aisha Taylor, Alison Brie, Amanda Brooks, Helen
and Tim Schifter and Emma Hall

JILL STUART: The Promenade at David H. Koch Theater, Lincoln Center (12:00 PM)
Contact: Pam Morris, Alison Brod PR (jillstuart@alisonbrodpr.com) 212-230-1800

PRABAL GURUNG: Studio (1:00 PM)
Contact: KCD (request@kcdworldwide.com) 212-590-5100
ADAM: Stage (2:00 PM)
Contact: TJ Allers, Paul Wilmot Communications (adamrequest@greatpress.com) 212-206-7557

YOANA BARASCHI: Box (2:30-3:30 PM)
Contact: Lauren Kanter, LaForce + Stevens
Celebrities Expected: Leven Rambin, JoJo and Mia Moretti
       The Yoana Baraschi Spring/Summer 2011 Collection is inspired by a woman fierce in spirit,
       yet utterly feminine, evoking the sensual confidence of a 70’s Romy Schneider or Gena
       Rowlands in John Cassavetes films.

VIVIENNE TAM: Theatre (3:00 PM)
Contact: Jessica Daly, Company Agenda 212-358-9523
       Inspired by increasing globalization in the modern world, Vivienne Tam calls this
       collection "The New Silk Road,” focusing on the lands along the trade route. She
       envisions an all-encompassing aesthetic that symbolizes the world and its varied peoples
       coming together.

MIK CIRE: Studio (4:00 PM)
Contact: Brynne Formato, Mao PR (brynee@maopr.com) 212-226-8510
Celebrities Expected: Perry Farrell, Alan Cumming, Kendra Wilkinson, Shannon Elizabeth, Jay
Alexander and Jay Manuel

CHARLOTTE RONSON: Stage (6:00 PM)
Contact: Seventh House (request@seventhhousepr.com) 212-643-4810
      Joining forces with FIJI Water, Charlotte Ronson took the FIJI Fashion Challenge and has
      created exclusive looks inspired by the brand’s iconic square bottle, pristine source and
      distinctive taste. Ronson has fashioned a creation that will debut immediately prior to the
      reveal of her Spring/Summer 2011 collection.

Z SPOKE BY ZAC POZEN: Theatre (7:00 PM)
Contact: Carmen Scott, House of Z (cscott@zacposen.com) 212-925-1263

VENEXIANA: Studio (9:00 PM)
Contact: Chad Thompson, communa-k inc. (chad@communa-k.com) 212-229-0800

The new location at Lincoln Center provides Mercedes-Benz Fashion Week attendees with
convenient transportation and access to the event via subway, buses, taxi and town cars. By
subway, the 1 train goes directly to the 66th Street/Lincoln Center Station as well as the 1, A, B,
C, D service to the 59th Street/Columbus Circle stop. By bus, the M5, M7, M10, M11, M66 and
M104 lines all stop within one block of the Lincoln Center campus. Town cars can pick up and
drop off at the main steps between 63rd and 64th Streets on Columbus Avenue and will have a
designated waiting area on 65th Street between Amsterdam and Columbus. In addition, there
will be a taxi stand on Columbus Avenue between 62nd and 63rd Streets.

Additional transportation information is available at www.mbfashionweek.com, www.mta.info or
by calling 311 within the New York City area.

To gain access to press images, register for free at http://www.image.net. User name MBFashion
and Password Mbfw2011.

To download free video highlights for editorial coverage, please visit
http://www.indigital.tv/img/nyss11/. User name: MBFWSS11 Password: fashion.
     Get up to the minute highlights from Mercedes-Benz Fashion Week on our Fan Page at
                            www.facebook.com/MBFashionWeek.



Contacts:
Alison Levy
IMG Fashion
Alison.Levy@imgworld.com

				
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